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Radar · In Store Retail Tech in United States

Best In Store Retail Tech Companies in United States

The 1791 best In Store Retail Tech companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SpotOn.

1791companies tracked
$12.1Bdisclosed funding
6unicorns
631have raised

Ranking the top In Store Retail Tech companies in the United States by disclosed equity funding, this directory tracks 1,791 players sitting on $12.1B in combined capital. That's a real number. The global market hit $8.9B in 2023, driven by customer traffic analytics, inventory management, and the commercial infrastructure retailers need to compete on the floor. Six unicorns have emerged from this field, and the funding concentration tells you something: Leap alone raised $178M, Afresh $148M, Crisp $134M. So when people talk about in-store tech as a niche, I'd push back hard. The outsized earners make the case more bluntly. Micros Systems pulled $1.4B in revenue, 14x the sector median of $100M, and Outerwall reached $1.1B, 11x that same benchmark.

What does the floor actually look like for most companies here? The sector median lands at $100M, which is a workable business. And across 818 retail and catalog apps, median install growth is running at roughly 20% year over year, per our data, suggesting consumers are meeting retailers where the software is. Regulatory pressure is real too, with more taxes landing on retailers' shoulders and compressing margins in ways that make efficient in-store tech less optional. As shown in 2019 research, physical retail contexts shape purchasing behavior in ways digital channels still can't fully replicate, which keeps the investment case for in-store infrastructure intact. Techstars and Y Combinator are the most active backers in this directory, which tells you the early-stage pipeline remains healthy.

Sources & further reading
  • GS1 US

Ranked: Best In Store Retail Tech companies in United States

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackMarket signals (1y)Patents & IP focusRecent signals
1SpotOn 🦄
Point-of-sale systems and business software solutions for restaurants and small businesses
$900M49 mo ago1,398
1,398 → 2,659 (+90%)
Doron Friedman
Co-Founder & MD
SentryZendeskApple iCloud Mail+41——1 award
2Silo
Provider of software suite solutions for food distributor businesses
$315M30 mo ago56Ashton Braun
Founder & CEO
CosmicNode.jsSalesforce+25——2 job openings · 1 partnership
3RetailNext
Provider of traffic analytics, video security, and occupancy management solutions
62Funding top 19%Tech top 26%Moat top 28%AI top 30%
All 13 signals ▾
Fundingtop 19%
Techtop 26%
Moattop 28%
AItop 30%
Producttop 36%
Growthtop 47%
Marketbottom 49%
Talentbottom 49%
Innovationbottom 48%
Patentsbottom 47%
Globalbottom 37%
Customersbottom 34%
Newsbottom 27%
Funding: Raised $232M across 9 rounds · 9 rounds over 18 yrs (0.5/yr)
Tech: 41 technologies across 6/8 capability areas · Cloud: Amazon Ses, Amazon Web Services
rank vs industry peers · Fliar Intelligence Index 62/100
$232M17 mo ago64Alexei Agratchev
Co-Founder & CEO
ContentfulTurbopackSentry+24—25 patents
Retail video and sensor analytics: object detection, tracking, counting, and multimodal human behavior analysis.
—
4Swiftly 🦄
Provider of retail technology platform for grocers and consumer brands
$220M44 mo ago151Sean Turner
Co-Founder & CTO
WebflowApple iCloud MailMicrosoft 365+33——1 partnership
5Leap
Omnichannel and branding solutions for retail stores
$178M3 mo ago308Amish Tolia
CEO & Co-Founder
WebflowVimeocore-js+17—30 patents
Microwave heating systems for on‑site pavement recycling and asphalt production
4 expansions
6Loop Returns
Provider of platform for managing returns, tracking, claims, and fraud prevention
$176M41 mo ago164
164 → 293 (+79%)
Chris Pinchot
Co-Founder
SanitySentryApple iCloud Mail+33——2 launchs
7Sunbit 🦄
Online platform for point of sale financing
$159M19 mo ago128Arad Levertov
CEO (Co-Founder)
WordPressMySQLPHP+384 signals ▲33%
Leadership · New product · Funding
2 patents
Integrating microloan financing directly into debit-card payment transactions
1 partnership
8Afresh
Developer of an artificial intelligence platform for fresh food supply chains
83Funding top 18%Innovation top 22%Growth top 25%News top 32%
All 11 signals ▾
Fundingtop 18%
Innovationtop 22%
Growthtop 25%
Newstop 32%
Producttop 33%
Talenttop 35%
Moattop 39%
Markettop 45%
AItop 45%
Techtop 49%
Globalbottom 39%
Funding: Raised $148M across 6 rounds · 6 rounds over 6 yrs (1.0/yr)
Innovation: 13 new-product events in 24 mo
rank vs industry peers · Fliar Intelligence Index 83/100
$148M1 mo ago165Sha Sebastian
Co-Founder
WebflowSentryWistia+2012 signals ▲50%
New product · Funding · Leadership
——
9Crisp
Platform offering business analytics software for CPG retailers and suppliers
57Funding top 19%Moat top 31%Growth top 33%Market top 49%
All 7 signals ▾
Fundingtop 19%
Moattop 31%
Growthtop 33%
Markettop 49%
Talentbottom 49%
Techbottom 48%
Globalbottom 36%
Funding: Raised $134M across 7 rounds · 7 rounds over 7 yrs (1.0/yr)
Moat: Editorial + unicorn rating 8/10 · Soonicorn
rank vs industry peers · Fliar Intelligence Index 57/100
$134M6 mo ago118Dag Liodden
Co-Founder & Chief Technology Officer
WordPressApple iCloud MailGoogle Workspace+21——2 awards
10Adentro
Cloud based platform offering software for WiFi marketing
$107M31 mo ago62
62 → 123 (+98%)
Benjamin Matlin
CEO
——13 patents
Device-based venue analytics and targeted content distribution using machine‑learning detection.
—
11Simbe Robotics
Developing robotic products for retail execution
$104M20 mo ago23Jeff Gee
Co-Founder and CDO
SanityApple iCloud MailGoogle Workspace+1912 signals ▲50%
Leadership · New product
134 patents
Automated retail inventory management using computer vision and robotics for shelf stocking
3 awards
12AiFi
Provider of spatial intelligence and real-time insights
$91M22 mo ago23Joao Falcao
CEO
WordPressApple iCloud MailMicrosoft 365+344 signals ▲33%
Leadership · Incorporation · New product
43 patents
AI-powered autonomous retail systems with computer vision and sensor‑based checkout automation
—
13Ghost
B2B marketplace platform for surplus inventory
$88M20 mo ago49Josh Kaplan
Founder
AlgoliaNode.jsThree.js+19—25 patents
Optimizing ray‑tracing sample handling, streaming, and compression for real‑time graphics and video security.
—
14Presto
Provider of voice artificial intelligence automation for drive-thru restaurants
69Funding top 22%AI top 30%Growth top 35%Moat top 37%
All 10 signals ▾
Fundingtop 22%
AItop 30%
Growthtop 35%
Moattop 37%
Markettop 40%
Techtop 43%
Globaltop 46%
Innovationbottom 49%
Fin. healthbottom 44%
Patentsbottom 38%
Funding: Raised $82.6M across 9 rounds · 9 rounds over 16 yrs (0.6/yr)
AI: Classified as an AI company · Product described with: artificial intelligence
rank vs industry peers · Fliar Intelligence Index 69/100
$83M5 mo ago137—WordPressApple iCloud MailGoogle Workspace+21—11 patents
Secure hardware-based messaging and stylized print formatting for communications devices
1 partnership
15ON
AI-based chatbot solutions for retail brands
$74M30 mo ago—Alex Beckman
Co-Founder & CEO
————
16Tulip
Cloud-based enterprise resource planning software provider for retail industry
$70M18 mo ago221Ali Asaria
Founder
WordPress Block EditorElementorWordPress+45—8 patents
Manufacturing cold‑formed battery terminals with undercut rings and acid sealing
—
17Engage3
AI-powered pricing solutions to optimize price image and drive revenue
$65M15 mo ago64Ken Ouimet
Founder & Chairman of Science and Strategic Planning
WordPressMySQLPHP+36———
18RADAR
Provider of RFID and computer vision technology for retail inventory management
48Funding top 22%AI top 30%Moat top 32%Patents top 35%
All 12 signals ▾
Fundingtop 22%
AItop 30%
Moattop 32%
Patentstop 35%
Producttop 40%
Innovationtop 43%
Talenttop 48%
Growthbottom 47%
Globalbottom 42%
Newsbottom 37%
Techbottom 36%
Marketbottom 34%
Funding: Raised $63.0M across 11 rounds · 11 rounds over 13 yrs (0.8/yr)
AI: Classified as an AI company · Product described with: computer vision
rank vs industry peers · Fliar Intelligence Index 48/100
$63M1 mo ago25Spencer Hewett
Founder & CEO
WordPressApple iCloud MailGoogle Workspace+103 signals ▼57%
Leadership
63 patents
Patents concentrated in computing, sensing & instrumentation
—
19Connectbase
SaaS-based platform offering networking solutions for buyers and sellers
60Growth top 22%News top 26%Product top 28%Moat top 31%
All 10 signals ▾
Growthtop 22%
Newstop 26%
Producttop 28%
Moattop 31%
Fundingtop 35%
Innovationtop 36%
Techtop 39%
Talentbottom 49%
Marketbottom 37%
Globalbottom 37%
Growth: Headcount 42 → 64 (+52%) across vintages · 3 acquisition/expansion moves in 24 mo
News: 5 BI events in 12 mo (of 28 tracked, 6 types) · +150% YoY
rank vs industry peers · Fliar Intelligence Index 60/100
$54M6 mo ago64
64 → 133 (+108%)
Ben Edmond
Founder & CEO
Cart FunctionalityWordPressMySQL+385 signals ▲150%
New product · M&A · Announcements
—2 partnerships
20Pepper
Provider of an AI-first eCommerce platform for food distributors
48Funding top 23%Talent top 28%Growth top 35%Product top 35%
All 10 signals ▾
Fundingtop 23%
Talenttop 28%
Growthtop 35%
Producttop 35%
Moattop 38%
Techtop 41%
Marketbottom 43%
Globalbottom 37%
Patentsbottom 23%
Innovationbottom 22%
Funding: Raised $46.0M across 3 rounds · 3 rounds over 5 yrs (0.6/yr)
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
rank vs industry peers · Fliar Intelligence Index 48/100
$46M3 mo ago49Ivana Tesanovic
Co-Founder
WebflowCart FunctionalitySentry+28—2 patents
Gamified e-learning platforms for group training and participation tracking
2 launchs · 1 partnership
21SoundCommerce
Platform offering cloud based customer data management solutions
$43M16 mo ago21Eric Best
Co-Founder & CEO
————
22Aisles
AI-based customer experience management software solutions for in-store retail businesses
$40M24 mo ago4Ignacio Rosales
Founder & CEO
————
23Creative Realities
Provider of digital interactive signage provider for retailers and brands
$38M7 mo ago120
120 → 162 (+35%)
—HubSpot CMS HubEnvoyBootstrap+2227 signals ▲170%
Earnings · M&A · Leadership
—1 partnership
24Pear Commerce
Provider of marketing solutions for e-commerce businesses
$24M23 mo ago26Eric Martell
Co-Founder
Webflow EcommerceWebflowVimeo+24——1 partnership
25Croissant
Online platform offering multi-category second-hand luxury fashion products
$24M3 mo ago17
17 → 27 (+59%)
John Howard
Co-Founder & CEO
ShopifyApple iCloud MailMicrosoft 365+19———
26Kiwibot
Provider of AI-based autonomous delivery robots
72Innovation top 23%Talent top 28%Growth top 35%Funding top 38%
All 12 signals ▾
Innovationtop 23%
Talenttop 28%
Growthtop 35%
Fundingtop 38%
Moattop 39%
Techtop 45%
AItop 45%
Fin. healthtop 49%
Producttop 49%
Marketbottom 45%
Globalbottom 39%
Newsbottom 24%
Innovation: 4 new-product events in 24 mo · Deep-tech classification: Tech Hardware
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
rank vs industry peers · Fliar Intelligence Index 72/100
$24M9 mo ago150Sergio Reyes
Co-Founder
Webflow EcommerceCart FunctionalityWebflow+22———
27Redo
Provider of post-purchase solutions encompassing returns, claims, order management, and support
$24M21 mo ago13Sterling Snow
Co-Founder & CEO
Cart FunctionalityWebflowKnockout.js+26——4 job openings
28Kard
Network of commerce media providing transaction-based, personalized offers and performance marketing
$23M7 mo ago8—Webflow EcommerceWebflowSalesforce+20———
29Tote.ai
Software suite solutions for retail businesses
$23M10 mo ago—Shyam Rao
Founder & CEO
Apple iCloud MailGoogle WorkspaceVarnish+3———
30Vori
Provider of grocery point of sale and store operations software
57Tech top 27%Talent top 28%Funding top 30%Growth top 35%
All 7 signals ▾
Techtop 27%
Talenttop 28%
Fundingtop 30%
Growthtop 35%
Moattop 39%
Marketbottom 32%
Globalbottom 32%
Tech: 53 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
rank vs industry peers · Fliar Intelligence Index 57/100
$15M1 mo ago19Robert Pinkerton
Co-Founder & Chief Technology Officer
Cart FunctionalityWebflowQuill+34———
31SpreeAI 🦄
AI-based virtual try-on solutions for apparel businesses
50Moat top 26%AI top 28%Patents top 37%Innovation top 38%
All 9 signals ▾
Moattop 26%
AItop 28%
Patentstop 37%
Innovationtop 38%
Talenttop 38%
Fundingtop 49%
Marketbottom 47%
Globalbottom 31%
Techbottom 25%
Moat: Editorial + unicorn rating 7/10 · IP moat: 13 patents
AI: Holds AI/ML patents (G06N-family CPC) · Product described with: ai-based
rank vs industry peers · Fliar Intelligence Index 50/100
$15M13 mo ago—John Imah
Chief Executive Officer & Founder
WordPress Block EditorWordPressApple iCloud Mail+17—13 patents
AI-driven virtual try‑on and digital garment grading for remote apparel fitting
1 award
32BILT
Developer of an app providing 3D assembly instructions for consumer goods
$11M18 mo ago72Ahmed Qureshi
Co-Founder
WordPressMySQLPHP+286 signals ▲100%
Funding · Capital raise · Announcements
14 patents
Improving UI/display and information delivery for customer support and service platforms
1 launch · 1 partnership
33Metadome
Provider of XR and AI platform for immersive customer experiences
55Tech top 30%Moat top 37%Talent top 38%Innovation top 40%
All 10 signals ▾
Techtop 30%
Moattop 37%
Talenttop 38%
Innovationtop 40%
Growthtop 43%
Fundingtop 44%
Marketbottom 48%
Patentsbottom 42%
Globalbottom 39%
Fin. healthbottom 38%
Tech: 41 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services
Moat: Editorial + unicorn rating 7/10 · IP moat: 18 patents
rank vs industry peers · Fliar Intelligence Index 55/100
$11M22 mo ago70Kanav Singla
Founder
WebflowApple iCloud MailZoho+24—18 patents
Provides reinforced tactile paving plates for accessible pedestrian walkways
—
34The Looma Project
Provides digital signage for retail advertising
$11M6 mo ago44Cole Johnson
Founder & CEO
————
35Remark
Provider of an AI platform for personalized online shopping experiences
$10M11 mo ago15Ian Patterson
Co-Founder
Webflow EcommerceWebflowAmazon Web Services+18—9 patents
Modular coupling mechanisms for vehicle structures and indexable metal‑cutting inserts
1 launch
36AWM
Provider of AI-based business automation solution for retail businesses
$10M22 mo ago62Emad Mirgoli
Co-Founder & CFO
—4 signals
Leadership
——
37BRIJ 🦄
Platform offering product authentication solution for brands
$9M13 mo ago24Zack Morrison
Co-Founder & CTO
WebflowAmazon Web ServicesGSAP+29———
38Profitmind
Provider of agentic AI platform for retail decision-making and analysis
$9M3 mo ago—Barney Govan
Co-Founder & CTO
————
39DTiQ
AI-powered video surveillance and loss prevention solutions tailored for restaurants, retail, and convenience…
$7M20 mo ago213JL Valente
CEO
Cart FunctionalityWordPressApple iCloud Mail+22——1 partnership
40Local Express
Provider of end-to-end grocery e-commerce solutions
$6M9 mo ago60—Webflow EcommerceCart FunctionalityWebflow+26———
41Gemist
Internet first brand offering precious jewelry
14Talent top 38%Funding top 40%Global bottom 36%Market bottom 19%
All 5 signals ▾
Talenttop 38%
Fundingtop 40%
Globalbottom 36%
Marketbottom 19%
Newsbottom 18%
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Funding: Raised $6.0M across 3 rounds · 3 rounds over 6 yrs (0.5/yr)
rank vs industry peers · Fliar Intelligence Index 14/100
$6M11 mo ago10Madeline Fraser
CEO & Founder
————
42Augmodo
AI-based inventory and task management solutions for retailers
$5M11 mo ago4Ross Finman
CEO / Founder
WebflowApple iCloud MailGoogle Workspace+9—4 patents
Wearable sensor analytics platforms for real-time data collection and processing
—
43Rwazi
Provider of software solution to companies for accessing data on the availability, visibility, and pricing of…
$4M15 mo ago31Eric Sewankambo
Co-Founder
WebflowSentryRive+213 signals
Funding
——
44Scanalytics
Provider of sensor-based retail analytics
27AI top 15%Moat top 31%Product top 43%Funding top 48%
All 11 signals ▾
AItop 15%
Moattop 31%
Producttop 43%
Fundingtop 48%
Talentbottom 49%
Innovationbottom 48%
Patentsbottom 48%
Globalbottom 37%
Techbottom 30%
Newsbottom 27%
Marketbottom 21%
AI: Holds AI/ML patents (G06N-family CPC)
Moat: Editorial + unicorn rating 7/10 · IP moat: 13 patents
rank vs industry peers · Fliar Intelligence Index 27/100
$3M13 mo ago7Joe Scanlin
Co-Founder/Chief Executive Officer
——13 patents
Smart floor sensor analytics for occupancy, health monitoring, and building control
—
45Ultron-AI
Product recognition software solutions for retail automation
$3M10 mo ago2Bruce McWilliams
CEO
WordPressMySQLPHP+17———
46Cavela
Provider of virtual product sourcing solutions for e-commerce brands
$2M6 mo ago—Anthony S
Founder
Framer SitesReactMixpanel+12———
47Cartesian Systems
Developer of indoor spatial artificial intelligence for streamlining retail operations
$2M9 mo ago—Isaac Perper
Co-Founder
Cart FunctionalitySquarespace CommerceSquarespace+10———
48TASS Vision
SaaS-based customer analytics solutions for retail businesses
$2M11 mo ago12Shakhzod Umirzakov
Co-Founder & CEO
Vue.jsNginxcore-js+6———
49Wineview
App-based customer intelligent solutions for food businesses
$725K9 mo ago12Gary Campbell
Founder
———2 partnerships
50Lexius
Developer of an AI-powered system for real-time shoplifting detection
$500K5 mo ago—Liam Webster
Co-Founder & CTO
Google CloudPostHogGoogle Analytics+6———

Top 12 In Store Retail Tech companies in United States

#1
Series B · San Francisco, California · founded 2017 · 165 employees
$148Mraised
▾

Developer of an artificial intelligence platform for fresh food supply chains. The platform unifies replenishment, production planning, inventory management, and forecasting. It is designed to maximize freshness, profits, and reduce food waste. The platform helps to optimize decisions across the fresh supply chain. It balances sales, waste, and labor tradeoffs. The platform coordinates cross-department planning and simplifies training.

Fliar Intelligence Index™ 83how this company ranks against its industry peers
Funding
top 18%
Innovation
top 22%
Growth
top 25%
News
top 32%
Product
top 33%
Talent
top 35%
Funding: Raised $148M across 6 rounds · 6 rounds over 6 yrs (1.0/yr) · Last round Series B (Apr 2026)
Innovation: 13 new-product events in 24 mo
Growth: Headcount 101 → 165 (+63%) across vintages · Web rank 10,000,000 → 5,000,000 YoY · Fresh capital in last 24 mo
Funding rounds
  • Apr 2026Series B$34M
  • Aug 2022Series B$115M
  • Feb 2022Series B$50M
  • Apr 2021Series A$16M
Founders & team
Sha SebastianCo-Founder Nathan FennerCo-Founder & President & COOVolodymyr KuleshovCo-Founder & Advisor
Investors
Insight Partners, VMG Partners, Bright Pixel Capital, Highsage, Innovation Endeavors, Spark Capital
Tech stack
AdrollAdroll Cmp SystemCdnjsCloudflareCookiebotCore-Js
#2
Series B · New York City, New York · founded 2013 · 25 employees
$63Mraised
▾

Provider of RFID and computer vision technology for retail inventory management. The technology aims to improve inventory accuracy and speed in retail environments. It offers real-time tracking of items within a store. The system supports autonomous checkout and provides insights into customer-product interactions. It helps retailers manage inventory and fulfill e-commerce orders.

Fliar Intelligence Index™ 48how this company ranks against its industry peers
Funding
top 22%
AI
top 30%
Moat
top 32%
Patents
top 35%
Product
top 40%
Innovation
top 43%
Funding: Raised $63.0M across 11 rounds · 11 rounds over 13 yrs (0.8/yr) · Last round Series B (May 2026)
AI: Classified as an AI company · Product described with: computer vision
Moat: Editorial + unicorn rating 7/10 · IP moat: 63 patents · 9 curated direct competitors tracked
Audience (LinkedIn): 10k LinkedIn followers
Funding rounds
  • May 2026Series B$170M
  • Jul 2024Convertible Debt$19.7M
  • Nov 2023Conventional Debt$15M
  • Jul 2023Series A$30M
Founders & team
Spencer HewettFounder & CEO
Investors
Y Combinator, Align Ventures, RX Ventures, The Ferrante Group, Leedsholdings, Sound Ventures
Tech stack
Apple Icloud MailCloudflareCloudflare Browser InsightsFlywheelGoogle AnalyticsGoogle Workspace
#3
Series D · New York City, New York · founded 2018 · 308 employees
$177.7Mraised
▾

Omnichannel and branding solutions for retail stores. It develops a physical footprint of stores and enables brands to launch and operate insight driven retail stores. It provides brands with tools to monitor performance, customer engagement, sales, and more. It allows users to understand traffic and purchase behavior to make real time decisions.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 16k LinkedIn followers — 2.5% of this cohort's audience
Activity: 4 expansions announced in 12 mo
Funding rounds
  • Feb 2026Series D$300K
  • Jan 2025Series D$20M
  • Oct 2023Series D$7.3M
  • Jun 2023Series D$15M
Founders & team
Amish ToliaCEO & Co-Founder
Investors
Costanoa, Equal Ventures, Brand Foundry, Hyde Park Venture Partners, Lightbank, Balyasny Asset Management
Tech stack
CloudflareCloudflare Bot ManagementCloudflare TurnstileGoogle AnalyticsGoogle Font ApiGoogle Hosted Libraries
#4
Series B · New York City, New York · founded 2016 · 118 employees
$134.3Mraised
▾

Platform offering business analytics software for CPG retailers and suppliers. The platform connects and analyzes retail data for the supply chain, enabling brands, distributors, and retailers with insights to keep shelves stocked, reduce waste, and more. It features solutions for demand planning, category management, campaign management, and more.

Fliar Intelligence Index™ 57how this company ranks against its industry peers
Funding
top 19%
Moat
top 31%
Growth
top 33%
Market
top 49%
Talent
bottom 49%
Tech
bottom 48%
Funding: Raised $134M across 7 rounds · 7 rounds over 7 yrs (1.0/yr) · Last round Series B (Dec 2025)
Moat: Editorial + unicorn rating 8/10 · Soonicorn · 9 curated direct competitors tracked
Growth: 2 acquisition/expansion moves in 24 mo · Fresh capital in last 24 mo
Audience (LinkedIn): 15k LinkedIn followers — 2.3% of this cohort's audience
Activity (LinkedIn): 2 awards announced in 12 mo
Funding rounds
  • Dec 2025Series B$26M
  • Sep 2024Series B$17M
  • Feb 2024Series B$20M
  • Feb 2024Venture Debt$30M
Founders & team
Dag LioddenCo-Founder & Chief Technology Officer
Investors
3L Capital, Spring Capital, Gaingels, Ridgeback Capital Management, Tapas Capital, Blue Cloud Ventures
Tech stack
Apple Icloud MailAtlassian StatuspageCloudflareCloudflare Bot ManagementElementorGoogle Font Api
#5
Public · San Carlos, California · founded 2008 · 137 employees
$82.6Mraised
▾

Provider of voice artificial intelligence automation for drive-thru restaurants. The company offers voice AI solutions to optimize staff efficiency and improve order accuracy. It utilizes a spectrum of voice AI for drive-thru operations. The company's solution integrates with existing point-of-sale and headset systems.

Fliar Intelligence Index™ 69how this company ranks against its industry peers
Funding
top 22%
AI
top 30%
Growth
top 35%
Moat
top 37%
Market
top 40%
Tech
top 43%
Funding: Raised $82.6M across 9 rounds · 9 rounds over 16 yrs (0.6/yr) · Last round Post IPO (Dec 2025)
AI: Classified as an AI company · Product described with: artificial intelligence
Growth: Fresh capital in last 24 mo
Audience (LinkedIn): 52k LinkedIn followers — 8.2% of this cohort's audience
Activity (LinkedIn): 1 partnerships (incl. Dairy Queen) announced in 12 mo
Funding rounds
  • Dec 2025Post IPO$10M
  • Dec 2024Post IPO$18M
  • Feb 2024Post IPO$6M
  • May 2023Post IPO—
Investors
Recruit Holdings, I2BF Global Ventures, Brainchild, EG Capital Advisors, Romulus Capital, REMUS
Tech stack
Amazon Web ServicesApple Icloud MailBootstrapCloudflareCloudflare Bot ManagementContact Form 7
#6
Series C · New York City, New York · founded 2019 · 49 employees
$46Mraised
▾

Provider of an AI-first eCommerce platform for food distributors. The platform offers storefront, order agent, sales hub, marketing hub, and finance hub functionalities. It helps independent distributors compete, scale, and automate order entry. The platform streamlines collections, facilitates marketing campaigns, and integrates with ERP systems.

Fliar Intelligence Index™ 48how this company ranks against its industry peers
Funding
top 23%
Talent
top 28%
Growth
top 35%
Product
top 35%
Moat
top 38%
Tech
top 41%
Funding: Raised $46.0M across 3 rounds · 3 rounds over 5 yrs (0.6/yr) · Last round Series C (Feb 2026)
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
Growth: Fresh capital in last 24 mo
Audience (LinkedIn): 13k LinkedIn followers — 2.0% of this cohort's audience
Activity (LinkedIn): 2 product launches · 1 partnerships (incl. Palm Food Services) announced in 12 mo
Funding rounds
  • Feb 2026Series C$50M
  • May 2024Series B$30M
  • Nov 2021Series A$16M
Founders & team
Ivana TesanovicCo-FounderChetan NaraiCo-FounderBowie CheungCo-Founder & CEO
Investors
Index Ventures, BoxGroup, Imaginary, Greylock Partners, Karman, Harmony Partners
Tech stack
Atlassian StatuspageCart FunctionalityCdnjsChili PiperCloudflareCloudflare Bot Management
#7
Series B · Palo Alto, California · founded 2015 · 19 employees
$15.3Mraised
▾

Provider of grocery point of sale and store operations software. The system integrates checkout, inventory management, order processing, pricing automation, and loyalty programs into a single platform. It facilitates product ordering, invoice processing, and vendor data synchronization. The software tracks stock levels, monitors cost changes, and manages shelf pricing to maintain margins. It provides reporting tools for monitoring sales performance and inventory movement. The system supports various retail formats including supermarkets, produce markets, and specialty food stores by automating manual tasks and streamlining store workflows.

Fliar Intelligence Index™ 57how this company ranks against its industry peers
Tech
top 27%
Talent
top 28%
Funding
top 30%
Growth
top 35%
Moat
top 39%
Market
bottom 32%
Tech: 53 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services · Observability: Fullstory, Sentry
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
Funding: Raised $15.3M across 3 rounds · 3 rounds over 6 yrs (0.5/yr) · Last round Series B (May 2026)
Audience (LinkedIn): 7k LinkedIn followers
Activity (LinkedIn): 1 partnerships (incl. Vental Farm Market (3 locations)) announced in 12 mo
Funding rounds
  • May 2026Series B$22M
  • Aug 2022Series A$10M
  • Aug 2021Seed—
  • Mar 2020Seed$150K
Founders & team
Robert PinkertonCo-Founder & Chief Technology OfficerBrandon HillCo-Founder & CEOTremaine KirkmanCo-Founder & CPO
Investors
Y Combinator, Mollie Stone's Markets, FactoryHQ, Greylock Partners, E²JDJ, MKT1
Tech stack
AmplitudeCalendlyCart FunctionalityCloudflareCloudflare Bot ManagementCloudflare Browser Insights
#8
Series C · Westborough, Massachusetts · founded 2015 · 64 employees
$53.8Mraised
▾

SaaS-based platform offering networking solutions for buyers and sellers. It provides a cloud-enabled network for buyers to identify, manage, and quote ideal provider partners for different deals to overcome issues. It helps both buyers and sellers in the telecommunications industry to transform network buying and selling processes.

Fliar Intelligence Index™ 60how this company ranks against its industry peers
Growth
top 22%
News
top 26%
Product
top 28%
Moat
top 31%
Funding
top 35%
Innovation
top 36%
Growth: Headcount 42 → 64 (+52%) across vintages · 3 acquisition/expansion moves in 24 mo · Fresh capital in last 24 mo
News: 5 BI events in 12 mo (of 28 tracked, 6 types) · +150% YoY · 2 high-value events (IPO/M&A/funding/contracts) in 12 mo
Product: 2 product launch events in 12 mo, 1 the year before · Company stage: Series C
Audience (LinkedIn): 27k LinkedIn followers — 4.2% of this cohort's audience
Activity (LinkedIn): 2 partnerships (incl. Stratus Networks) announced in 12 mo
Funding rounds
  • Dec 2025PE—
  • Feb 2024Series C$4.5M
  • Jul 2023Venture Debt$16M
  • Oct 2022Series C$22M
Founders & team
Ben EdmondFounder & CEO
Investors
Ascent Venture Partners, Harbert Management, Nauta Capital, Osage Partners, DigitalBridge, NXT Ventures
Tech stack
Amazon SesAmazon Web ServicesBackbone.JsBootstrapCart FunctionalityCloudflare
#9
Seed · Nashville, Tennessee · founded 2022 · 17 employees
$24Mraised
▾

Online platform offering multi-category second-hand luxury fashion products. It offers fashion products including footwear, jackets, dresses, jeans, shirts, skirts, and accessories. The company claims to give guaranteed resale value and allows users to sell the products in one click.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Feb 2026Seed$14M
  • Feb 2026Conventional Debt$14M
  • Jul 2023Seed$24M
Founders & team
John HowardCo-Founder & CEOJohn KloseCo-Founder & CTO
Investors
Portage, Third Prime, BoxGroup, 25madison, Twelve Below, Sagard
Tech stack
Amazon CloudfrontAmazon SesAmazon Web ServicesApple Icloud MailApple PayBraze
#10
Public · New York City, New York · founded 1997 · 120 employees
$38.1Mraised
▾

Provider of digital interactive signage provider for retailers and brands. The platform provides retailers and brands in-store shopping experiences and influence shoppers at the PO using interactive signages and sales tools for sales associates to better assist shoppers. It also designed an interactive fit guide that incorporates a digital merchandising display.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers
Activity: 1 partnerships (incl. FanConnect) announced in 12 mo
Funding rounds
  • Nov 2025Post IPO$30M
  • Jul 2015Post IPO$984.5K
  • May 2015Post IPO$465K
  • Feb 2015Post IPO$1M
Investors
Centrecourt Asset Management
Tech stack
AhrefsCloudflareCloudflare Bot ManagementEnvoyGoogle AnalyticsGoogle Font Api
#11
Series E · San Jose, California · founded 2007 · 64 employees
$231.9Mraised
▾

Provider of traffic analytics, video security, and occupancy management solutions. The company offers tools for optimizing in-store operations, asset protection, and merchandising. It provides insights into shopper behavior, store design, and marketing campaign effectiveness. The company's products include traffic measurement, video surveillance, and real-time occupancy tracking.

Fliar Intelligence Index™ 62how this company ranks against its industry peers
Funding
top 19%
Tech
top 26%
Moat
top 28%
AI
top 30%
Product
top 36%
Growth
top 47%
Funding: Raised $232M across 9 rounds · 9 rounds over 18 yrs (0.5/yr) · Last round Series E (Jan 2025)
Tech: 41 technologies across 6/8 capability areas · Cloud: Amazon Ses, Amazon Web Services · Observability: Microsoft Clarity, Sentry
Moat: Editorial + unicorn rating 8/10 · IP moat: 25 patents · Soonicorn
Audience (LinkedIn): 20k LinkedIn followers — 3.1% of this cohort's audience
Funding rounds
  • Jan 2025Series E—
  • Jun 2021Series E$42M
  • Aug 2016Series E—
  • Oct 2015Series E$6M
Founders & team
Alexei AgratchevCo-Founder & CEO
Investors
Colbeck Capital Management, StarVest Partners, August Capital, NGP Capital, Commerce Ventures, EDBI
Tech stack
Amazon SesAmazon Web ServicesCloudflareCloudflare Bot ManagementContentfulCore-Js
#12
Series A · Pittsburgh, Pennsylvania · founded 2022
$9Mraised
▾

Provider of agentic AI platform for retail decision-making and analysis. The platform identifies and quantifies opportunities across pricing, inventory, and assortment. It offers capabilities such as price optimization, assortment analysis, and competitive analysis. The platform also provides inventory analysis, product matching, and merchandise planning. It delivers performance analysis and strategic analysis.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 9k LinkedIn followers
Funding rounds
  • Feb 2026Series A$9M
Founders & team
Barney GovanCo-Founder & CTOMark ChrystalCo-Founder & CEO
Investors
Accenture, Magarac Venture Partners, AI Fund, Lightscape, Thorndale Farm

Funding & investor landscape

$12.1Btotal disclosed funding
563companies funded
1,470disclosed rounds
3rounds last 90 days
Most active investors
Techstars39 rounds
Y Combinator38 rounds
Right Side Capital Management24 rounds
Plug and Play Tech Center19 rounds
500 Global15 rounds
RevTech Ventures12 rounds
Capital Factory11 rounds
Gaingels10 rounds
MassChallenge10 rounds
SVB10 rounds

Notable founders

Sha Sebastian
Co-Founder · Afresh
Nathan Fenner
Co-Founder & President & COO · Afresh
Spencer Hewett
Founder & CEO · RADAR
Amish Tolia
CEO & Co-Founder · Leap
Dag Liodden
Co-Founder & Chief Technology Officer · Crisp
Ivana Tesanovic
Co-Founder · Pepper
Chetan Narai
Co-Founder · Pepper
Robert Pinkerton
Co-Founder & Chief Technology Officer · Vori
Brandon Hill
Co-Founder & CEO · Vori
Ben Edmond
Founder & CEO · Connectbase
John Howard
Co-Founder & CEO · Croissant
John Klose
Co-Founder & CTO · Croissant
Prism market signals · United States · country-scoped Prism corpus, 19,491,204 docs

Market landscape — 10 sub-themes by coverage

Share of In Store Retail Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many In Store Retail Tech companies are there in United States?
Radar tracks 1791 indexable In Store Retail Tech companies headquartered in United States that meet our profile-completeness bar.
What is the total funding raised by In Store Retail Tech companies in United States?
The In Store Retail Tech companies in United States on this list have raised a combined $12.1B in disclosed equity funding across 563 funded companies.
Which is the highest-funded In Store Retail Tech company in United States?
SpotOn is the highest-funded In Store Retail Tech company in United States, with $900M in disclosed equity funding.
How many In Store Retail Tech companies in United States are funded?
563 of the 1791 In Store Retail Tech companies in United States on this list have disclosed at least one equity funding round.
How many In Store Retail Tech unicorns are there in United States?
6 In Store Retail Tech companies in United States on this list are valued at $1B or more.
Who are the top investors in United States In Store Retail Tech companies?
The most active investors in United States In Store Retail Tech companies on this list include Techstars, Y Combinator, Right Side Capital Management, Plug and Play Tech Center, 500 Global.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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