Best E-Commerce Enablers Companies in Germany
The 372 best E-Commerce Enablers companies in Germany in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Razor Group.
Germany's E-Commerce Enablers sector has a directory worth knowing: 372 companies, $4.7B in disclosed funding, and five unicorns already minted. That's not speculation money. Razor Group has pulled in $1.0B, SellerX sits at $830M, and even further down the list Spryker Systems has secured $152M to build the commerce infrastructure that retailers actually run on. So the question isn't whether Germany produces serious e-commerce infrastructure players. It's whether you're looking at the right ones. This page ranks E-Commerce Enablers companies in Germany by disclosed equity funding and recent funding momentum, giving you a clean read on where capital has concentrated.
The underlying market gives those figures real context. The global e-commerce enablement opportunity was valued at around $800B in 2019 with a projected CAGR of 64.0%, driven by digital adoption, emerging-economy growth, and the durable behavioral shifts that lockdowns accelerated. As shown in 2016 research, platform-level infrastructure compounds network effects in ways that make early positioning disproportionately valuable. I'd argue that's exactly what investors like HTGF and SAP.iO are betting on here. Coverage across the sector is rising, with analysts tracking holiday sales performance and point-of-sale data trends as the clearest leading signals of who's actually earning revenue, not just burning runway.
- statista.com
Ranked: Best E-Commerce Enablers companies in Germany
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Razor Group 🦄 Platform acquiring Amazon FBA brands | $1.0B | 27 mo ago | 450 | 2020 | Oliver Dlugosch Co-Founder & COO | WebflowApple iCloud MailMicrosoft 365+13 | — | — |
| 2 | SellerX 🦄 Provider of brand acquisition and management services for amazon-based retailers | $830M | 36 mo ago | 700 | 2020 | Philipp Triebel Co-Founder | WordPressApple iCloud MailMicrosoft 365+25 | — | — |
| 3 | Berlin Brands Group 🦄 Brand of consumer products | $800M | 54 mo ago | 698 698 → 417 (-40%) | 2005 | — | PleskPHPLaravel+14 | — | 3 job openings |
| 4 | Choco 🦄 Provider of a platform streamlining order and payment processes for distributors | $301M | 40 mo ago | 65 | 2018 | Rogerio Yokomizo Co-Founder & Managing Director | Cart FunctionalityCraft CMSApple iCloud Mail+28 | — | — |
| 5 | Commercetools 🦄 Provider of a platform for enterprise digital commerce and related services | $291M | 57 mo ago | 70 | 2006 | Dirk Hoerig Co-Founder & CEO | StatamicSentryApple iCloud Mail+27 | 2 patents API extensibility for third‑party integrations in e‑commerce platforms | — |
| 6 | Spryker Systems Proprietary e-commerce framework for creating an online store for e-tailers | $152M | 6 mo ago | 104 104 → 176 (+69%) | 2014 | Alexander Graf Co-Founder & Co-CEO | WordPressApple iCloud MailGoogle Workspace+30 | — | 1 award |
| 7 | Branded E-Commerce Holding Platform taking over Amazon brands | $150M | 64 mo ago | 278 | 2020 | Pierre Poignant Co-Founder & CEO | WordPressMySQLPHP+21 | — | — |
| 8 | Billie Online marketplace for invoice factoring | $149M | 55 mo ago | 107 107 → 135 (+26%) | 2017 | Aiga Senftleben Co-Founder | ContentfulTailwind CSSReact+19 | — | — |
| 9 | Zeotap Provider of customer data platform with AI-powered insights and orchestration | $117M | 18 mo ago | 62 | 2014 | Daniel Heer Co-Founder & CEO | — | 11 patents Optimizing data quality and anonymized customer data for targeted marketing platforms | — |
| 10 | Parcellab Connects online merchants with their customers 74Global top 23%Tech top 25%Moat top 31%Market top 35% All 10 signals ▾Globaltop 23% Techtop 25% Moattop 31% Markettop 35% Fundingtop 35% Producttop 36% Talenttop 38% Growthtop 42% Innovationtop 47% Newsbottom 24% Global: Serving 60+ countries worldwide · Legal entities in 3 countries: Germany, United Kingdom, United States Tech: 58 technologies across 5/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 rank vs industry peers · Fliar Intelligence Index 74/100 | $112M | 61 mo ago | 75 75 → 160 (+113%) | 2014 | Anton Eder Co-Founder & COO | WordPress Block EditorWordPressSentry+34 | — | — |
| 11 | Shopware Open Source eCommerce solution that enables retailers to build an online store | $100M | 27 mo ago | 178 | 2000 | — | ShopwareContentfulApple iCloud Mail+29 | — | — |
| 12 | Stryze Platform acquiring Amazon businesses | $100M | 63 mo ago | 57 | 2020 | Mark Hartmann Co-Founder | — | — | — |
| 13 | Productsup Provider of multichannel commerce solution for eCommerce | $91M | 50 mo ago | 95 95 → 208 (+119%) | 2010 | Johannis Hatt Founder & CEO | ContentfulNode.jsErlang+22 | — | — |
| 14 | Hive Provider of end-to-end operations platform for direct-to-consumer and B2B growth 67Moat top 22%Tech top 27%Funding top 28%Growth top 28% All 7 signals ▾Moattop 22% Techtop 27% Fundingtop 28% Growthtop 28% Talenttop 28% Marketbottom 42% Globalbottom 37% Moat: Editorial + unicorn rating 8/10 · Soonicorn Tech: 45 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 67/100 | $72M | 23 mo ago | 14 | 2020 | Oskar Ziegler Co-Founder & CEO | WebflowAmazon Web Servicescore-js+25 | — | 1 internship |
| 15 | Seven Senders Provider of end-to-end solutions for cross-border logistics 29Moat top 22%Product top 30%Tech top 37%Innovation top 38% All 11 signals ▾Moattop 22% Producttop 30% Techtop 37% Innovationtop 38% Fundingtop 43% Talentbottom 49% Globalbottom 37% Marketbottom 35% Fin. healthbottom 32% Growthbottom 24% Newsbottom 22% Moat: Editorial + unicorn rating 8/10 · Soonicorn Product: 3 distinct product lines · Company stage: Series C rank vs industry peers · Fliar Intelligence Index 29/100 | $66M | 62 mo ago | 36 | 2015 | Thomas Hagemann Co-Founder & Managing Director | WordPress Block EditorWordPressApple iCloud Mail+31 | — | 1 job opening |
| 16 | Elopage SaaS-based solution that enables merchants to sell digital products | $38M | 57 mo ago | 50 | 2015 | Tolga Onal Co-Founder | Apple iCloud MailGoogle WorkspaceSalesforce+20 | — | — |
| 17 | Alaiko Provider of e-commerce fulfillment services including warehousing, packaging, and shipping 13Talent top 38%Funding top 47%Global bottom 37%News bottom 21% All 5 signals ▾Talenttop 38% Fundingtop 47% Globalbottom 37% Newsbottom 21% Marketbottom 19% Talent: 2 named leaders on record · 2 C-suite/founder profiles curated Funding: Raised $30.0M across 1 rounds · 1 rounds over 4 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 13/100 | $30M | 52 mo ago | 4 | 2020 | Gabriel Thomalla Founder & CPO | — | — | — |
| 18 | Charles Provider of end to end conversational commerce suite for consumer brands | $28M | 46 mo ago | 6 | 2019 | Artjem Weissbeck Co-Founder | HubSpot CMS HubApple iCloud MailMicrosoft 365+29 | — | — |
| 19 | Retraced Provider of a platform for fashion and textile supply chain compliance | $27M | 21 mo ago | 48 | 2019 | Lukas Punder Co-Founder & CEO | ShopifyApple iCloud MailMicrosoft 365+19 | — | — |
| 20 | Fashion Cloud Online platform for brands to source digital content in the fashion industry | $26M | 42 mo ago | 42 | 2015 | Martin Brucher Co-Founder & Managing Director | WebflowCart FunctionalityYouTube+23 | — | 1 partnership |
| 21 | Shopgate Provider of mobile-commerce-as-a-service platform for businesses | $22M | 123 mo ago | 37 37 → 42 (+14%) | 2009 | Marc Biel Ex-CFO | HubSpot CMS HubEnvoyAmazon Web Services+21 | — | — |
| 22 | Tradebyte SaaS-based solution that enables brands and suppliers to sell on marketplaces | $22M | 132 mo ago | 345 | 2009 | Matthias Schulte CEO | WordPressMySQLPHP+19 | — | 1 award |
| 23 | Everstores Provider of financing solutions to Shopify stores | $19M | 44 mo ago | 30 | 2022 | Kristoffer Herskind Co-Founder & Co-CEO | — | — | — |
| 24 | Fraugster Fraud protection API for online payments | $19M | 91 mo ago | 55 | 2014 | — | — | — | — |
| 25 | nyris Developer of visual search technology for product and spare part identification | $11M | 39 mo ago | 30 | 2015 | Markus Lukasson Co-Founder & CTO | — | — | — |
| 26 | Sellics SaaS-based analytics solution for multichannel sellers and brand owners | $10M | 81 mo ago | 85 | 2013 | — | — | — | — |
| 27 | ShopCo Machine learning based one-click check-out solution | $9M | 112 mo ago | 3 | 2014 | — | — | 4 patents Automated e‑commerce order processing and assisted online shopping transaction systems | — |
| 28 | Hier app Platform offering procurement solution for grocery retailers | $8M | 54 mo ago | 21 | 2020 | Lara Hammerle Founder & CEO | — | — | — |
| 29 | Styla AI-based content marketing software | $7M | 85 mo ago | 41 | 2012 | — | BigCommerceVimeoStripe+18 | — | — |
| 30 | LIVEBUY Provider of shoppable live video solution for businesses | $6M | 54 mo ago | 23 | 2020 | Bertold Harmath co-founder // cco | WebflowLinkedin Insight TagGoogle Analytics+12 | — | — |
| 31 | reverse.supply Provider of re-commerce solution for brands & retailers | $5M | 51 mo ago | 56 | 2020 | Janis Kuenkler Co-Founder | Squarespace CommerceCart FunctionalitySquarespace+19 | — | — |
| 32 | VisionAI AI-based automation solutions for e-commerce retailers | $5M | 19 mo ago | 28 | 2021 | Melvin Schwarz Co-Founder & CEO | PrismicNode.jsThree.js+19 | — | — |
| 33 | Neocom Provider of AI-powered guided selling tools for businesses | $5M | 28 mo ago | 16 | 2012 | Dana Nedamaldeen Co-Founder & Managing Director | Framer SitesReactStripe+19 | — | — |
| 34 | 35up Provider of cross-selling solutions for online businesses | $5M | 44 mo ago | 15 | 2005 | Fabian Louis Co-Founder & Managing Director | — | — | — |
| 35 | Webdata Solutions Platform offering business intelligence and pricing solutions for eCommerce businesses | $4M | 135 mo ago | 27 | 2012 | Hanna Kopcke Founder and Chief Technology Officer | — | — | — |
| 36 | 7Learnings Cloud-based price optimization tool for e-tailers | $4M | 13 mo ago | 35 | 2018 | Eiko Van Hettinga Co-founder and managing director | Cart FunctionalityWordPressApple iCloud Mail+22 | — | — |
| 37 | FrontNow Provider of GenAI solutions for personalized customer experiences and data enhancement | $4M | 27 mo ago | — | 2020 | Marc Funk Co-Founder | WebflowGSAPMicrosoft Advertising+17 | 2 patents Automated document printing verification and AI-driven physical goods fulfillment systems | — |
| 38 | Remerge Provider of programmatic advertising solutions for mobile app user engagement | $4M | 129 mo ago | 61 | 2014 | Benedikt Böhm Chief Information Officer & Founder | WebflowSalesforceGSAP+19 | — | — |
| 39 | autoRetouch Provider of automated image processing for E-commerce | $4M | 64 mo ago | 16 16 → 10 (-38%) | 2020 | — | Webflow EcommerceWebflowAmazon Web Services+21 | 6 patents Advanced image and data processing algorithms for computer vision and machine learning applications. | — |
| 40 | Aifora Cloud-based retail price and stock intelligence automation solution | $3M | 88 mo ago | 40 | 2018 | — | — | — | — |
| 41 | Eyva Platform offering marketing analytics solutions for the beauty industry | $3M | 18 mo ago | 13 | 2016 | Wilhelm Raider Co-Founder | WebflowMicrosoft Advertisingcore-js+13 | — | — |
| 42 | LiSA Provider of social commerce SaaS solutions for brands and retailers | $3M | 46 mo ago | 15 | 2013 | — | WebflowAmazon Web Servicescore-js+21 | — | — |
| 43 | SAIZ Provider of AI-powered sizing and fit recommendation solutions for fashion 42Growth top 28%Talent top 38%AI top 45%Funding bottom 47% All 7 signals ▾Growthtop 28% Talenttop 38% AItop 45% Fundingbottom 47% Globalbottom 37% Marketbottom 21% Newsbottom 18% Growth: Web rank 50,000,000 → 10,000,000 YoY · Fresh capital in last 24 mo Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 42/100 | $3M | 23 mo ago | 6 | — | Svenja Tegtmeier Co-Founder | — | — | 1 award |
| 44 | Klar Platform offering eCommerce solution for online businesses | $3M | 50 mo ago | 22 | 2020 | Maximilian Rast Co-Founder & Managing Director | WebflowApple iCloud MailGoogle Workspace+21 | — | — |
| 45 | Presize Provides 3D rendering fitting solutions for online fashion stores | $2M | 68 mo ago | 51 | 2018 | Tomislav Tomov Co-Founder | — | 4 patents AI-driven body measurement extraction for personalized clothing size recommendation | — |
| 46 | emax digital Provides analtyics solution for for Vendors, Sellers and Agencies | $2M | 60 mo ago | 17 | 2018 | Dominik Pietrowski Co-Founder & MD | — | — | 2 launchs |
| 47 | Sizekick’s Provider of AI-based sizing recommendation software solution for fashion e-commerce businesses | $1M | 42 mo ago | 5 | 2022 | Jake Lydon Founder & CTO | WebflowApple iCloud MailGoogle Workspace+18 | — | — |
| 48 | Wonnda Provider of e-commerce software-suite solutions for marketplaces | $1M | 36 mo ago | 7 | 2022 | Martin Ditzel Co-Founder | SentryAlgoliaNode.js+29 | — | — |
| 49 | 8returns Provider of a web-based return management platform for eCommerce stores | $936K | 57 mo ago | 8 | 2020 | Amin Said Founder & CEO | — | — | 2 job openings |
| 50 | randevu Provider of customizable SaaS platform for B2B digital commerce solutions | $350K | 30 mo ago | 9 | 2020 | — | — | — | — |
Top 12 E-Commerce Enablers companies in Germany
#1
Series C · Berlin, Berlin · founded 2014 · 104 employees$152Mraised▾
Spryker Systems is a proprietary e-commerce framework for creating an online store for e-tailers. The company enables companies to build transactional business models in B2B, B2C, and enterprise marketplaces. Users can use Spryker operating software to build e-commerce stores. Its "Yves" module provides users with a customized storefront. The "Zed" module provides backend features for the website including features such as payment gate, PIM tools, ERP integration, and e-mail service. It also incorporates analytical tools like business intelligence, CRM, and online marketing.
- Dec 2025Series C—
- Dec 2020Series C$130M
- Feb 2018Series B$22M
- Jun 2015Series A—
#2
Series D · Berlin, Berlin · founded 2014 · 62 employees$116.9Mraised▾
Provider of customer data platform with AI-powered insights and orchestration. The platform unifies customer data, enhances audience reach, and orchestrates omnichannel experiences. It offers real-time personalization, data governance, and privacy compliance. The platform provides tools for marketing, IT, and data teams across various industries. It supports use cases such as acquisition, loyalty, and customer experience.
- Nov 2024Series D$25M
- Nov 2024Conventional Debt—
- Feb 2024Angel—
- Jan 2024Angel—
#3
Series D · Berlin, Berlin · founded 2020 · 450 employees$1Braised▾
Platform acquiring Amazon FBA brands. The company acquires and operates small and medium-sized brands on Amazon. The company evaluates the Amazon FBA business by analyzing financial data or P and L and operations. After the analysis, the documents are signed and closes the deal with a fund transfer to reach the bank account within an additional week.
- Mar 2024Series D$100M
- Apr 2023Series C$88.4M
- Dec 2022Series C$74.3M
- Nov 2021Series B$125M
#4
Series A · Berlin, Berlin · founded 2020 · 14 employees$72Mraised▾
Provider of end-to-end operations platform for direct-to-consumer and B2B growth. The platform offers order and inventory management, fulfillment, delivery, and freight services. It provides integrations to connect stores, tools, and carriers to centralize operations. The platform also offers delivery promise, European expansion, tracking and returns, custom packaging, and growth manager services.
- Jun 2024Venture Debt$10.7M
- Jun 2024Series A$30.2M
- Nov 2021Series A$34M
- Apr 2021Seed$7.9M
#5
Series A · Dusseldorf, North Rhine Westphalia · founded 2019 · 48 employees$26.8Mraised▾
Provider of a platform for fashion and textile supply chain compliance. The platform offers supplier lifecycle management, risk assessment, and digital product passport services. It facilitates data validation, document management, and collaboration across supply chain tiers. The platform helps businesses meet regulatory demands and promote supply chain transparency.
- Sep 2024Series A$16.6M
- Oct 2022Series A$9M
- Feb 2021Seed$1.2M
- Feb 2020Seed—
#6
SellerX 🦄Series B · Meerbusch, North Rhine Westphalia · founded 2020 · 700 employees$830.5Mraised▾
Provider of brand acquisition and management services for amazon-based retailers. The company acquires, operates small and medium-sized brands on Amazon. The acquiring process starts with a free valuation of the businesses, due diligence examination, legal documentation, and deal closing & fund transfer.
- May 2023Series B$64.1M
- Dec 2021Series B$500.3M
- Dec 2021Conventional Debt—
- Aug 2021Series B$117.3M
#7
Series B · Berlin, Berlin · founded 2018 · 35 employees$4.2Mraised▾
7Learnings is a cloud-based price optimization tool for e-tailers. Its technology solution uses machine learning algorithms to forecast customer demand at different price points and enables e-tailers to optimize and automate their forecasting and pricing processes. The company also provides customised pricing optimization tools as per the business requirements.
- May 2025Series B$11.3M
- May 2022Series A$4.2M
- Jun 2020Seed—
- 2019Grant (prize money)—
#8
Series D · Schoppingen, North Rhine Westphalia · founded 2000 · 178 employees$100Mraised▾
Open Source eCommerce solution that enables retailers to build an online store. The company provides a customizable and responsive storefront with features such as order and inventory management, marketing tools, on-site search, and also integrations with premium plugins. The company offers solutions on the subscription-based policy.
- Feb 2024Series D—
- Feb 2022Series D$100M
#9
Choco 🦄Series B · Berlin, Berlin · founded 2018 · 65 employees$301.4Mraised▾
Provider of a platform streamlining order and payment processes for distributors. The platform offers tools for order management, sales growth, and payment processing. It automates order capture, provides customer relationship management, and facilitates flexible payment options. The platform aims to reduce manual tasks and improve business relationships.
- Feb 2023Series B$26.6M
- Apr 2022Series B$111.1M
- Jul 2021Series B$100M
- Apr 2020Series A$30.2M
#10
Series A · Bielefeld, North Rhine Westphalia · founded 2021 · 28 employees$5.3Mraised▾
AI-based automation solutions for e-commerce retailers. Its features include plug and play integration, vision search, cross selling, shop the look, auto tagging, and more.
- Oct 2024Series A—
- Oct 2023Series A$5.3M
#11
Seed · Cologne, North Rhine Westphalia · founded 2016 · 13 employees$2.8Mraised▾
Platform offering marketing analytics solutions for the beauty industry. Features include search for a specific ingredient, brand or product, competitor analysis, identify instantly what customers care or complain about, develop products or optimize existing product portfolios in a customer centered way, etc.
- Dec 2024Seed$2.8M
#12
Late Stage · Berlin, Berlin · founded 2005 · 698 employees$800Mraised▾
Brand of consumer products. It uses the direct-to-consumer approach to develop, construct, purchase, and expand brands. It manages and promotes companies across the marketplace, price comparison sites, search engines, and more. It creates, builds, buys, and scales consumer brands.
- Nov 2021PE$100M
- Sep 2021Conventional Debt—
- Sep 2021PE$700M
- Apr 2021Conventional Debt$240M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of E-Commerce Enablers coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.