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Radar · E-Commerce Enablers in Amsterdam

Best E-Commerce Enablers Companies in Amsterdam, Netherlands

The 56 best E-Commerce Enablers companies in Amsterdam, Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Accel Club.

56companies tracked
$348.9Mdisclosed funding
1unicorns
26have raised

Ranked: Best E-Commerce Enablers companies in Amsterdam

#CompanyDisclosed fundingLast roundEmployeesFoundedFounderTech stackRecent signals
1Accel Club
Provider of brand acquisition and management services for amazon-based e-commerce businesses
$170M55 mo ago972021Max Firsau
Co-Founder & CEO
ReactReact RouterVercel+3—
2Hotmart 🦄
Cloud-based eCommerce solution that enables merchants to sell digital products
$130M63 mo ago14,7102011—DudaApple iCloud MailGoogle Workspace+31—
3Byborre
Online B2B platform offering e-commerce software suite for fashion businesses
$18M41 mo ago502010Borre Akkersdijk
Co-Founder
SentryThree.jsVue.js+102 partnerships
4Sous
Provider of tools to grow traffic, boost sales, and retain guests
$5M3 mo ago—2022Devon Scoulelis
Co-Founder & CEO
——
5Dayrize
Provider of product lifecycle management software solutions to brands
$4M37 mo ago372019Vincent Hoogduijn
Co-founder & Board Member
——
6Hatch
Widget for adding buy now functionality to brands website
$3M135 mo ago1002010———
7Lala Land
Provider of AI enabled image generation solution for fashion retail
$2M49 mo ago352018Harold Smeeman
Co-Founder & COO
Element UIVue.jsAmazon Web Services+11—
8BuyBay
Returns management solutions
$2M97 mo ago752014Machiel Tiddens
Chief Executive Officer
WordPressApple iCloud MailMicrosoft 365+21—
9Instant
Provider of mobile storefront solutions for shopify stores
$2M49 mo ago—2022Doeke Leeuwis
Co-Founder
Cart FunctionalityFramer SitesReact+18—
10Veylinx
Offering ecommerce solutions to evaluate customer behaviour for products development
$2M64 mo ago402014Rainier Van Rietschoten
Co-Founder / CCO
HubSpot CMS HubApple iCloud MailGoogle Workspace+19—
11REX
Provider of AI based personalized marketing solutions for multi channel retailers
$2M95 mo ago—2016Saeed Younesi
Founder
MUIReactEmotion+4—
12tex.tracer
Provider of supply chain management software solutions for fashion brand and businesses
$2M40 mo ago112020Bart Westerman
Co-Founder
WebflowVimeoGSAP+161 partnership
13YOUR
Provider of an AI-driven Web3 commerce solution for optimizing product content
$2M27 mo ago92013Ted Hatkamp
Co-Founder
Framer SitesReactPriority Hints+6—
14Crobox
Predictive marketing for ecommerce
$1M118 mo ago232015Sjoerd Mulder
Co-Founder | Chief Technology Officer
WebflowHubSpot CMS HubFacebook Login+27—
15Wakoopa
Website behavior analytics platform to generate customer insights
$1M217 mo ago82007———
16VURDERE
Provider of a platform for customer engagement for brands and online stores
$712K32 mo ago172013Jaime Toledo
Founder & CEO
—1 partnership
17Tradefox
Industrial raw materials information and analytics software
$668K92 mo ago212012Chris Yerbey
CEO
WordPressMySQLPHP+19—
18Newgen
Payment Gateway solution and end-to-end ecommerce store builder
$598K123 mo ago12014Jaswant Jhamb
Co-Founder
——
19Maxwell
Facebook messenger marketing to increase online sales
$452K85 mo ago62017Bas Wind
Co-Founder & CTO
——
20904Labs
SaaS-based self learning search engine for online stores
$106K127 mo ago—2014Manos Tsagkias
Co-Founder & CEO
——

Top 12 E-Commerce Enablers companies in Amsterdam

#1
Seed · Amsterdam, North Holland · founded 2022
$4.6Mraised
▾

Provider of tools to grow traffic, boost sales, and retain guests. The company offers solutions for restaurants to manage their online presence and reputation. It helps restaurants show up on search engines. The company also provides tools to turn interest into orders and transform first-time customers into regulars.

Funding rounds
  • Mar 2026Seed$4.6M
Founders & team
Devon ScoulelisCo-Founder & CEOThomas ScholteCo-Founder & Chief Commercial OfficerWilliam HurstCo-Founder
Investors
Seedandspeed, PeakBridge, Altitude Capital Management
#2
Series D · Amsterdam, North Holland · founded 2021 · 97 employees
$170Mraised
▾

Provider of brand acquisition and management services for amazon-based e-commerce businesses. The platform acquires amazon FBA brands and provides solutions such as data analytics, supply chain, growth marketing, finance management, and more.

Funding rounds
  • Nov 2021Series D$170M
  • Nov 2021Venture Debt—
Founders & team
Max FirsauCo-Founder & CEONick TuzenkoCo-Founder & Managing Director
Investors
North Wall Capital, Redseed, Flyer One Ventures, I2BF Global Ventures, Somersault Ventures, Flashpoint
#3
Hotmart 🦄
Series C · Amsterdam, North Holland · founded 2011 · 14710 employees
$130.2Mraised
▾

Hotmart is a cloud-based eCommerce solution that enables merchants to sell digital products. The company offers features like product and content management, email marketing, affiliate marketing, payment via Hotpay, PCI Compliance and CSE Security, analytics reports, and more. It also helps affiliates to earn commission by marketing and selling content through private blogs, websites, and other mediums.

Funding rounds
  • Mar 2021Series C$130M
  • Jul 2019Series A—
  • 2013Angel—
  • Aug 2011Seed$193.2K
Investors
TCV, Alkeon Capital Management, GIC, General Atlantic, Endeavor, Buscapé
Tech stack
AdyenAmazon AlbAmazon CloudfrontAmazon S3Amazon SesAmazon Web Services
#4
Series B · Amsterdam, North Holland · founded 2010 · 50 employees
$18.2Mraised
▾

Online B2B platform offering e-commerce software suite for fashion businesses. The company provides textile innovation services, supply chain services, design services, material development, engineered knits, and more. It also provides a toolbox for reducing waste, creating textiles on demand, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 17.6% of this cohort's audience
Activity: 2 partnerships (incl. UNS) announced in 12 mo
Funding rounds
  • Feb 2023Series B$18.2M
Founders & team
Borre AkkersdijkCo-Founder
Investors
Invest-NL, VP Capital, SHIFT Invest, AKEF
Tech stack
Amazon CloudfrontAmazon Web ServicesApache Http ServerAws Certificate ManagerDatocmsGoogle Ads
#5
Funding Raised · Amsterdam, North Holland · founded 2013 · 9 employees
$1.5Mraised
▾

Provider of an AI-driven Web3 commerce solution for optimizing product content. The solution offers tools to build product pages and personalize content. It provides features such as order specifications, tailored descriptions, and varied images. The platform also offers options for reviews, reasons to buy, Q&As, and manuals. The solution integrates with e-commerce platforms through app installation or code integration.

Funding rounds
  • Mar 2024ICO$1.5M
Founders & team
Ted HatkampCo-FounderThijmen FranckenCo-Founder
Tech stack
Framer SitesGodaddyGoogle Font ApiGoogle WorkspaceHstsHttp/3
#6
Series A · Amsterdam, North Holland · founded 2019 · 37 employees
$4.4Mraised
▾

Provider of product lifecycle management software solutions to brands. Its solutions offered are assessment of consumer products, dashboards, impact reports, management reports, consumer widgets, and more.

Funding rounds
  • May 2023Series A$4.4M
Founders & team
Vincent HoogduijnCo-founder & Board MemberAustin SimmsCEO
Investors
Gresham House Ventures
#7
Seed · Amsterdam, North Holland · founded 2013 · 17 employees
$711.9Kraised
▾

Provider of a platform for customer engagement for brands and online stores. It uses artificial intelligence to organize user generated content to create plug ins that provide users with a personalized experience. It gives online stores personalized review solutions where customers give reviews of products. Offers social display and social expressions and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 4.0% of this cohort's audience
Activity: 5 partnerships (incl. Shiseido, NARS Cosmetics and DRUNK ELEPHANT) announced in 12 mo
Funding rounds
  • Nov 2023Seed$711.9K
Founders & team
Jaime ToledoFounder & CEO
Investors
COREangels, Collider, 87labs, EGI Group
#8
Seed · Amsterdam, North Holland · founded 2020 · 11 employees
$1.6Mraised
▾

Provider of supply chain management software solutions for fashion brands and businesses. It helps businesses in providing insights & analytics about their supply chain and maps the journey of the clothing items using blockchain. It claims to provide transparency to the fashion logistics network, enabling clients to access supply chain data with ease. Each supply chain partner uploads product data, pictures, and documents in the web app, and using the encrypted time-stamp and geo-location data, it checks and verifies whether all uploaded information is produced at the claimed time and location.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 6.8% of this cohort's audience
Activity: 1 partnerships (incl. Inholland University of Applied Sciences - Living Lab Sustainable Fashion) announced in 12 mo
Funding rounds
  • Mar 2023Seed$1.6M
Founders & team
Bart WestermanCo-FounderJolanda KooiFounder & CEO
Investors
ROM InWest, Joanna Invests, HearstLab Europe
Tech stack
CdnjsCloudflareCloudflare Bot ManagementCloudflare TurnstileGoogle AnalyticsGoogle Tag Manager
#9
Acquired · Amsterdam, North Holland · founded 2018 · 35 employees
$2.2Mraised
▾

Provider of AI-enabled image generation solution for fashion retail. The solution helps fashion brands and retailers to generate catalogs ready on model images through its proprietary AI technology. It also developed a full-stack fashion supply chain solution provider with services and products that help organizations with designing products, virtual sampling, catalog imagery, on-model imagery, and other solutions.

Funding rounds
  • Jun 2022Seed$2.2M
  • Apr 2020Seed—
Founders & team
Harold SmeemanCo-Founder & COOUgnius RimsaFounder & CTOMichael MusanduFounder & CEO
Investors
asif, Unknown Group, Orange Wings, Innovatiefonds Noord-Holland
#10
Seed · Amsterdam, North Holland · founded 2022
$2.1Mraised
▾

Provider of mobile storefront solutions for shopify stores. It helps to make pages with templates and sections, connecting shopify store, and publishing.

Funding rounds
  • Jun 2022Seed$2.1M
Founders & team
Doeke LeeuwisCo-FounderSam Van HeesFounder & COO
Investors
Firstminute Capital, Richmond View Ventures, HV Capital, Hearst
Tech stack
Cart FunctionalityCloudflareCloudflare Bot ManagementCore-JsFacebook PixelFramer Sites
#11
Seed · Amsterdam, North Holland · founded 2014 · 40 employees
$2Mraised
▾

Veylinx offers e-commerce solutions to evaluate customer behaviour for products development cycle. It enables businesses to conduct online auctions for products and gather data/insights through 1) concept testing, price testing and target group analysis (Concept Stage) 2) product testing, claim test, pack test, competitor analysis and volume metrics (Product Stage) and 3) Ad test and TV copy test (Launch Stage). The platform offers dashboards to track the performance of multiple tests. It started as an academic project and become a market researh tool.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 10k LinkedIn followers — 12.5% of this cohort's audience
Funding rounds
  • Feb 2021Seed$2M
Founders & team
Rainier Van RietschotenCo-Founder / CCO
Investors
Dutch Founders Fund, xdeck
Tech stack
Apple Icloud MailBootstrapCloudflareCloudflare Bot ManagementCore-JsEmotion
#12
Acquired · Amsterdam, North Holland · founded 2010 · 100 employees
$3.2Mraised
▾

Hatch provides a "Where to Buy" widget on brands website to allow consumers to purchase products directly from retailers. It takes retailer data from the brand, configure the widget as per brand guidlines, and provides a code snippet to implement this functionality in the website. The widget provides retailers highly qualified leads and exposure on the brand website.Some of its customers include Lenovo, Bose, Fujitsu, Asus, Microsoft etc.

Funding rounds
  • Mar 2015Series A$3.2M
Investors
Vortex Capital Partners
Tech stack
WordpressMysqlPhpYoast SeoNginxAutoptimize

Funding & investor landscape

$348.9Mtotal disclosed funding
21companies funded
26disclosed rounds
0rounds last 90 days
Most active investors
Startupbootcamp3 rounds
5square1 rounds
87labs1 rounds
9.5 Ventures1 rounds
AKEF1 rounds
Alkeon Capital Management1 rounds
Altitude Capital Management1 rounds
Axivate Capital1 rounds
Buscapé1 rounds
COREangels1 rounds

Notable founders

Devon Scoulelis
Co-Founder & CEO · Sous
Thomas Scholte
Co-Founder & Chief Commercial Officer · Sous
Max Firsau
Co-Founder & CEO · Accel Club
Nick Tuzenko
Co-Founder & Managing Director · Accel Club
Borre Akkersdijk
Co-Founder · Byborre
Ted Hatkamp
Co-Founder · YOUR
Thijmen Francken
Co-Founder · YOUR
Vincent Hoogduijn
Co-founder & Board Member · Dayrize
Austin Simms
CEO · Dayrize
Jaime Toledo
Founder & CEO · VURDERE
Bart Westerman
Co-Founder · tex.tracer
Jolanda Kooi
Founder & CEO · tex.tracer
Prism market signals · Netherlands · country-scoped Prism corpus, 157,370 docs

Market landscape — 10 sub-themes by coverage

Share of E-Commerce Enablers coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many E-Commerce Enablers companies are there in Amsterdam, Netherlands?
Radar tracks 56 indexable E-Commerce Enablers companies headquartered in Amsterdam, Netherlands that meet our profile-completeness bar.
What is the total funding raised by E-Commerce Enablers companies in Amsterdam, Netherlands?
The E-Commerce Enablers companies in Amsterdam, Netherlands on this list have raised a combined $348.9M in disclosed equity funding across 21 funded companies.
Which is the highest-funded E-Commerce Enablers company in Amsterdam, Netherlands?
Accel Club is the highest-funded E-Commerce Enablers company in Amsterdam, Netherlands, with $170M in disclosed equity funding.
How many E-Commerce Enablers companies in Amsterdam, Netherlands are funded?
21 of the 56 E-Commerce Enablers companies in Amsterdam, Netherlands on this list have disclosed at least one equity funding round.
How many E-Commerce Enablers unicorns are there in Amsterdam, Netherlands?
1 E-Commerce Enablers company in Amsterdam, Netherlands on this list is valued at $1B or more.
Who are the top investors in Amsterdam, Netherlands E-Commerce Enablers companies?
The most active investors in Amsterdam, Netherlands E-Commerce Enablers companies on this list include Startupbootcamp, 5square, 87labs, 9.5 Ventures, AKEF.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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