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Radar · Consumer in Madison

Best Consumer Companies in Madison, United States

The 85 best Consumer companies in Madison, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: ZipRealty.

85companies tracked
$107.5Mdisclosed funding
0unicorns
16have raised

Ranked: Best Consumer companies in Madison

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1ZipRealty
Online real estate brokerage for residential properties
$52M280 mo agoAcquired—1999—15 patents
Automated real‑estate valuation, agent rating, and lead allocation platforms for property transactions
—
2Rentable
Online home rental listing platform to book apartments
$34M58 mo agoSeries BAlec Slocum
Co-Founder & CEO
2011WebflowAmazon Web ServicesTypekit+16——
3LUM
Music streaming and fan engagement platform for indie artists
$5M69 mo agoDeadpooled—2018———
4Murfie
Cloud service for true media ownership, collection, streaming, and storage
$4M108 mo agoSeed—2010———
5TrafficCast
Large scale traffic data analytics for navigation
$4M220 mo agoAcquired—1999—7 patents
Real-time traffic data collection, analysis, and management network systems for road transportation.
—
6Spin
Online platform offering virtual closet
$2M73 mo agoSeedDouglas Hof
Co-Founder & Creative Director
2020———
7Fishidy
Geo-map based social community platform for fishers
$2M144 mo agoSeries ABrian Jensen
Founder & CEO
2010TypeScriptMapbox GL JSZone.js+10——
8Spotz
Provider of a task management platform
$1M12 mo agoSeed—2020HubSpot CMS HubTailwind CSSEnvoy+24—1 expansion
9CODAworx
Online professional network platform for artists
$950K155 mo agoSeed—2013TypeScriptNode.jsZone.js+19——
10Outguided
Online platform for booking adventure trips
$750K53 mo agoSeed—2020SentryNode.jsJSS+17——
11Nextt
Group Networking for close friends
$700K156 mo agoDeadpooledEmmanuel Buah
Co-Founder & CTO
2012———
12Ride Spot
App-based platform offering navigation an activity recording for bicycle riders
$550K125 mo agoSeed—2012———
13Gogymdandy
GymDandy is an athletic space management and scheduling platform that offers space reservations.
$531K101 mo agoSeedNicholas Kartos
Co-Founder & CEO
2016———
14Open Homes Realty
Online brokerage firm for real estate sellers
$280K145 mo agoSeedKelda Roys
Founder & CEO
2013———
15CarePool
Software platform for transportation service providers
$150K85 mo agoSeedJosh Massey
Founder & CEO
2017WordPressMySQLPHP+19——
16ByUS Media
Provider of sports services
$100K39 mo agoSeedChris Borland
Co-Founder
2023———

Top 12 Consumer companies in Madison

#1
Seed · Madison, Wisconsin · founded 2020 · 10 employees
$1.4Mraised
▾

Operator of a community-centered online platform, a 2-sided marketplace intended to modernize the community rental experience. The company's platform facilitates organizations, municipalities, and small businesses can manage, promote, and communicate their available spaces for the public to find rent, enabling communities and organizations to maximize venue resources.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 901 LinkedIn followers
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Jun 2025Seed$1.4M
Tech stack
CdnjsCloudflareCloudflare Bot ManagementCore-JsDetectifyFacebook Pixel
#2
Series B · Madison, Wisconsin · founded 2011 · 82 employees
$33.8Mraised
▾

Online home rental listing platform to book apartments. It facilitates users to search for a pet-friendly apartment, provides accurate listing prices, a rent calculator, verified apartments, property advertising, subleasing, and more. The mobile app is available for download on android and iOS devices.

Funding rounds
  • Aug 2021Series B$22.5M
  • Oct 2019Series A—
  • May 2019Series A$3.6M
  • Sep 2016Series A$5M
Founders & team
Alec SlocumCo-Founder & CEOAdam OlienCo-Founder & CTO
Investors
Gener8tor, Susquehanna Growth Equity, 4490 Ventures, Flyover Capital, Lakewest Venture Partners, American Family Ventures
Tech stack
AhoyAmazon SesAmazon Web ServicesAmpGoogle AnalyticsGoogle Workspace
#3
Acquired · Madison, New Jersey · founded 1999 · 165 employees
$52.3Mraised
▾

Online real estate brokerage for residential properties. The company assists in buying, selling, and renting residential properties. Offers online marketing and technological sales system to its owned and operated brokerages, and its network of third-party brokerages that enables the company to offer brokerage services to buyers and sellers in residential real estate transactions.

Funding rounds
  • Feb 2003Series F$13.1M
  • Dec 2002Series E$10.9M
  • Feb 2002Series E$4.3M
  • Jun 2001Series D$8M
Investors
Benchmark, Vanguard Ventures, Barrington Partners, Industry Ventures
Tech stack
Red HatApache Http ServerGoogle AnalyticsGoogle Font ApiDigicert
#4
Deadpooled · Madison, Wisconsin · founded 2018 · 34 employees
$5.2Mraised
▾

LUM is a music streaming and fan engagement platform for indie artists. It enables indie artists to create their profile and upload their music on the platform. Also enables listeners to stream music of indie artists. Also provides various services such as audio file hosting & streaming, artist collaboration, and brand promotion, and more to artists. Claims to develop a mobile app which is in beta state.

Investors
Lakeba, WARF, Gbeta, Running M Capital, Alumni Ventures
#5
Seed · Madison, Wisconsin · founded 2010 · 4 employees
$3.8Mraised
▾

Cloud service for true media ownership, collection, streaming, and storage. It offers a unique "Collection to Cloud" service, enabling users to manage and access their music. The platform provides options for storage and access, allowing users to stream music in various file formats. It offers a cost estimator for service, storage, and bandwidth, promoting transparency in pricing. The service focuses on providing users with control and ownership of their media through cloud-based solutions. It is a subscription based service. The platform supports login and account management. It is a B2C tech company.

Funding rounds
  • Jun 2017Seed$660K
  • Jan 2015Seed$876.1K
  • Jan 2014Seed$890K
  • Jan 2012Seed$1.4M
Investors
Techstars, WISC Partners, Right Side Capital Management
Tech stack
UbuntuYoutubeBootstrapNginxJsdelivrJquery Cdn
#6
Acquired · Madison, Wisconsin · founded 1999 · 39 employees
$3.8Mraised
▾

TrafficCast International develops technologies, applications, and content based on digital traffic data to provide travel time forecasting and traffic information. company uses accident reports, weather conditions, road sensors and the global positioning system for its reports. Trafficcast analyzes real time data from over 450,000 miles of roadways in United States. In 2009 navigation system provider TomTom NV signed a deal with Trafficcast to provide real-time information about traffic, weather patterns and the cheapest nearby gasoline to TomTom's first wireless navigation device.

Funding rounds
  • Jan 2008Series A$3.5M
  • Jan 2007Unattributed$250K
Investors
Ceres Venture Fund, NEW Capital Fund, Phenomenelle Angels Fund, Women Angels, Springboard Enterprises
Tech stack
DrupalMariadbPhpGoogle MapsBootstrapVarnish
#7
Seed · Madison, Georgia · founded 2020 · 6 employees
$750Kraised
▾

Online platform for booking adventure trips. The platform offers range of activities such as hunting, fishing, skiing, and more. Users can book tours by providing location, user details, payment details, and more.

Funding rounds
  • Jan 2022Seed$750K
#8
Seed · Madison, Wisconsin · founded 2020 · 4 employees
$1.5Mraised
▾

Spin is an online platform offering virtual closet. The platform offers its users to live-stream and sell to customer in real time and also connects to e-commerce carts. It also provides a platform for influencer.

Funding rounds
  • May 2020Seed$1.5M
Founders & team
Douglas HofCo-Founder & Creative Director
Investors
Rock River Capital
#9
Seed · Madison, Wisconsin · founded 2023
$100Kraised
▾

Provider of sports services

Funding rounds
  • Mar 2023Seed$100K
Founders & team
Chris BorlandCo-Founder
#10
Series A · Madison, Wisconsin · founded 2010 · 3 employees
$1.5Mraised
▾

Fishidy is a geo-map based social community platform for fishers. Enable anglers to connect within location-based online fishing communities to share their successes, favorite spots, and learn from one another. It uses Microsoft Bing for its base map, allowing users to search worldwide. The software has different features for each map it displays ­– such as water depth, the locations of weed beds, flooded timber, fish cribs, or nearest boat launches.

Funding rounds
  • May 2014Series A$1.5M
Founders & team
Brian JensenFounder & CEO
Investors
The Gialamas Company, Wisconsin Super Angel Fund, HPA, Stadia Ventures, BrightStar Wisconsin Foundation, Alameda Holdings
Tech stack
Amazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesAngularCore-Js
#11
Seed · Madison, Wisconsin · founded 2013 · 19 employees
$950Kraised
▾

Online professional network platform for artists

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Funding rounds
  • Jul 2013Angel$950K
Tech stack
Amazon CloudfrontAmazon Web ServicesAngularAzureCloudflareCloudflare Bot Management
#12
Seed · Madison, Wisconsin · founded 2016
$530.7Kraised
▾

GymDandy is an athletic space management and scheduling platform that offers space reservations.

Funding rounds
  • Jan 2018Seed$121.5K
  • Sep 2016Seed$312.5K
  • Feb 2016Seed$96.7K
Founders & team
Nicholas KartosCo-Founder & CEO
Investors
Stadia Ventures

Funding & investor landscape

$107.5Mtotal disclosed funding
18companies funded
33disclosed rounds
0rounds last 90 days
Most active investors
Gbeta4 rounds
Gener8tor3 rounds
Rock River Capital2 rounds
Stadia Ventures2 rounds
4490 Ventures1 rounds
Alameda Holdings1 rounds
Alumni Ventures1 rounds
American Family Ventures1 rounds
Arenberg Holdings1 rounds
Barrington Partners1 rounds

Notable founders

Alec Slocum
Co-Founder & CEO · Rentable
Adam Olien
Co-Founder & CTO · Rentable
Douglas Hof
Co-Founder & Creative Director · Spin
Chris Borland
Co-Founder · ByUS Media
Brian Jensen
Founder & CEO · Fishidy
Nicholas Kartos
Co-Founder & CEO · Gogymdandy
Emmanuel Buah
Co-Founder & CTO · Nextt
Kelda Roys
Founder & CEO · Open Homes Realty
Zack Genthe
Founder & COO · OmniValley
Josh Massey
Founder & CEO · CarePool
Thomas Yates
Founder & CEO · Telematic
Deb Thompson
Co-Founder · Stimmi
Prism market signals · United States · country-scoped Prism corpus, 18,357,142 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer companies are there in Madison, United States?
Radar tracks 85 indexable Consumer companies headquartered in Madison, United States that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Madison, United States?
The Consumer companies in Madison, United States on this list have raised a combined $107.5M in disclosed equity funding across 18 funded companies.
Which is the highest-funded Consumer company in Madison, United States?
ZipRealty is the highest-funded Consumer company in Madison, United States, with $52.3M in disclosed equity funding.
How many Consumer companies in Madison, United States are funded?
18 of the 85 Consumer companies in Madison, United States on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Madison, United States?
None of the Consumer companies in Madison, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Madison, United States Consumer companies?
The most active investors in Madison, United States Consumer companies on this list include Gbeta, Gener8tor, Rock River Capital, Stadia Ventures, 4490 Ventures.
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