Best Coupons and Deals Companies in United Kingdom
The 123 best Coupons and Deals companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Pouring Pounds.
Among the 123 Coupons and Deals companies tracked in the United Kingdom, the ones worth your attention are ranked here by disclosed equity funding and recent funding momentum. Total disclosed capital across the sector sits at $73M, which sounds modest until you clock that the global market hit $393.1B in 2020 with a projected CAGR of 64.23%. That's a enormous runway, and UK operators are scrambling for position inside it.
Pouring Pounds leads the local pack at $33M raised, followed by Swipii at $7M and Bownty at $6M. The spread matters. Three companies account for the bulk of that $73M, while the remaining 120 are fighting for scraps. No unicorns yet, which I'd call the honest story of this sector right now: lots of activity, concentrated upside. Demand drivers are structural too, not cyclical. Smartphone adoption, mobile-first shopping habits, and post-pandemic deal-hunting behaviour are all pulling in the same direction. Investors like Seedcamp and QVentures are circling, but the funding concentration tells you something about where conviction actually lives.
Ranked: Best Coupons and Deals companies in United Kingdom
| # | Company | Disclosed funding | Last round | Founder | Employees | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Pouring Pounds Cashback for users and solutions to corporates and unions | $33M | 74 mo ago | Swati Bhargava Co-Founder | 4 | WordPressMySQLPHP+9 | Top 50M | — |
| 2 | Swipii Provider of mobile-based customer loyalty program | $7M | 62 mo ago | — | 10 | WebflowjsDelivrGoogle Hosted Libraries+8 | Top 10M | — |
| 3 | Bownty Online daily deals aggregator | $6M | 128 mo ago | Mads Kessel Owner | 3 | TypeScriptNode.jsFacebook Login+12 | Top 50M | — |
| 4 | Qmee App-based online platform offering rewards | $4M | 130 mo ago | Nick Sutton Co-Founder and COO | 21 | Node.jsBootstrapReact+13 | Top 500k | — |
| 5 | BagThat Social shopping platform with auction buying and group purchasing | $3M | 169 mo ago | Andy Sutton Founder & CEO | 6 | — | — | — |
| 6 | Wriggle On-the-day deals at bars and restaurants | $2M | 83 mo ago | — | 15 | — | — | — |
| 7 | CheckoutSmart Mobile app rewarding customers against snap of their grocery bill | $2M | 139 mo ago | Paul Lees Co-Founder & Managing Director | 22 22 → 18 (-18%) | Cart FunctionalityApple iCloud MailGoogle Workspace+21 | Top 5M | — |
| 8 | yboo App-based platform for rewards and cashback | $2M | 82 mo ago | Martyn Gould Co-Founder & CEO | 2 | — | — | — |
| 9 | WeShop App-based online platform offering rewards | $2M | 69 mo ago | Abdelghani Eddahbi CEO | 11 | — | — | — |
| 10 | goSudo Real time coupon and deal feed provider | $2M | 143 mo ago | Mark Lucas Co Founder | — | — | — | — |
| 11 | Airtime Company that specializes in providing mobile connectivity rewards and airtime solutions to consumers | $1M | 96 mo ago | Adam Ward Co-Founder & CEO | — | PrismicApple iCloud MailGoogle Workspace+20 | Top 5M | 1 award |
| 12 | Boom25 Online platform for rewards & cashback | $1M | 106 mo ago | — | 5 | — | — | — |
| 13 | Shopper.com Provider of browser extension-based platform to avail cashback & deals from e-commerce stores | $973K | 87 mo ago | — | 2 | Node.jsUbuntuReact+15 | Top 500k | — |
| 14 | GreenJinn App-based platform offering cashback for multi-category products | $893K | 102 mo ago | — | 10 10 → 21 (+110%) | Cart FunctionalityNode.jsTailwind CSS+11 | Top 50M | — |
| 15 | MyDeals Personalized deals aggregator | $750K | 163 mo ago | Tom Packer CEO and Founder | — | — | — | — |
| 16 | Boodil App-based platform offering reward points for multi-category products | $621K | 44 mo ago | Sam Owens Co-Founder & COO | 4 | VuetifyVue.jscore-js+10 | Top 50M | — |
| 17 | Yoodeal Deals Aggregator Platform | $600K | 164 mo ago | Edoardo Giovanni Raimondi Co-founder | — | — | — | — |
| 18 | Cheapskate Online platform offering browser extensions to find rewards and deals for shopping | $594K | 51 mo ago | — | 5 | — | — | — |
| 19 | Upside Saving App-based cashback and reward management solutions | $409K | 55 mo ago | Andries Smit Co-Founder & CEO | 6 | — | — | — |
| 20 | Numerous App-based platform offering rewards | $309K | 70 mo ago | Jason Bullock Chief Executive Officer | 25 | — | — | — |
| 21 | Letyano Rewards platform incetivising customer feedback | $300K | 149 mo ago | Guy Winterflood Ceo & Founder | 1 | — | — | — |
| 22 | Paace Operator of an application that rewards movement with redeemable points | $273K | 11 mo ago | Matthew Roelle Co-Founder & CTO | 3 | Framer SitesUIKitReact+12 | Top 50M | 1 partnership |
| 23 | Locappy Platform for SMBs to distribute deals to their neighbourhoods | $262K | 142 mo ago | Seb Sheiky Founder | — | — | — | — |
| 24 | Redeemia Smartphone app for daily deals | $250K | 176 mo ago | Eugene Kouumdjieff Co-Founder & Investor | 1 | — | — | — |
| 25 | SportStylist Online aggregator of digital coupons for sports apparels, gears and accessories | $245K | 140 mo ago | Richard Cook Founder | — | — | — | — |
| 26 | Exuru Application that manages emails on deals and offers | $150K | 179 mo ago | Jonathan Shrago Founder | — | — | — | — |
| 27 | Look After My Bills Online platform for energy deals for retail energy customers | $120K | 96 mo ago | Henry Zoete Co-Founder | 18 | — | — | — |
| 28 | My VIP Card Online platform offering membership-based discount cards | $113K | 62 mo ago | Maddy Grout Founder | — | — | — | — |
| 29 | i-movo Digital vouchers for brick and mortar based retailers | $107K | 112 mo ago | David Tymm Co-Founder & CEO | 7 | Squarespace CommerceSquarespaceStimulus+13 | Top 10M | — |
Top 12 Coupons and Deals companies in United Kingdom
#1
Seed · London, England · founded 2022 · 3 employees$273.2Kraised▾
Operator of an application that rewards movement with redeemable points. The application allows users to earn points through physical activity. These points can then be exchanged for savings at participating partner businesses. The application also offers social features, enabling users to create leagues and compete with others.
- Jun 2025Seed$273.2K
#2
Seed · London, England · founded 2011 · 4 employees$33.1Mraised▾
Pouring Pounds is one of UK’s leading Cashback and Voucher websites. The site offers cashback on retailers such as M&S, Argos, Expedia, Debenhams, Tesco and more. The company has a two-sided business. One side deals with other businesses. For instance, the company helps newspapers, corporates and large websites to setup and manage cashback and coupons. The other side of the company deals directly with customers where the company offers cashback and coupons to customers directly. The startup operates four cashback websites in the UK and Cashkaro.com in India.
- Apr 2020Seed$26.5M
- Nov 2015Seed$5.9M
- Aug 2013Seed$743.9K
- Oct 2012Seed—
#3
Seed · Glasgow, Scotland · founded 2012 · 10 employees$7.4Mraised▾
Swipii offers a customer-facing app for iOS and Android users enabling them to discover local stores, earn points, and redeem rewards. Its partnered businesses are assisted in creating a personalized loyalty program, run email marketing campaigns, tracking, and analyzing customer data, and act upon customer feedback in real-time, etc. It has partner businesses such as Temp Tea Bar, Curely's Urbane Barbers, and WEE Guys Cafe, etc.
- Mar 2021Seed$1.2M
- Mar 2020Seed$1.2M
- Mar 2019Seed$2.5M
- Jan 2017Grant (prize money)$613.3K
#4
Acquired · United Kingdom · founded 2011 · 3 employees$5.6Mraised▾
Online daily deals aggregator. Its platform offers deals in different categories such as food and drinks, events & activities, health & beauty, shopping, travel and more.
- Oct 2015Series A$3.9M
- Apr 2013Seed$1.1M
- Jun 2012Seed$647K
#5
Deadpooled · Bristol, England · founded 2014 · 15 employees$2.5Mraised▾
Wriggle is a mobile app that helps bars and restaurants tackle excess capacity by creating time-sensitive quantity-specific deals at the last minute. Wriggle works with a ‘handpicked’ selection of independent businesses, and takes a 9.5% commission on each sale, which is usually significantly less than the likes of Groupon. The company raised £156,000 via equity crowd funding platform Seedrs. Wriggle is now part of Seedcamp - a pan European incubator and accelerator. Based in Bristol, London.
- Jul 2019Seed$939.3K
- Apr 2019Seed$201.2K
- 2017Seed$209.5K
- Feb 2016Seed$650K
#6
Seed · Manchester, England · founded 2022 · 4 employees$620.6Kraised▾
App-based platform offering reward points for multi-category products. It offers reward points for every purchase. It offers users to redeem points for rewards and prize draw entries to win holidays, vouchers, and more. The mobile application is available for Android and iOS users.
- Sep 2022Seed$620.6K
#7
Acquired · London, England · founded 2012 · 21 employees$4.5Mraised▾
Qmee is an app-based online platform offering rewards. It enables users to earn cashback & rewards by answering the survey questions. Users can also earn by sharing deals with their friends. Some of the websites associated with the company are Amazon, Flipkart, eBay, etc. The app is available on Android & iOS platforms.
- Aug 2015Seed$2M
#8
Acquired · London, England · founded 2013 · 11 employees$1.6Mraised▾
WeShop is an app-based online platform offering rewards. It allows users to get rewarded for shopping and sharing it with their friends and families. Users can spend those rewards to purchase on the platform. Its app is available on Android & iOS platforms.
- Aug 2020Post IPO$3.5M
- 2014Seed$1.6M
#9
Seed · London, England · founded 2018 · 5 employees$593.6Kraised▾
Online platform offering browser extensions to find rewards and deals for shopping. It allows users to shop for multi-category products by allowing them to find coupons and deals on the same product. It automatically finds and applies promo codes to the orders when shopping online.
- Mar 2022Seed$593.6K
#10
Seed · Holmfirth, England · founded 2015 · 2 employees$1.9Mraised▾
yboo is an app-based platform for rewards and cashback. It allows customers to check and compare the mobile networks and deals using its mobile app. The app caters to sectors such as food & beverages, travels, and others. Some of the retailers available on the website are Domino's, Pizza Hut, Uber and others. Its mobile app is available for Android and iOS.
- Jul 2019Seed—
- Nov 2018Seed$518.6K
- Jul 2018Seed—
- Jul 2018Conventional Debt—
#11
Deadpooled · Witney, England · founded 2011 · 6 employees$3.2Mraised▾
Bag That is a social shopping platform with auction buying and group purchasing. They work with suppliers to aggregate the total demand and to subsequently deliver the best possible price based on the consumer-driven price/volume mix. The more people that bid, the higher the likelihood of securing a lower price deal so there is every incentive for consumers to collaborate and win together. Winning consumers are those who have bid at or above the winning price point and all winning consumers win at the same, lowest price.
- May 2012Series A$3.2M
#12
Seed · London, England · founded 2012 · 22 employees$2.4Mraised▾
CheckoutSmart is a mobile app rewarding customers against snap of their grocery bill. It enables consumer goods brands to reward the grocery shoppers. Users can download its Android or iOS app and view offers. They can get rewards for uploading receipts. The receipts are analysed automatically and cash-backs are credited to users bank/PayPal accounts.
- Nov 2014Angel$2.4M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Coupons and Deals coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.