Best Internet First Beauty Brands Companies in United States

Ranking the top Internet First Beauty Brands companies in the United States, this directory tracks 94 ventures by disclosed equity funding and recent funding momentum. No unicorns yet, and disclosed funding across the cohort sits at zero, which tells you something real: this corner of beauty runs lean, often bootstrapped, and bets on community over capital. The global market behind these brands hit roughly $73.5B in 2024 and is forecast to reach $196.4B by 2033, a 13.7% CAGR driven by rising skin-related concerns and a genuine consumer shift toward wellness. Median app install growth is running at plus 13% year-on-year across nearly 3,800 internet retail apps, so the distribution rails are working even when the funding headlines aren't.

Coverage in this sector is flat, but the hot themes are unmistakable: innovative product, celebrity stylists, celebrity ventures. Reliance Retail's acquisition of Anomaly, Priyanka Chopra Jonas's haircare brand, is the clearest signal this quarter that celebrity-founded DTC beauty is graduating to serious retail infrastructure. And Sephora Australia's revenue growth despite ongoing losses reinforces the same tension I keep seeing across the space: top-line traction doesn't automatically mean the unit economics have caught up. MassChallenge is the most active investor touching this cohort, which says early-stage mentorship still matters more here than late-stage checks.