Best Consumer Electronics E-Commerce Companies in Italy
The 32 best Consumer Electronics E-Commerce companies in Italy in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Subbyx.
Ranked: Best Consumer Electronics E-Commerce companies in Italy
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Subbyx Online subscription-based platform that enables users to buy second hand electronic products | $62M | 7 mo ago | Series A | Francesco Durighetto Co-Founder | 2023 | Apple iCloud MailElasticsearchNode.js+18 | — | — |
| 2 | ComfTech Provider of smart garments for physiological monitoring | $8M | 99 mo ago | Series A | — | 2010 | WordPressMySQLPHP+19 | 26 patents Wearable sensorized textiles for continuous vital sign and respiratory monitoring | — |
| 3 | Natede Platform offering air purification products | $2M | 109 mo ago | Funding Raised | Paolo Ganis Co-Founder & CEO | 2015 | — | — | — |
| 4 | Horus Technology Wearable device for the blind and visually impaired | $900K | 129 mo ago | Deadpooled | — | 2014 | — | 7 patents Acoustic noise detection systems and wearable stereoscopic vision assistive technology | — |
| 5 | Vado Provider of vending automatic delivery operations services | $432K | 24 mo ago | Seed | Alberto Luison Co-Founder | 2020 | Cart FunctionalitySquarespace CommerceSquarespace+15 | — | — |
| 6 | riCompro Online platform for refurbished smartphones and tablets | $59K | 107 mo ago | Funding Raised | Fabian Thobe Founder & CEO | 2017 | BigCommerceZURB FoundationLazySizes+13 | — | — |
| 7 | Deed Developer of smart bracelets | — | 63 mo ago | Funding Raised | Edoardo Parini Founder & CEO | 2016 | — | 4 patents Bone-conduction audio wearables integrating vital-sign monitoring and communication functions | — |
| 8 | SOTTOSCONTO.COM Online retailer of consumer electronics | — | 124 mo ago | Seed | Bruno Romani Founder & CEO | 2016 | — | — | — |
Top 9 Consumer Electronics E-Commerce companies in Italy
#1
Series A · Milan, Lombardy · founded 2023$61.6Mraised▾
Online subscription-based platform that enables users to buy second hand electronic products. The company's circular subscription model enables users to switch products, buy used consumer electronics including smartphones, computers, smartwatches, beauty appliances, and more.
- Mar 2026Venture Debt—
- Mar 2026Series A$34.8M
- Jan 2025Seed$20.8M
- Jul 2023Seed$6M
#2
Seed · Torino, Piedmont · founded 2020 · 11 employees$432.3Kraised▾
Provider of vending automatic delivery operations services. It creates a menu based on the products inside the vending machine and connects delivery platforms and vending machines to sell the products through home delivery applications and e-commerce platforms.
- Oct 2024Conventional Debt$54.9K
- Oct 2024Seed$432.3K
- 2022Seed—
#3
Series A · Monza, Lombardy · founded 2010 · 10 employees$8.1Mraised▾
Provider of smart garments for physiological monitoring. The smart garments are composed of textile sensors capable of monitoring and collecting biometric data and parameters of the wearer. The app allows users to view the data collected by the textile and electronic component.
- Aug 2018Series A$8.1M
- Nov 2015Grant (prize money)$52.9K
- May 2015Grant (prize money)$56K
#4
Funding Raised · Pordenone, Friuli Venezia Giulia · founded 2015$2.1Mraised▾
Platform offering air purification products. It combines a living plant with a monitoring system to analyze and eliminate viruses, bacteria, fine dust, VOCs, and odors.
- Oct 2017Grant (prize money)$2.1M
#5
Deadpooled · Milan, Lombardy · founded 2014 · 10 employees$900Kraised▾
Horus has developed a wearable assistant for blind and visually impaired individuals for transforming visual information into voice messages. The device is made up of a band that wraps around the back of the head, with earpieces and two side-by-side cameras on one end. The cameras keep a close eye on what's in front of the wearer and dictate what it sees through the earpiece, which uses bone conduction to bypass the ear canal and stimulate ear bones directly. The device is connected to a separate unit housing the processor and battery via a 1-meter cable. Users can adjust the volume and change settings with a set of buttons on both the processor unit and the headband. The company claims that the solution comes embedded with an NVIDIATegra GPU that powers the deep learning algorithms allowing the same to recognize who and what it's looking at, and at the press of a button the device can describe the scene before it is detailed, down to the furniture and people present.
- Jan 2016Seed$900K
#6
Funding Raised · Milan, Lombardy · founded 2017 · 3 employees$58.9Kraised▾
riCompro is an online platform for refurbished smartphones and tablets. Sellers are required to answer a questionnaire on company's website about the product to be sold. The company evaluates answers submitted by users to offer a price quote. Upon agreeing to the price quoted, users can send products through pre-paid shipping label provided by the company. The company claims to make payments to sellers upon authentication of products. Refurbished products are sold on company's platform with a warranty period.
- Nov 2017Grant (prize money)$58.9K
#7
Funding Raised · Turin, Piedmont · founded 2016 · 7 employees—raised▾
Developer of smart payment bracelets. It utilises bone conduction technology and enables users to make payments. Its features include payments and fingerprint authentication, gesture recognition, listening to audio content, email and messages, answering incoming phone calls, tracking biometrics and physical activity.
- Jul 2021Grant (prize money)—
#8
Seed · Castelforte, Lazio · founded 2016—raised▾
SOTTOSCONTO.COM is an online retailer of consumer electronics. They offer kitchen appliances such as fryers, kneaders, toasters, ovens, steamers, etc; home and garden appliances such as BBQs, ice makers, lightings, coffee machine, cleaning appliances, etc; health and beauty appliances, trekking products, sports appliances, and related accessories. They source their products from brands such as Spice, Makkaroni, and Marbelle. Part of Startup Italy.
- 2016Seed—
#9
Series A · Reggio Emilia, Emilia-Romagna · founded 1990 · 250 employees—raised▾
Online retailer offering mobile & accessories. The product catalog includes smartphones of different brands, mobile screen protection, mobile cases, earphones, chargers, phone stands, smartwatches, and more.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Consumer Electronics E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.