Best Second Hand Goods Companies in United States
The 182 best Second Hand Goods companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: shift.
When you're mapping the best Second Hand Goods companies in the United States by disclosed equity funding and recent funding momentum, 182 tracked companies and $374M in total funding tell you the curve is already bending hard. Shift leads the pack at $243M raised, with Gazelle close behind at $123M. That's two companies accounting for the lion's share of a funding pool that spans everything from curated watch resellers like Bezel to zero-dollar community staples like Craigslist. And median app-install growth of roughly +18% YoY across consumer and recreational goods tells you demand isn't slowing.
So what's driving it? Trade dynamics are a real tailwind here. Goods trade gaps and bilateral imbalances are pushing more buyers toward domestic secondhand channels, and I'd argue that's exactly why investor appetite from names like Y Combinator and Hercules Capital keeps showing up in this space. The hot themes right now, from trade barrier reduction to shifting consumer habits, are all pointing the same direction. The prize is already sizable, the install numbers confirm the audience is growing, and the funding spread across 182 companies suggests there's still plenty of room for new entrants to grab a slice.
Ranked: Best Second Hand Goods companies in United States
| # | Company | Disclosed funding | Employees | Tech stack | Web popularity | SEO maturity | Stage | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Brasher's Auto Auctions In April 2016, Brasher's Auto Auctions was acquired by ADESA - https://www.linkedin.com/company/6699 | — | 1,300 | — | — | — | Acquired | — |
| 2 | CarFax Provider on an online marketplace intended to sell used cars and provide vehicle history reports. | — | 1,265 | — | — | — | Private | — |
| 3 | shift SHIFT is a leading cross-network social advertising platform for brands and agencies. | $243M | 535 | SanityNode.jsRadix UI+25 | Top 1M | rich | Public | — |
| 4 | Craigslist website craigslist - a place to buy, sell, rent, hire, share, meet, swap, discuss, find, serve, connect, give away… | — | 523 | Cart FunctionalityLeafletLivefyre+6 | Top 10k | rich | Late Stage | — |
| 5 | Autoweb Autobytel, Inc., formerly known as Autobytel.com, Inc., is an internationally branded online automotive… | — | 415 | — | — | — | Public | — |
| 6 | Carsforsale.com Carsforsale.com has remained a leader in the online automotive industry for over 20 years by making the car… | — | 255 | — | — | — | — | — |
| 7 | Antiques Collectibles and Auction News Antiques, Collectibles and Auction News has nearly 100 of the world's most renowned authors and contributors… | — | 176 | — | — | — | — | — |
| 8 | ADESA Tulsa Operator of an auto auction platform. The company is engaged in providing registered dealers, brokers… | — | 175 | — | — | — | Acquired | — |
Top 5 Second Hand Goods companies in United States
#1
Seed · United States · founded 2021 · 28 employees$8Mraised▾
Operator of an authenticated marketplace intended to browse and shop for luxury watches. The company's marketplace offers a large and diverse inventory of watches, real-time updates on availability and pricing, and helps to browse by thematic collection, trending lists, or personalized recommendations based on watch interests, enabling users to buy authentic expensive watches that are verified on numerous touchpoints.
#2
Series F · Boston, Massachusetts · founded 2007 · 100 employees$122.9Mraised▾
Operator of an online platform intended for selling and recycling pre-owned consumer electronics. The company operates as an electronic commerce company and its activity involves buying, owning, selling and disposing of consumer used electronics, such as cell phones, digital cameras, gaming systems, music players, laptops and gadgets, enabling consumers to get electronics devices easily.
#3
Public · Santa Monica, California · founded 2013 · 535 employees$242.8Mraised▾
Shift Technologies Inc is an end-to-end auto e-commerce platform transforming the used car industry with a technology-driven, hassle-free customer experience. The company makes car purchase and ownership simple - making buying or selling a used car fun, fair, and accessible to everyone. It provides comprehensive, digital solutions throughout the car ownership lifecycle: finding the right car, having a test drive brought to you before buying the car, a seamless digitally-driven purchase transaction including financing and vehicle protection products, an efficient, digital trade-in/sale transaction, and a vision to provide high-value support services during car ownership. It operates in two segments: Retail and Wholesale, of which the majority of its revenue comes from Retail.
#4
Seed · San Francisco, California · founded 2021 · 3 employees$125Kraised▾
Developer of an online marketplace designed to sell vinyl records, cassettes, and compact discs (CDs). The company's platform allows to search and send trade requests for vinyl records, music cassettes, and other old records, enabling customers to purchase a variety of records on the basis of offers.
- 2021Seed$125K
#5
Late Stage · San Francisco, CA · 523 employees—raised▾
craigslist - a place to buy, sell, rent, hire, share, meet, swap, discuss, find, serve, connect, give away, announce, work, collect, care, perform, learn, marvel, mentor, befriend, fall in love, and/or save the world.
Funding & investor landscape
Market landscape — 10 sub-themes by coverage
Share of Second Hand Goods coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.