INFOGRAPHICS – GUIDE AT A GLANCE

LEARN IN DETAILS

This guide explains deeply about email marketing and suites both for beginners and advanced digital marketers. In this email marketing guide, we also learn to handle the email marketing barriers like spam & promotional filtration.

 

The adjacent image is a screenshot of my inbox under the promotion tab – I’m receiving hundreds of emails daily but only a few of them I could open or only a few of them could capture my attention — why so many emails I’m receiving daily. In fact, all these companies trying their best to catch my attention and to act on their call-to-actions, they want me to have a look at their new editions, newsletters, and new contents. Not all, but a few of them could get success calling me back to them.

You might think that I’m responsible for all these emails that I’m getting. No, not all the email subscription was done by me. Some of the publishers got my email applying tactics that are maybe buying email data or scraped out from somewhere.

By the way, the fact is that whenever we visit a website or blog the webmaster wants us to stay out there for long and keep coming over and over again. That’s the reason they use EMAIL MARKETING.

Indeed, Email Marketing is a tremendously used marketing tactic that turns businesses into huge profits. Email Marketing helps marketers to get their visitors as customers and this maximizes tons of time ROI.

#Email Marketing

Wikipedia Definition:

Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Let’s understand walking through an example:

Scene 1: You search something on Google and lands on a web page where you get useful information, You like that website’s content and it seems they fulfill the scarcity of your needs and you wish to keep remained updated with relevant content. In case you’ve subscribed to the website email newsletter services.

Scene 2: Not you’re the only one who comes to that website’s certainly many more people come to the specific website and subscribe.

Scene 3: The content marketers gathered large lists of emails and now have the chances to call the visitors back to their website by sending them emails and marketers sends them to the visitors in bulks about latest updates, newsletter, event, etc.

That’s how email marketing works!

#Challenges before email marketing

More than 85% of people use Gmail as their email service and we all know Gmail is enough smarter to understand what type of emails should be treated to the user first and can distinguish the content in email by organizing them into tabs — Primary, Social, Promotions, etc. Obviously, the promotional tab is quite less seen than the primary.

That’s the Issue!

Also, the emergence of social media reduced the use of email services as compared to the ancient time when people have been used emails for conversation as primary options but now most of the conversation happens over Whatsapp, Facebook, & Twitter — The tradition of check inbox every morning seems to go away.

Many other email providing services like Yahoo mail, Hotmail also enabled the filtration system.

Despite this,

Email marketing is still, potential, straightforward, efficient, and powerful than ever.

Modern and optimized email marketing has fought bravely with the above-mentioned barriers. In the current scenario, if you want to tackle the challenges, you will have to learn the art of writing email content.

#Email Marketing Features:

• A big opportunity to bring the visitors back to you and keep engaged and making conversions.
• Planting a seed of long-term relationship with the audience.
• A chance to have direct communications, and to nurture your audience.
• Amplifying your ROI: Email marketing makes ROI replicate again and over again even more than 1000x. It is explained just the next.
• The opportunity of marketing in the inbox.
• You keep replicating your visitors.
• Increasing direct visitors acquisition in long run.
• And there is so much to say as Email marketing is a boon for marketers.

Amplifying the ROI:

How? let’s say you build 100 opt-in emails per month, for Jan, 2017 you have 100 emails. Assuming that the smallest conversion rate is $1 for each email while calling them again and again to your checkout and in Jan you’ve got $100 in the pocket. Now the compound condition implies when you don’t let subscribers go anywhere. Next month in Feb, you’ve new 100 emails and 100 old emails now you have almost doubled the email list and earning as well, similarly, it keeps on increasing each month. All you need to keep creating engaging content and keep offering something for them.

 #The two Interface of Email Marketing

By now I’m going to describe to you the two interfaces of email marketing that are responsible for entire email marketing strategies.

01. Sign up or Subscription form

This is the first interface that interacts with the audience; how it is designed and what’s the position of this box is really matters for your email list building strategy. Better optimization and better positioned can help you grow your email subscribers.

How to design a subscription box?

When you’re surfing the web you usually read articles interacted with them but one thing you might have noticed – something pops up on various websites and without looking at that you simply hit (X) button. This is the most disturbing act for web visitors. The same problem going to take place with you as an email marketer. Because persuading visitors is really tricky. The question is how to do that?

A Catchy Graphics: As when your subscription box prompt, the simple way to make them to have a look at your message, is to let them feel beautiful —  Apply a heart felting image on the top of the email subscription box which just feels glamorous, urging the visitor to stick for few seconds, and read below. The image should say something and trigger emotions — we heard it a lot that photos speak a thousand words; time to apply it.

You won’t believe that many agencies even conduct the research that which graphics work better.

Compelling headline: Beside of image, print short formed entrancing words in heading explaining the whole agenda and what you’re gonna serve the audience. Request them to enter their email in the box below but not directly. The heading should be trigging some sentiments.

The Description: “We never want to let you miss your life-changing great contents, all you need to enter your email below to notify you” or “We promise not to rush in your inbox, only send adorable content especially for you” seems promising sentences.

The wonderful Call-To-Action (CTA) button: Why to even leave any primal valued point to conquer the visitors? Designing a lovely and catchy Subscribe button in different form and shape, as is told you – the whole game revolves around catching the eyes, no!

A layer outbox: A popup subscription box is really effective and helps webmasters completely focus on the box by darkening and obscuring the background.

The same way you can manage with sign up form…

02. Positioning Subscription box at the best

After designing the email subscription box, the next thing that comes across in optimized email marketing is where to fix the subscription box to get the best possible result.

There are some fixed locations where you get the best attention of the audience about subscribing to you.

Email box around Contents: Around the content, you’re most likely to get a good audience attentions like adding into the sidebar, above the fold, in the contents, below the contents.

 

Floating on Scrolling: It’s another good way to treat the subscription box while the reader navigates your content.

Pop Up: Its the most effective, concrete based position working with influence and probably a little bit rude as well. When you through the subscription box on the face of visitors while they’re reading your articles, well this works!

People only subscribe to you when they think you’ve something valuable to say

 

Two Incidents when submitting button hits up:

When the website reader clicks on the submit or subscribe button two phases take place.

First Database Entry: When the audience submits their email to you the emails get listed in the database and now you can start sending emails to the audience via automatic and manual way.

Second The Thank You Page: It’s not good when visitors submit email and the box becomes invisible. Well, it’s sounds good to lead them to a Thank You Page. And for a marketer the thank you page is full of money-making possibilities or in other terms, you can also make money with the Thank You Page.

Just not ended up by saying “Thank You for Subscribing with us” – bullshit. It’s a chance to make money! When a user subscribed, it means he shown trust in you and that’s the way you can generate more — Recommend them further like affiliate products, such as buy the book other services.

Also, consider applying personal customization functionalities for the subscriber on the Thank you page, such as email receiving schedule, daily or weekly, and specific field niche option this helps you collect more data about the audience.

 

 #Email Contents:

Alright! Now, the list of emails is building up even while you’re sleeping. But what’s next? – you need to send them emails with email marketing tactics that can bring money for you.

There are multiple options that you can do with email — Call them to your website, Send great valuable content in the inbox, Marketing tactics in the inbox, affiliate marketing, newsletter, and tons of others.

Also with two choices of manual and automatic.

Automatic Email Delivery:

The perfect thing for any email marketer that they can send emails to their subscriber even while they are spending time with families — For example one of your visitors just subscribed, to bring a smile to the subscriber’s face you should send a welcome greeting.  The perfect & radically important thing is to find email marketing services that allow you to program automatic email delivery.

• A welcome message: Program a beautiful welcome greeting that to be sent as when subscription happens.
• Schedule Emails: Keep programming and send the email with a scheme. For example, schedule another email after 24 hours per subscription and keep letting your email technology working every second for subscribers.
• Weekly Schedule: Sending emails twice a week is a good idea!

Manual Email Composing: Keep Composing specific designs of email for promotion, events, affiliates, greeting, etc time to time.

#Email Marketing Campaigns

To attract and get more and more clicks, you need to get tricky. Consider the following suggestions in order not to be ignored.

Look at the below emails I got today from a top email marketer that really catch me.

Look closely on these email campaigns what you figure –

The header: The header content is important to keep your email content reading go on…and that should be catchy the most.

1. The Images at the top – that are catchy and compelling forced me to look twice and observe because the image is just not a scene it is trying to say something. The image is appealing in nature and the spontaneous educational flow in infographics made me feel pleasurable and I kept on spreading look next.
2. The headlines words make the topic clear for what the email is all about and prospective gesturing words pulled me off to continue the reading.

Body: The main content which held in the middle, use immersive contents with a zero-tolerance policy for selfishness. Add the heart-stirrer, graphical contents aspiring them to act for the call in action button.

 

Call to action: A good position for the call to action (CTA) always performs better results than an unoptimized CTA position. Most of the veteran email marketer place their CTA at the earlier stage of the email body and would be better to add two calls to action buttons. Actually Call to Actions plays a great role in Email Marketing success and designing them optimally produces optimal results. Well, some of the most popular CTA phrases might help you such as “Try Now”, “Why Not”, “Right Now”

The bottom: At the bottom of the body always show gratitude for having some time to view your email either being an individual or brand mark. Also, allow the audience to unsubscribe you or let them get you to know that they didn’t like your email contents. Provide your details about you and your company, its address, contact details also add social profile links.

#Tactics of Email Marketing.

Email marketing is even not the bed of roses – requires efforts. A successful email marketer never misses the below-given points.

Don’t Rush in the inbox:

There no doubt, spammy email-sender gets blocked by Gmail, also frequent emails that do not get open easily marked as spam. Dispatching more and more email can cause irritating the audience that acts would mislead your email marketing. So only the important and most important, valuable, helpful content should be sent. Ensure to maintain at least a 2% response rate. It means if you send 100 emails at least 2 of them should click on the CTA.

You plant the seed of a relationship:

With email marketing, you are having great opportunities to nurture your relationship with the audience which matters a lot. When a visitor subscribes to you it means they persuade with having a relationship with you — Now you’ll have to take every step with precautions so that loyalty keeps on increasing.

Increasing faith:

If you want the subscribed audience to start paying attention to you and always eagerly waiting for your emails – that’s going to factually turn into a huge profit, but how?

It’s simple — never send time-wasting email to readers by sending low little valued emails or something that they don’t care about also pause doing self-promotion for new subscribers.

• Treat all new email audiences to the most worthwhile content, offers, newsletters which give tons of values.
• Send emails in the limit for the newcomers to you.
• Treat Email Audience with Affinity: Who doesn’t like care, act with your audience as you’re amiable, make your team introduce with them by adding social faces in the top area of the email body, show them gratitude to be with you.
• Sending lovely greeting on the occasions.
• Your email should have an email tracking system, mean each link should have a unique ID to identify who is clicking over it. And you should be able to classify who is actively responding to you and who is not. You should keep engaging with responding subscribers and first make efforts to engage non-responders if they don’t, stop sending emails to them otherwise that will decrease your email reputation.

Personalized Email Marketing:

We know that you love sending emails in bulk, but what would happen to personalized factors, A big email list always gives you a big return on investment. Wouldn’t this be a better choice to hire people who can manage the email marketing work? By hiring someone, you get more efficiency in email marketing about replying back and developing personalized email campaigns.

• Stop No-reply: Nobody likes only listening. Conversations should only move forward in an engaging manner – Allow your email listeners to reply, that’s the way you can grab the engagement factor.
• Audience profile reflections: Add audience name, other information as well photograph in the email body addressing the most personal email. Also adding the name in the subject of the email like “Only for John.”
• Personal Conversation: Have you ever thought about hanging out with your email audience? Marketers usually build large amounts of email lists but never tried to bring their audience close to them. A great idea to send Individual mails to the subscribers like —
  “How are you, John? Just thought you may be interested to talk to me!” or
  “Hi, John! This is Sivi, Hope there everything good! I’ve something special for your field of interest, of course you’ll love it. Revert me now“
  Once you get the replies and plunge into the conversation – it means you may expect not getting ignored in your next email.

 

#Resources for Email Marketing:

There are a bunch of available tools, services, and software that can make email marketing easier, not just several websites even web hosting companies providing email marketing solutions with cheap costs.

• Mailchimps: A email marketing service that is even free for up to 2000 email contacts. Easy to use with powerful features can take your email marketing to the next level.
• ActiveCampaigns: Best in class solution for the email marketers, easy to use, and packed up with powerful features of email automation sequence. What’s particularly powerful about this is you can look at any person in your list and see a full history of which emails they’ve opened, replied to, which pages on your site they’ve visited, and much more.
• GetResponse: Beautifully designed templates, affordable, easy to use including important features. A good solution for email marketers. You can give a trial for the service.
• SendinBlue: This is a nice email marketing software that offers SMS campaigns, Free plan, Responsive design templates available. Several transactional and autoresponder email options were also available.
• Constant Contact: This is another most featured and affordable email marketing solution, that you can give a try for free.

 

In my last words, I only would like to say that Email Marketing is the backbone of business marketing. Exactly email marketing can prove this upon giving a try. This is a strategy that can build a million dollars of business in very little time.