Best Home Care E-Commerce Companies in United Kingdom
The 81 best Home Care E-Commerce companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Smol.
- HTF MI
- Data Bridge Market Research
Ranked: Best Home Care E-Commerce companies in United Kingdom
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Smol Internet-first brand of fabric care products | $44M | 61 mo ago | Series B | Paula Quazi Co-Founder | 2016 | RubyAnimate.cssTailwind CSS+16 | — |
| 2 | Marmalade of London Internet first brand offering multi-category home care products | $19M | 46 mo ago | Series A | — | 2011 | Cart FunctionalityShopifyVisa+14 | — |
| 3 | Bower Collective Online platform offering multi-category home care products | $3M | 15 mo ago | Series A | Marcus Hill Co-Founder & Co-CEO | 2012 | Cart FunctionalityShopifySentry+37 | 1 partnership |
| 4 | Clothes Doctor Manufacturer of essential oil-based laundry detergents and clothing care products | $2M | 13 mo ago | Seed | Lulu O'Connor Founder & CEO | 2017 | Cart FunctionalityShopifySentry+40 | — |
| 5 | Zenaura Internet first brand of smart air care products | $1M | 95 mo ago | Deadpooled | Richard Grogan Co-Founder & Chairman | 2016 | — | — |
| 6 | Tallow + Ash Internet first brand of laundry products | $310K | 36 mo ago | Seed | Ciara Mcgurk Co-Founder | 2023 | Cart FunctionalityShopifySentry+36 | — |
| 7 | kair Online retailer of laundry detergent formulated for fabric care | $29K | 47 mo ago | Funding Raised | — | 2020 | Cart FunctionalityShopifyShop Pay+23 | — |
| 8 | Miniml Internet-first brand offering refillable home care products | — | 49 mo ago | Seed | Emma Tapper Co-Founder | 2020 | Cart FunctionalityShopifySentry+40 | — |
Top 10 Home Care E-Commerce companies in United Kingdom
#1
Seed · London, England · founded 2017 · 5 employees$1.5Mraised▾
Manufacturer of essential oil-based laundry detergents and clothing care products. It formulates detergents and care items, incorporating essential oils. The company provides items such as detergents for delicate fabrics, stain removers, and moth repellent solutions. The business model focuses on providing alternatives for clothing care, emphasizing natural ingredients and fragrances.
- May 2025Seed$664.7K
- Jan 2023Seed$1.2M
- Sep 2018Seed$309.6K
#2
Series A · London, England · founded 2012 · 10 employees$2.9Mraised▾
Online platform offering multi-category home care products. Its an online retail platform for sustainable home and personal care products, delivered using a refill system. The product catalog includes soap, skincare, dental, shaving, toilet roll, serum, lip balms, cleansers, dishwashing, household, and more.
- Mar 2025Series A—
- Jul 2021Seed$2.9M
- 2020Seed—
#3
Series A · Cheltenham, England · founded 2011 · 7 employees$18.5Mraised▾
Internet first brand offering multi-category home care products. The product catalog includes candles in different fragrances like rose, white cedar, and more, handwash, diffusers, body lotions, and more. The company claims that the products are made of soy wax with cotton wicks and essential oils.
- Aug 2022Series A$18.1M
- Mar 2019Seed$72.9K
- Apr 2017Seed$251.4K
- Jan 2016Seed$71.6K
#4
Series B · Farnham, England · founded 2016 · 25 employees$44.1Mraised▾
Provider of household cleaning products intended to offer laundry and dishwasher capsule packs and a detergent subscription service. The company's products are made of recycled polyethylene terephthalate are water-soluble and are compact enough to be delivered straight through letterboxes, enabling customers to avail proper cleaning products that offer a powerful eco-friendly cleaning performance.
#5
Seed · Bristol, England · founded 2023 · 6 employees$310.4Kraised▾
Provider of laundry products intended to help users wash their clothes seamlessly. The company's products are dye-free, vegan and cruelty-free and do not contain any ingredients derived from animals, enabling customers to avoid toxic chemicals for washing.
- Jun 2023Seed$310.4K
#6
Deadpooled · London, England · founded 2016$1Mraised▾
Developer of dry fragrance technology designed to offer a mixture of quality scents for a personalized and safe experience. The company's technology consists of no flames, no liquids and no harmful chemicals, enabling customers to purchase a variety of life-enhancing fragrances at affordable prices.
- Jun 2018Seed$1M
#7
Funding Raised · London, England · founded 2020 · 9 employees$28.8Kraised▾
Online retailer of laundry detergent formulated for fabric care. The company offers products designed to allow customers to wash confidently at home and skip the dry cleaner. It provides specialist care items and finishing sprays. The company also provides refills for its products.
- Jul 2022Grant (prize money)$28.8K
#8
Seed · Cononley, England · founded 2020 · 4 employees—raised▾
Internet-first brand offering refillable home care products. It offers toilet cleaners, surface cleaners, white vinegar, dishwashers, fabric conditioners, washing powders, and many more products which can be refilled.
- Apr 2022Seed—
#9
Seed · Crewe, England · founded 2019 · 106 employees—raised▾
Platform offering multi-category home cleaning solutions. It offers fragrances, surface cleaning solutions, air fresheners, laundry products, and more. The company claims to offer free shipping over the purchase of a minimum amount.
- Apr 2021Seed—
#10
Deadpooled · London, England · founded 2013—raised▾
Loogun is a designer of handheld device for cleaning toilets. It is a motorized device which runs on batteries. It uses a jet of water for cleaning toilets. As of 19th October 2016, the company sells the product through its website only. Priced at 34.99 pounds, it comes with a 12-month warranty. The company claims to have shipped the product to 52 countries.Raised $48.7k from about 1.1K backers on Kickstarter in August 2015.
- Nov 2015Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Home Care E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.