Best Licensed Merchandise E-Commerce Companies in United States
The 170 best Licensed Merchandise E-Commerce companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Fanatics.
Tracking the strongest Licensed Merchandise E-Commerce companies in the United States by disclosed equity funding, this directory covers 170 companies with a combined $5.4B raised, and the numbers tell a lopsided story fast. Fanatics alone accounts for $5.0B of that pool. That's not a rounding error, that's a structural reality. One unicorn, one dominant capital magnet, and then a long tail of early-stage bets like Dude Perfect ($100M) and Superplastic ($58M) fighting for the next tier. According to 2022 research, consumer engagement with licensed digital storefronts correlates strongly with personalization signals, which maps neatly onto the sector's demand drivers right now: AI, browsing history, and user-interest data shaping what fans actually buy. PowerReviews puts the global market at roughly $1,118.7B as of 2023, and I'd argue the United States slice of that is where the real momentum concentration sits.
So what's heating up this quarter? Hot themes are e-commerce sales growth, point-of-sale data trends, and holiday performance benchmarks, all of which reward companies with tight inventory visibility and direct-to-fan channels. Investors like Andreessen Horowitz and Patricof Co are watching exactly that. You can see the early-stage conviction in sub-$1M rounds for CatchBack Cards and FiGPiN, small checks placed on category-specific fandoms before they scale. The funding spread here is wide, but the directional signal is clear.
Ranked: Best Licensed Merchandise E-Commerce companies in United States
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Fanatics 🦄 Provider of licensed sports merchandise, collectibles, and betting platforms 64Customers top 13%Market top 19%Funding top 19%Moat top 27% All 12 signals ▾Customerstop 13% Markettop 19% Fundingtop 19% Moattop 27% Producttop 35% Talenttop 35% Globaltop 40% Techtop 50% Growthbottom 42% Newsbottom 37% Innovationbottom 30% Patentsbottom 29% Customers: App rating 4.5★ (25,146 reviews) Market: 18,000 employees (top 1% of Sports Tech) · Top-1,000,000 web property rank vs industry peers · Fliar Intelligence Index 64/100 | $5.0B | 43 mo ago | 18,000 | Michael Rubin Co-Founder & CEO | Cart FunctionalitySquarespace CommerceSquarespace+17 | Top 1M | 2 patents Direct-to-transfer textile printing systems for apparel customization | 4 partnerships |
| 2 | Dude Perfect Internet first brand offering licensed merchandise products | $100M | 26 mo ago | 39 | Sean Townsend Co-Founder | ContentfulApple iCloud MailGoogle Workspace+18 | Top 1M | — | — |
| 3 | SUPERPLASTIC Developer of animated characters, vinyl collectibles, digital goods, and live experiences | $58M | 40 mo ago | 22 | Paul Budnitz Founder & CEO | Cart FunctionalityShopifyShop Pay+27 | Top 500k | — | — |
| 4 | Goldin Auctions Online auction platform for sports merchandise | $40M | 64 mo ago | 17 | Ken Goldin Founder & CEO | — | — | — | — |
| 5 | Drip Shop App-based social platform for trade card enthusiasts | $28M | 49 mo ago | 35 | Javaughn Lawrence Co-Founder & CEO | TypeScriptGraphQLNode.js+26 | Top 1M | — | 3 job openings |
| 6 | Rock The Bells Online licensed merchandise platform offering music-based multi-category products | $23M | 38 mo ago | 50 | — | Cart FunctionalityShopifyApple iCloud Mail+25 | Top 5M | — | — |
| 7 | Quidd Digital sticker provider for messaging apps | $20M | 103 mo ago | 15 | Michael Bramlage CEO & Co-Founder | — | — | — | — |
| 8 | Loot Crate Geek subscription boxes delivering curated pop culture collectibles, apparel, and gear | $18M | 93 mo ago | 17 | — | Cart FunctionalityShopifyFacebook Login+41 | Top 1M | — | — |
| 9 | OYO Sports Mini-figurines toy of famous sports players | $16M | 140 mo ago | 9 | — | — | — | — | — |
| 10 | Loupe Provider of an app for managing sports card collection | $15M | 60 mo ago | 14 | Eric Doty Founder & CEO | DatoCMSNode.jsTypeScript+22 | Top 5M | 6 patents AI-powered art image analysis, streaming platform, and electronic blueprint generation for visual content | — |
| 11 | StarStock Online marketplace for trading sports cards | $10M | 63 mo ago | 36 | — | styled-componentsReactStripe+13 | Top 10M | — | — |
| 12 | NC Courage Online platform offering sports licensed merchandise products | $10M | 8 mo ago | 46 | Stephen Malik Owner & Chairman | TypeScriptGraphQLNode.js+25 | Top 5M | 2 patents Geospatial data analysis and visualization software platforms | 2 partnerships |
| 13 | StarNews Provider of content delivery network solutions | $8M | 31 mo ago | 40 | Guy Kamgaing Founder & CEO | SentryMUIReact+11 | Top 10M | — | — |
| 14 | Looptify Online marketplace platform for influencers & celebrities and offering merchandise products | $7M | 48 mo ago | — | Nate Llorando Founder & CEO | — | — | — | — |
| 15 | Dixie D'Amelio Internet first brand offering music licensed merchandise products | $6M | 45 mo ago | — | Dixie Damelio Founder | Cart FunctionalityShopifyYouTube+15 | Top 50M | — | — |
| 16 | Fanlime ecommerce for sports lifestyle | $2M | 140 mo ago | 3 | Marc Farrell Founder | — | — | — | — |
| 17 | Rockmerch Online shop for licensed merchandise | $1M | 152 mo ago | — | Steve Newman Founder & CEO | Amazon ALBAmazon Web ServicesReact+1 | Top 50M | — | — |
| 18 | ISlide Online private label brand for footwear | $1M | 42 mo ago | 38 | Justin Kittredge President | Cart FunctionalityShopifyElement UI+45 | Top 5M | — | 2 job openings · 2 internships |
| 19 | FiGPiN Online platform offering licensed pin collectibles | $755K | 9 mo ago | — | Erik Haldi Co-Founder | Cart FunctionalityShopifyTailwind CSS+22 | Top 1M | — | — |
| 20 | FanPrint Online platform providing access to lottery and numbers games services | $679K | 155 mo ago | — | TK Stohlman Founder & CEO | — | — | — | — |
| 21 | FanTree Provide licensed apparel | $629K | 155 mo ago | — | TK Stohlman Founder & CEO | — | — | — | — |
| 22 | CatchBack Cards Online platform for creating and trading collectible items | $500K | 5 mo ago | — | Sophia Kim Co-Founder & CPO | Cart FunctionalityNode.jsTailwind CSS+17 | Top 5M | — | 1 expansion |
| 23 | Creative Allies Platform gives designer to produce art and merchandise for rock stars | $463K | 114 mo ago | 17 | Sean O'Connell CEO | — | — | — | — |
| 24 | Ballard FC Operator of soccer leagues, youth programs, camps, and related merchandise | $410K | 25 mo ago | 284 | Chris Kaimmer Co-Founder | WordPress Block EditorWordPressMySQL+32 | Top 5M | — | — |
| 25 | BreakingT Real-time licensed sports fan gear to wear the moment | $300K | 104 mo ago | 16 | — | Cart FunctionalityShopifyAmazon ALB+31 | Top 1M | — | — |
| 26 | Sidestep Online retailer of official merchandize | $150K | 112 mo ago | 11 | Eric Jones Co-Founder & CEO | — | — | — | — |
Top 12 Licensed Merchandise E-Commerce companies in United States
#1
Series A · Raleigh, North Carolina · founded 2017 · 46 employees$10Mraised▾
Online platform offering sports licensed merchandise products. The product catalog includes jerseys, t-shirts, tank tops, bandanas, dog toys, dog bowls, bags, hoodies, stickers, scarves, car magnets, caps, footballs, bottles, keychains, and more. The company also offers tickets, match schedules, etc. The company also donates to non-profit organizations.
- Sep 2025Series A$10M
#2
Fanatics 🦄Series G · New York City, New York · founded 2011 · 18000 employees$5Braised▾
Provider of licensed sports merchandise, collectibles, and betting platforms. It designs, manufactures, and sells licensed fan gear, jerseys, and other apparel. The company also produces and sells physical and digital trading cards and sports memorabilia. Additionally, it operates an online sports betting and iGaming platform. The business offers a comprehensive digital sports experience, connecting fans with their favorite teams and athletes through various products and services. A dedicated app provides a centralized access point for all offerings.
- Oct 2022Series G$700M
- Dec 2021Series G$1.5B
- Aug 2021Series F$325M
- Mar 2021Series F$320M
#3
Seed · Wilmington, Delaware · founded 2025$500Kraised▾
Online platform for creating and trading collectible items. It enables collectors to buy, sell, and create custom packs of trading cards with a guaranteed buyback feature.
- Jan 2026Seed$500K
#4
Seed · Bothell, Washington · founded 2020$755Kraised▾
Online platform offering licensed pin collectibles. It provides hand-crafted enamel character pins, pin clasps display stands, and more. The mobile application is available for Android and iOS users.
- Sep 2025Seed$47.2K
- Jul 2024Seed$755K
#5
Series D · Frisco, Texas · founded 2009 · 39 employees$100Mraised▾
Internet first brand offering licensed merchandise products. The product offering includes apparel, backpacks, caps, notebooks, posters, socks, and more.
- Apr 2024Series D$100M
#6
Series A · Burlington, Vermont · founded 2018 · 22 employees$58Mraised▾
Developer of animated characters, vinyl collectibles, digital goods, and live experiences. The company creates synthetic superstars featured in entertainment, music, gaming, and high fashion. It designs and sells both real and virtual products. The organization is carbon-negative, offsetting greenhouse gas emissions through verified carbon unit retirements.
- Feb 2023Series A$20M
- Oct 2021Series A$20M
- Oct 2020Series A$6M
- Jul 2019Series A$10M
#7
Seed · Los Angeles, California · founded 2017 · 40 employees$7.7Mraised▾
Provider of content delivery network solutions. It provides various channels based on genres like celebrity, comedy, sports, and more. Users can access these channels through USSD, SMS, web, and more.
- Oct 2023Seed$3M
- Dec 2020Seed$1.8M
- Seed$2M
- Seed$900K
#8
Series B · Los Angeles, California · founded 2018 · 50 employees$23Mraised▾
Online licensed merchandise platform offering music-based multi-category products. The product catalog includes apparel, footwear, bags, stationery products, books, kitchen supplies, headwear, keychains, art products, and more. It also offers musical videos on its platform.
- Apr 2023Series B$15M
- Apr 2021Series A$8M
#9
Series A · San Francisco, California · founded 2020 · 35 employees$28.5Mraised▾
App-based social platform for trade card enthusiasts. The platform provides a marketplace for trading cards that allows users to join live streams and participate in trading card auctions. The mobile application is available for Android and iOS devices.
- May 2022Series A$23M
#10
Acquired · Runnemede, New Jersey · founded 2012 · 17 employees$40Mraised▾
Goldin Auctions is an online auction platform for sports merchandise. Its products offer memorabilia like apparel, jewelry, footwear, awards, memorabilia, and more. The company offers products from sport athletes include Kareem Abdul-Jabbar, Mike Schmidt, Joe Montana, Andre Dawson, Barry Bonds, and more.
- Feb 2021Series C$40M
#11
Seed · Seattle, Washington · founded 2021 · 284 employees$410Kraised▾
Operator of soccer leagues, youth programs, camps, and related merchandise. The organization provides opportunities for players of all ages and skill levels. It facilitates league play, skill development, and community engagement through soccer. Additionally, it offers branded merchandise and training programs.
- May 2024Seed$215K
- Nov 2021Seed$195K
#12
Series A · Los Angeles, California · founded 2020 · 14 employees$15.2Mraised▾
Provider of an app for managing sports card collection. The platform helps users connect with other sports cards collector and get access to new cards in the market. Users can also participate in live streams and sell their cards online.
- Jun 2021Series A$12M
- Jan 2021Seed$3M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Licensed Merchandise E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.