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Radar · Consumer in Johannesburg

Best Consumer Companies in Johannesburg, South Africa

The 123 best Consumer companies in Johannesburg, South Africa in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Naked.

123companies tracked
$52.5Mdisclosed funding
0unicorns
21have raised

Ranked: Best Consumer companies in Johannesburg

#CompanyDisclosed fundingLast roundStageFounderTech stackWeb popularityRecent signals
14Racing
Subscription-based platform providing streaming of sports content
——DeadpooledFundi Sithebe
CEO
———
2A Way To Be
Online route planner
——DeadpooledLebogang Nkoane
Founder
———
3African Mamas Crafts
Online retailer of handmade beaded accessories and handwoven home décor
——Funding RaisedNomaswazi Tinus
Founder & Director
WordPressMySQLPHP+26Top 50M—
4Africori
Platform offering music distribution solutions
——UnfundedYoel Kenan
CEO
Node.jsNginxOpenResty+9Top 5M—
5AftaRobot
Management solutions for mini-bus operators
——UnfundedLawrence Matjeni
Co-Founder
———
6andBeyond
Tour operator providing vacation packages in Africa
——UnfundedJoss Kent
Exec. Chairman & CEO
TypeScriptGoogle MapsAnimate.css+21Top 500k—
7ARC Store South Africa
We’re a one-of-a-kind beauty destination; aiming to responsibly deliver the beauty of tomorrow, today.
————DynamicwebYouTubeMicrosoft ASP.NET+14Top 500k—
8Atimeme
App-based social platform for creating and sharing memes
——UnfundedKagiso Maloma
Founder
———

Top 12 Consumer companies in Johannesburg

#1
Series B · Johannesburg, Gauteng · founded 2016 · 102 employees
$31.8Mraised
▾

AI-driven app that provides usage-based car insurance. It offers a chatbot for usage-based quotes and prices. It also offers roadside assistance services, claims approval, and more. Its app is available for iOS and Android platforms.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 22k LinkedIn followers — 16.7% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +2 · hiring: Senior Art Director, Senior Designer
Activity: 2 product launches announced in 12 mo
Funding rounds
  • Jan 2025Series B$38M
  • Feb 2023Series B$17M
  • Aug 2021Series A$11.1M
  • Dec 2018Seed$2.2M
Founders & team
Alex ThomsonCo-FounderErnest NorthCo-FounderSumarie GreybeCo-Founder
Investors
Yellowwood, Hollard, Naspers, IFC, European Development Finance Institutions, BlueOrchard
Tech stack
Amazon CloudfrontAmazon Web ServicesApple Icloud MailCloudflareCloudflare Bot ManagementCore-Js
#2
Series B · Johannesburg, Gauteng · founded 2014 · 205 employees
$14.8Mraised
▾

Platform connecting users with professionals for home cleaning and care. It offers a way for individuals to book services such as indoor and outdoor cleaning. The platform also facilitates placements for full-time domestic help. It provides a hub to manage private domestic workers, including setting pay rates.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 5.9% of this cohort's audience
Funding rounds
  • Sep 2022Series B$11M
  • Oct 2021Series A—
  • Jul 2020Series A—
  • Oct 2019Series A$1M
Investors
Newtownpartners, Vumela, FirstRand, 500 Global, Smollan, CRE Venture Capital
Tech stack
Amazon CloudfrontAmazon Web ServicesApache Http ServerAws Certificate ManagerBrazeCdnjs
#3
Seed · Johannesburg, Gauteng · founded 2019 · 12 employees
$1.8Mraised
▾

Tripplo is the provider of a SaaS-based platform for managing freight forwarding operations. It provides a marketplace for cargo owners, brokers, and truckers to book and post load transport requests. Its fleet management software ensures driver compliance and truck tracking. It also provides software for trip planning, routing, documentation, and ETAs.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Oct 2023Seed$1.8M
  • Aug 2022Seed—
Founders & team
Victor ChaitezviFounder & CEO
Investors
Futuregrowth, Galloprovincialis, Standard Bank, Founders Factory Africa
#4
Seed · Johannesburg, Gauteng · founded 2021 · 10 employees
$2Mraised
▾

Expense management and card solutions for businesses. It offers solutions for spending management, business card management, transaction management, collateral-free credit, and more. It also offers flexible repayment plans for users. Provides features including invoice management, business account, financing invoices, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 2.7% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: Head of Spend Management
Activity: 2 product launches · 1 partnerships (incl. Complete Farmer) announced in 12 mo
Funding rounds
  • Jun 2022Seed$2M
Founders & team
Federico LandesmannCo-Founder
Investors
Quona, Breega, CRE Venture Capital, Ingressive Capital, RaliCap, Unicorn Growth Capital
Tech stack
CloudflareGoogle Font ApiGoogle WorkspaceHstsNetlifyReact
#5
Acquired · Johannesburg, Gauteng · founded 2012 · 100 employees
$1.7Mraised
▾

Parcelninja provides tech-enabled warehousing & fulfillment services to e-commerce businesses. Offers a software solution that integrates with the company's web store and provides services such as order management, warehousing, pick & pack service, and more. The software also has features for real-time tracking, reporting, and analytics. The company offers last-mile deliveries through Its network of partnered couriers.

Funding rounds
  • Feb 2015Seed$1.7M
Founders & team
Justin DrennanCo-Founder
Investors
C5 Capital
Tech stack
AlbacrossAmazon AlbAmazon Web ServicesAutopilotBootstrapCloudflare
#6
Seed · Johannesburg, Gauteng · founded 2014
$288.2Kraised
▾

Wrapistry is an online retailer of wedding gifts headquartered in Johannesburg, South Africa. Users can browse through the collection of wedding gifts across various categories such as kitchenware, dining sets, bed and bath products, home decor products, and experiences available on the company's platform and choose a gift that meets their requirements. Users can pay online to have the gift shipped to the intended recipient. As of Nov 2017, the company claims to ship gifts to all locations within South Africa. It also provides wedding registry services to registered couples. Couples can redeem their registries either by receiving the gift products or by having the contributed cash transferred to their bank accounts.

Funding rounds
  • Nov 2017Seed$288.2K
Founders & team
Jed SheinCeo & Cfo
Investors
Genesis Capital, Anuva Investments
#7
Seed · Johannesburg, Gauteng · founded 2018
$68.3Kraised
▾

DentX is a damage repair pricing solution for automotive dealers. Features include easy accessibility, AI analysis, expert assessment on damage images for estimated quotes, vehicle repair updates & more.

Funding rounds
  • Oct 2019Angel$68.3K
Founders & team
Nolo MokoenaCo-FounderBenjamin HinsonCo-FounderJonathan AsiamahCo-Founder & CEO
Investors
Frederik Gerner, Bas Hochstenbach
#8
Funding Raised · Johannesburg, Gauteng · founded 2018
$69.9Kraised
▾

Online platform that provides on-site vehicle repair & maintenance services. Users can provide the service details they want, get pricing, and schedule repair services at their location through the platform.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Funding rounds
  • Nov 2018Grant (prize money)$69.9K
Founders & team
Curtis YoungFounder: Head of Strategy & Product Development
Investors
IBM
Tech stack
CloudflareCookieyesGoogle AnalyticsGoogle Tag ManagerHstsMicrosoft 365
#9
Acquired · Johannesburg, Gauteng · founded 2015 · 10 employees
$20Kraised
▾

Wizzpass is the parking solutions access control system and app allowing entry and exit to shopping malls, airports, commercial property, office parks, residential property and gated communities via the app. Landlords and tenants can give access to visitors for certain days and times. The visitor automatically receives a notification email specifying the date and time that they will access the building through the app. WizzPass allows the user to see who parked, when they entered, when they left and how often they park. Can also track the total number of entries and exits for a certain time period, which allows to see when then parking has been full or under-utilised.

Funding rounds
  • Apr 2016Seed$20K
Investors
Techstars
Tech stack
Amazon AlbAmazon SesAmazon Web ServicesBootstrapCakephpCdnjs
#10
Early Stage · Johannesburg, Gauteng · founded 2013
$15Kraised
▾

Trebene is a online retailer of its luxury label women's cashmere scarves brand. The company designs products based on storytelling themes. The scarves are handcrafted by contracted Kashmiri weavers. The company exclusively sources its Cashmere fabric from Kashmir region. As of Feb'17, Trebene ships products to Europe, Middle East, and South Africa.

Funding rounds
  • Jan 2016Grant (prize money)$15K
Founders & team
Bushera BashirFounder & Director
#11
Seed · Johannesburg, Gauteng · founded 2018
$6.8Kraised
▾

Scouting and recruiting platform for soccer

Funding rounds
  • Dec 2019Seed—
Founders & team
Lesego NdlovuFounder
Investors
STSC
#12
Funding Raised · Johannesburg, Gauteng · founded 2015
$3.6Kraised
▾

Online platform for car & dealerships reviews and news. Users can anonymously write reviews for cars & dealerships as per their experiences & browse reviews given by others based on car make & model and dealership location & name. The platform also features automotive information & expert car reviews as well as the latest motoring news & launches.

Funding rounds
  • Nov 2018Grant (prize money)$3.6K
Founders & team
Murali NaiduFounder & Managing Director
Investors
Fortress
Tech stack
Core-JsDoubleclick For Publishers (Dfp)Facebook PixelGoogle AnalyticsGoogle MapsGoogle Publisher Tag

Funding & investor landscape

$52.5Mtotal disclosed funding
12companies funded
19disclosed rounds
0rounds last 90 days
Most active investors
Naspers4 rounds
Array Holdings2 rounds
CRE Venture Capital2 rounds
Endeavor2 rounds
FirstRand2 rounds
Futuregrowth2 rounds
HAVAIC2 rounds
Michael & Susan Dell Foundation2 rounds
Seed Engine2 rounds
simple.Capital2 rounds

Notable founders

Alex Thomson
Co-Founder · Naked
Ernest North
Co-Founder · Naked
Victor Chaitezvi
Founder & CEO · Tripplo
Federico Landesmann
Co-Founder · SAVA
Justin Drennan
Co-Founder · Parcelninja
Jed Shein
Ceo & Cfo · Wrapistry
Nolo Mokoena
Co-Founder · DentX
Benjamin Hinson
Co-Founder · DentX
Curtis Young
Founder: Head of Strategy & Product Development · Fixxr
Bushera Bashir
Founder & Director · Trebene
Lesego Ndlovu
Founder · BallTalent
Murali Naidu
Founder & Managing Director · Auto Advisor
Prism market signals · South Africa · country-scoped Prism corpus, 865,691 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer companies are there in Johannesburg, South Africa?
Radar tracks 123 indexable Consumer companies headquartered in Johannesburg, South Africa that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Johannesburg, South Africa?
The Consumer companies in Johannesburg, South Africa on this list have raised a combined $52.5M in disclosed equity funding across 12 funded companies.
Which is the highest-funded Consumer company in Johannesburg, South Africa?
Naked is the highest-funded Consumer company in Johannesburg, South Africa, with $31.8M in disclosed equity funding.
How many Consumer companies in Johannesburg, South Africa are funded?
12 of the 123 Consumer companies in Johannesburg, South Africa on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Johannesburg, South Africa?
None of the Consumer companies in Johannesburg, South Africa on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Johannesburg, South Africa Consumer companies?
The most active investors in Johannesburg, South Africa Consumer companies on this list include Naspers, Array Holdings, CRE Venture Capital, Endeavor, FirstRand.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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