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Radar · Consumer in Reading

Best Consumer Companies in Reading, United Kingdom

The 43 best Consumer companies in Reading, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Ailuna.

43companies tracked
$1Bdisclosed funding
0unicorns
13have raised

Ranked: Best Consumer companies in Reading

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Ailuna
Provider of an online platform for developing habits
$614M47 mo agoSeries DLars Nordhild Rønning
Founder & CEO
2019WordPress Block EditorElementorWordPress+24—
2Yell
Online directory for businesses and services
$337M99 mo agoFunding Raised—2007WordPress Site EditorWordPressMySQL+21—
3Funeral Services Partnership
Funeral services provider
$45M105 mo agoAcquired—2007WordPressPleskApple iCloud Mail+35—
4Virtualstock
Provider of cloud-based inventory management solutions for retailers
16Talent top 35%Funding top 46%Moat top 48%Market bottom 44%
All 7 signals ▾
Talenttop 35%
Fundingtop 46%
Moattop 48%
Marketbottom 44%
Globalbottom 37%
Newsbottom 36%
Growthbottom 10%
Talent: Analyst team rating 5/5 · 1 named leader on record
Funding: Raised $23.9M across 8 rounds · 8 rounds over 12 yrs (0.7/yr)
rank vs industry peers · Fliar Intelligence Index 16/100
$24M39 mo agoAcquiredAndrew Mills
CEO
2004——
5Pretty Green
Internet first brand of casual wear for men
$15M105 mo agoAcquired—2009Cart FunctionalityShopifyGlobal-e+26—
6SoundOut
Provider of modular spectacle frames and low vision aid components
$3M145 mo agoSeries A—2007Cart FunctionalityWixSentry+19—
7Emortal
Cloud-based social platform for sharing family photos
$2M67 mo agoEarly StageColin Culross
Founder
1998——
8DASH
Online e-bikes subscription platform
$1M28 mo agoSeedJamie Milroy
CEO and Founder
2019Webflow EcommerceWebflowPostHog+17—

Top 12 Consumer companies in Reading

#1
Series D · Reading, England · founded 2019 · 1 employees
$614.5Mraised
▾

Provider of an online platform for developing habits. The app helps users to build new long term habits & goals. Users can also share their success, advise & inspire other members of the community. The app is available on Android & iOS platforms.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 780 LinkedIn followers
Funding rounds
  • Sep 2022Series D$3.3M
  • Jun 2021Series D$610.3M
Founders & team
Lars Nordhild RønningFounder & CEO
Investors
Crowdcube, COWAN WINOKUR REVOCABLE TRUST, Hanskjaerholding, Zat Invest, Mfvn Holding, Avocet Holding
Tech stack
ActivecampaignBranchCore-JsElementorGodaddyGoogle Analytics
#2
Seed · Reading, England · founded 2019 · 7 employees
$1.1Mraised
▾

Online e-bikes subscription platform for office commute. Their e-bikes service includes service/maintenance, third-party liability insurance, branded helmets, carbon off-setting & more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 1 partnerships · 2 awards (incl. Happl) announced in 12 mo
Funding rounds
  • Apr 2024Seed$327.5K
  • Jul 2023Seed$154.1K
  • Oct 2022Seed$200.7K
  • Mar 2022Seed$144.4K
Founders & team
Jamie MilroyCEO and FounderDavid WatkinsFounder
Tech stack
CloudflareCloudflare Bot ManagementCore-JsFacebook PixelGoogle AnalyticsGoogle Font Api
#3
Acquired · Reading, England · founded 2004 · 33 employees
$23.9Mraised
▾

Provider of cloud-based inventory management solutions for retailers. Its features include multi-channel inventory management, drop-shipping, supply chain management, marketplace management, click-collect, marketing tools, and more.

Fliar Intelligence Index™ 16how this company ranks against its industry peers
Talent
top 35%
Funding
top 46%
Moat
top 48%
Market
bottom 44%
Global
bottom 37%
News
bottom 36%
Talent: Analyst team rating 5/5 · 1 named leader on record · 1 C-suite/founder profile curated
Funding: Raised $23.9M across 8 rounds · 8 rounds over 12 yrs (0.7/yr) · Last round Series A (May 2023)
Moat: Editorial + unicorn rating 5/10 · 9 curated direct competitors tracked
Audience (LinkedIn): 4k LinkedIn followers — 5.8% of this cohort's audience
Funding rounds
  • May 2023Series A$937K
  • May 2020Series A$6.5M
  • Jul 2019Series A$3.8M
  • Apr 2018Series A$4.5M
Founders & team
Andrew MillsCEO
Investors
Notion, Eight Peaks Group, Salica Investments, Estoras Capital Consult, Sunley Group, Primorus Investments
#4
Funding Raised · Reading, England · founded 2007 · 1038 employees
$336.7Mraised
▾

Yell is an online directory with listings of local businesses and services across the UK where users can find business with their photos, write reviews and check opening hours. They offer a range of digital marketing solutions, from mobile optimised website design to pay-per-click campaigns, designed to help businesses get found locally by customers looking for products and services.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 19k LinkedIn followers — 29.2% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +2 · hiring: New Business Sales Executive, Business Development Manager
Funding rounds
  • May 2018Conventional Debt$336.7M
Tech stack
Amazon AlbAmazon Web ServicesAngularjsApple Icloud MailCloudflareCodemirror
#5
Acquired · Reading, England · founded 2007 · 987 employees
$44.5Mraised
▾

Funeral Services Partnership is a network of funeral directors that enables families and individuals to plan and arrange a funeral and memorial service for the deceased ones. Claims to have over 130 branches in United Kingdom and oversees approx 10,500 funerals per year as of May 2016. Montago, a private equity firm completed the acquisition of Funeral Services Partnership from August Equity Partners in May 2016.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 6.7% of this cohort's audience
Funding rounds
  • Nov 2017Seed$74.4M
  • Sep 2009PE$37.3M
  • Seed$7.2M
Investors
August Equity, Maven Capital Partners, Octopus Investments, HSBC, Montagu, Sovereign Capital
Tech stack
A3 Lazy LoadApple Icloud MailAstraAutoptimizeCdnjsCloudflare
#6
Funding Raised · Reading, England · founded 2004 · 138 employees
$43.4Kraised
▾

Provider of electric car & van rental services

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 11.2% of this cohort's audience · 53 engagements/post (3.8× cohort median)
Funding rounds
  • Aug 2023Conventional Debt—
  • May 2022Conventional Debt$43.4K
Founders & team
Mark TongueCo-OwnerJames OMalleyCo-Owner
Investors
RCI Bank, BCRS
Tech stack
AmplitudeApple Icloud MailAzureAzure MonitorBootstrapCloudflare
#7
Acquired · Reading, England · founded 2009 · 31 employees
$15.1Mraised
▾

Internet first brand of casual wear for men. The product catalog includes outwearing, polo shirts, overshirts, shirts, knitwear, sweats, tracksuits, tops, swimwear, jeans, and more. It also offers footwear, hats, sunglasses, bags, and more.

Funding rounds
  • Nov 2017Series A$14.4M
  • Mar 2012Seed$639.6K
Investors
Rockpool Investments
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApple PayAws Certificate ManagerCart Functionality
#8
Early Stage · Reading, England · founded 1998 · 3 employees
$1.8Mraised
▾

Cloud-based social platform for sharing family photos. The platform allows users to digitize their photos, create a photo album, family tree and share them with their families. Users can also create videos to answer various questions available on the platform. The platform allows users to create time capsules to share them with their relatives.

Funding rounds
  • Jan 2021Unattributed$1.8M
Founders & team
Colin CulrossFounderChristopher DoggettCEO
#9
Series A · Reading, England · founded 2007 · 7 employees
$3Mraised
▾

Provider of modular spectacle frames and low vision aid components. The company offers a spectacle frame design adaptable to various facial dimensions. It provides components for assembling prescription glasses and low vision aids. The system allows for multiple lenses per eye to correct vision. The ethical business model supports frame donations to charities.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers — 3.1% of this cohort's audience
Funding rounds
  • Jul 2014Series A$1M
  • Jul 2011Angel$2M
Investors
Ariadne Capital
Tech stack
WixReactGoogle CloudPolyfillLodashPriority Hints
#10
Funding Raised · Reading, England · founded 2014
$54.7Kraised
▾

Provider of house refurbishment services

Funding rounds
  • Aug 2019Conventional Debt$54.7K
Founders & team
Andrzej SokalskiManaging Director
Investors
Zodeq, Boost Capital
#11
Seed · Reading, England · founded 2013 · 24 employees
$50Kraised
▾

Internet first brand offering performance sports wear for men and women. The product catalog includes t-shirts, tracksuits, leggings, hoodies, gloves, shorts, masks, and more. The products come with infrared technology that helps the user in injury rehabilitation, injury mitigation, and sleep.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 5.0% of this cohort's audience
Funding rounds
  • Oct 2018Seed$50K
  • May 2017Seed—
Founders & team
Timothy BrownstoneFounder & CEO
Investors
Kairos, Actions Capital
Tech stack
American ExpressApple PayCart FunctionalityCloudflareCloudflare Bot ManagementCore-Js
#12
Seed · Reading, England · founded 2013 · 5 employees
$72Kraised
▾

Bird Cycleworks is an internet-first brand of cycling products. Product catalog includes wheels, tools, components & spares, forks, framesets, and more. The company also makes customized bikes based on users' requirements. Users can also book a demo online.

Funding rounds
  • Nov 2013Seed$72K
Founders & team
Ben PinnickCo-FounderDave CuttsCo-Founder
Tech stack
Amazon S3Amazon Web ServicesCart FunctionalityCore-JsFacebook PixelFont Awesome

Funding & investor landscape

$1Btotal disclosed funding
12companies funded
29disclosed rounds
0rounds last 90 days
Most active investors
Actions Capital1 rounds
Ariadne Capital1 rounds
August Equity1 rounds
Avocet Holding1 rounds
BCRS1 rounds
Best Horizon1 rounds
Boost Capital1 rounds
COWAN WINOKUR REVOCABLE TRUST1 rounds
Crowdcube1 rounds
Eight Peaks Group1 rounds

Notable founders

Lars Nordhild Rønning
Founder & CEO · Ailuna
Jamie Milroy
CEO and Founder · DASH
David Watkins
Founder · DASH
Andrew Mills
CEO · Virtualstock
Mark Tongue
Co-Owner · Select Car Leasing
James OMalley
Co-Owner · Select Car Leasing
Colin Culross
Founder · Emortal
Christopher Doggett
CEO · Emortal
Andrzej Sokalski
Managing Director · Tip Top Services
Timothy Brownstone
Founder & CEO · Kymira
Ben Pinnick
Co-Founder · Bird
Dave Cutts
Co-Founder · Bird
Prism market signals · United Kingdom · country-scoped Prism corpus, 3,856,087 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer companies are there in Reading, United Kingdom?
Radar tracks 43 indexable Consumer companies headquartered in Reading, United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Reading, United Kingdom?
The Consumer companies in Reading, United Kingdom on this list have raised a combined $1B in disclosed equity funding across 12 funded companies.
Which is the highest-funded Consumer company in Reading, United Kingdom?
Ailuna is the highest-funded Consumer company in Reading, United Kingdom, with $614.5M in disclosed equity funding.
How many Consumer companies in Reading, United Kingdom are funded?
12 of the 43 Consumer companies in Reading, United Kingdom on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Reading, United Kingdom?
None of the Consumer companies in Reading, United Kingdom on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Reading, United Kingdom Consumer companies?
The most active investors in Reading, United Kingdom Consumer companies on this list include Actions Capital, Ariadne Capital, August Equity, Avocet Holding, BCRS.
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