Consumer · Iceland, India

Best Consumer Companies in Iceland

Updated 2026-06-24 · Ranked by funding & momentum

67 indexable Consumer companies headquartered in Iceland, ranked by total equity funding and recent funding momentum. Combined disclosed equity funding of $178.2M across 27 funded companies.

67
Companies
$178.2M
Total Funding
27
Funded
0
Unicorns
0
Rounds (90d)

Ranked: Best Consumer companies in Iceland

#CompanyFundingValuationStage Latest roundEmployeesFoundedMomentum
1 Controlant
Provider of real-time visibility platform and monitoring services for pharmaceuticals
$67.5M Series C Series C Nov 2024 15 2007 ↑ Active
2 Overtune
App-based music creation platform
$2M Seed Seed Apr 2025 12 2020 ↑ Active
3 Moombix
Online music learning platform
$2.5M Seed Oct 2024 2021 ↑ Active
4 Travelshift
Online platform that provides pre-booked trip planning for travelers
$30M Series A Series A Aug 2023 34 2014
5 Hefring Marine
Provider of data-driven vessel monitoring systems for shipping management
$2.4M Series A Series A May 2024 9 2017
6 Smitten
Provider of a fun and activity-driven dating app
$12.7M Series A Series A Sep 2022 23 2018
7 Hopp
App-based platform offering electric-kick-scooter rental services
$7.5M Series A Series A Dec 2022 23 2019
8 tulipop
The enchanting world of Tulipop is an original, beautiful and magical children's range unlike any other
$3.8M Series A Mar 2023 14 2010
9 Dohop
Flight meta-search engine
$7.5M Series C Series C Mar 2022 80 2004
10 Guide to Iceland
Online Travel Agency
$20M Series A Sep 2018 21 2012
11 TripCreator
SaaS-driven itinerary builder for travel agents/agencies
$10.3M Seed Seed Sep 2018 24 2013
12 HorseDay
Provider of horse care services
$700K Seed Nov 2022 2020
13 Fractal Five
Online social platform for connecting with people
$3M Seed Mar 2021 6 2020
14 Kaptio
CRM & booking software for travel agents
$3.5M Series A Series A Mar 2016 42 2012
15 Mussila
Music streaming platform for kids
$510K Seed Seed Apr 2021 10 2015
16 Rexby
Online platform that provides personalized recommendations from local experts
$1.2M Seed Apr 2012 6 2009
17 Digon Games
Casual sports games development studio
$1M Deadpooled Sep 2014 2011
18 Gogoyoko
Online music store and social networking music platform for artists
$944K Deadpooled Jan 2009 2007
19 The One
Personality-based dating platform for singles
$328K Deadpooled Mar 2020 2018
20 Watchbox
Mobile app to share photos and videos
$380K Seed Dec 2015 2013
21 Kula
Provider of camera accessories and a software platform for shooting and viewing 3D content
$300K Seed Apr 2018 2011
22 Lifeswap
Online platform that provides travel recommendations by local experts
$20K Seed Nov 2021 2021
23 BaseParking
Online platform for booking parking spots
$23K Seed Jun 2019 1 2017
24 Genki Instruments
Wearable device for creating music using gestures
$23K Seed Seed 2015 2015
25 ANOTHER CREATION
Internet first brand offering luxury clothing for women
$23K Seed Jun 2013 2010
26 Live Shuttle
Live media sharing platform
$23K Deadpooled Seed 2012 2011
27 GuitarParty
Guitar tutoring and lyrics site
$23K Seed Jun 2012 2008
28 Keeps
SaaS-based provider of API solutions for travel services providers
Seed Seed Mar 2023 2022
29 Trackwell
Provider of field force management and fleet management solutions
Funding Raised Aug 2019 34 1998
30 433
Online platform offering football-related news
Funding Raised 2012
31 abler
We help clubs, coaches, parents, and ultimately the players to better harness the life developing in sports.
Private 13 2017
32 aevi
With AEVI you safely and privately collect your favorite stuff and share with your favorite people.
Private 4 2012
33 Amivox
Application for cheaper international calls
Unfunded 2007
34 Angling iQ
Online community app for anglers
Unfunded 2014
35 Aurora Abalone Private 4 2007
36 Bape
Internet first brand offering casual wear for men
Unfunded 2021
37 Bokun
Booking and distribution platform for tourism industry
Acquired 35 2012
38 CALMUS
Music composition software provider
Unfunded 1988
39 Cario
P2P car rental platform
Deadpooled 2024
40 Catecut Private 6 2019
41 ChatGuides
Chat-based travel guide services
Unfunded 2016
42 CHSW
Blockchain-based music streaming platform provider
Unfunded 2021
43 Eagle Air
Online outdoor tours booking platform
Unfunded 13 1970
44 Expluria
Cloud-based tour communication system for the travel service providers
Unfunded 3 2019
45 Fanaments
Daily fantasy sports platform to win real money
Deadpooled 2014
46 Getlocal
SaaS-driven content management solution & website builder for travel industry
Unfunded 2016
47 Geysir
Online car rental in Iceland
Unfunded 2002
48 GrasPro
Developer of stadium management software for soccer
Unfunded 2010
49 HEIMA
Provider of household management software for families
Funding Raised 2020
50 Heimstaden Iceland Acquired 15 2014

Top 12 Consumer companies in Iceland

#1
Controlant Series C
$67.5M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2007
Employees
15
Funding raised
$67.5M
Stage
Series C

Provider of real-time visibility platform and monitoring services for pharmaceuticals. The platform offers insights and automated workflows to optimize supply chain agility and resilience. It facilitates real-time monitoring, customized notifications, and detailed data review for end-to-end supply chain performance. The platform also automates supply chain processes and provides insights into logistics, including adv

Tech stack
amazon sesamazon web servicesapple icloud mailcontentfulcontentsquarecookiebot+14
#2
Overtune Seed
$2M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2020
Employees
12
Funding raised
$2M
Stage
Seed

App-based music creation platform. It allows users to record themselves and add voice effects. Users can also make videos using music. The app is available for iOS users.

Tech stack
cloudflaregoogle analyticsgoogle font apigoogle hosted librariesgoogle tag managergoogle workspace+11
#3
Moombix Seed
$2.5M Raised
expand_more
location_onIceland
Founded
2021
Funding raised
$2.5M
Stage
Seed

Online music learning platform

#4
Travelshift Series A
$30M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2014
Employees
34
Funding raised
$30M
Stage
Series A

Online platform that provides pre-booked trip planning for travelers

Tech stack
babelcore-jsgodaddygoogle analyticsgoogle workspacegsap+12
#5
Hefring Marine Series A
$2.4M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2017
Employees
9
Funding raised
$2.4M
Stage
Series A

Provider of data-driven vessel monitoring systems for shipping management. It provides data-driven safety solutions for maritime operators. The solution utilizes onboard sensors to collect wave slamming acceleration forces, weather, and sea conditions in real-time. The solution further analyzes it to provide data-driven insights on hazardous situations, passenger/crew safety, and ship/equipment damages. Provides colo

Funding rounds (1 disclosed of 3)
Round Date Amount
Series A May 2024 $2.4M
Seed Apr 2021 Undisclosed
Seed Jul 2019 Undisclosed
Founders & key people
Tech stack
cookiebotgodaddygoogle analyticsgoogle cloudgoogle cloud cdngoogle tag manager+14
#6
Smitten Series A
$12.7M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2018
Employees
23
Funding raised
$12.7M
Stage
Series A

Provider of a fun and activity-driven dating app. It is a fun dating app that focuses on making the process of finding the next relationships, whether it's short-term or long-term. It helps in swiping and finding profiles to create meaningful connections through fun interactions and activities.

Tech stack
alpine.jscloudflarecloudflare bot managementcore-jscrisp live chatenvoy+14
#7
Hopp Series A
$7.5M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2019
Employees
23
Funding raised
$7.5M
Stage
Series A

App-based platform offering electric-kick-scooter rental services. Users can find, book, and unlock the vehicle by using the mobile app. At the end of the ride, users have to place the vehicle at the designated spots. The mobile app is available for both Android and iOS devices.

Tech stack
cloudflarecontentfulcookiehubcore-jsgoogle analyticsgoogle font api+12
#8
tulipop Series A
$3.8M Raised
expand_more
location_onReykjavík, Gullbringusysla
Founded
2010
Employees
14
Funding raised
$3.8M
Stage
Series A

Operator of an online retail platform intended to sell Icelandic character-based, lifestyle brand products for children. The company's platform leverages technology to offer collectible vinyl figurines, plush, lamps, stationery, tableware, cutlery, and key chains for creating toys based on some of today's media licenses, providing customers to buy a variety of products at a reasonable rate.

Tech stack
bootstrapcart functionalitycdnjscloudflarecloudflare bot managementcore-js+14
#9
Dohop Series C
$7.5M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2004
Employees
80
Funding raised
$7.5M
Stage
Series C

Dohop is a free search engine for flights, hotels and rental cars. The technology is fully owned by Dohop. Dohop also has an affiliate program, where anyone can sign up and present Dohop’s flight search on their own website, with Dohop sharing any commission earned 50/50.

Founders & key people
Tech stack
cdnjscloudflarecloudflare bot managementcore-jsenvoyfont awesome+14
#10
Guide to Iceland Series A
$20M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2012
Employees
21
Funding raised
$20M
Stage
Series A

Uniting over 1000 Icelandic travel operators in a single community, Guide to Iceland remains the largest marketplace for Icelandic travel services in existence. The online platform provides unprecedented access to customer reviewed tours, accommodation and rental cars, as well as unique packages, customised to meet the wishes of seasoned and first-time visitors alike. With a wealth of resources, presented in nine lan

Tech stack
amazon sesamazon web servicesconvertemotionenvoygoogle workspace+14
#11
$10.3M Raised
expand_more
location_onReykjavik, Capital Region
Founded
2013
Employees
24
Funding raised
$10.3M
Stage
Seed

TripCreator provides a SaaS-driven itinerary builder for travel agents/agencies. The solution enables tour operators to create itineraries on a map-based interface with drag-and-drop functionalities. Users can also customize the duration & other elements and share (via PDF & shareable links) itineraries with their customers. Additionally, users can integrate their travel inventory onto the platform via APIs & can als

Funding rounds (3 disclosed of 3)
Round Date Amount
Seed Sep 2018 $8M
Seed Apr 2017 $2M
Seed May 2015 $350K
Tech stack
amazon web servicescore-jsdudafont awesomegoogle analyticsgoogle tag manager+14
#12
HorseDay Seed
$700K Raised
expand_more
location_onReykjavik, Capital Region
Founded
2020
Funding raised
$700K
Stage
Seed

Provider of horse care services

Recent signals in Iceland Consumer

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Funding & investor landscape

Total raised
$178.2M
across these companies
Companies funded
27
with disclosed funding
Highest-funded
$67.5M raised

Most active investors

New Business Venture Fund New Business Venture Fund 6 investments in Consumer Brunnur Ventures Brunnur Ventures 5 investments in Consumer Frumtak Ventures Frumtak Ventures 5 investments in Consumer Startup Reykjavik Startup Reykjavik 4 investments in Consumer Alva Capital Alva Capital 2 investments in Consumer EIC Fund EIC Fund 2 investments in Consumer Europa Europa 2 investments in Consumer Techstars Techstars 2 investments in Consumer Apax Apax 1 investment in Consumer Byfounders Byfounders 1 investment in Consumer Capital A Partners Capital A Partners 1 investment in Consumer Crowberry Capital Crowberry Capital 1 investment in Consumer

Notable founders in Iceland Consumer

TT Trausti Thormundsson Co-Founder & Co-CEO Controlant · $67.5M raised
GH Gisli Herjolfsson Co-Founder & Co-CEO Controlant · $67.5M raised
JG Jason Gudjonsson Co-Founder Overtune · $2M raised
PP Pétur Eggerz Pétursson Co-founder and Chief Technology Officer Overtune · $2M raised
SA Sigurdur Arnason Founder Overtune · $2M raised
IS Ingi Shahin Co-Founder Travelshift · $30M raised
Asgeir Visir Asgeir Visir Co-Founder & CPO Smitten · $12.7M raised
DS David Simonarson Co-Founder & CEO Smitten · $12.7M raised
David Gunnarsson David Gunnarsson CEO Dohop · $7.5M raised
IB Iurie Belegurschi Co-Founder Guide to Iceland · $20M raised
Xiaochen Tian Xiaochen Tian Co-Founder & CMO Guide to Iceland · $20M raised

Frequently asked questions

How many Consumer companies are there in Iceland?
Radar tracks 67 indexable Consumer companies headquartered in Iceland that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Iceland?
The Consumer companies in Iceland on this list have raised a combined $178.2M in disclosed equity funding across 27 funded companies.
Which is the highest-funded Consumer company in Iceland?
Controlant is the highest-funded Consumer company in Iceland, with $67.5M in disclosed equity funding.
How many Consumer companies in Iceland are funded?
27 of the 67 Consumer companies in Iceland on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Iceland?
None of the Consumer companies in Iceland on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Iceland Consumer companies?
The most active investors in Iceland Consumer companies on this list include New Business Venture Fund, Brunnur Ventures, Frumtak Ventures, Startup Reykjavik, Alva Capital.

Rankings are computed by Radar (Fliar BI) from the Radar company master and are updated periodically. Funding and momentum scores use disclosed equity-funding data only. Figures may lag private rounds. Last updated 2026-06-24.

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