Radar › Companies › Brands Tech · Germany
Radar · Brands Tech in Germany

Best Brands Tech Companies in Germany

The 78 best Brands Tech companies in Germany in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Razor Group.

78companies tracked
$3.4Bdisclosed funding
4unicorns
32have raised

Ranked: Best Brands Tech companies in Germany

#CompanyDisclosed fundingLast roundEmployeesFoundedFounderTech stackRecent signals
1Razor Group 🦄
Platform acquiring Amazon FBA brands
$1.0B27 mo ago4502020Oliver Dlugosch
Co-Founder & COO
WebflowApple iCloud MailMicrosoft 365+13—
2SellerX 🦄
Provider of brand acquisition and management services for amazon-based retailers
$830M36 mo ago7002020Philipp Triebel
Co-Founder
WordPressApple iCloud MailMicrosoft 365+25—
3Berlin Brands Group 🦄
Brand of consumer products
$800M55 mo ago698
698 → 417 (-40%)
2005—PleskPHPLaravel+143 job openings
4Commercetools 🦄
Provider of a platform for enterprise digital commerce and related services
$291M57 mo ago702006Dirk Hoerig
Co-Founder & CEO
StatamicSentryApple iCloud Mail+27—
5Branded E-Commerce Holding
Platform taking over Amazon brands
$150M64 mo ago2782020Pierre Poignant
Co-Founder & CEO
WordPressMySQLPHP+21—
6Stryze
Platform acquiring Amazon businesses
$100M63 mo ago572020Mark Hartmann
Co-Founder
——
7Hive
Provider of end-to-end operations platform for direct-to-consumer and B2B growth
67Moat top 22%Tech top 27%Funding top 28%Growth top 28%
All 7 signals ▾
Moattop 22%
Techtop 27%
Fundingtop 28%
Growthtop 28%
Talenttop 28%
Marketbottom 42%
Globalbottom 37%
Moat: Editorial + unicorn rating 8/10 · Soonicorn
Tech: 45 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services
rank vs industry peers · Fliar Intelligence Index 67/100
$72M24 mo ago142020Oskar Ziegler
Co-Founder & CEO
WebflowAmazon Web Servicescore-js+251 internship
8Charles
Provider of end to end conversational commerce suite for consumer brands
$28M47 mo ago62019Artjem Weissbeck
Co-Founder
HubSpot CMS HubApple iCloud MailMicrosoft 365+29—
9Fashion Cloud
Online platform for brands to source digital content in the fashion industry
$26M42 mo ago422015Martin Brucher
Co-Founder & Managing Director
WebflowCart FunctionalityYouTube+231 partnership
10Sellics
SaaS-based analytics solution for multichannel sellers and brand owners
$10M81 mo ago852013———
11Hier app
Platform offering procurement solution for grocery retailers
$8M54 mo ago212020Lara Hammerle
Founder & CEO
——
12Hakuna
Provider of product authentication and protection software solutions for businesses
$6M45 mo ago152021Orhan Köroglu
Founder & Co-CEO
Webflow EcommerceWebflowApple iCloud Mail+19—
13LIVEBUY
Provider of shoppable live video solution for businesses
$6M54 mo ago232020Bertold Harmath
co-founder // cco
WebflowLinkedin Insight TagGoogle Analytics+12—
14reverse.supply
Provider of re-commerce solution for brands & retailers
$5M51 mo ago562020Janis Kuenkler
Co-Founder
Squarespace CommerceCart FunctionalitySquarespace+19—
15VisionAI
AI-based automation solutions for e-commerce retailers
$5M20 mo ago282021Melvin Schwarz
Co-Founder & CEO
PrismicNode.jsThree.js+19—
167Learnings
Cloud-based price optimization tool for e-tailers
$4M13 mo ago352018Eiko Van Hettinga
Co-founder and managing director
Cart FunctionalityWordPressApple iCloud Mail+22—
17Aifora
Cloud-based retail price and stock intelligence automation solution
$3M88 mo ago402018———
18Eyva
Platform offering marketing analytics solutions for the beauty industry
$3M18 mo ago132016Wilhelm Raider
Co-Founder
WebflowMicrosoft Advertisingcore-js+13—
19LiSA
Provider of social commerce SaaS solutions for brands and retailers
$3M46 mo ago152013—WebflowAmazon Web Servicescore-js+21—
20SAIZ
Provider of AI-powered sizing and fit recommendation solutions for fashion
42Growth top 28%Talent top 38%AI top 45%Funding bottom 47%
All 7 signals ▾
Growthtop 28%
Talenttop 38%
AItop 45%
Fundingbottom 47%
Globalbottom 37%
Marketbottom 21%
Newsbottom 18%
Growth: Web rank 50,000,000 → 10,000,000 YoY · Fresh capital in last 24 mo
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
rank vs industry peers · Fliar Intelligence Index 42/100
$3M23 mo ago6—Svenja Tegtmeier
Co-Founder
—1 award
21Klar
Platform offering eCommerce solution for online businesses
$3M50 mo ago222020Maximilian Rast
Co-Founder & Managing Director
WebflowApple iCloud MailGoogle Workspace+21—
22Vyking
Provider of an AR based marketing platform for media and e commerce
$1M125 mo ago42015—Node.jsThree.jsMUI+141 partnership
23CAVI VideoShopping
Software tool to create shoppable videos
$638K211 mo ago—2008Dominik Reisig
Co-Founder & CEO
——
24Utryme
Provider of multi-category products trials for customers
$145K91 mo ago52017Andre Moll
Managing Director
Cart FunctionalityShopifyGSAP+32—
25RETAILQuant
Retail analytics solutions to improve brand performance
$130K97 mo ago—2017Gordan Volaric
Co-Founder
——

Top 12 Brands Tech companies in Germany

#1
Series D · Berlin, Berlin · founded 2020 · 450 employees
$1Braised
▾

Platform acquiring Amazon FBA brands. The company acquires and operates small and medium-sized brands on Amazon. The company evaluates the Amazon FBA business by analyzing financial data or P and L and operations. After the analysis, the documents are signed and closes the deal with a fund transfer to reach the bank account within an additional week.

Funding rounds
  • Mar 2024Series D$100M
  • Apr 2023Series C$88.4M
  • Dec 2022Series C$74.3M
  • Nov 2021Series B$125M
Founders & team
Oliver DlugoschCo-Founder & COOChristoph GamonCo-Founder & CSOMark HartmannCo-Founder
Investors
Global Founders Capital, Redalpine, 468 Capital, FJ Labs, Victory Park Capital Advisors, BlackRock
Tech stack
Apple Icloud MailCloudflareGoogle Font ApiGoogle Hosted LibrariesHstsHttp/3
#2
Series A · Berlin, Berlin · founded 2020 · 14 employees
$72Mraised
▾

Provider of end-to-end operations platform for direct-to-consumer and B2B growth. The platform offers order and inventory management, fulfillment, delivery, and freight services. It provides integrations to connect stores, tools, and carriers to centralize operations. The platform also offers delivery promise, European expansion, tracking and returns, custom packaging, and growth manager services.

Fliar Intelligence Index™ 67how this company ranks against its industry peers
Moat
top 22%
Tech
top 27%
Funding
top 28%
Growth
top 28%
Talent
top 28%
Market
bottom 42%
Moat: Editorial + unicorn rating 8/10 · Soonicorn
Tech: 45 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services · Observability: Sentry
Funding: Raised $72.0M across 4 rounds · 4 rounds over 5 yrs (0.8/yr) · Last round Series A (Jun 2024)
Audience (LinkedIn): 26k LinkedIn followers — 14.0% of this cohort's audience
Funding rounds
  • Jun 2024Venture Debt$10.7M
  • Jun 2024Series A$30.2M
  • Nov 2021Series A$34M
  • Apr 2021Seed$7.9M
Founders & team
Oskar ZieglerCo-Founder & CEOFranz PuruckerCo-Founder & MDLeonard KleistCo-Founder & Advisor
Investors
Earlybird, AMPLIFIER, Picus Capital, Atempo Growth, Tiger Global Management, Activant Capital
Tech stack
Amazon S3Amazon Web ServicesAxeptioCart FunctionalityCdnjsCloudflare
#3
Series B · Berlin, Berlin · founded 2018 · 35 employees
$4.2Mraised
▾

7Learnings is a cloud-based price optimization tool for e-tailers. Its technology solution uses machine learning algorithms to forecast customer demand at different price points and enables e-tailers to optimize and automate their forecasting and pricing processes. The company also provides customised pricing optimization tools as per the business requirements.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 4.4% of this cohort's audience
Funding rounds
  • May 2025Series B$11.3M
  • May 2022Series A$4.2M
  • Jun 2020Seed—
  • 2019Grant (prize money)—
Founders & team
Eiko Van HettingaCo-founder and managing directorFelix HoffmannManaging DirectorEiko van HettingaManaging Director
Investors
Ventech, HTGF, Celonis, Freie Universitat Berlin, Acton Capital
Tech stack
Apache Http ServerApple Icloud MailCart FunctionalityComplianzCore-JsElementor
#4
SellerX 🦄
Series B · Meerbusch, North Rhine Westphalia · founded 2020 · 700 employees
$830.5Mraised
▾

Provider of brand acquisition and management services for amazon-based retailers. The company acquires, operates small and medium-sized brands on Amazon. The acquiring process starts with a free valuation of the businesses, due diligence examination, legal documentation, and deal closing & fund transfer.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 42k LinkedIn followers — 22.9% of this cohort's audience · 86 engagements/post (4.2× cohort median)
Funding rounds
  • May 2023Series B$64.1M
  • Dec 2021Series B$500.3M
  • Dec 2021Conventional Debt—
  • Aug 2021Series B$117.3M
Founders & team
Olivier CalsterCEOPhilipp TriebelCo-FounderMalte HoreyseckCo-Founder
Investors
Sofina, L Catterton, Cherry Ventures, Felix Capital, 83NORTH, Upper90
Tech stack
Amazon Web ServicesApple Icloud MailHstsMicrosoft 365Next.JsNext.Js App Router
#5
Series A · Bielefeld, North Rhine Westphalia · founded 2021 · 28 employees
$5.3Mraised
▾

AI-based automation solutions for e-commerce retailers. Its features include plug and play integration, vision search, cross selling, shop the look, auto tagging, and more.

Funding rounds
  • Oct 2024Series A—
  • Oct 2023Series A$5.3M
Founders & team
Melvin SchwarzCo-Founder & CEOJulian MeyerCo-Founder & Chief Revenue Officer
Investors
HV Capital, Kalon Venture Partners, xdeck
Tech stack
CloudflareFramer SitesGoogle Font ApiGoogle WorkspaceHstsHttp/3
#6
Seed · Cologne, North Rhine Westphalia · founded 2016 · 13 employees
$2.8Mraised
▾

Platform offering marketing analytics solutions for the beauty industry. Features include search for a specific ingredient, brand or product, competitor analysis, identify instantly what customers care or complain about, develop products or optimize existing product portfolios in a customer centered way, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 2.7% of this cohort's audience
Funding rounds
  • Dec 2024Seed$2.8M
Founders & team
Wilhelm RaiderCo-FounderDjef RifamoleCo-Founder & CEORituraj MitraCo-Founder
Investors
Earlybird, WENVEST Capital, xdeck, WEPA, Robin Capital, Superangles
#7
Seed · Berlin, Berlin · 6 employees
$2.7Mraised
▾

Provider of AI-powered sizing and fit recommendation solutions for fashion. It offers tools for size recommendations, bespoke size charts, and fit cues. The company provides solutions to address sizing challenges and improve product fit. It delivers analytics to understand customer behavior, optimize inventory, and improve profitability.

Fliar Intelligence Index™ 42how this company ranks against its industry peers
Growth
top 28%
Talent
top 38%
AI
top 45%
Funding
bottom 47%
Global
bottom 37%
Market
bottom 21%
Growth: Web rank 50,000,000 → 10,000,000 YoY · Fresh capital in last 24 mo
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
AI: Product described with: ai-powered
Audience (LinkedIn): 7k LinkedIn followers — 4.0% of this cohort's audience
Activity (LinkedIn): 1 awards announced in 12 mo
Founders & team
Svenja TegtmeierCo-FounderMarita de la CerdaCo-Founder
Investors
EnjoyVenture, Salica Investments, Europa, Spread Ventures, xdeck, Spreadshirt
#8
Late Stage · Berlin, Berlin · founded 2005 · 698 employees
$800Mraised
▾

Brand of consumer products. It uses the direct-to-consumer approach to develop, construct, purchase, and expand brands. It manages and promotes companies across the marketplace, price comparison sites, search engines, and more. It creates, builds, buys, and scales consumer brands.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 21k LinkedIn followers — 11.7% of this cohort's audience
Hiring: 7 hiring posts in 12 mo (public) · momentum +1 · hiring: Category / Channel Manager, Customer Support - PL
Funding rounds
  • Nov 2021PE$100M
  • Sep 2021Conventional Debt—
  • Sep 2021PE$700M
  • Apr 2021Conventional Debt$240M
Investors
Ardian, Bain Capital, UniCredit, Deutsche Bank, Commerzbank, Bain Capital Private Equity
#9
Acquired · Munich, Bavaria · founded 2006 · 70 employees
$290.8Mraised
▾

Provider of a platform for enterprise digital commerce and related services. The platform offers solutions for B2C, B2B, and B2X commerce, along with features like AI-driven shopping and agentic commerce. It provides tools for businesses, IT, e-commerce, and finance roles, supporting industries such as retail, fashion, food, telecom, automotive, and healthcare. The platform aims to unify touchpoints and drive revenue through various channels.

Funding rounds
  • Sep 2021Series C$140M
  • Oct 2019Series B$145M
  • Oct 2011Series A$4.9M
Founders & team
Dirk HoerigCo-Founder & CEODenis WernerCo-FounderMichael FreundCSO
Investors
BayBG, Bayern Kapital, HTGF, ASTUTIA Ventures, Accel, Insight Partners
Tech stack
6SenseAmazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesAngular
#10
Series B · Hamburg, Hamburg · founded 2015 · 42 employees
$26.3Mraised
▾

Online platform for brands to source digital content in the fashion industry. It offers a web-based platform through which numerous fashion brands share marketing material and product data with trading partners. The platform enables companies to access brand profiles, product data, and marketing images in a single click. Traders can access the entire content via the web interface or integrate it directly into their channels via API.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 10k LinkedIn followers — 5.6% of this cohort's audience
Activity: 1 partnerships (incl. Delogue PLM) announced in 12 mo
Funding rounds
  • Dec 2022Series B$26.3M
  • Jul 2019Series A—
  • Jun 2017Grant (prize money)$111.4K
Founders & team
Martin BrucherCo-Founder & Managing Director
Investors
Verdane, Heartland, IMPACT Accelerator, KawaGmbh, W-V-B-Gmbh
Tech stack
Amazon CloudfrontAmazon Web ServicesCart FunctionalityCloudflareCloudflare Bot ManagementCore-Js
#11
Series D · Berlin, Berlin · founded 2020 · 278 employees
$150Mraised
▾

The platform provides brands on Amazon and other marketplaces to grow & achieve global scale through acquisitions, investments, improved operations, sourcing, and marketing. It also helps to optimize digital sales, supply chain management, merchandising, and product development across the brands. Brand owners can submit the business and receive a scorecard via proprietary and customized valuation within 48 hrs.

Funding rounds
  • Feb 2021Series D$150M
Founders & team
Pierre PoignantCo-Founder & CEOBen KaminskiCo-Founder
Investors
Target Global, Declaration Partners, Tiger Global Management, Kreos Capital, Lurra Capital, Kima Ventures
#12
Series A · Berlin, Berlin · founded 2019 · 6 employees
$27.5Mraised
▾

Provider of end-to-end conversational commerce suite for consumer brands. Its features include built-in subscriber lists and notifying the customers about new products, campaigns, restock or shipment tracking, chat solution, multi-chat API, shop integration, chatbot automation, templates, and more. The solution can be integrated onto platforms like Whatapp, Shopify, Messenger, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 16k LinkedIn followers — 8.5% of this cohort's audience
Activity: 2 product launches · 1 partnerships (incl. WWF Germany) announced in 12 mo
Funding rounds
  • Jul 2022Series A$20M
  • Apr 2021Seed$7.5M
Founders & team
Artjem WeissbeckCo-FounderAndreas TussingCo-Founder & CEO
Investors
Salesforce Ventures, Accel, HV Capital, Venista Ventures, Quint Ventures
Tech stack
Apple Icloud MailCloudflareCloudflare Bot ManagementCookiebotCore-JsFacebook Pixel

Funding & investor landscape

$3.4Btotal disclosed funding
28companies funded
48disclosed rounds
0rounds last 90 days
Most active investors
IFB Innovationsstarter5 rounds
Earlybird3 rounds
HTGF3 rounds
Upper903 rounds
xdeck3 rounds
AMPLIFIER2 rounds
Accel2 rounds
Alstin Capital2 rounds
BayBG2 rounds
BlackRock2 rounds

Notable founders

Oliver Dlugosch
Co-Founder & COO · Razor Group
Christoph Gamon
Co-Founder & CSO · Razor Group
Oskar Ziegler
Co-Founder & CEO · Hive
Franz Purucker
Co-Founder & MD · Hive
Eiko Van Hettinga
Co-founder and managing director · 7Learnings
Felix Hoffmann
Managing Director · 7Learnings
Olivier Calster
CEO · SellerX
Philipp Triebel
Co-Founder · SellerX
Melvin Schwarz
Co-Founder & CEO · VisionAI
Julian Meyer
Co-Founder & Chief Revenue Officer · VisionAI
Wilhelm Raider
Co-Founder · Eyva
Djef Rifamole
Co-Founder & CEO · Eyva
Prism market signals · Germany · country-scoped Prism corpus, 263,292 docs

Market landscape — 10 sub-themes by coverage

Share of Brands Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Brands Tech companies are there in Germany?
Radar tracks 78 indexable Brands Tech companies headquartered in Germany that meet our profile-completeness bar.
What is the total funding raised by Brands Tech companies in Germany?
The Brands Tech companies in Germany on this list have raised a combined $3.4B in disclosed equity funding across 28 funded companies.
Which is the highest-funded Brands Tech company in Germany?
Razor Group is the highest-funded Brands Tech company in Germany, with $1B in disclosed equity funding.
How many Brands Tech companies in Germany are funded?
28 of the 78 Brands Tech companies in Germany on this list have disclosed at least one equity funding round.
How many Brands Tech unicorns are there in Germany?
4 Brands Tech companies in Germany on this list are valued at $1B or more.
Who are the top investors in Germany Brands Tech companies?
The most active investors in Germany Brands Tech companies on this list include IFB Innovationsstarter, Earlybird, HTGF, Upper90, xdeck.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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