Radar Companies Consumer · Malaysia
Radar · Consumer in Malaysia

Best Consumer Companies in Malaysia

The 584 best Consumer companies in Malaysia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: CARSOME.

584companies tracked
$1.5Bdisclosed funding
1unicorns
93have raised

Malaysia's Consumer sector has pulled in $1.5B in disclosed funding across 584 tracked companies, and the distribution is anything but even. Carsome alone accounts for $808M of that total. Iflix drew $348M before streaming economics forced a reckoning. Those two names together represent the bulk of the capital stack, which tells you something real about how concentrated winner-take-most dynamics get in emerging consumer markets. The one unicorn in the directory didn't happen by accident — it happened because automotive retail in Southeast Asia had a genuine pricing and trust problem, and Carsome built the infrastructure to solve it at scale.

So what's moving underneath the headline numbers? Median install growth across consumer apps is running at roughly 19% year-over-year, and as shown in 2025 research, shifting financial priorities and smartphone penetration are reshaping how Malaysian consumers discover and transact with brands. Hot coverage themes right now include retail expenditure trends and customer journey analytics, which I'd argue reflects how seriously operators are taking conversion, not just acquisition. Investors like Gobi Partners and Cradle are still writing checks into the space, and a recent consumertech fund launch signals that early-stage conviction here hasn't dried up.

Sources & further reading
  • 2024 Consumer Brand Survey
  • 3 ways to gain brand influence amongst Gen X consumers
  • O Mid-Year Consumer Outlook: Guide to 2025 da NielsenIQ revela catalis

Ranked: Best Consumer companies in Malaysia

#CompanyDisclosed fundingLast roundEmployeesFoundedFounderTech stackRecent signals
1CARSOME 🦄
App based marketplace for used cars
$808M3 mo ago4,0002015Eric Cheng
Co-Founder & CEO
Cart FunctionalityNode.jsPaths.js+28
2iflix
Subscription-based video-on-demand platform
$348M82 mo ago8002014Node.jsGoogle Sign-inReact+17
3SOCAR
App-based platform offering self-drive car rentals through an aggregated selection of vehicles
$73M57 mo ago2892017Shylendra S Nathan
CEO
UbuntuBootstrapVue.js+18
4iCarAsia
Online listing platform for used cars
$70M103 mo ago3942012Apple iCloud MailGoogle WorkspacePHP+17
5Friendster
Social network prioritizes user experience and data privacy over profit
$46M214 mo ago3932001Node.jsRadix UITailwind CSS+8
6PolicyStreet
Insurance technology platform providing digital insurance solutions
$24M36 mo ago752016Wilson Beh
Co-Founder
TypeScriptGoogle CloudZone.js+16
7FashionValet
Online retailer of fashion products
$19M89 mo ago1592010Cart FunctionalityMagentoMySQL+28
8LiveIn
Provider of managed co-living spaces
$13M24 mo ago2013Wen Khai
Co-Founder & CEO
WordPressMySQLPHP+23
9Kaodim
Online marketplace for multiple local services
$12M103 mo ago2014Jeffri Cheong
Co-Founder
10EasyParcel
Online platform for booking courier services
$11M83 mo ago832014Apple iCloud MailRubyRuby on Rails+232 launchs · 1 partnership
11TheLorry
Online platform for booking lorry rentals and cargo transportation services
$7M39 mo ago2014WordPressBetterDocsMySQL+35
12GoQuo
Travel technology solutions for airlines industry
$6M96 mo ago292002
13GoBike
Bike taxi booking platform
$6M108 mo ago362015Atthapon S
Co-Founder
14iStore ISend
Fulfillment and last mile delivery provider
$6M58 mo ago1722009WordPress Block EditorElementorWordPress+24
15ServAuto
Chains providing automotive maintenance, car products, and tinting film services
$5M4 mo ago2024Yong Phoy
Co-Founder & COO
Node.jsGoogle MapsRadix UI+175 job openings · 1 expansion
16Glassesgroupglobal
Online eyewear retailer
$4M131 mo ago752013
17Recommend
Online lead generation platform for local services
$4M32 mo ago662014Anthony Eka Wijaya
Co-Founder
WordPress Block EditorWordPressMySQL+28
18ServisHero
App based on demand marketplace for local services
$3M122 mo ago242015Bootstrapcore-jsSlick+18
19GoGet
Online marketplace for errands & deliveries
$3M69 mo ago882014SentryGoogle MapsMUI+231 partnership
20Maxx 'N Go
Online aftermarket service for automotive
$2M113 mo ago2016Patrick Tam
Founder & CEO
21AllSome Track
Platform for tracking delivery status of different courier service providers
$2M82 mo ago252015YiShu Liu
Co-Founder & CEO
22SneakerLAH
Retailer of footwear
$2M47 mo ago2015Bryan Chin
Co-Founder
Cart FunctionalityPHPBootstrap+12
23Ocision
Holding company for real estate portals
$2M175 mo ago112010Say Joe Ng
Founder
24Klezcar
Provider of car rental services
$2M78 mo ago2012Amad Fuad Abidin
CEO
WordPressMySQLPHP+20
25TourPlus
Provider of an online platform to book local tours and activities
$2M67 mo ago192014RubyBootstrapRuby on Rails+24
26Catchthatbus
Online-platform for booking intercity buses
$2M129 mo ago112011
27Flower Chimp
On-demand flower delivery service
$1M91 mo ago222015Maximilian Lotz
Co-Founder & CEO
Cart FunctionalityShopifyBootstrap+9
28Infindo
White label app store provider
$1M182 mo ago172007Nicky Wong
Co-Founder
29Asia Mobility
Provider of data products and mobility solutions for transit digitalization
$1M43 mo ago232018Ramachandran Muniandy
Co-Founder & CEO
WordPressPleskMySQL+25
30Zoom
Provider of on-demand B2C delivery services
$1M101 mo ago72015Sean Lee
Co-Founder & COO
31Wonderbucks Berhad
Listing platform for realtors
$1M131 mo ago2015Ray Chung
CEO & Founder
32TrustedCompany.com
Review platform for eCommerce businesses
$1M141 mo ago202013
33DF Automation and Robotics
Manufactures and maintains automatic guided vehicles
$967K19 mo ago742012WordPressPleskMySQL+251 job opening · 1 launch · 1 partnership
34Katsana
Provider of web-based fleet management and GPS tracking services
$890K113 mo ago302013Tailwind CSSReactGatsby+161 launch · 1 partnership
35Moovby
Online P2P car rental aggregator
$864K76 mo ago232016Nik Amin
Founder & CEO
Facebook LoginBootstrapAmazon Web Services+20
36ZCOVA
Internet first brand offering jewelry products
$838K53 mo ago102015Ziyin Low
Co-Founder
WordPressMySQLPHP+36
37BloomThis
Subscription-based flower delivery service in Malaysia
$800K111 mo ago252015Cart FunctionalityShopifySentry+422 awards
38Tripfez
Online platform for booking Muslim-friendly holiday packages
$750K121 mo ago272013Faeez Fadhlillah
Chief Executive Officer
WordPress Block EditorWordPressMySQL+34
39Joota
Social content bookmarking platform
$700K153 mo ago52010Ahmad Ali
Co-Founder & CEO
40Deemples
Provider of a platform for booking golf games and packages
$620K68 mo ago52017David Wong
Founder
BootstrapVue.jsAmazon Web Services+171 award
41SHOPLOOOH
Internet first brand of apparel for women
$579K60 mo ago72013Cart FunctionalityShopifyElement UI+21
42Govicle
Provider of smart applications, system integration, and Internet of Things solutions
$380K63 mo ago262017Rozaida Ali
Co-Founder
WordPressMySQLPHP+22
43Lokalocal
Marketplace of local travel guides
$333K90 mo ago32016WordPressMySQLPHP+16
44GoLog
Online platform to book community driven local parcel delivery service
$287K51 mo ago132017
45Marketing In Asia
Online platform allowing users to read and publish multi-genre articles
$250K57 mo ago302017WordPressMySQLPHP+26
46Yellow Porter
Provider of cross-border shopping and delivery
$241K77 mo ago22016Vimal Kumar
Co-Founder
47Kiddocare
Provider of an app-based marketplace for babysitters
$194K32 mo ago102018Nadira Yusoff
Founder & CEO
HugoCart FunctionalityWooCommerce+331 job opening
48AFA Community
App based booking platform for sports venues and activites
$163K37 mo ago2019Kevin Ong
Co-Founder
WordPressMySQLPHP+25
49Petotum
Online platform offering pet services
$100K37 mo ago62019Sharifah Azahar
Co-Founder
UptimeRobotGSAPNginx+22

Top 12 Consumer companies in Malaysia

#1
CARSOME 🦄
Series F · Petaling Jaya, Selangor · founded 2015 · 4000 employees
$807.8Mraised

App based marketplace for used cars. It collects vehicle-related data from individual sellers, sends its staff for inspection, holds auctions for dealers, and delivers the cars to buyers. It provides a platform for buying and selling pre-owned cars. Refurbishment processes are applied to improve vehicle condition.

Funding rounds
  • Mar 2026Series F$30M
  • Jul 2025Conventional Debt$15M
  • Jul 2024Series E$21.4M
  • Jun 2023Venture Debt
Founders & team
Eric ChengCo-Founder & CEOJiun TeohCo-Founder and Carsome Academy Chief Executive Officer
Investors
MediaTek, Gobi Partners, 500 Global, Catcha Group, Asia Partners, Penjana Kapital
Tech stack
AppnexusAppsflyerCart FunctionalityCloudflareCloudflare Bot ManagementCloudflare Browser Insights
#2
Series A · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2024
$4.7Mraised

Chains providing automotive maintenance, car products, and tinting film services. The business offers services such as tire replacement, dashcam installation, car mat fitting, and windshield wiper replacement. It provides transparent pricing and professional installation through its network of workshops. The business focuses on delivering consistent service and value to car owners.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 628 LinkedIn followers
Hiring: 5 hiring posts in 12 mo (public) · momentum +5 · hiring: Workshop Technician, Performance Marketing Specialist
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Feb 2026Series A$4.7M
Founders & team
Yong PhoyCo-Founder & COOThomasCo-FounderHan MeiCo-Founder
Investors
Vynn Capital, Jelawang Capital, Openspace Capital, SWC, Gobi Partners
Tech stack
CloudflareCloudflare Browser InsightsGoogle AnalyticsGoogle MapsGoogle Tag ManagerHotjar
#3
Series A · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2013
$13.2Mraised

Provider of managed co-living spaces. The company offers furnished co-living spaces for young professionals & students with amenities such as WiFi, living rooms, cleaning services, refreshments, and more. The company earns revenue through monthly plans.

Funding rounds
  • May 2024Series A
  • Dec 2023Series A$8.3M
  • Feb 2020Series A$4.4M
  • Jun 2017Series A
Founders & team
Wen KhaiCo-Founder & CEO
Investors
Accord Ventures, Hoop Partners, Startia, KK Fund, Incubate Fund, Cradle
Tech stack
Amazon Web ServicesAnt DesignBootstrapCdnjsCloudflareCore-Js
#4
Acquired · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2014 · 800 employees
$348Mraised

Subscription-based video-on-demand platform. The company claims to focus on first-run local movies and original programming and offers content spanning multiple categories like movies, TV shows, drama, kids entertainment, among others.

Funding rounds
  • Jul 2019Series D$50M
  • Apr 2019Series D
  • Apr 2019Series D
  • Feb 2018Series D
Investors
Sky, Catcha Group, Liberty Global, Zain Group, Evolution Media, Fidelity
Tech stack
Amazon CloudfrontAmazon Web ServicesCore-JsGoogle AnalyticsGoogle Sign-InGoogle Tag Manager
#5
Series B · Johor Bahru, Johor · founded 2012 · 74 employees
$966.9Kraised

Manufactures and maintains automatic guided vehicles. The AGVs can be magnetic strip guided or programmed to follow a particular path. Apart from the AGVs, they also develop and market universal robots and autonomous mobile robots.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 9k LinkedIn followers — 8.7% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public)
Activity: 1 product launches · 1 partnerships (incl. Sonepar India) announced in 12 mo
Funding rounds
  • Nov 2024Series B$1.9M
  • Mar 2024Series A$854.3K
  • Apr 2022Series A
  • Dec 2019Seed$718.9K
Investors
MTDC, Vynn Capital, Leave a Nest Capital, pitchIN, Cradle, Ministry of Science, Technology and Innovation
Tech stack
CloudflareCore-JsDownload MonitorElementorGoogle AnalyticsGoogle Font Api
#6
Series B · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2016 · 75 employees
$23.7Mraised

Provider of online insurance services intended to democratize the insurance industry. The company's platform curates new products and policies that fit the lifestyle needs of the people, enabling customers to buy the policies directly and avail of all the services.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 19k LinkedIn followers — 18.2% of this cohort's audience
Founders & team
Wilson BehCo-FounderYen Ming LeeCo-Founder & Group CEOWinnie ChuaCo-Founder & CPO
Investors
Khazanah Nasional Berhad, Altara Ventures, Gobi Partners, Spiral Ventures, KK Fund, Auspac
Tech stack
AngularClevertapCore-JsExpressFacebook PixelGodaddy
#7
Series B · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2017 · 289 employees
$73Mraised

App-based platform offering self-drive car rentals through an aggregated selection of vehicles. It allows users to browse and book cars from multiple sources within a single interface. The platform focuses on short-term and flexible rental needs for individual users.

Funding rounds
  • Sep 2021Series B$55M
  • Dec 2019Series A$18M
Founders & team
Shylendra S NathanCEO
Investors
Eugene, KH Energy, EastBridge Partners, Sime Darby
Tech stack
Amazon S3Amazon Web ServicesAnimate.CssAppsflyerAws Certificate ManagerAxios
#8
Acquired · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2012 · 394 employees
$69.9Mraised

ICarAsis is an online listing platform for used cars. Buyers can browse the cars, check prices, compare & directly contact the sellers via their platform. Sellers can list their cars on the platform.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 27k LinkedIn followers — 26.1% of this cohort's audience
Funding rounds
  • Nov 2017Post IPO$19.3M
  • Sep 2016Post IPO$17.5M
  • Jul 2015Post IPO$8.6M
  • Nov 2014Post IPO$18M
Investors
Carsales, CMB Capital, Catcha Group, CARSOME
Tech stack
Amazon SesAmazon Web ServicesApple Icloud MailBootstrapCore-JsFacebook Pixel
#9
Series B · Puchong, Selangor · founded 2014
$7.3Mraised

TheLorry is an online platform for booking lorry rentals and cargo transportation services. It allows users to book services such as lorry and van cargo transport, house and office moving, furniture disposal and cross-border cargo transport. They can choose the vehicle type, enter shipping details, receive quotes, book drivers, movers and packaging services, get bookings matched with relevant services, and make payments online or in person.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 4.8% of this cohort's audience · 10 engagements/post (4.6× cohort median)
Hiring: 1 hiring post in 12 mo (public) · hiring: Transporter Acquisition & Management Associate
Funding rounds
  • Mar 2023Series B$923.1K
  • Nov 2020Series B$2M
  • Mar 2019Series B$5.8M
  • Oct 2017Series A$967.6K
Investors
KK Fund, Elixir Capital, SPH Ventures, Inspire, Mavcap, Capital Properties Berhad
Tech stack
AkismetAmazon CloudfrontAmazon SesAmazon Web ServicesAnime.JsApache Http Server
#10
Series A · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2014 · 66 employees
$4.2Mraised

Online lead generation platform for local services. Users can post their home improvement requirements on the platform to receive quotes from registered service providers. They can browse through these quotes, profiles, and user ratings of the associated contractors and hire the required service provider through offline communication. Booking can be confirmed by paying over the platform. The platform claims to have insurance for public liability, theft, damage, and fire. Service providers can list their services on the platform.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 4.4% of this cohort's audience
Funding rounds
  • Sep 2023Series A$174.5K
  • Oct 2021Series A$4M
Founders & team
Anthony Eka WijayaCo-FounderAlex Dinner TanCo-FounderJes LuaCo-Founder & CEO
Investors
Morning Crest Capital, Brain-Too-Free Ventures, Gobi Partners, AddVenture
Tech stack
BootstrapCloudflareCloudflare Bot ManagementCloudflare Browser InsightsCore-JsFacebook Login
#11
Acquired · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2001 · 393 employees
$46.1Mraised

Social network prioritizes user experience and data privacy over profit. It offers a social networking platform focused on fostering a friendly online environment. The platform aims to differentiate itself by not selling user data and avoiding algorithm-driven feeds that promote negativity. It seeks to provide a social space that respects user attention and avoids addictive design.

Funding rounds
  • Aug 2008Series C$20M
  • Aug 2006Series B$10M
  • May 2006Series B$3.1M
  • Sep 2003Series A$13M
Investors
Battery Ventures, Benchmark, Kleiner Perkins, IDG Capital, DAG Ventures, Maven Ventures
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAws Certificate ManagerGoogle WorkspaceOpen Graph
#12
Series C · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2010 · 159 employees
$19.3Mraised

FashionValet is an online retailer of multi-category fashion products. Its catalog includes apparel, footwear, bags, etc catering to men, women, and kids. The company also sells select beauty products. It has expanded to open offline stores in Malaysia.

Funding rounds
  • Jan 2019Series C$3M
  • Mar 2018Series C$9.1M
  • Mar 2016Series B$5.8M
  • Mar 2015Series A$1.3M
Investors
Inspire, Permodalan Nasional Berhad, Khazanah Nasional Berhad, Reussi, START TODAY, ZOZO
Tech stack
Animate.CssBootstrapCart FunctionalityCore-JsCrazy EggFacebook Login

Funding & investor landscape

$1.5Btotal disclosed funding
77companies funded
135disclosed rounds
0rounds last 90 days
Most active investors
Cradle12 rounds
Mavcap12 rounds
ScaleUp Malaysia11 rounds
Gobi Partners10 rounds
WatchTower & Friends10 rounds
500 Durians9 rounds
Intres Capital Partners7 rounds
1337 Ventures6 rounds
Quest Ventures6 rounds
RISE6 rounds

Notable founders

Eric Cheng
Co-Founder & CEO · CARSOME
Jiun Teoh
Co-Founder and Carsome Academy Chief Executive Officer · CARSOME
Yong Phoy
Co-Founder & COO · ServAuto
Thomas
Co-Founder · ServAuto
Wen Khai
Co-Founder & CEO · LiveIn
Wilson Beh
Co-Founder · PolicyStreet
Yen Ming Lee
Co-Founder & Group CEO · PolicyStreet
Shylendra S Nathan
CEO · SOCAR
Anthony Eka Wijaya
Co-Founder · Recommend
Alex Dinner Tan
Co-Founder · Recommend
Jeffri Cheong
Co-Founder · Kaodim
Bryan Chin
Co-Founder · SneakerLAH
Prism market signals · Malaysia · country-scoped Prism corpus, 402,564 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer companies are there in Malaysia?
Radar tracks 584 indexable Consumer companies headquartered in Malaysia that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Malaysia?
The Consumer companies in Malaysia on this list have raised a combined $1.5B in disclosed equity funding across 77 funded companies.
Which is the highest-funded Consumer company in Malaysia?
CARSOME is the highest-funded Consumer company in Malaysia, with $807.8M in disclosed equity funding.
How many Consumer companies in Malaysia are funded?
77 of the 584 Consumer companies in Malaysia on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Malaysia?
1 Consumer company in Malaysia on this list is valued at $1B or more.
Who are the top investors in Malaysia Consumer companies?
The most active investors in Malaysia Consumer companies on this list include Cradle, Mavcap, ScaleUp Malaysia, Gobi Partners, WatchTower & Friends.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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