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Radar · Online Gifting in United Kingdom

Best Online Gifting Companies in United Kingdom

The 269 best Online Gifting companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Bloom & Wild.

269companies tracked
$501.4Mdisclosed funding
0unicorns
42have raised

Among the United Kingdom's Online Gifting startups, 269 companies have collectively raised $501M in disclosed funding, and this directory ranks them by equity raised and recent momentum. No unicorns yet. But the capital is real, and the scale of individual players tells you where the market's weight sits.

Bloom & Wild leads with $174M raised, followed by Freddie's Flowers at $64M and Runa at $58M. Those three alone account for the bulk of the sector's disclosed funding pool. I find the spread instructive: a handful of well-backed names, then a long tail of early-stage bets like Flowerbx ($31M) and needi ($1M). The global market context sharpens the picture further. ResearchAndMarkets.com puts the global Online Gifting market at roughly $1.7B in 2015, forecast to reach $3.2B by 2024 at an 18.2% CAGR, driven by mobile payments growth and retailer investment in e-gift card platforms. So if you're sizing up which United Kingdom players are best positioned to capture that expanding pool, funding trajectory matters as much as headline raises. Payment system integration is the theme worth watching right now, and the companies moving fastest on that front are the ones worth your attention here.

Ranked: Best Online Gifting companies in United Kingdom

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackWeb popularityRecent signals
1Bloom & Wild
Online platform offering flowers on a subscription basis
$174M58 mo ago142Aron Gelbard
Co-Founder & CEO
ContentfulApple iCloud MailGoogle Workspace+40Top 100k—
2Freddie's Flowers
Online platform offering same-day delivery of fresh flowers
$64M58 mo ago199
199 → 170 (-15%) · sector median -20%
Freddie Garland
Founder
ButterCMSSentryApple iCloud Mail+32Top 1M—
3Runa
Digital infrastructure to pay and get paid for consumers and businesses
$58M43 mo ago92Aron Alexander
Founder & CEO
WordPressMySQLPHP+29Top 5M—
4Notonthehighstreet
Online gifting platform of multi-category products
$58M117 mo ago192
192 → 190 (-1%) · sector median -20%
Barrie Seidenberg
CEO
ContentstackCart FunctionalityGetFeedback+26Top 100k—
5Interflora
Online flower retail shop
$37M256 mo ago199
199 → 386 (+94%) · sector median -20%
Alexandria Dean
CEO
Cart FunctionalityAmplienceSentry+31Top 500k—
6Flowerbx
Online subscription-based platform offering flowers
$31M55 mo ago29
29 → 38 (+31%) · sector median -20%
Whitney Hawkings
Founder & CEO
Cart FunctionalityMagentoHyva Themes+37Top 1M—
7Zeek
Marketplace for used gift cards
$24M118 mo ago6————
8PhotoBox
Online gifting platform for photo products
$14M227 mo ago430Christian Woolfenden
Managing Director
Cart FunctionalityPHPPayPal+11Top 500k—
9My 1st Years
Online retailer of personalized gifts
$9M113 mo ago161
161 → 123 (-24%) · sector median -20%
—MagentoCart FunctionalityHyva Themes+33Top 500k—
10GettingPersonal
Online Gifting platform
$6M191 mo ago22John Smith
Founder & Managing Director
———
11Love Cocoa
Internet-first brand offering chocolates
$5M40 mo ago6James Cadbury
Founder
ShopifyReactMinMaxify+24Top 5M—
12Prezola
Online retailer of wedding gift lists, honeymoon funds, and gifts
$4M88 mo ago9—WagtailCart FunctionalityPython+23Top 5M—
13Floom
Online marketplace for flowers
$3M51 mo ago20—SentryZendeskNode.js+25Top 5M—
14ThePresent
Online platform for curated gifting products
$2M151 mo ago—David Yalland
Co-Founder
———
15Boomf
Online platform for customized gifting
$2M126 mo ago29
29 → 23 (-21%) · sector median -20%
—Cart FunctionalityShopifyVideoJS+34Top 1M—
16Thrillz
Online gifting platform offering personalized video messages
$2M60 mo ago8Anjan Luthra
Founder
———
17needi
Online retailer offering multi-category gifting products
$1M18 mo ago1Steph Scholes
Co-Founder
Cart FunctionalityShopifyTailwind CSS+21Top 10M1 award
18IMP & MAKER
Online retailer of curated hampers containing food, drink, and gifts
42Growth top 35%Tech top 35%Talent bottom 49%Funding bottom 45%
All 6 signals ▾
Growthtop 35%
Techtop 35%
Talentbottom 49%
Fundingbottom 45%
Marketbottom 37%
Globalbottom 33%
Growth: Fresh capital in last 24 mo
Tech: 37 technologies across 5/8 capability areas · Cloud: Cloudflare
rank vs industry peers · Fliar Intelligence Index 42/100
$919K10 mo ago—Sarah Fairburn
Founder
Cart FunctionalityShopifyBootstrap+34Top 5M1 launch
19CakeDrop
Provider of automated treat ordering solution for brands and businesses
$847K29 mo ago—Nicola Ward
Co-Founder
Cart FunctionalityShopifyGoogle Maps+35Top 10M—
20Martha Brook
Internet-first brand offering multi-category stationery and gifting products
$608K39 mo ago15
15 → 12 (-20%) · sector median -20%
—Cart FunctionalityWooCommerceWordPress+39Top 5M1 partnership
21Biscuit Tin
Provider of digital vault to store messages and media
$447K52 mo ago3————
22The Book of Everyone
Online platform for creating and sending a personalized gift book
$414K97 mo ago2Jason Bramley
Co-Founder
———
23British Hamper
Online platform offering theme boxed gifting products
$343K55 mo ago20
20 → 13 (-35%) · sector median -20%
James Tod
CEO & MD
Cart FunctionalityPHPReact+22Top 5M1 partnership
24Arena Flowers
Online florist shop
$310K137 mo ago63—ShopifyApple iCloud MailGoogle Workspace+24Top 5M—
25Prsnt
Online gifting platform offering multi-category gifts
$247K62 mo ago2David Parr
Co-Founder
SentryReactReact Router+5Top 50M—
26Miss Macaroon
Platform offering hand-made and gluten-free macaroons
$211K63 mo ago14Rosie Ginday
CEO
Cart FunctionalityShopifyVisa+29Top 5M—
27Little Starts Gift Card
Online platform offering gift cards for baby classes and experiences
$200K37 mo ago—Katie Lavis
Founder
Concrete CMSSentryPHP+15Top 10M—
28Creation Express
Online platform for personalized gifting accessories
$182K116 mo ago—Katie Pennington Collins
CEO & Director
———
29Tinggly
Online giftting platform offering expereince gifts
$170K138 mo ago16—Cart FunctionalitySentryElement UI+32Top 1M—
30Petalon
Internet first brand offering flowers as gifts
$117K74 mo ago13Florence Kennedy
Founder
WordPressPleskMySQL+35Top 5M—

Top 12 Online Gifting companies in United Kingdom

#1
Seed · Holbeach, England · founded 2020
$919Kraised
▾

Online retailer of curated hampers containing food, drink, and gifts. The company provides options for various occasions, recipients, and dietary preferences. These include selections of cheese, charcuterie, wine, and other gourmet items. The business offers corporate gifting services with options for personalisation.

Fliar Intelligence Index™ 42how this company ranks against its industry peers
Growth
top 35%
Tech
top 35%
Talent
bottom 49%
Funding
bottom 45%
Market
bottom 37%
Global
bottom 33%
Growth: Fresh capital in last 24 mo
Tech: 37 technologies across 5/8 capability areas · Cloud: Cloudflare · Observability: Microsoft Clarity
Talent: 1 named leader on record · 1 C-suite/founder profile curated
Audience (LinkedIn): 4k LinkedIn followers — 3.2% of this cohort's audience
Activity (LinkedIn): 1 product launches announced in 12 mo
Funding rounds
  • Aug 2025Angel$663.9K
  • Dec 2024Seed$255.1K
Founders & team
Sarah FairburnFounder
Investors
Midlands Engine Investment Fund
Tech stack
American ExpressApple PayBootstrapCart FunctionalityCloudflareCloudflare Bot Management
#2
Seed · Manchester, England · founded 2020 · 1 employees
$1.3Mraised
▾

Online retailer offering multi-category gifting products. The product catalog includes gift products according to the type of occasions including christmas, retirement, maternity, new baby, birthdays, wedding, baby showers, and corporate gifts. It also offers a feature where customers can find a personalized gift item according to their preference and also attach a video message with the gifts.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 2.3% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Nov 2024Seed$1.8M
  • Nov 2023Seed$612.4K
  • Apr 2023Seed$508.9K
  • May 2022Seed$175.3K
Founders & team
Steph ScholesCo-Founder
Investors
Clarendon Fund Managers, Techstart Ventures, Boost Fund, K and r Allen, Short Story Ventures
#3
Series D · London, England · founded 2013 · 142 employees
$174.3Mraised
▾

Online platform offering flowers on a subscription basis. Its product offerings include flower bouquets, flower baskets, combos, and more. It offers flowers for different occasions like birthdays, Christmas, thank you, and more. It provides hand-selected bouquets sent in bud form for maximum freshness and longevity, plus hand-tied arrangements, dried flowers, houseplants, and monthly subscriptions.

Funding rounds
  • Jul 2021Conventional Debt$27.7M
  • Jul 2021Series D$41.5M
  • Jan 2021Series D$101.9M
  • Jan 2020Series C$1M
Founders & team
Aron GelbardCo-Founder & CEOBen StanwayCo-Founder
Investors
Samos Investments, Catamaran, MMC Ventures, General Catalyst, Burda Principal Investments, Novator Partners
Tech stack
AdalyserAmazon S3Amazon Web ServicesAngularApple Icloud MailAppsflyer
#4
Acquired · London, England · founded 2009 · 92 employees
$58.5Mraised
▾

Digital infrastructure to pay and get paid for consumers and businesses. Provides tools to embed payouts, rewards, and incentives. Provides API-enabled digital value infrastructure with payout links, payout network, transferring and exchanging digital value, issuing, sending, accepting, and holding digital value, and more.

Funding rounds
  • Nov 2022Series B$30.6M
  • Nov 2020Series A$8M
  • Aug 2020Series A$12.1M
  • Apr 2019Series A$5.3M
Founders & team
Aron AlexanderFounder & CEO
Investors
Volution, SAP.iO, CommerzVentures, Clocktower Ventures, AlbionVC, 13books Capital
Tech stack
Alpine.JsAmazon S3Amazon SesAmazon Web ServicesBigcommerceCart Functionality
#5
Series B · London, England · founded 2014 · 199 employees
$64.3Mraised
▾

Online platform offering same-day delivery of fresh flowers. They focus on providing fresh, high-quality flowers directly to customers doors. The company has a strong online presence, with various reviews showcasing its customer-centric approach and excellent delivery rates.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 28k LinkedIn followers — 24.7% of this cohort's audience · 86 engagements/post (5.1× cohort median)
Funding rounds
  • Jul 2021Series B$60M
  • Nov 2020Series A$4.3M
Founders & team
Freddie GarlandFounderTed BellCEO
Investors
The Craftory
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApple Icloud MailAttentiveAwin
#6
Series A · London, England · founded 2014 · 29 employees
$31.3Mraised
▾

FLOWERBX is an online subscription-based platform offering flowers. Users can shop their products by categories like color, occasion, and most popular flowers. It also claims to offer plants, gift sets, and home accessories.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 6.0% of this cohort's audience
Funding rounds
  • Oct 2021Series A$11M
  • Dec 2019Series A$901.8K
  • Feb 2019Angel$5.5M
  • Apr 2017Series A$1.9M
Founders & team
Whitney HawkingsFounder & CEO
Investors
Finn Capital Partners, Capstar Ventures, Lunar Ventures, Ace Ventures, Montrose Capital Partners, MAHR Projects
Tech stack
Alpine.JsAmazon S3Amazon Web ServicesAttentiveAuthorize.NetBootstrap
#7
Acquired · Richmond, England · founded 2006 · 192 employees
$57.6Mraised
▾

Notonthehighstreet is an online gifting platform of multi-category products. The product catalog includes clothing, fashion accessories, home improvement items, baby care products, stationery, cards, and confectionaries. The products are available for occasions like birthdays, weddings and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 31k LinkedIn followers — 26.9% of this cohort's audience · 30 engagements/post (1.8× cohort median)
Activity: 1 product launches · 1 partnerships (incl. notonthehighstreet.com) announced in 12 mo
Funding rounds
  • Aug 2016Series E$27.6M
  • May 2015Venture Debt$9.3M
  • May 2012Series D$15.8M
  • Aug 2010Series C$11.8M
Founders & team
Barrie SeidenbergCEO
Investors
Index Ventures, 83NORTH, Eight Roads Ventures, Industry Ventures, Hubert Burda Media, Spark Ventures
Tech stack
Amazon Web ServicesApple Icloud MailAppsflyerAtlassian StatuspageCart FunctionalityCdnjs
#8
Acquired · London, England · founded 2013 · 6 employees
$5.3Mraised
▾

Internet-first brand offering chocolates. Its product offering includes chocolate bars, truffles, subscription boxes, gifting, cards, gin, and more. It also provides vegan chocolates and corporate gifting options. The company claims that they plant one tree for one chocolate bar under the plant a tree project.

Funding rounds
  • Jan 2023Angel$5.2M
  • Sep 2017Seed$134.6K
  • Jul 2016Conventional Debt—
Founders & team
James CadburyFounder
Investors
Virgin Start Up, Seedrs, UPSTART BRANDS, J O Hambro Capital Management
Tech stack
CloudflareHstsHttp/3Shopify
#9
Seed · London, England · founded 2017
$846.9Kraised
▾

Provider of automated treat ordering solution for brands and businesses. It is a workplace solution that offers customizable treats experiences by automating cake and sweets ordering for employee milestones, workplace events, brand activations, and more. It can be integrated with current HRMS systems.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers — 2.1% of this cohort's audience
Funding rounds
  • Dec 2023Seed$379.5K
  • Nov 2023Seed$155.7K
  • Sep 2023Seed$183.5K
  • Sep 2020Seed$128.2K
Founders & team
Nicola WardCo-FounderAnna WardCo-Founder
Investors
Founder and Lightning, Seedrs
Tech stack
American ExpressCart FunctionalityCloudflareCloudflare Bot ManagementCookieyesCore-Js
#10
Acquired · Sleaford, England · founded 1923 · 199 employees
$37.1Mraised
▾

Interflora is an online flower retail shop. It has its network spread across globe. User can send beautiful fresh cut flowers with Interflora. Hand-tied bouquets available same day and delivered to the door by local florists. Provides international deliveries. Headquartered in Berlin, Germany. Acquired by ftd.com in July 2006.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 7.0% of this cohort's audience · 31 engagements/post (1.9× cohort median)
Founders & team
Alexandria DeanCEO
Investors
3i Group, Cic-Privatedebt, Indigo Capital
Tech stack
AlgoliaAmplienceAnimate.CssApolloApple Icloud MailAzure
#11
Deadpooled · London, England · founded 2013 · 6 employees
$24.5Mraised
▾

Zeek is a gift voucher marketplace app that allows users to buy or sell un-redeemed store credits and gift cards. It also allows users to store and organize store credit in one place. Physical vouchers are received within 7 business days while electronic vouchers can be used immediately. Charges a processing fee of 7% of the card’s value, the minimum fee is £3. Available on iOS and Android and has 100k+ downloads. Based out of Tel Aviv, Israel.

Funding rounds
  • Jul 2016Series B$9.5M
  • May 2015Series A$3M
Investors
Scale Up Venture Capital, Blumberg Capital, Qualcomm, FJ Labs, Emery Capital, Radiant Venture Capital
#12
Acquired · London, England · founded 2015 · 20 employees
$3.2Mraised
▾

Floom is an online marketplace for flowers operating in the UK. Users can specify the location of the intended recipient to obtain a list of flowers and bouquets that can be delivered through the company's platform. Users can choose the flower arrangement of their choice and can pay online to confirm their purchase. The company delivers its services through partnerships with local independent florists and earns revenues through 20% commissions charged on every transaction facilitated through the platform. Florists interested in associating with the company can do so by furnishing their business details on the company's platform. The company runs an affiliate program through which it enables website owners to publicize the company's platform on their website and earn 4% commissions on every successful transaction generated through such advertisements. The company also offers services to corporate clients that need bulk delivery of flowers or repetitive delivery of flowers.

Funding rounds
  • Feb 2022Seed—
  • Dec 2018Seed$2.5M
  • Apr 2017Seed$647.2K
Investors
500 Global, Pembroke VCT, Firstminute Capital, Parkpine Capital, Banana Capital, MassChallenge

Funding & investor landscape

$501.4Mtotal disclosed funding
35companies funded
75disclosed rounds
0rounds last 90 days
Most active investors
Index Ventures3 rounds
Seedrs3 rounds
Virgin Start Up3 rounds
500 Global2 rounds
Burda Principal Investments2 rounds
Crowdcube2 rounds
Exponent2 rounds
J O Hambro Capital Management2 rounds
Jenson Funding Partners2 rounds
Otium Capital2 rounds

Notable founders

Sarah Fairburn
Founder · IMP & MAKER
Steph Scholes
Co-Founder · needi
Aron Gelbard
Co-Founder & CEO · Bloom & Wild
Ben Stanway
Co-Founder · Bloom & Wild
Aron Alexander
Founder & CEO · Runa
Freddie Garland
Founder · Freddie's Flowers
Ted Bell
CEO · Freddie's Flowers
Whitney Hawkings
Founder & CEO · Flowerbx
Barrie Seidenberg
CEO · Notonthehighstreet
James Cadbury
Founder · Love Cocoa
Nicola Ward
Co-Founder · CakeDrop
Anna Ward
Co-Founder · CakeDrop
Prism market signals · United Kingdom · country-scoped Prism corpus, 2,670,050 docs

Market landscape — 10 sub-themes by coverage

Share of Online Gifting coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Online Gifting companies are there in United Kingdom?
Radar tracks 269 indexable Online Gifting companies headquartered in United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Online Gifting companies in United Kingdom?
The Online Gifting companies in United Kingdom on this list have raised a combined $501.4M in disclosed equity funding across 35 funded companies.
Which is the highest-funded Online Gifting company in United Kingdom?
Bloom & Wild is the highest-funded Online Gifting company in United Kingdom, with $174.3M in disclosed equity funding.
How many Online Gifting companies in United Kingdom are funded?
35 of the 269 Online Gifting companies in United Kingdom on this list have disclosed at least one equity funding round.
How many Online Gifting unicorns are there in United Kingdom?
None of the Online Gifting companies in United Kingdom on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in United Kingdom Online Gifting companies?
The most active investors in United Kingdom Online Gifting companies on this list include Index Ventures, Seedrs, Virgin Start Up, 500 Global, Burda Principal Investments.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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