Radar Companies Consumer · Reykjavik
Radar · Consumer in Reykjavik

Best Consumer Companies in Reykjavik, Iceland

The 42 best Consumer companies in Reykjavik, Iceland in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Controlant.

42companies tracked
$165.1Mdisclosed funding
0unicorns
5have raised

Ranked: Best Consumer companies in Reykjavik

#CompanyDisclosed fundingLast roundFounderEmployeesTech stackWeb popularityRecent signals
1Controlant
Provider of real-time visibility platform and monitoring services for pharmaceuticals
$67M21 mo agoTrausti Thormundsson
Co-Founder & Co-CEO
15ContentfulApple iCloud MailMicrosoft 365+23Top 5M
2Travelshift
Online platform that provides pre-booked trip planning for travelers
$30M36 mo agoIngi Shahin
Co-Founder
34WordPressMySQLPHP+15Top 50M
3Guide to Iceland
Online Travel Agency
$20M95 mo agoIurie Belegurschi
Co-Founder
21Node.jsYouTubeVarnish+22Top 500k
4Smitten
Provider of a fun and activity-driven dating app
$13M47 mo agoAsgeir Visir
Co-Founder & CPO
23WordPress Block EditorElementorWordPress+33Top 5M
5TripCreator
SaaS-driven itinerary builder for travel agents/agencies
$10M95 mo agoMagnus I Oskarsson
Co-Founder
24DudaYouTubeNginx+25Top 10M
6Hopp
App-based platform offering electric-kick-scooter rental services
$8M44 mo ago23ContentfulNode.jsReact+11Top 5M
7Dohop
Flight meta-search engine
$8M53 mo agoDavid Gunnarsson
CEO
80styled-componentsReactGatsby+18Top 5M
8Hefring Marine
Provider of data-driven vessel monitoring systems for shipping management
$2M27 mo agoKarl Birgir Bjornsson
CEO
9SanityTurbopackNode.js+22Top 10M
9Overtune
App-based music creation platform
$2M16 mo agoJason Gudjonsson
Co-Founder
12Webflow EcommerceWebflowSentry+14Top 5M
10Rexby
Online platform that provides personalized recommendations from local experts
$1M172 mo ago6TypeScriptGraphQLNode.js+19Top 1M
11Digon Games
Casual sports games development studio
$1M143 mo agoSigurdur Jonsson
Co-Founder
12Gogoyoko
Online music store and social networking music platform for artists
$944K211 mo agoPetur Ulfur Einarsson
Co-Founder
13HorseDay
Provider of horse care services
$700K45 mo agoOddur Olafsson
Co-Founder & CEO
14Mussila
Music streaming platform for kids
$510K64 mo ago10WordPressMySQLPHP+31Top 5M
15Watchbox
Mobile app to share photos and videos
$380K128 mo agoDavid Simon
Founder & CEO
16Kula
Provider of camera accessories and a software platform for shooting and viewing 3D content
$300K100 mo agoIris Olafsdottir
Founder & CEO

Top 12 Consumer companies in Reykjavik

#1
Series C · Reykjavik, Capital Region · founded 2007 · 15 employees
$67.5Mraised

Provider of real-time visibility platform and monitoring services for pharmaceuticals. The platform offers insights and automated workflows to optimize supply chain agility and resilience. It facilitates real-time monitoring, customized notifications, and detailed data review for end-to-end supply chain performance. The platform also automates supply chain processes and provides insights into logistics, including advanced analytics to improve performance. The solution is compliant for pharmaceutical use cases, providing automatic reporting for audits and compliance purposes.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 10k LinkedIn followers — 37.9% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Founders & team
Trausti ThormundssonCo-Founder & Co-CEOGisli HerjolfssonCo-Founder & Co-CEO
Investors
Sjóvá, VIS, Frumtak Ventures, Apax, Gildi, Alva Capital
Tech stack
Amazon SesAmazon Web ServicesApple Icloud MailContentfulContentsquareCookiebot
#2
Seed · Reykjavik, Capital Region · founded 2020 · 12 employees
$2Mraised

App-based music creation platform. It allows users to record themselves and add voice effects. Users can also make videos using music. The app is available for iOS users.

Founders & team
Jason GudjonssonCo-FounderPétur Eggerz PéturssonCo-founder and Chief Technology OfficerSigurdur ArnasonFounder
Investors
Whynow, Goodwater Capital, Brunnur Ventures
Tech stack
CloudflareGoogle AnalyticsGoogle Font ApiGoogle Hosted LibrariesGoogle Tag ManagerGoogle Workspace
#3
Series A · Reykjavik, Capital Region · founded 2014 · 34 employees
$30Mraised

Online platform that provides pre-booked trip planning for travelers

Founders & team
Ingi ShahinCo-FounderRoland GerschManaging Director & Chief Technology Officer
Investors
General Electric
Tech stack
BabelCore-JsGodaddyGoogle AnalyticsGoogle WorkspaceGsap
#4
Series A · Reykjavik, Capital Region · founded 2017 · 9 employees
$2.4Mraised

Provider of data-driven vessel monitoring systems for shipping management. It provides data-driven safety solutions for maritime operators. The solution utilizes onboard sensors to collect wave slamming acceleration forces, weather, and sea conditions in real-time. The solution further analyzes it to provide data-driven insights on hazardous situations, passenger/crew safety, and ship/equipment damages. Provides color-coded alerts for hazardous conditions based on the level of threat apart from enabling users to monitor & communicate directly with operators.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 10.7% of this cohort's audience
Activity: 1 partnerships (incl. Hefring Marine) announced in 12 mo
Funding rounds
  • May 2024Series A$2.4M
  • Apr 2021Seed
  • Jul 2019Seed
Founders & team
Karl Birgir BjornssonCEO
Investors
TechNexus, New Business Venture Fund, Innoport, Faber, MD One Ventures, Riverstone
Tech stack
CookiebotGodaddyGoogle AnalyticsGoogle CloudGoogle Cloud CdnGoogle Tag Manager
#5
Series A · Reykjavik, Capital Region · founded 2018 · 23 employees
$12.7Mraised

Provider of a fun and activity-driven dating app. It is a fun dating app that focuses on making the process of finding the next relationships, whether it's short-term or long-term. It helps in swiping and finding profiles to create meaningful connections through fun interactions and activities.

Founders & team
Asgeir VisirCo-Founder & CPODavid SimonarsonCo-Founder & CEO
Investors
Makers Fund, Possible Ventures, Wonder Investment, Byfounders, New Nordic Ventures, ProFounder
Tech stack
Alpine.JsCloudflareCloudflare Bot ManagementCore-JsCrisp Live ChatEnvoy
#6
Series A · Reykjavik, Capital Region · founded 2019 · 23 employees
$7.5Mraised

App-based platform offering electric-kick-scooter rental services. Users can find, book, and unlock the vehicle by using the mobile app. At the end of the ride, users have to place the vehicle at the designated spots. The mobile app is available for both Android and iOS devices.

Investors
Brunnur Ventures, Nefco, Glymur eignastyring
Tech stack
CloudflareContentfulCookiehubCore-JsGoogle AnalyticsGoogle Font Api
#7
Series C · Reykjavik, Capital Region · founded 2004 · 80 employees
$7.5Mraised

Dohop is a free search engine for flights, hotels and rental cars. The technology is fully owned by Dohop. Dohop also has an affiliate program, where anyone can sign up and present Dohop’s flight search on their own website, with Dohop sharing any commission earned 50/50.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 18.9% of this cohort's audience
Founders & team
David GunnarssonCEO
Investors
EIC Fund, Scottish Equity Partners, Europa, New Business Venture Fund, easyJet, Brunnur Ventures
Tech stack
CdnjsCloudflareCloudflare Bot ManagementCore-JsEnvoyFont Awesome
#8
Series A · Reykjavik, Capital Region · founded 2012 · 21 employees
$20Mraised

Uniting over 1000 Icelandic travel operators in a single community, Guide to Iceland remains the largest marketplace for Icelandic travel services in existence. The online platform provides unprecedented access to customer reviewed tours, accommodation and rental cars, as well as unique packages, customised to meet the wishes of seasoned and first-time visitors alike. With a wealth of resources, presented in nine languages, Guide to Iceland stands out as the most comprehensive source for Icelandic travel information in the world—featuring everything from in-depth articles to extensive travel blogs—and offering the chance to connect directly with locals for expert first-hand guidance. Gui

Founders & team
Iurie BelegurschiCo-FounderXiaochen TianCo-Founder & CMONanna GunnarsCo-Founder
Investors
State Street Global Advisors
Tech stack
Amazon SesAmazon Web ServicesConvertEmotionEnvoyGoogle Workspace
#9
Seed · Reykjavik, Capital Region · founded 2013 · 24 employees
$10.3Mraised

TripCreator provides a SaaS-driven itinerary builder for travel agents/agencies. The solution enables tour operators to create itineraries on a map-based interface with drag-and-drop functionalities. Users can also customize the duration & other elements and share (via PDF & shareable links) itineraries with their customers. Additionally, users can integrate their travel inventory onto the platform via APIs & can also tap into inventory from multiple partnered suppliers. Features include dynamic packaging, custom template creation, analytics & statistics, reporting, e-mail automation, and more. Its mobile app is available for iOS and Android devices.

Funding rounds
  • Sep 2018Seed$8M
  • Apr 2017Seed$2M
  • May 2015Seed$350K
Founders & team
Magnus I OskarssonCo-Founder
Tech stack
Amazon Web ServicesCore-JsDudaFont AwesomeGoogle AnalyticsGoogle Tag Manager
#10
Seed · Reykjavik, Capital Region · founded 2020
$700Kraised

Provider of horse care services

Founders & team
Oddur OlafssonCo-Founder & CEOOlafur H EinarssonCo-Founder
Investors
New Business Venture Fund
#11
Seed · Reykjavik, Capital Region · founded 2015 · 10 employees
$510Kraised

Music streaming platform for kids. It is based on a cross-cultural B2B and B2C business model. It provides basic skills and instruments to play and create music.

Funding rounds
  • Apr 2021Seed$510K
  • Mar 2019Grant (prize money)$56.9K
Investors
Europa, NMÍ, Nordplus, SuperCharger Ventures
Tech stack
Anime.JsAppsflyerCookiebotCore-JsElementorFacebook Pixel
#12
Seed · Reykjavik, Capital Region · founded 2009 · 6 employees
$1.2Mraised

Operator of a travel recommendation platform intended to sell travel advice to followers in an easy, scalable, and profitable way. The company's platform makes travelers buy curated and customizable travel itineraries from local travel influencers acting as independent travel agents, enabling travelers to enjoy the local travel lifestyle in a simplified way.

Investors
Techstars
Tech stack
Amazon CloudfrontAmazon Web ServicesApolloCloudflareCloudflare Bot ManagementCookieyes

Funding & investor landscape

$165.1Mtotal disclosed funding
21companies funded
7disclosed rounds
0rounds last 90 days
Most active investors
Brunnur Ventures5 rounds
New Business Venture Fund5 rounds
Frumtak Ventures3 rounds
Startup Reykjavik3 rounds
EIC Fund2 rounds
Europa2 rounds
Techstars2 rounds
Alva Capital1 rounds
Apax1 rounds
Byfounders1 rounds

Notable founders

Trausti Thormundsson
Co-Founder & Co-CEO · Controlant
Gisli Herjolfsson
Co-Founder & Co-CEO · Controlant
Jason Gudjonsson
Co-Founder · Overtune
Pétur Eggerz Pétursson
Co-founder and Chief Technology Officer · Overtune
Ingi Shahin
Co-Founder · Travelshift
Roland Gersch
Managing Director & Chief Technology Officer · Travelshift
Karl Birgir Bjornsson
CEO · Hefring Marine
Asgeir Visir
Co-Founder & CPO · Smitten
David Simonarson
Co-Founder & CEO · Smitten
David Gunnarsson
CEO · Dohop
Iurie Belegurschi
Co-Founder · Guide to Iceland
Xiaochen Tian
Co-Founder & CMO · Guide to Iceland
Prism market signals · Iceland · country-scoped Prism corpus, 815,638 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer companies are there in Reykjavik, Iceland?
Radar tracks 42 indexable Consumer companies headquartered in Reykjavik, Iceland that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Reykjavik, Iceland?
The Consumer companies in Reykjavik, Iceland on this list have raised a combined $165.1M in disclosed equity funding across 21 funded companies.
Which is the highest-funded Consumer company in Reykjavik, Iceland?
Controlant is the highest-funded Consumer company in Reykjavik, Iceland, with $67.5M in disclosed equity funding.
How many Consumer companies in Reykjavik, Iceland are funded?
21 of the 42 Consumer companies in Reykjavik, Iceland on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Reykjavik, Iceland?
None of the Consumer companies in Reykjavik, Iceland on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Reykjavik, Iceland Consumer companies?
The most active investors in Reykjavik, Iceland Consumer companies on this list include Brunnur Ventures, New Business Venture Fund, Frumtak Ventures, Startup Reykjavik, EIC Fund.
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