Best E-Commerce Enablers Companies in Victoria, Australia
The 57 best E-Commerce Enablers companies in Victoria, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Marketplacer.
Ranked: Best E-Commerce Enablers companies in Victoria
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Marketplacer Providing solutions to create marketplace platform for businesses | $85M | 55 mo ago | Series C | Jason Wyatt Co-Founder & CEO | 2007 | WordPressApple iCloud MailGoogle Workspace+33 | 1 partnership |
| 2 | Fresho Provider of order and operations management software for fresh food wholesalers 62Tech top 27%Funding top 37%Moat top 39%Talent top 39% All 9 signals ▾Techtop 27% Fundingtop 37% Moattop 39% Talenttop 39% Markettop 40% Growthtop 48% Globalbottom 37% Partnersbottom 35% Newsbottom 20% Tech: 74 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 Funding: Raised $40.7M across 4 rounds · 4 rounds over 17 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 62/100 | $41M | 19 mo ago | Series B | James Andronis Co-Founder & CEO | 2004 | Craft CMSCart FunctionalitySentry+35 | — |
| 3 | Afterpay Provider of buy now, pay later services with flexible options | $35M | 70 mo ago | Acquired | Nick Molnar Co-Founder & CEO | 2014 | Builder.ioSentryZendesk+31 | 1 launch · 1 partnership |
| 4 | Lexer Platform offering customer insights for brand and retailers | $34M | 64 mo ago | Series B | David Chinn CEO & Co-Founder | 2008 | — | — |
| 5 | EQL Cloud-based repair management solutions for e-commerce brands | $19M | 51 mo ago | Seed | James Boysons Co-Founder | 2019 | WebflowApple iCloud MailGoogle Workspace+24 | — |
| 6 | Zitcha Provider of unified retail media platform enabling omnichannel planning and reporting | $15M | 21 mo ago | Series A | Troy Townsend Chief Executive Officer and Co-founder | 2022 | HubSpot CMS HubAmazon Web ServicesSplide+14 | 1 partnership |
| 7 | Preezie Provider of AI shopping assistant and quiz platform for e-commerce | $6M | 55 mo ago | Series A | Quoc Nguyen Co-Founder | 2017 | HubSpot CMS HubTailwind CSSAmazon ALB+20 | — |
| 8 | Bodd Manufacturer of 3D body scanners for diversified applications 40Talent top 28%Growth top 35%Funding top 45%Tech bottom 46% All 6 signals ▾Talenttop 28% Growthtop 35% Fundingtop 45% Techbottom 46% Globalbottom 36% Marketbottom 26% Talent: 3 named leaders on record · 3 C-suite/founder profiles curated Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 40/100 | $5M | 7 mo ago | Series A | David McLaughlin Co-Founder | 2013 | HubSpot CMS HubApple iCloud MailGoogle Workspace+15 | — |
| 9 | RateIt Provide of feedback solution to offline businesses | $5M | 82 mo ago | Series A | Michael Momsen Co-Founder & CEO | 2016 | WordPressMySQLPHP+24 | — |
| 10 | Fusion Factory PIM tools for the e-commerce sector | $4M | 83 mo ago | Series A | Peter Knowles Co-Founder & Director | 2008 | — | — |
| 11 | Fillr Autofill for Mobile applications | $4M | 116 mo ago | Acquired | — | 2015 | — | — |
| 12 | Omnyfy Platform offering e-Commerce marketplace platform for B2B and B2C businesses | $3M | 59 mo ago | Acquired | — | 2012 | WordPress Block EditorWordPressZoho+25 | — |
| 13 | ShareRails Increase Customer Engagement through Personalised Recommendations | $350K | 139 mo ago | Acquired | Dmitry Chourpo Co-Founder & CEO | 2012 | — | — |
Top 12 E-Commerce Enablers companies in Victoria
#1
Series A · Prahran, Victoria · founded 2013 · 16 employees$5Mraised▾
Manufacturer of 3D body scanners for diversified applications. It develops self-service body scanner systems that scan and capture 3D body models, customer body measurements across multiple points and contours on the body, and biometric data. It also provides eye and hair colour, garment and shoe size, height, body fat percentage, and BMI information. It caters to retail, health and fitness, military, and sports sectors.
- Dec 2025Series A$9.9M
- Dec 2022Angel$5M
#2
Series B · Melbourne, Victoria · founded 2004 · 68 employees$40.7Mraised▾
Provider of order and operations management software for fresh food wholesalers. The platform consolidates orders, picking, deliveries, invoicing, and payments into a unified system. It integrates with existing enterprise resource planning, finance, and logistics tools. The software offers tools designed for use in warehouses, back offices, and on delivery routes.
- Nov 2024Series B$11.1M
- Jun 2022Series A$9.5M
- May 2022Series A$14M
- Sep 2016Seed$230.2K
#3
Series A · Melbourne, Victoria · founded 2022 · 26 employees$15.1Mraised▾
Provider of unified retail media platform enabling omnichannel planning and reporting. The platform allows retailers to plan, deliver, and report across their entire network. It offers tools for collaboration, campaign planning, design, delivery, and performance optimisation. The platform unifies retail media across channels and systems, offering automation.
- Sep 2024Series A$10.4M
- Nov 2022Seed$4.7M
#4
Series C · South Melbourne, Victoria · founded 2007 · 145 employees$85Mraised▾
Providing solutions to create marketplace platform for businesses. The company offers a business platform to create marketplaces, enabling target customers to buy, sell, rent, or book various products and services in a multi-tenet environment. It provides customers with access to content marketing services, web store platforms, SEO optimization, as well as CRM and KPI reports, integrated with the POS system.
- Dec 2021Series C$38M
- Apr 2021Series B—
- Dec 2019Series B$20M
- Jun 2016Series B$8.1M
#5
Acquired · Melbourne, Victoria · founded 2014$35.4Mraised▾
Provider of buy now, pay later services with flexible options. It facilitates installment payments for purchases. The service allows consumers to acquire goods and services immediately and pay for them over a defined period. It offers options for different regions and languages.
- Aug 2020Post IPO—
- Aug 2020Post IPO$136M
- May 2020Post IPO$254.7M
- Nov 2019Post IPO$135.9M
#6
Seed · Melbourne, Victoria · founded 2019 · 48 employees$18.6Mraised▾
Cloud-based repair management solutions for e-commerce brands. It allows retailers to sell in-demand products. Its solutions include loyalty and reward, operation management, insights, marketing, and more.
- Apr 2022Seed$18.6M
#7
Series B · Melbourne, Victoria · founded 2008 · 91 employees$34.1Mraised▾
Lexer is a platform offering customer insights for brands and retailers. It offers social media analytics software and a customer data platform for businesses to analyze and segment customers. It provides a customer data platform to manage customer profiling and segmentation. It helps organizations to capture data from omnichannel and to analyze and understand customer lifetime value, reduce churn rate and predict the next purchase of customers. It helps customer teams with tools to identify, engage and listen to their customers and send personalized campaigns. It also provides reporting solutions and notification features for real time updates. Its customers include AFL, Seek, Spyder, ING, and others.
- Feb 2021Series B$25.5M
- Series A—
#8
Series A · Melbourne, Victoria · founded 2017 · 39 employees$6.1Mraised▾
Provider of AI shopping assistant and quiz platform for e-commerce. The company offers AI-powered shopping experiences with natural language search and product recommendations. It also provides a quiz platform that guides shoppers to personalized product selections. The platform integrates with e-commerce systems to enhance customer engagement.
- Nov 2021Series A$5.5M
- May 2020Seed$575K
#9
Acquired · Melbourne, Victoria · founded 2012 · 32 employees$3.3Mraised▾
Platform offering e-Commerce marketplace platform for B2B and B2C businesses. The platform enables buyers to purchase products from multiple sellers in a single order. Its features include vendor onboarding, management fees & charges, service booking & reporting, analytics, and more. The Vendor features include store management, customer engagement, order fulfillment, booking management, payment receipts, and more.
- Aug 2021Series A$3.3M
#10
Series A · Melbourne, Victoria · founded 2016 · 8 employees$5Mraised▾
RateIt is a provider of feedback solution to offline businesses. The company offers omnichannel feedback solutions like in-store kiosks, web-based, SMS based, and email-based solutions. It offers features like NPS surveys, text analytics, integrations, bio-metric validation, and customizable reports. The company also offers analytics based on customer feedback.
- Aug 2019Series A$5M
#11
Series A · Epping, Victoria · founded 2008$4Mraised▾
Fusion Factory provides PIM tools for the e-commerce sector. It provides dynamic product data integration capabilities to the users. The software can manage product catalogs, has provision for short and long descriptions, media integrations and integrated technical data sheets, order data, listing rules and categorization of the product. Users can integrate their product data into various online marketplaces, e-commerce platforms, existing legacy systems such as ERP/POS, WMS, CMS and affiliates and shopping comparison sites from one place.
- Jul 2019Series A$4M
#12
Acquired · Melbourne, Victoria · founded 2015 · 17 employees$3.8Mraised▾
Fillr is intelligent autofill application for iOS and android based mobile platform. Company claims that its machine learning and mapping engine allows to read forms as close to human representation as possible. Company claims that its form filling solution is more accurate than google and safari autofill. App data is encrypted on your phone, out of the cloud, using military-grade 256-bit AES encryption.
- Nov 2016Series A$3.8M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of E-Commerce Enablers coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.