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Radar · Food and Agriculture Tech in Madison

Best Food and Agriculture Tech Companies in Madison, United States

The 32 best Food and Agriculture Tech companies in Madison, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Fetch.

32companies tracked
$677.2Mdisclosed funding
1unicorns
13have raised
FLIAR INTELLIGENCE · FOOD AND AGRICULTURE TECH × MADISON

Our analysis of 81 Food and Agriculture Tech companies

$13.5b in tracked funding; 93% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.

81companies analysed
93%cloud-native stacks
2025funding peak (by rounds)
7unicorns
2016median founding year

Ranked: Best Food and Agriculture Tech companies in Madison

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1Fetch 🦄
Points based loyalty platform
67Customers top 13%AI top 15%Funding top 20%Tech top 22%
All 14 signals ▾
Customerstop 13%
AItop 15%
Fundingtop 20%
Techtop 22%
Moattop 28%
Innovationtop 37%
Patentstop 37%
Talenttop 38%
Producttop 40%
Markettop 41%
Globalbottom 39%
Growthbottom 34%
Newsbottom 27%
Fin. healthbottom 26%
Customers: Play-Store rating 4.73★ across 1,591,364 ratings (1 apps) · Review volume +15% in 6 mo
AI: Holds AI/ML patents (G06N-family CPC)
rank vs industry peers · Fliar Intelligence Index 67/100
$583M13 mo agoSeries ETyler Kennedy
Co-Founder / SVP - Operations
2013Apple iCloud MailGoogle WorkspaceNode.js+2213 patents
Patents concentrated in computing, sensing & instrumentation
—
2EatStreet
Online marketplace for food ordering
$49M97 mo agoSeries C—2010Apple iCloud MailGoogle WorkspaceTypeScript+27——
3Alice
Customized coffee delivered monthly, recommend to friends for free coffee
$18M168 mo agoSeries C—2008ShopifyRubyRuby on Rails+2319 patents
Peptide-based cancer targeting agents and ocular retinopathy therapeutics
—
4Allergy Amulet
Developer of a portable food allergen sensor for sample detection
42Moat top 31%Tech top 33%Growth top 35%Funding top 40%
All 10 signals ▾
Moattop 31%
Techtop 33%
Growthtop 35%
Fundingtop 40%
Producttop 46%
Talentbottom 49%
Innovationbottom 47%
Patentsbottom 35%
Globalbottom 31%
Marketbottom 27%
Moat: Editorial + unicorn rating 7/10 · IP moat: 11 patents
Tech: 38 technologies across 4/8 capability areas · Cloud: Cloudflare
rank vs industry peers · Fliar Intelligence Index 42/100
$13M26 mo agoSeries AJoseph BelBruno
Co-Founder
2016Squarespace CommerceSquarespaceProton Mail+3011 patents
Electropolymerized biosensor devices for rapid food allergen detection and analysis.
—
5PhylloTech
Biotechnology company providing protein products for research use, including cytokines and other products
$6M17 mo agoFunding RaisedColin Shepherd
Co-Founder & COO
2009———
6Amulet
Provider of wearbles for consumers to detect food allergens
27Innovation top 29%Patents top 29%Moat top 32%Funding top 34%
All 8 signals ▾
Innovationtop 29%
Patentstop 29%
Moattop 32%
Fundingtop 34%
Talentbottom 49%
Globalbottom 35%
Newsbottom 18%
Marketbottom 10%
Innovation: 26 patents (top 45% of patent-holders) · 7 filings since 2022 vs 0 in 2017-21
Patents: 26 patents matched (strict assignee match) · 7 filings since 2022 vs 0 in 2017-21
rank vs industry peers · Fliar Intelligence Index 27/100
$6M11 mo agoSeries AAbigail Barnes
Co-Founder & CEO
2016—25 patents
Rapid food allergen detection and sampling sensor systems with gesture interface
—
7Cultured Decadence
Developer of seafood substitute using cell culture technology
$2M65 mo agoAcquiredJohn Pattison
Co-Founder & CEO
2020———
8Better Rhodes
Platform offering alcohol-free products
$738K47 mo agoSeedDaniel Stiller
Co-Founder & CEO
2019Cart FunctionalityShopifySentry+34——
9AgroGraph
Provides agriculture information services on crop yields
$500K14 mo agoSeries AJames O'Brien
Co-Founder
2016———
10Agrometrics
Develops analytical and technological solutions for agriculture
$500K81 mo agoSeedMadhu Jamallamudi
Founder
2014———
11AgraFilms
Developer of amoebae-based plant disease protection solutions
$254K66 mo agoFunding RaisedKatarzyna Borys
Co-Founder
2018———

Top 12 Food and Agriculture Tech companies in Madison

#1
Fetch 🦄
Series E · Madison, Wisconsin · founded 2013 · 734 employees
$582.6Mraised
▾

Points-based loyalty platform. It allows users to earn points for shopping and scanning receipts. The points can be redeemed for gift cards or other rewards. It enables businesses to create and provide purchase-based offers to the target customers.

Fliar Intelligence Index™ 67how this company ranks against its industry peers
Customers
top 13%
AI
top 15%
Funding
top 20%
Tech
top 22%
Moat
top 28%
Innovation
top 37%
Customers: Play-Store rating 4.73★ across 1,591,364 ratings (1 apps) · Review volume +15% in 6 mo
AI: Holds AI/ML patents (G06N-family CPC)
Funding: Raised $583M across 12 rounds · 12 rounds over 11 yrs (1.1/yr) · Last round Conventional Debt (Sep 2025)
Funding rounds
  • Sep 2025Conventional Debt$110M
  • Mar 2024Conventional Debt$50M
  • Apr 2022Conventional Debt—
  • Apr 2022Series E$240M
Founders & team
Tyler KennedyCo-Founder / SVP - OperationsWes SchrollCo-Founder & CEO
Investors
Morgan Stanley, Hamilton Lane, Gaingels, Greycroft, DST Global, Iconiq Capital
Tech stack
Alpine.JsAmazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesApple Icloud Mail
#2
Series A · Madison, Wisconsin · founded 2016 · 6 employees
$5.9Mraised
▾

Provider of wearbles for consumers to detect food allergens. The platform provides alerts to users about allergens in the food.

Fliar Intelligence Index™ 27how this company ranks against its industry peers
Innovation
top 29%
Patents
top 29%
Moat
top 32%
Funding
top 34%
Talent
bottom 49%
Global
bottom 35%
Innovation: 26 patents (top 45% of patent-holders) · 7 filings since 2022 vs 0 in 2017-21 · Deep-tech classification: Tech Hardware
Patents: 26 patents matched (strict assignee match) · 7 filings since 2022 vs 0 in 2017-21 · Latest publication 2025
Moat: Editorial + unicorn rating 4/10 · IP moat: 26 patents
Audience (LinkedIn): 2k LinkedIn followers — 7.2% of this cohort's audience
Activity (LinkedIn): 1 product launches announced in 12 mo
Funding rounds
  • Nov 2025Conventional Debt$758K
  • Jan 2025Grant (prize money)$157.7K
  • Aug 2024Series A$5.8M
  • Jul 2023Grant (prize money)$157.7K
Founders & team
Abigail BarnesCo-Founder & CEO
Investors
HealthX Ventures, Incite, AllerFund, The Mendota Group, Great Oaks Venture Capital, Gener8tor
#3
Funding Raised · Madison, Wisconsin · founded 2009 · 2 employees
$6.1Mraised
▾

Biotechnology company providing protein products for research use, including cytokines and other products. It is a biotechnology company that specializes in developing and manufacturing endotoxin-free protein products for research use. The company offers a growing catalog of RUO cytokines and other products for sale, catering to the needs of research institutions and organizations. Its products are used in various applications, including biopesticides, plant-based pharmaceuticals, and medical research.

Funding rounds
  • May 2025Grant (prize money)$1M
  • Jun 2020Grant (prize money)$256K
  • Feb 2020Grant (prize money)$1.1M
  • Sep 2016Grant (prize money)$916K
Founders & team
Colin ShepherdCo-Founder & COO
Investors
America’s Seed Fund, HHS, National Science Foundation
Tech stack
NginxOpenrestyGoogle Font Api
#4
Series A · Madison, Wisconsin · founded 2016 · 15 employees
$500Kraised
▾

AgroGraph provides agriculture information services. It offers a global platform to provide real-time and historical information on crop yields, land suitability, crop suitability, market prices, risk management, etc. The company claims to provides information using its proprietary technology Agros that combines the data from satellite observations, weather data, and machine learning algorithms to generate field-scale forecasts.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 4.6% of this cohort's audience
Activity: 1 partnerships (incl. Agrograph) announced in 12 mo
Funding rounds
  • Aug 2025Series A$600K
  • Dec 2024Series A$1.7M
  • Aug 2021Seed—
  • Sep 2018Seed$500K
Founders & team
James O'BrienCo-Founder
Investors
Mucker, Idea Fund
#5
Series A · Madison, Wisconsin · founded 2016 · 18 employees
$12.6Mraised
▾

Developer of a portable food allergen sensor for sample detection. The device allows users to test food samples for the presence of allergenic ingredients. It is designed to detect allergens at levels that could trigger reactions. The sensor pairs with an application to track results.

Fliar Intelligence Index™ 42how this company ranks against its industry peers
Moat
top 31%
Tech
top 33%
Growth
top 35%
Funding
top 40%
Product
top 46%
Talent
bottom 49%
Moat: Editorial + unicorn rating 7/10 · IP moat: 11 patents
Tech: 38 technologies across 4/8 capability areas · Cloud: Cloudflare · Security: Cloudflare Bot Management, Hsts
Growth: Fresh capital in last 24 mo
Funding rounds
  • Aug 2024Series A$5.8M
  • Jan 2022Grant (prize money)—
  • Mar 2021Seed$800K
  • Aug 2020Seed$3.3M
Founders & team
Joseph BelBrunoCo-Founder
Investors
AllerFund, Lightship Capital, TitletownTech, Great Oaks Venture Capital, Dipalo Ventures, Bulldog Innovation Group
Tech stack
AngularCart FunctionalityCloudflareCloudflare Bot ManagementCore-JsFacebook Pixel
#6
Series C · Madison, Wisconsin · founded 2010 · 529 employees
$48.8Mraised
▾

EatStreet is an online and mobile food ordering service that streamlines commerce between restaurants and diners. Diners enjoy the upside of fast, simple ordering from local restaurants on its iOS and Android app. EatStreet offers restaurants online ordering, custom websites, mobile apps, Facebook integration, and digital marketing services. Founded in 2010, the company has quickly expanded to over 5,000 restaurants in over 75 markets nationwide.

Funding rounds
  • Oct 2018Series C$6.1M
  • Oct 2016Conventional Debt$5M
  • Oct 2016Series C$11M
  • Dec 2015Series C$15M
Investors
Lumia Capital, GCI Capital, MATH Venture Partners, SWIB (State of Wisconsin Investment Board), 4490 Ventures, Gener8tor
Tech stack
Amazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesAngularApple Icloud Mail
#7
Series C · Madison, Wisconsin · founded 2008 · 14 employees
$17.6Mraised
▾

Customized coffee delivered monthly, recommend to friends for free coffee. This company specializes in providing a personalized coffee experience, delivering customized blends directly to customers' doorsteps through a subscription model. The business focuses on taste and convenience, allowing customers to tailor their coffee preferences. A unique referral program enables users to earn free coffee by recommending the service to friends. The company offers a simple customization process and aims to build a community through engaging content and potential promotional offers. This is a B2C business model with a focus on customer loyalty and personalized service. The website includes features like a cart, login, and copyright information.

Funding rounds
  • Oct 2012Series C$3.8M
  • Oct 2012Conventional Debt—
  • Jul 2011Series B$3.4M
  • Nov 2009Series B$6.1M
Investors
Kegonsa Capital Partners, Danevest Capital, Vitamina K
Tech stack
AhoyBold CommerceCloudflareCloudflare Bot ManagementCore-JsDrip
#8
Seed · Madison, Connecticut · founded 2019 · 15 employees
$738Kraised
▾

Platform offering alcohol-free products. It offers spirits, wines, beers, mixers, and alcohol-free soft drinks. The company offers gifting and subscription boxes. The company claims to offer free shipping over the purchase of a minimum amount.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 4.1% of this cohort's audience · 4 engagements/post (1.6× cohort median)
Funding rounds
  • Nov 2022Seed$650K
  • Dec 2021Seed$88K
Founders & team
Daniel StillerCo-Founder & CEOBilly PooleCo-FounderChris BeckerFounder
Investors
Clearco, Connecticut Innovations
Tech stack
Apple Icloud MailApple PayAvada SeoBackbone.JsCart FunctionalityCloudflare
#9
Acquired · Madison, Wisconsin · founded 2020 · 9 employees
$1.7Mraised
▾

Developer of seafood substitute using cell culture technology. The platform helps to create cell-cultured seafood products that are nutritious, animal-friendly, and provide a seafood experience. The company develops products using cell culture and tissue techniques to make lobster and crab meat directly from the animal's cells.

Funding rounds
  • May 2021Seed—
  • Apr 2021Grant (prize money)—
  • Apr 2021Seed$1.6M
  • Jun 2020Seed$100K
Founders & team
John PattisonCo-Founder & CEO
Investors
Alumni Ventures, WIsconsin Center for Technology Commercialization, Bluestein Ventures, Joyance Partners, Revolution, Gener8tor
#10
Seed · Madison, Wisconsin · founded 2014 · 5 employees
$500Kraised
▾

Agrometrics develops technological solutions employing analytical tools to support decision making to reduce costs, improving productivity, quality, and increasing profits. The offering by the company allows information sharing platform between various stakeholders in the agriculture sector for pricing. It also allows tracking information on a real time, accesses information from various perspectives, to make comparisons between markets, varieties, SKUs, and prices.

Funding rounds
  • Jan 2020Seed$500K
Founders & team
Madhu JamallamudiFounder
Tech stack
BootstrapNginxCloudflareModernizrJqueryGoogle Hosted Libraries
#11
Funding Raised · Madison, Wisconsin · founded 2018 · 3 employees
$254Kraised
▾

Developer of amoebae-based plant disease protection solutions. It uses dicty amoebae to protect plants against numerous pathogens. The dicty spores germinate into amoeba and digests pathogens in plants and eliminate the damage caused by them. It is suitable for treating infections caused by antibiotic-resistant, antibiotic-tolerant, and persister bacteria.

Funding rounds
  • May 2021Grant (prize money)$254K
Founders & team
Katarzyna BorysCo-FounderCourtney GrieseCo-Founder and COOMarcin FilutowiczCo-Founder
Investors
America’s Seed Fund
#12
Deadpooled · Madison, Wisconsin · founded 2018
—raised
▾

Brio is a smartphone app for making bar and restaurant payments. It allows users to split the bill, tip the waiter, and make an online payment on the smartphone app. It also provides rewards and deals with specific restaurants and bars.

Founders & team
Clay BurdelikCo-Founder & CEO
Investors
Madworks

Funding & investor landscape

$677.2Mtotal disclosed funding
11companies funded
60disclosed rounds
0rounds last 90 days
Most active investors
Gener8tor4 rounds
Great Oaks Venture Capital4 rounds
AllerFund2 rounds
America’s Seed Fund2 rounds
HHS2 rounds
HealthX Ventures2 rounds
Incite2 rounds
Loeb.nyc2 rounds
Madworks2 rounds
Standing Oak Venture Partners2 rounds

Notable founders

Tyler Kennedy
Co-Founder / SVP - Operations · Fetch
Wes Schroll
Co-Founder & CEO · Fetch
Abigail Barnes
Co-Founder & CEO · Amulet
Colin Shepherd
Co-Founder & COO · PhylloTech
James O'Brien
Co-Founder · AgroGraph
Joseph BelBruno
Co-Founder · Allergy Amulet
Daniel Stiller
Co-Founder & CEO · Better Rhodes
Billy Poole
Co-Founder · Better Rhodes
John Pattison
Co-Founder & CEO · Cultured Decadence
Madhu Jamallamudi
Founder · Agrometrics
Katarzyna Borys
Co-Founder · AgraFilms
Courtney Griese
Co-Founder and COO · AgraFilms
Prism market signals · United States · country-scoped Prism corpus, 2,677,195 docs

Market landscape — 10 sub-themes by coverage

Share of Food and Agriculture Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

RESEARCH FROM Madison · institutions

What Madison researches in food tech

30 papersstance +0.040% breakthrough61% concern
breakthrough · advancement · concern
local research themes
Listeria monocytogenes in Food SafetyFood Safety and HygieneConsumer Attitudes and Food LabelingSodium Intake and HealthMicrobial Inactivation MethodsSalmonella and Campylobacter epidemiology
top institutions
  • University of Wisconsin–Madison27
  • James Madison University3

Common questions

How many Food and Agriculture Tech companies are there in Madison, United States?
Radar tracks 32 indexable Food and Agriculture Tech companies headquartered in Madison, United States that meet our profile-completeness bar.
What is the total funding raised by Food and Agriculture Tech companies in Madison, United States?
The Food and Agriculture Tech companies in Madison, United States on this list have raised a combined $677.2M in disclosed equity funding across 11 funded companies.
Which is the highest-funded Food and Agriculture Tech company in Madison, United States?
Fetch is the highest-funded Food and Agriculture Tech company in Madison, United States, with $582.6M in disclosed equity funding.
How many Food and Agriculture Tech companies in Madison, United States are funded?
11 of the 32 Food and Agriculture Tech companies in Madison, United States on this list have disclosed at least one equity funding round.
How many Food and Agriculture Tech unicorns are there in Madison, United States?
1 Food and Agriculture Tech company in Madison, United States on this list is valued at $1B or more.
Who are the top investors in Madison, United States Food and Agriculture Tech companies?
The most active investors in Madison, United States Food and Agriculture Tech companies on this list include Gener8tor, Great Oaks Venture Capital, AllerFund, America’s Seed Fund, HHS.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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