Best Consumer Companies in Serbia
The 54 best Consumer companies in Serbia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Gjirafa.
Serbia's Consumer startup map is exactly what this directory gives you: 54 tracked companies, $12M in total disclosed funding, and a clear pecking order built on momentum rather than scale. Gjirafa leads the pack at $9M raised, with Collabwriting and Mily Tech each clearing $1M, and the rest of the field still early-stage. No unicorns yet, but the investor activity from names like South Central Ventures and Katapult Akcelerator tells you capital is circling. And median install growth of roughly +19% year-over-year across consumer apps globally, per 2025 research, confirms the demand floor isn't softening.
So what's driving coverage here? Hot themes right now are retail expenditure trends, customer journey analytics, and smartphone-linked commerce, all of which map neatly onto Serbia's emerging consumer layer. I'd also point you to the macro tailwind: global consumer market sizing sits around $15,200B for 2025, fueled by shifting financial priorities and sustainability awareness. The 2024 Consumer Brand Survey reinforces how brand-level value perception is reshaping where funding flows. Private credit vehicles are stepping in to back consumer players where equity hasn't caught up yet. The sector's live, and this list shows you exactly where Serbia sits inside it.
- Consumers fast becoming value seekers
Ranked: Best Consumer companies in Serbia
| # | Company | Employees | Disclosed funding | Last round | Stage | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Gjirafa Albanian search engine | 253 | $9M | 88 mo ago | Series B | 2013 | Node.jsNextAuth.jsTailwind CSS+18 | — |
| 2 | RTV Studio B Operator of a radio and television broadcasting company based in Belgrade, Serbia. | 201 | — | — | Acquired | 1970 | WordPress Block EditorWordPressMySQL+16 | — |
| 3 | CityExpert Listing platform for residential apartments | 41 | $795K | 121 mo ago | Seed | 2015 | SentryTypeScriptNode.js+20 | 1 job opening |
| 4 | AskGamblers Platform offering reviews of online casinos | 30 | — | — | Acquired | 2006 | WordPressApple iCloud MailGoogle Workspace+26 | 3 awards |
| 5 | Infora Route optimization software | 18 | — | — | Unfunded | 2010 | — | — |
| 6 | OROOK Online marketplace to hire construction professionals | 12 | — | — | Unfunded | 2019 | Node.jsMUIHeadless UI+16 | — |
| 7 | Mily Tech Offers AI & web-based delivery optimization software | 10 | $1M | 37 mo ago | Seed | 2020 | Webflow EcommerceWebflowAmazon Web Services+21 | 1 award |
| 8 | Nekretnine.rs Online listing platform for residential & commercial properties | 8 | — | — | Unfunded | 2009 | Bitrix24PHPMicrosoft ASP.NET+28 | — |
Top 7 Consumer companies in Serbia
#1
Seed · Belgrade, Belgrade · founded 2021 · 5 employees$1.2Mraised▾
Provider of AI and subscription-based writing assistants platform. It provides users with a browser extension for gathering information by allowing users to highlight important text from diverse web pages and PDFs, and collaborate with others in real-time. It helps users create shareable notes and comments on any web page online, making it an actionable knowledge base for teams.
#2
Seed · Belgrade, Belgrade · founded 2020 · 10 employees$1.1Mraised▾
Offers AI & web-based delivery optimization software. The software helps users to manage daily delivery operations. It helps in creating a delivery plan, dispatching routes to couriers, tracking in real-time, analyzing performance data, and many more.
#3
Series B · Pristina, Kosovo · founded 2013 · 253 employees$8.7Mraised▾
Gjirafa, Inc., is a US corporation, a video content platform and production studio, and a market leading E-commerce company; leads variety of offline to online Internet consumer services in Balkans and Albanian Diaspora. It is the fastest growing Internet Services company in the Balkans and one of the most well-funded VC startups, from globally reputable investors, in Europe. Our vision is to build and facilitate the Internet Economy in the Balkans, by focusing one core Internet services that lack in the region for a market of around 12 million people. Gjirafa main portal platform, includes search, vertical search, classified, news, and bus schedule.
#4
Seed · Belgrade, Belgrade · founded 2015 · 41 employees$794.7Kraised▾
CityExpert is an online residential property listing platform for sale and rent. Platform doesn't charge any commission from the tenants and buyers but charges landlords a commission of 2% of sale value and a one-time fee of 50% of rent in case of leasing. Based out of Belgrade, Serbia.
#5
Seed · Novi Sad, Vojvodina · founded 2012$50Kraised▾
Automobile search engine
#6
Funding Raised · Belgrade, Belgrade · founded 1996—raised▾
Online music retail platform
#7
Seed · Pancevo, Vojvodina · founded 2016 · 1 employees—raised▾
Operator of a digital community marketplace for photographers intended to help discover and book models online. The company's platform does an authentication check on the photographers and models before adding them to the database, thereby enabling photographers to hire models without intermediaries and commission costs.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Consumer coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.