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Radar · Sportswear in United Kingdom

Best Sportswear Companies in United Kingdom

The 93 best Sportswear companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Hytro.

93companies tracked
$15.7Mdisclosed funding
0unicorns
14have raised

Ranking the best Sportswear companies in the United Kingdom by disclosed equity funding, this directory tracks 93 ventures with a combined $16M raised across the cohort. That's a lean pool. The global sportswear market sits at roughly $161B with a 4.7% CAGR, dominated by Nike, Adidas and Puma at a scale that dwarfs anything you'll find here. But that gap is the point: the UK scene is founder-led, early-stage, and concentrated at the top. Hytro and Kendal Group lead at $3M each, with Jottnar and Proviz each disclosing $2M. No unicorns. Coverage is flat overall, and hot momentum is narrowing fast around club sportswear, team kits, and league apparel.

What does that mean for the money? I'd call it a category that rewards niche conviction over broad ambition. Comfort technology and health awareness are the demand drivers pulling buyers toward specialist product, which is exactly where a Manor or a HUUB Design can hold ground against the globals. Backers like The FSE Group, Virgin Start Up, and Active Partners are the names showing up repeatedly, signaling that institutional appetite exists but stays disciplined. The funding is modest, the thesis is focused, and the companies earning attention here are doing it on product merit rather than raise size.

Ranked: Best Sportswear companies in United Kingdom

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1Hytro
Internet first brand of sports clothing products
$3M10 mo agoSeedWarren Bradley
Co-Founder
2018Cart FunctionalityShopifyBootstrap+2612 patents
Patents concentrated in health & consumer products
1 partnership
2Kendal Group
Sports & Leisure brands Group Company
$3M247 mo agoDeadpooled—2003———
3Proviz
Sportswear brand
$2M47 mo agoSeed—2008Cart FunctionalityShopifyTailwind CSS+30——
4Jottnar
Brand of sportswear for men & women
$2M34 mo agoSeed—2013Cart FunctionalityShopifyAmazon Web Services+32——
5Monreal London
Multi-sports apparel brand for women
$2M148 mo agoSeedStefani Grosse
Founder & CEO
2013———
6HUUB Design
Manufacturer of traditional and unique pickles and other agro-products
$1M67 mo agoSeedDean Jackson
Founder & CEO
2012Cart FunctionalityShopifyRuby+43——
7Manor
Golf brand offering a range of golf apparel and accessories
$1M27 mo agoSeedJojo Regan
Co-Founder
2018ShopifySanityYouTube+23——
8Royal Albartross
Manufacturer of handcrafted luxury golf shoes and accessories
$660K78 mo agoSeedAlex Bartholomew
Founder/ Creative Director
2006———
9Velobici
Internet first brand offering sports wear for women and men
$553K57 mo agoSeed—2010SanitySwellNode.js+17——
10Huez
Provider of high-resolution photography and image licensing
$360K115 mo agoSeed—2013———
11BOXRAW
Internet first brand offering apparel wear for women and men
$144K39 mo agoSeedBen Amanna
Founder & CEO
2017Cart FunctionalityShopifyNoibu+4528 patents
Protective equipment for combat sports, especially boxing gloves and related gear
—
12Edmund Hillary
Climbing apparel brand for men and women
$104K84 mo agoEarly StagePeter Hillary
Co-Founder
1953———

Top 12 Sportswear companies in United Kingdom

#1
Seed · West Byfleet, England · founded 2018 · 9 employees
$2.6Mraised
▾

Internet first brand of sports clothing products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 5.5% of this cohort's audience
Activity: 1 partnerships (incl. Soudal Quick-Step Pro Cycling Team) announced in 12 mo
Funding rounds
  • Aug 2025Seed$2.6M
Founders & team
Warren BradleyCo-FounderRaj ThiruchelvarajahCo-Founder & CEOPaul HarterCo-Founder
Investors
Joyned Capital, Skin In The Game Group, The FSE Group
Tech stack
ActivecampaignAmerican ExpressApple PayBootstrapCart FunctionalityCloudflare
#2
Seed · London, England · founded 2018 · 2 employees
$1.3Mraised
▾

Manors Golf is a golf brand that explores a new frontier for the game and culture, guided by the sport's past and progressing with the people who play. They offer a range of golf apparel and accessories, and have a journal featuring articles related to golf. They also have a golf course called The Manor Golf Club.

Funding rounds
  • Mar 2024Seed$1.3M
Founders & team
Jojo ReganCo-Founder
Investors
Crowdcube
Tech stack
Amazon Web ServicesCart FunctionalityCloudflareCore-JsEmotionFacebook Pixel
#3
Seed · Cardiff, Wales · founded 2013 · 5 employees
$2.2Mraised
▾

Brand of sportswear for men & women

Funding rounds
  • Aug 2023Seed$1.6M
  • Feb 2019Seed$515.4K
Investors
Development Bank of Wales, GS Verde, Venrex
Tech stack
Amazon S3Amazon Web ServicesApple PayAttentiveCart FunctionalityCloudflare
#4
Seed · Christchurch, England · founded 2008 · 14 employees
$2.4Mraised
▾

Proviz is a sportswear brand. They offer enhanced visibility (reflection-based) and high-performance clothing and accessories to cater for all sports and activities. They market their products through their online platform and via distribution partners globally. Retailers they have partnered with include Evans Cycles, CycleSurgery, Action Bikes, Cycle Republic, etc. They operate across 40 countries.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Funding rounds
  • Jun 2022Seed$2.4M
Investors
Bailiwick Investments, SHUFL Capital
Tech stack
Alpine.JsApple PayAwinCart FunctionalityCloudflareCloudflare Bot Management
#5
Seed · Derby, England · founded 2012 · 27 employees
$1.3Mraised
▾

Manufacturer of traditional and unique pickles and other agro-products. The company produces a variety of pickles using fresh, natural ingredients and traditional methods. Their product line also includes ghee, honey, and spices. The focus is on providing high-quality, flavorful products made with locally sourced ingredients. The company's commitment is to preserving traditional food preparation techniques while maintaining a high standard of quality and hygiene.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 6.6% of this cohort's audience · 32 engagements/post (2.0× cohort median)
Funding rounds
  • Oct 2020Seed$983.5K
  • Oct 2020Seed$323.7K
Founders & team
Dean JacksonFounder & CEO
Investors
Alistair Brownlee, Jonny Brownlee
Tech stack
Amazon AlbAmazon S3Amazon Web ServicesApple PayAzure Edge NetworkBootstrap
#6
Deadpooled · London, Surrey · founded 2003 · 95 employees
$2.5Mraised
▾

Operator of a portfolio of international sports and leisure brands. The company engages in the acquisition of brands including swimwear for fitness or recreation, swimming equipment, as well as fitness, sports, leisurewear, underwear and accessories categories.

Funding rounds
  • Nov 2005PE$2.5M
Investors
Octopus Ventures
#7
Seed · Hinckley, England · founded 2010 · 7 employees
$553Kraised
▾

Internet first brand offering sports wear for women and men

Funding rounds
  • Sep 2021Seed$553K
Investors
Midlands Engine Investment Fund, The FSE Group
#8
Seed · London, England · founded 2013 · 11 employees
$1.5Mraised
▾

Seller of fashionable sportswear designed for women who care as much about style as they do about scoring. The company's sportswear use Italian luxury performance fabrics and cutting-edge manufacturing techniques to create pieces that streamline and support the body, while providing durability and comfort, enabling a player to perform better in style.

Funding rounds
  • Feb 2014Seed$1.5M
Founders & team
Stefani GrosseFounder & CEO
Investors
ERMAK Group, Allegro Capital
Tech stack
Cart FunctionalitySquarespace CommerceSquarespaceStimulusPriority HintsHsts
#9
Seed · Coventry, England · founded 2017
$144.3Kraised
▾

Internet first brand offering apparel wear for women and men

Funding rounds
  • Mar 2023Seed$144.3K
Founders & team
Ben AmannaFounder & CEO
Investors
The FSE Group
Tech stack
1C-BitrixAliaApple PayAwinBackbone.JsCart Functionality
#10
Seed · London, England · founded 2006 · 3 employees
$660Kraised
▾

Manufacturer of handcrafted luxury golf shoes and accessories. It designs and produces high-end golf footwear and related items, emphasizing traditional craftsmanship and superior materials. The manufacturing process involves skilled artisans using time-honored techniques. Products are characterized by classic aesthetics and durability, appealing to discerning golfers seeking both style and performance. The company sources premium leathers and components from reputable suppliers.

Funding rounds
  • Dec 2019Seed$200K
  • Feb 2019Seed$300K
  • Jun 2015Seed$160K
Founders & team
Alex BartholomewFounder/ Creative Director
#11
Seed · London, England · founded 2013
$359.6Kraised
▾

Provider of high-resolution photography and image licensing. It offers a vast archive of images from renowned photographers, covering diverse subjects such as celebrity portraits, interior design, and beauty. The archive is searchable and provides licensing options for various uses. The company facilitates access to a curated collection of professional-quality imagery for commercial and editorial purposes. Licensing agreements are available for a variety of applications.

Funding rounds
  • Nov 2016Seed$359.6K
Tech stack
Cart FunctionalityShopifyPaypalApple PayJqueryGoogle Hosted Libraries
#12
Early Stage · Teddington, England · founded 1953
$103.7Kraised
▾

Climbing apparel brand for men and women

Founders & team
Peter HillaryCo-FounderMike Hall-TaylorCo-Founder & CEO

Funding & investor landscape

$15.7Mtotal disclosed funding
13companies funded
16disclosed rounds
0rounds last 90 days
Most active investors
The FSE Group3 rounds
Virgin Start Up2 rounds
Actions Capital1 rounds
Active Partners1 rounds
Allegro Capital1 rounds
Bailiwick Investments1 rounds
CEPS1 rounds
Conduit Connect1 rounds
Crowdcube1 rounds
Development Bank of Wales1 rounds

Notable founders

Warren Bradley
Co-Founder · Hytro
Raj Thiruchelvarajah
Co-Founder & CEO · Hytro
Jojo Regan
Co-Founder · Manor
Dean Jackson
Founder & CEO · HUUB Design
Stefani Grosse
Founder & CEO · Monreal London
Ben Amanna
Founder & CEO · BOXRAW
Alex Bartholomew
Founder/ Creative Director · Royal Albartross
Peter Hillary
Co-Founder · Edmund Hillary
Mike Hall-Taylor
Co-Founder & CEO · Edmund Hillary
Timothy Brownstone
Founder & CEO · Kymira
Bernard Hart
Chairman & CEO · Lonsdale
Jim McFarlane
Co-Founder · Endura
Prism market signals · United Kingdom · country-scoped Prism corpus, 216,909 docs

Market landscape — 10 sub-themes by coverage

Share of Sportswear coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Sportswear companies are there in United Kingdom?
Radar tracks 93 indexable Sportswear companies headquartered in United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Sportswear companies in United Kingdom?
The Sportswear companies in United Kingdom on this list have raised a combined $15.7M in disclosed equity funding across 13 funded companies.
Which is the highest-funded Sportswear company in United Kingdom?
Hytro is the highest-funded Sportswear company in United Kingdom, with $2.6M in disclosed equity funding.
How many Sportswear companies in United Kingdom are funded?
13 of the 93 Sportswear companies in United Kingdom on this list have disclosed at least one equity funding round.
How many Sportswear unicorns are there in United Kingdom?
None of the Sportswear companies in United Kingdom on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in United Kingdom Sportswear companies?
The most active investors in United Kingdom Sportswear companies on this list include The FSE Group, Virgin Start Up, Actions Capital, Active Partners, Allegro Capital.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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