Best Consumer Companies in Bulgaria
The 140 best Consumer companies in Bulgaria in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Payhawk.
Consumer startups in Bulgaria don't get nearly enough attention, and this directory fixes that: 140 companies tracked, ranked by disclosed equity funding and recent momentum. Total disclosed capital sits at $300M, though that number tells only part of the story.
Payhawk alone accounts for $239M of that pool, which means the rest of the field is scrappier than the headline figure suggests. Spark pulled $34M, and names like LockTrip and Transmetrics are working with $4M and $3M respectively. So you've got one clear outlier and a long tail of early-stage builders. Median app install growth is running at roughly +19% year-over-year across consumer categories, which tracks with what value-seeking behavior researchers have flagged as a durable demand shift, not a blip. Globally, private capital is still moving toward consumer, with funds like Anicut's Rs 1,275 crore vehicle explicitly targeting the sector. Hot analytical themes right now include customer journey analytics and retail expenditure trends. Bulgaria's one unicorn confirms this market can produce breakout scale. I'd watch the Eleven Ventures and Vitosha Venture Partners portfolios closely for what's next.
- 53% of consumers perceive ad targeting as intrusive: WARC
Ranked: Best Consumer companies in Bulgaria
| # | Company | Disclosed funding | Last round | Stage | Employees | Founded | Founder | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Payhawk 🦄 Provider of spend management platform with AI-powered automation and control | $239M | 51 mo ago | Series B | 4 | 2018 | Hristo Borisov Co-Founder & CEO | — |
| 2 | SPARK Online platform offering cab services to the customer | $34M | 53 mo ago | Series C | — | 2017 | Nerijus Dagilis Founder & CEO | — |
| 3 | Walltopia Provider of local news and entertainment content | $13M | 129 mo ago | Series A | 600 | 1998 | — | 1 internship |
| 4 | LockTrip Online blockchain-based marketplace for booking accommodations | $4M | 62 mo ago | Series A | 10 | 2014 | — | — |
| 5 | FootballScout.com Online social network platform for football players | $3M | 120 mo ago | Seed | 10 | 2012 | Martin Petrov Co-Founder | — |
| 6 | Transmetrics Provider of cloud & AI-enabled predictive analytics & demand forecast solutions | $3M | 39 mo ago | Seed | 46 | 2013 | Anna Shaposhnikova Co-Founder | — |
| 7 | ClaimCompass Online dispute resolution | $1M | 81 mo ago | Acquired | 6 | 2015 | — | — |
| 8 | Flataway Offers a marketplace for booking flexible co-living rental apartments | $532K | 39 mo ago | Seed | 6 | 2023 | Boris Pavlov Co-Founder & CEO | — |
| 9 | Fly The Earth Manufacturer of equipment for skydiving, BASE jumping, and related activities | $485K | 24 mo ago | Seed | — | 2018 | Veselin Ovcharov CEO | — |
| 10 | Join The Players Video recording, highlights, and statistics of mini football matches | $425K | 127 mo ago | Deadpooled | — | 2012 | Nickolay Andonov Co-Founder & Co-CEO | — |
| 11 | Colibra Online platform to raise claims & receive compensation for flight delay | $284K | 90 mo ago | Seed | 16 | 2018 | Kalojan Georgiev CEO | — |
| 12 | Karavani Online P2P rental platform for camping caravans | $117K | 39 mo ago | Seed | 2 | — | Nikolay Nekov Founder | — |
| 13 | MaistorPlus Online marketplace for booking of home improvement services | $105K | 157 mo ago | Seed | 9 | 2012 | Bozhidar Iliev Co- founder | — |
Top 12 Consumer companies in Bulgaria
#1
Payhawk 🦄Series B · Sofia, Sofia City Province · founded 2018 · 4 employees$239.2Mraised▾
Provider of spend management platform with AI-powered automation and control. The platform offers tools for managing corporate cards, business accounts, payments, and expenses. It facilitates accounts payable automation, business travel management, and multi-entity management. The platform provides integrations and an API for connecting with other finance tools.
- Mar 2022Series B$100M
- Nov 2021Series B$115M
- Apr 2021Series A$20M
- Mar 2020Seed$3.6M
#2
Seed · Dragoman, Sofia Province · founded 2018$485.5Kraised▾
Manufacturer of equipment for skydiving, BASE jumping, and related activities. It offers products such as harnesses, speed systems, shoulder straps, soft links, shackles, and reserve canopies. The company also provides related accessories like D-bags, rescue bridles, and handles for reserve systems. Its products are tested by athletes to ensure safety.
#3
Seed · Sofia, Sofia City Province · founded 2013 · 46 employees$2.7Mraised▾
Provider of cloud & AI-enabled predictive analytics & demand forecast solutions. The platform enables users to analyze data cleansing, demand forecast & predictive analytics. Their solutions include asset positioning, linehaul planning, last-mile & maintenance planning.
- 2023Grant (prize money)—
- Feb 2023Seed$2.7M
- Feb 2022Grant (prize money)$56.3K
- May 2020Grant (prize money)$1.8M
#4
Series C · Sofia, Sofia City Province · founded 2017$34.1Mraised▾
Online platform offering cab services to the customer
#5
Seed · Sofia, Sofia City Province · founded 2023 · 6 employees$531.6Kraised▾
Offers a marketplace for booking flexible co-living rental apartments. The company offers a platform for users to get access to various services and property amenities based on subscriptions. It also provides single and corporate stays.
- Mar 2023Seed$531.6K
#6
Series A · Sofia, Sofia City Province · founded 2014 · 10 employees$4.1Mraised▾
LockTrip is a blockchain-powered online marketplace for booking hotels & rental properties. Users can search, compare & book accommodations after providing relevant details. The mobile app is available for iOS & Android devices.
#7
Seed · Sofia, Sofia City Province · 2 employees$116.8Kraised▾
Online P2P rental platform for camping caravans. The platform enables users to search for and rent caravans based on the camping sites nearby. Users can search for caravans by providing detailed information including dates, number of guests, and location. Owners can list their RVs on the platform.
#8
Series A · Sofia, Sofia City Province · founded 1998 · 600 employees$12.7Mraised▾
Provider of local news and entertainment content. This entity offers a range of programming, including news broadcasts covering local, national, and international events; sports updates; and entertainment features. The content is delivered through a website, potentially including video content and other multimedia formats. The service appears to be geographically restricted.
#9
Seed · Sofia, Sofia City Province · founded 2021 · 3 employees$50Kraised▾
Provider of a social media platform for combat sports. It offers users with an app-based community for fighters, managers, and organizations. Its features include profile management, the discovery of fighters, fan experience, and information tracking. The mobile app is available for Android and iOS devices.
#10
Seed · Sofia, Sofia City Province · founded 2012 · 10 employees$3.3Mraised▾
Developer of a web-based football networking platform designed to connect football players, agents, coaches, and teams. The company's platform enables its users to communicate among themselves by creating a profile and showcasing data about themselves and their performance results, enabling football professionals to get visibility and instant access to coaches, agents, and scouts.
#11
Acquired · Sofia, Sofia City Province · founded 2015 · 6 employees$1.3Mraised▾
ClaimCompass helps passengers, whose flights have been delayed, cancelled or overbooked, receive a monetary compensation from the airline amounting from 250 to 600 Euros.
#12
Seed · Sofia, Sofia City Province · founded 2018 · 16 employees$284.1Kraised▾
Colibra is an online platform for travelers to raise claims & receive compensation for the flight delay. Travelers can register a complaint before taking-off the delayed flight or if in case the flight is canceled. Their app is available for iOS & Android devices.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Consumer coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.