Best Fitness & Wellness Tech Companies in Michigan, United States
The 36 best Fitness & Wellness Tech companies in Michigan, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: ShapeLog.
Our analysis of 50 Fitness & Wellness Tech companies
$3.5b in tracked funding; 100% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Fitness & Wellness Tech companies in Michigan
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | ShapeLog Developer of hardware and software for tracking strength training equipment | $3M | 59 mo ago | Seed | Nolan Orfield Co-Founder | 2016 | WordPressMySQLPHP+14 | 16 patents Weight-sensing and monitoring technology for fitness and exercise equipment | — |
| 2 | MySwimPro Personalized swim coaching platform offering training plans, retreats, and community | $306K | 114 mo ago | Seed | Fares Ksebati CEO & Co-Founder | 2014 | WordPress Block EditorElementorWordPress+25 | — | — |
| 3 | Safesense Technologies Provider of helmet impact sensor device for player injury detection | $50K | 112 mo ago | Seed | Binu Baby Narakathu Co-Founder & President | 2014 | — | — | — |
| 4 | Sing Song Yoga Web/mobile app based online yoga sessions for kids | $20K | 168 mo ago | Seed | Deb Weiss-Gelmi Founder | 2009 | — | — | — |
| 5 | gBeat App based platform offering fitness monitoring solutions | — | 30 mo ago | Seed | Chelsea Kmiec Co-Founder | 2021 | — | — | — |
| 6 | A Plan For Living Mobile app offering mindfulness and spirituality programs | — | — | Unfunded | Michael Weinberger Founder & Developer | 2015 | — | — | — |
| 7 | ActiveEase Client management software for personal trainers | — | — | Deadpooled | Ryan Torgerson Founder | 2016 | — | — | — |
| 8 | Affinity Bands Internet first brand offering smartwatch bands and accessories | — | — | Unfunded | Jack Schowalter Co-Founder | 2017 | Cart FunctionalityShopifyVisa+25 | — | — |
Top 5 Fitness & Wellness Tech companies in Michigan
#1
Seed · Ann Arbor, Michigan · founded 2016 · 9 employees$2.9Mraised▾
Developer of hardware and software for tracking strength training equipment. This technology integrates with exercise machines to capture performance metrics during workouts. The system provides an application programming interface that allows for the retrieval of data regarding repetitions, weight, and movement patterns. This information supports the analysis of progress and the monitoring of physical training goals. The hardware components are designed for installation on existing gym equipment or for inclusion during the manufacturing process.
- Oct 2021Seed$1.2M
- Nov 2018Seed$1.8M
#2
Seed · Detroit, Michigan · founded 2014 · 15 employees$305.6Kraised▾
Personalized swim coaching platform offering training plans, retreats, and community. It is a technology company focused on helping swimmers achieve their goals through personalized training and expert coaching. The company provides a mobile app with AI swim workouts, training plans, swim tracking, and technique videos. It also offers virtual coaching services through its academy, providing personalized support and feedback. Additionally, the company organizes all-inclusive wellness retreats for swimmers. The platform fosters a community where swimmers can connect, share tips, and find motivation. It is a SaaS platform that offers subscription-based access to its workout app and coaching services. The company aims to empower people to improve their swimming and live healthier lives.
- 2017Seed$280.6K
- Mar 2017Grant (prize money)$25K
- May 2016Seed$25K
#3
Seed · Kalamazoo, Michigan · founded 2014 · 4 employees$50Kraised▾
Provider of helmet impact sensor device for player injury detection. This helps to track the intensity of impact and detect concussive head trauma. It helps users to monitor football players on the field.
- Apr 2017Seed$50K
#4
Seed · Zeeland, Michigan · founded 2009$20Kraised▾
Sing Song Yoga offers web/mobile app based online yoga sessions for kids. It is a musical kids’ yoga program in which song lyrics instruct children how to get into the poses. Users can build yoga sessions choosing from 48 individual poses considering their effects on the body. Users can also choose from 38 preprogrammed and customizable Sing Song Yoga sequences depending on their fitness goal. Its free app includes one SSY Sequence and 6 poses. Users can purchase individual poses or sequences a la carte ranging from $.99-$7.99 or can purchase a sequence package ranging from $14.99 - $24.99.
- Aug 2012Seed$20K
#5
Seed · Ann Arbor, Michigan · founded 2021—raised▾
App based platform offering fitness monitoring solutions. It provides a platform to connects fitpros with the clients real time heart rate data via the apple watch, enhancing fitness monitoring and workout experiences.
- Mar 2024Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Fitness & Wellness Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
What Michigan researches in wearable health
- University of Michigan17
- University of Michigan–Ann Arbor6
- Michigan State University5
- Michigan Medicine4
- Michigan United2
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.