Best Consumer Companies in Iceland
The 67 best Consumer companies in Iceland in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Controlant.
- Consumers fast becoming value seekers
- 2024 Consumer Brand Survey
Ranked: Best Consumer companies in Iceland
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Controlant Provider of real-time visibility platform and monitoring services for pharmaceuticals | $67M | 19 mo ago | 15 | Trausti Thormundsson Co-Founder & Co-CEO | ContentfulApple iCloud MailMicrosoft 365+23 | Top 5M | 1 launch |
| 2 | Travelshift Online platform that provides pre-booked trip planning for travelers | $30M | 33 mo ago | 34 | Ingi Shahin Co-Founder | WordPressMySQLPHP+15 | Top 50M | — |
| 3 | Guide to Iceland Online Travel Agency | $20M | 93 mo ago | 21 | Iurie Belegurschi Co-Founder | Node.jsYouTubeVarnish+22 | Top 500k | — |
| 4 | Smitten Provider of a fun and activity-driven dating app | $13M | 45 mo ago | 23 | Asgeir Visir Co-Founder & CPO | WordPress Block EditorElementorWordPress+33 | Top 5M | — |
| 5 | TripCreator SaaS-driven itinerary builder for travel agents/agencies | $10M | 93 mo ago | 24 | Magnus I Oskarsson Co-Founder | DudaYouTubeNginx+25 | Top 10M | — |
| 6 | Hopp App-based platform offering electric-kick-scooter rental services | $8M | 42 mo ago | 23 | — | ContentfulNode.jsReact+11 | Top 5M | — |
| 7 | Dohop Flight meta-search engine | $8M | 50 mo ago | 80 | David Gunnarsson CEO | styled-componentsReactGatsby+18 | Top 5M | — |
| 8 | tulipop The enchanting world of Tulipop is an original, beautiful and magical children's range unlike any other | $4M | 39 mo ago | 14 | — | Cart FunctionalityShopifyTailwind CSS+26 | Top 50M | — |
| 9 | Kaptio CRM & booking software for travel agents | $3M | 122 mo ago | 42 | — | — | — | — |
| 10 | Fractal Five Online social platform for connecting with people | $3M | 63 mo ago | 6 | — | — | — | — |
| 11 | Moombix Online music learning platform | $2M | 20 mo ago | — | — | Node.jsTypeScriptGraphQL+22 | Top 10M | — |
| 12 | Hefring Marine Provider of data-driven vessel monitoring systems for shipping management | $2M | 25 mo ago | 9 | Karl Birgir Bjornsson CEO | SanityTurbopackNode.js+22 | Top 10M | 1 partnership |
| 13 | Overtune App-based music creation platform | $2M | 14 mo ago | 12 | Jason Gudjonsson Co-Founder | Webflow EcommerceWebflowSentry+14 | Top 5M | — |
| 14 | Rexby Online platform that provides personalized recommendations from local experts | $1M | 169 mo ago | 6 | — | TypeScriptGraphQLNode.js+19 | Top 1M | — |
| 15 | Digon Games Casual sports games development studio | $1M | 141 mo ago | — | Sigurdur Jonsson Co-Founder | — | — | — |
| 16 | Gogoyoko Online music store and social networking music platform for artists | $944K | 209 mo ago | — | Petur Ulfur Einarsson Co-Founder | — | — | — |
| 17 | HorseDay Provider of horse care services | $700K | 43 mo ago | — | Oddur Olafsson Co-Founder & CEO | — | — | — |
| 18 | Mussila Music streaming platform for kids | $510K | 62 mo ago | 10 | — | WordPressMySQLPHP+31 | Top 5M | — |
| 19 | Watchbox Mobile app to share photos and videos | $380K | 126 mo ago | — | David Simon Founder & CEO | — | — | — |
| 20 | The One Personality-based dating platform for singles | $328K | 75 mo ago | — | David Simonarson Co-Founder & CEO | — | — | — |
| 21 | Kula Provider of camera accessories and a software platform for shooting and viewing 3D content | $300K | 98 mo ago | — | Iris Olafsdottir Founder & CEO | — | — | — |
Top 12 Consumer companies in Iceland
#1
Series C · Reykjavik, Capital Region · founded 2007 · 15 employees$67.5Mraised▾
Provider of real-time visibility platform and monitoring services for pharmaceuticals. The platform offers insights and automated workflows to optimize supply chain agility and resilience. It facilitates real-time monitoring, customized notifications, and detailed data review for end-to-end supply chain performance. The platform also automates supply chain processes and provides insights into logistics, including advanced analytics to improve performance. The solution is compliant for pharmaceutical use cases, providing automatic reporting for audits and compliance purposes.
#2
Seed · Reykjavik, Capital Region · founded 2020 · 12 employees$2Mraised▾
App-based music creation platform. It allows users to record themselves and add voice effects. Users can also make videos using music. The app is available for iOS users.
#3
Seed · Iceland · founded 2021$2.5Mraised▾
Online music learning platform
#4
Series A · Reykjavik, Capital Region · founded 2014 · 34 employees$30Mraised▾
Online platform that provides pre-booked trip planning for travelers
#5
Series A · Reykjavik, Capital Region · founded 2017 · 9 employees$2.4Mraised▾
Provider of data-driven vessel monitoring systems for shipping management. It provides data-driven safety solutions for maritime operators. The solution utilizes onboard sensors to collect wave slamming acceleration forces, weather, and sea conditions in real-time. The solution further analyzes it to provide data-driven insights on hazardous situations, passenger/crew safety, and ship/equipment damages. Provides color-coded alerts for hazardous conditions based on the level of threat apart from enabling users to monitor & communicate directly with operators.
- May 2024Series A$2.4M
- Apr 2021Seed—
- Jul 2019Seed—
#6
Series A · Reykjavik, Capital Region · founded 2018 · 23 employees$12.7Mraised▾
Provider of a fun and activity-driven dating app. It is a fun dating app that focuses on making the process of finding the next relationships, whether it's short-term or long-term. It helps in swiping and finding profiles to create meaningful connections through fun interactions and activities.
#7
Series A · Reykjavik, Capital Region · founded 2019 · 23 employees$7.5Mraised▾
App-based platform offering electric-kick-scooter rental services. Users can find, book, and unlock the vehicle by using the mobile app. At the end of the ride, users have to place the vehicle at the designated spots. The mobile app is available for both Android and iOS devices.
#8
Series A · Reykjavík, Gullbringusysla · founded 2010 · 14 employees$3.8Mraised▾
Operator of an online retail platform intended to sell Icelandic character-based, lifestyle brand products for children. The company's platform leverages technology to offer collectible vinyl figurines, plush, lamps, stationery, tableware, cutlery, and key chains for creating toys based on some of today's media licenses, providing customers to buy a variety of products at a reasonable rate.
#9
Series C · Reykjavik, Capital Region · founded 2004 · 80 employees$7.5Mraised▾
Dohop is a free search engine for flights, hotels and rental cars. The technology is fully owned by Dohop. Dohop also has an affiliate program, where anyone can sign up and present Dohop’s flight search on their own website, with Dohop sharing any commission earned 50/50.
#10
Series A · Reykjavik, Capital Region · founded 2012 · 21 employees$20Mraised▾
Uniting over 1000 Icelandic travel operators in a single community, Guide to Iceland remains the largest marketplace for Icelandic travel services in existence. The online platform provides unprecedented access to customer reviewed tours, accommodation and rental cars, as well as unique packages, customised to meet the wishes of seasoned and first-time visitors alike. With a wealth of resources, presented in nine languages, Guide to Iceland stands out as the most comprehensive source for Icelandic travel information in the world—featuring everything from in-depth articles to extensive travel blogs—and offering the chance to connect directly with locals for expert first-hand guidance. Gui
#11
Seed · Reykjavik, Capital Region · founded 2013 · 24 employees$10.3Mraised▾
TripCreator provides a SaaS-driven itinerary builder for travel agents/agencies. The solution enables tour operators to create itineraries on a map-based interface with drag-and-drop functionalities. Users can also customize the duration & other elements and share (via PDF & shareable links) itineraries with their customers. Additionally, users can integrate their travel inventory onto the platform via APIs & can also tap into inventory from multiple partnered suppliers. Features include dynamic packaging, custom template creation, analytics & statistics, reporting, e-mail automation, and more. Its mobile app is available for iOS and Android devices.
- Sep 2018Seed$8M
- Apr 2017Seed$2M
- May 2015Seed$350K
#12
Seed · Reykjavik, Capital Region · founded 2020$700Kraised▾
Provider of horse care services
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Consumer coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.