Radar · Sports Equipment in England
Best Sports Equipment Companies in England, United Kingdom
The 151 best Sports Equipment companies in England, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Playermaker.
By Riya SenguptaFinancials
151companies tracked
$214.6Mdisclosed funding
0unicorns
27have raised
Ranked: Best Sports Equipment companies in England
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Web popularity | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Playermaker Wearable device for providing football-focused analysis 37Tech top 30%Moat top 31%Funding top 34%Product top 40% All 10 signals ▾Techtop 30% Moattop 31% Fundingtop 34% Producttop 40% Growthtop 45% Talentbottom 49% Globalbottom 39% Customersbottom 35% Marketbottom 23% Newsbottom 22% Tech: 62 technologies across 5/8 capability areas · Cloud: Cloudflare Moat: Editorial + unicorn rating 8/10 · Soonicorn rank vs industry peers · Fliar Intelligence Index 37/100 | $50M | 32 mo ago | 1 | 2002 | Eyal Postelnik Co-Founder | Top 5M | — | — |
| 2 | ZyroFisher Online distributor cycles and cycling accessories | $30M | 41 mo ago | 202 | 2016 | Julie Ellison Co-Founder & Director | Top 5M | — | 1 job opening · 2 partnerships |
| 3 | Ruroc Manufacturer of protective helmets for motorcycle and snow sports | $27M | 73 mo ago | 52 | 2007 | Bridget Rees Co-Founder | Top 50k | 20 patents Advanced impact‑absorbing protective helmets and goggles for sports and motorcycling | — |
| 4 | Brompton Manufacturer of foldable bicycles and bikes | $24M | 27 mo ago | 820 | 1975 | Andrew Ritchie Founder | Top 1M | — | 2 partnerships |
| 5 | Carv Developer of pressure sensing insoles and wearable module for skiers 67Customers top 24%Growth top 26%Innovation top 28%Tech top 29% All 10 signals ▾Customerstop 24% Growthtop 26% Innovationtop 28% Techtop 29% Talenttop 34% Fundingtop 39% Moattop 39% Producttop 44% Globalbottom 39% Marketbottom 31% Customers: Play-Store rating 4.63★ across 1,223 ratings (1 apps) · Review volume +34% in 6 mo Growth: Headcount 17 → 30 (+76%) across vintages rank vs industry peers · Fliar Intelligence Index 67/100 | $21M | 25 mo ago | 30 | 2013 | Pruthvikar Reddy Co-Founder & CTO | Top 5M | — | — |
| 6 | RHEON Developer of energy control devices for sports | $20M | 63 mo ago | 31 31 → 35 (+13%) | 2017 | — | Top 10M | 86 patents Energy‑control and impact‑absorbing polymer systems for wearable apparel | 2 launchs |
| 7 | Equip Outdoor Technologies Manufacturer of high-performance outdoor apparel and equipment | $7M | 42 mo ago | 161 161 → 169 (+5%) | 1981 | Richard Leedham Chief Executive Officer at Equip Outdoor Technologies Ltd. | Top 50M | 19 patents Portable inflatable camping mats and structures for outdoor recreation gear. | 1 partnership |
| 8 | Alpkit Manufacturer of outdoor products and camping equipment for men & women | $7M | 40 mo ago | 68 | 2004 | — | Top 500k | — | — |
| 9 | Tushingham Sails Brand of water sports equipments | $6M | 130 mo ago | 12 | 1977 | — | — | 7 patents Inflatable paddleboard and watercraft design with reinforced rigidity features | — |
| 10 | Beryl Operator of app-based scheme for shared use of bikes and scooters | $6M | 27 mo ago | 97 | 2014 | Emily Brooke Founder & CEO | Top 5M | — | — |
| 11 | Sealskinz Line of endurance accessory products | $4M | 133 mo ago | 62 62 → 47 (-24%) | 1999 | Alistair Tait Founder | Top 1M | 13 patents Waterproof, breathable protective gloves and garments with enhanced moisture‑vapor transmission. | — |
| 12 | Benross Golf Manufacturer and brand of golf equipment | $3M | 89 mo ago | 15 | 1997 | Jon Everitt Founder & CEO | Top 5M | — | — |
| 13 | Home Leisure Direct Retailer of consumer products | $2M | 39 mo ago | — | 2007 | Andy Beresford Co-Founder & CEO | Top 500k | 5 patents Manufacturing and design of pool tables and related billiard equipment | — |
| 14 | OLPRO Manufacturer of camping tent and hiking equipment | $2M | 39 mo ago | 14 14 → 16 (+14%) | 2011 | Daniel Walton Founder & Managing Director | Top 500k | — | 4 awards |
| 15 | HUUB Design Manufacturer of traditional and unique pickles and other agro-products | $1M | 67 mo ago | 27 | 2012 | Dean Jackson Founder & CEO | Top 500k | — | — |
| 16 | Vulpine Manufacture cycling apparel and accessories | $1M | 127 mo ago | 2 | 2012 | — | Top 5M | — | — |
| 17 | CyborgNest Developer of innovative concepts in sensory neuroscience and human-technology integration | $871K | 93 mo ago | 3 | 2016 | Liviu Babitz Co Founder / CEO | — | — | — |
| 18 | Spoon Customs Manufacturer of custom bicycles | $851K | 45 mo ago | 4 | 2014 | Andy Carr Founder | — | — | — |
| 19 | Pashley Cycles Manufacturer of bicycles, tricycles, spares, and accessories | $831K | 29 mo ago | 51 | 1926 | William Rath Founder | Top 1M | — | — |
| 20 | Speedflex Provider of fitness training machines | $650K | 85 mo ago | — | 2007 | — | — | — | 1 launch |
| 21 | REAP Bikes Manufacture of bicycle equipment | $367K | 48 mo ago | 1 | 2014 | Martin Meir Founder & Owner & Managing Director | Top 5M | — | — |
| 22 | Temple Cycles Manufacturer of bicycles | $247K | 111 mo ago | 9 | 2014 | Matthew Mears Co-Founder & Director | — | — | — |
| 23 | Bird Manufacturer of high-performance synthetic shuttlecocks | $214K | 140 mo ago | — | 2007 | Gordon Willis Managing Director | — | — | — |
| 24 | Sparbar Brand of equipment for boxing | $164K | 75 mo ago | 1 | 2013 | Jazz Gill Founder & CEO | Top 10M | — | — |
| 25 | MyoMaster Manufacturer of recovery equipment for athletes. This includes ice baths, saunas, compression boots, and… | $127K | 27 mo ago | 10 | 2020 | Lottie Whyte Co-Founder & CEO | Top 5M | — | — |
Top 12 Sports Equipment companies in England
#1
Series A · London, England · founded 2013 · 30 employees$20.8Mraised▾
Series A · London, England · founded 2013 · 30 employees
Developer of pressure sensing insoles and wearable modules for skiers. It provides a wearable solution that can be used by skiers to get insights into their training and improve their technique. The system comprises a pressure insole developed using pressure sensors that detect the pressure change and a Bluetooth-enabled processing module comprising of an accelerometer, a gyroscope, and a magnetometer for tracking the movement of the skier.
Fliar Intelligence Index™ 67how this company ranks against its industry peers
Customers
top 24%Growth
top 26%Innovation
top 28%Tech
top 29%Talent
top 34%Funding
top 39%Customers: Play-Store rating 4.63★ across 1,223 ratings (1 apps) · Review volume +34% in 6 mo
Growth: Headcount 17 → 30 (+76%) across vintages
Innovation: 3 product lines · Deep-tech classification: Tech Hardware
Audience (LinkedIn): 10k LinkedIn followers — 5.5% of this cohort's audience
Funding rounds
- Apr 2024Series A$10M
- May 2022Series A$5.1M
- Jul 2021Series A$1.3M
- Oct 2020Series A$2.5M
Founders & team
Investors
HAX, Tribe Capital, IOSG Ventures, Consensys, OKX, Fenbushi Capital
Tech stack
BunnyCart FunctionalityCloudflareCloudflare StreamConvertCore-Js
#2
Series B · London, England · founded 1975 · 820 employees$23.7Mraised▾
Series B · London, England · founded 1975 · 820 employees
Manufacturer of foldable bicycles and bikes
LinkedIn Pulse recent public activity · Jul 2026
Audience: 38k LinkedIn followers — 21.0% of this cohort's audience
Activity: 2 partnerships (incl. DECATHLON PULSE and BA Capital) announced in 12 mo
Founders & team
Investors
Ukri, BGF, Risk Capital Partners
Tech stack
BootstrapCloudflareCloudflare Browser InsightsCloudinaryCookiebotCore-Js
#3
Series C · London, England · founded 2002 · 1 employees$50Mraised▾
Series C · London, England · founded 2002 · 1 employees
Wearable device for providing football-focused analysis. The company offers on-footwear sensors that provide detection of foot and ball interactions. The product features include technical analysis, tactical analysis, physical analysis, load analysis, video analysis, and more.
Fliar Intelligence Index™ 37how this company ranks against its industry peers
Tech
top 30%Moat
top 31%Funding
top 34%Product
top 40%Growth
top 45%Talent
bottom 49%Tech: 62 technologies across 5/8 capability areas · Cloud: Cloudflare · Observability: Microsoft Clarity
Moat: Editorial + unicorn rating 8/10 · Soonicorn · 10 curated direct competitors tracked
Funding: Raised $50.0M across 2 rounds · 2 rounds over 7 yrs (0.3/yr) · Last round Series C (Oct 2023)
Audience (LinkedIn): 16k LinkedIn followers — 8.9% of this cohort's audience
Funding rounds
- Oct 2023Series C—
- Jun 2022Series C$40M
- Dec 2019Series B$10M
Founders & team
Investors
Ryan Sports Ventures, FengHe Group, Ventura Capital, MIG Capital, Pegasus Tech Ventures, LEAD
Tech stack
Apple PayAwinBrazeCart FunctionalityCloudflareCore-Js
#4
Series A · London, England · founded 2014 · 97 employees$5.7Mraised▾
Series A · London, England · founded 2014 · 97 employees
Operator of app-based scheme for shared use of bikes and scooters. The scheme provides access to bikes, e-bikes, and e-scooters. The company offers an application for locating and using the vehicles. The application facilitates online payment and secure access to the shared vehicles.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 3.0% of this cohort's audience
Activity: 1 product launches · 1 partnerships (incl. Canterbury City Council) announced in 12 mo
Funding rounds
- Mar 2024Series A$1.3M
- Feb 2023Series A$2.4M
- Mar 2015Seed$1.5M
- Feb 2014Seed$500K
Founders & team
Investors
Index Ventures, Pembroke VCT, Raven Ventures, Greater Manchester Combined Authority, Frontier Development Capital, LocalGlobe
Tech stack
Amazon CloudfrontAmazon Web ServicesApple Icloud MailBootstrapBranchCivic
#5
Acquired · Darlington, England · founded 2016 · 202 employees$30.4Mraised▾
Acquired · Darlington, England · founded 2016 · 202 employees
Online distributor cycles and cycling accessories. The platform offers a product catalog that includes apparel, cycling gear, cycles, frames, accessories, and more.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 2.5% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +0 · hiring: Marketing Coordinator, Brand Promoter
Activity: 2 partnerships (incl. BMC) announced in 12 mo
Funding rounds
- Jan 2023Conventional Debt$30.4M
- Dec 2017Conventional Debt—
Founders & team
Investors
Praetura Commercial Finance, Lloyds Bank, LGT Capital Partners
Tech stack
Apache Http ServerApple Icloud MailAzureCore-JsElementorGoogle Analytics
#6
Series A · Nottingham, England · founded 2004 · 68 employees$6.7Mraised▾
Series A · Nottingham, England · founded 2004 · 68 employees
Manufacturer of outdoor products and camping equipment for men & women
LinkedIn Pulse recent public activity · Jul 2026
Audience: 9k LinkedIn followers — 5.1% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
- Jan 2023Venture Debt$1.9M
- Nov 2022Series A$2.6M
- Apr 2022Conventional Debt$3.5M
- Jun 2020Series A$1.8M
Investors
Midlands Engine Investment Fund, HSBC, Mercia, Foresight Group, The FSE Group, Blueberry Capital
Tech stack
American ExpressApple Icloud MailApple PayCart FunctionalityCloudflareCloudflare Bot Management
#7
Early Stage · Stratford upon avon, England · founded 1926 · 51 employees$831.3Kraised▾
Early Stage · Stratford upon avon, England · founded 1926 · 51 employees
Manufacturer of bicycles, tricycles, spares, and accessories
LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Founders & team
Investors
Intrinsic Equity
Tech stack
Accentuate Custom FieldsAmazon S3Amazon Web ServicesApple PayCart FunctionalityCdnjs
#8
Series A · Alfreton, England · founded 1981 · 161 employees$7.1Mraised▾
Series A · Alfreton, England · founded 1981 · 161 employees
Manufacturer of high-performance outdoor apparel and equipment. It designs and produces technical products for various outdoor activities. The company focuses on creating durable, long-lasting gear. A commitment to sustainability and environmental responsibility is integrated into its operations. It also supports community initiatives focused on increasing outdoor participation.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers — 5.9% of this cohort's audience · 212 engagements/post (6.6× cohort median)
Activity: 1 partnerships (incl. Peet District National Park Foundation) announced in 12 mo
Founders & team
Investors
Santander, Matrix, HSBC, Gresham House Ventures, Mobeus Equity Partners
Tech stack
Amazon SesAmazon Web ServicesAngularCart FunctionalityCore-JsGodaddy
#9
Seed · London, England · founded 2020 · 10 employees$126.6Kraised▾
Seed · London, England · founded 2020 · 10 employees
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Funding rounds
- Feb 2024Angel$126.6K
- Jun 2023Grant (prize money)—
Founders & team
Investors
fundBLACKfounders
Tech stack
AliaAlpine.JsAmazon S3Amazon Web ServicesAmerican ExpressApple Pay
#10
Seed · Worcester, England · founded 2011 · 14 employees$1.7Mraised▾
Seed · Worcester, England · founded 2011 · 14 employees
Manufacturer of camping tent and hiking equipment
LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 4 awards announced in 12 mo
Funding rounds
- Mar 2023Seed$1.2M
- Jun 2019Seed$445.9K
Founders & team
Investors
Santander, Midlands Engine Investment Fund, Future Planet Capital
Tech stack
AttentiveAwinBigcommerceBootstrapCart FunctionalityCdnjs
#11
Acquired · Gloucester, England · founded 2007 · 52 employees$27.1Mraised▾
Acquired · Gloucester, England · founded 2007 · 52 employees
Manufacturer of protective helmets for motorcycle and snow sports. The company designs and produces helmets incorporating advanced safety features and technologies. Product lines include various helmet models catering to different sports and riding styles, along with associated accessories such as visors and spare parts. They also offer apparel such as jackets, t-shirts, and hoodies. The company focuses on providing high-quality protective gear for athletes and enthusiasts.
Funding rounds
- May 2020Conventional Debt$3.1M
- May 2020Series B$5.2M
- Feb 2019Series B$17.2M
- Apr 2018Series A$4.2M
Founders & team
Investors
BGF, HSBC
Tech stack
Amazon S3Amazon Web ServicesApple Icloud MailBootstrapCart FunctionalityCloudflare
#12
Funding Raised · Bristol, England · founded 2007$1.8Mraised▾
Funding Raised · Bristol, England · founded 2007
Retailer of consumer products. Company offering a wide range of games room products such as pool tables, arcade machines, table tennis tables, and more for both home and commercial use. The company supplies to individuals looking to set up games rooms at home as well as to businesses, including hospitality venues, offices, and entertainment centers, providing products, installation, and after-sales support for both markets.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Funding rounds
- Feb 2023Conventional Debt$1.8M
Founders & team
Investors
HSBC
Tech stack
Amazon S3Amazon Web ServicesBootstrapCart FunctionalityClickceaseCloudflare
Funding & investor landscape
$214.6Mtotal disclosed funding
28companies funded
46disclosed rounds
0rounds last 90 days
Most active investors
Notable founders
Pruthvikar Reddy
Co-Founder & CTO · Carv
Jamie Grant
Co-Founder & CEO · Carv
Andrew Ritchie
Founder · Brompton
Will Butler-Adams
CEO · Brompton
Eyal Postelnik
Co-Founder · Playermaker
Emily Brooke
Founder & CEO · Beryl
Julie Ellison
Co-Founder & Director · ZyroFisher
Robert Haycock
CEO · ZyroFisher
William Rath
Founder · Pashley Cycles
Neil Mcadie
Executive Director · Equip Outdoor Technologies
Richard Leedham
Chief Executive Officer at Equip Outdoor Technologies Ltd. · Equip Outdoor Technologies
Lottie Whyte
Co-Founder & CEO · MyoMaster
Prism market signals · United Kingdom · country-scoped Prism corpus, 3,785,837 docs
Market landscape — 10 sub-themes by coverage
Share of Sports Equipment coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
How many Sports Equipment companies are there in England, United Kingdom?
Radar tracks 151 indexable Sports Equipment companies headquartered in England, United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Sports Equipment companies in England, United Kingdom?
The Sports Equipment companies in England, United Kingdom on this list have raised a combined $214.6M in disclosed equity funding across 28 funded companies.
Which is the highest-funded Sports Equipment company in England, United Kingdom?
Playermaker is the highest-funded Sports Equipment company in England, United Kingdom, with $50M in disclosed equity funding.
How many Sports Equipment companies in England, United Kingdom are funded?
28 of the 151 Sports Equipment companies in England, United Kingdom on this list have disclosed at least one equity funding round.
How many Sports Equipment unicorns are there in England, United Kingdom?
None of the Sports Equipment companies in England, United Kingdom on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in England, United Kingdom Sports Equipment companies?
The most active investors in England, United Kingdom Sports Equipment companies on this list include HSBC, The FSE Group, BGF, Bloomfield, Gresham House Ventures.
Riya SenguptaFinancials
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.