Best Online Travel Companies in Lombardy, Italy
The 32 best Online Travel companies in Lombardy, Italy in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Musement.
Ranked: Best Online Travel companies in Lombardy
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Musement Online tours & activities booking platform | $16M | 119 mo ago | Acquired | — | 2013 | WordPressMySQLPHP+25 | — |
| 2 | Sweetguest Management solutions for short-term vacation rental | $12M | 90 mo ago | Series A | Rocco Lomazzi Founder & Chairman | 2016 | — | — |
| 3 | Hotiday Online platform for booking hotel accommodation | $6M | 18 mo ago | Seed | Federico Brunelli Co-Founder | 2022 | — | — |
| 4 | Freedome Online platform for booking outdoor tours and activities | $4M | 12 mo ago | Series A | Manuel Siclari Co-Founder | 2019 | WordPressMySQLPHP+30 | — |
| 5 | Holidoit Marketplace for booking local outdoor activities | $2M | 39 mo ago | Seed | Luca Silva Co-Founder | 2020 | Node.jsNextAuth.jsGoogle Sign-in+24 | — |
| 6 | Sharewood Online rental platform for adventure sports equipment | $533K | 52 mo ago | Seed | Piercarlo Mansueto CEO | 2015 | WordPressMySQLPHP+31 | — |
| 7 | ZesTrip Marketplace for local tour guides | $112K | 133 mo ago | Seed | Michele Arisi Founder | 2015 | — | — |
| 8 | Apical Turnkey solution to create and launch online travel platforms | $90K | 88 mo ago | Seed | Nicola Zanola Co-Founder & CEO | 2011 | WordPress Block EditorWordPressMySQL+43 | — |
Top 10 Online Travel companies in Lombardy
#1
Series A · Saronno, Lombardy · founded 2019 · 27 employees$3.7Mraised▾
Online platform for booking outdoor tours and activities. Travelers can discover the tours by providing the destination, time period, and more. Bookings can be made via the platform by providing an online payment. Their tour categories include scuba diving, rafting, hot air balloon, skiing, horseback riding, trekking, and more.
- Oct 2025Series A$2.3M
- Jun 2023Series A$2.7M
- Jul 2021Seed$706.8K
#2
Seed · Milano, Lombardy · founded 2022$6.2Mraised▾
Online platform for booking hotel accommodation. Users can book accommodations by providing location, user details, payment details, preferred dates, and more.
- May 2025Seed$6.2M
#3
Acquired · Milan, Lombardy · founded 2013 · 200 employees$16.4Mraised▾
Musement is an online tours & activities booking platform. Travelers can find & book activities, guided tours, tickets to museums, attractions, city passes & more. It also aggregates digital hub information, suggestions, booking for tickets, guided tours, and audio guides. Their app is available for iOS & Android devices.
- Nov 2016Series B$10M
- Oct 2016Grant (prize money)$156.1K
- Mar 2015Series A$5.5M
- Oct 2013Seed$950K
#4
Seed · Giussano, Lombardy · founded 2020 · 8 employees$1.6Mraised▾
Marketplace for booking local outdoor activities. They offer a variety of activities including horse riding, truffle hunting, sailing, and heliski flights. Users can book the activities by providing location, traveler details, preferred dates, payment details, and more.
- Jul 2023Seed$1.1M
- Mar 2022Seed$440.4K
#5
Series A · Milan, Lombardy · founded 2016 · 18 employees$11.8Mraised▾
Sweetguest provides management solutions for short-term vacation rental hosts. The company provides online management and comprehensive management services. Manages reservations, check-in, check-out, laundry and cleaning service. It enables hosts to communicate with guests in real-time and offers logistic services. It also offers interior design consulting and home improvement services.
- May 2019Series A$9M
- Nov 2016Seed$1.1M
#6
Seed · Milan, Lombardy · founded 2015 · 31 employees$533.3Kraised▾
Online rental platform for adventure sports equipment. The company offers equipment such as snowboards, skis, kayaks, surfboards, mountain bikes, and others. Users can compare prices and models of different items on the platform and proceed to rent them.
- 2022Seed$533.3K
- Jul 2015Seed—
#7
Seed · Brescia, Lombardy · founded 2011 · 8 employees$89.8Kraised▾
Apical is an end-to-end turnkey solution to create and launch online travel stores/platforms. The solution enables users to build websites/online platforms with integrated workflows and suppliers. The solution also offers back-end cloud dashboards to manage, sales reservations, and payments. The back-end also provides tools for marketing, CRM, and content management. Aims to be 'Shopify' of the travel industry.
- 2019Seed$89.8K
#8
Seed · Milan, Lombardy · founded 2015$112Kraised▾
ZesTrip is a marketplace for tour guides where users can discover and book experiences and activities offered by local tour guides. They choose their preferred activity and review their activity. As of February 2016, it operates in Rome, Florence, Milan, Venice and London.
- Oct 2015Seed$112K
#9
Deadpooled · Milan, Lombardy · founded 2011$80Kraised▾
City Guru is an online platform, which connects travelers, concierges, travel service providers and businesses. It allows travelers to create an itinerary through a map based platform, which provides reminders and navigation on the next steps. It shares the data with concierges and travel service providers to keep the customer engaged as per the itinerary.
- May 2013Conventional Debt$80K
#10
Acquired · Milan, Lombardy · founded 2000 · 66 employees—raised▾
Provider of alternative payment systems and digital gift card solutions. These systems facilitate transactions for consumers without requiring traditional bank accounts or credit cards. The technology enables businesses to manage customer loyalty programs, incentive schemes, and promotional activities. Digital gift cards are distributed through various retail channels to support consumer purchasing and corporate reward programs.
- May 2019PE—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Online Travel coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.