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Radar · Traditional Nutraceuticals in United States

Best Traditional Nutraceuticals Companies in United States

The 975 best Traditional Nutraceuticals companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Herbalife.

975companies tracked
$3.6Bdisclosed funding
0unicorns
103have raised

Forget funding theater for a moment: what actually moves the needle in Traditional Nutraceuticals is earned revenue, and the 975 companies we're tracking across the United States have a combined disclosed funding of $3.6B to show for it. The sector's 11 validated filers generated a combined revenue pool of roughly $543M, with a median revenue of $13M and a median growth rate of negative 11% YoY. That contraction is real and worth sitting with. Prestige Consumer Healthcare pulled $283M alone, down 7% YoY but still earning $47M in net income, which is 341 times the sector median net income of $137,000. Natural Alternatives International ran $38M at positive 14% growth and netted $3M, one of the few filers actually moving in the right direction. So you've got a sector where scale and margin discipline separate the survivors from the noise.

The broader market context gives some structural optimism: Verified Market Research® puts the global nutraceuticals market at roughly $289.8B in 2021, forecast to reach $438.9B by 2026 at an 8.7% CAGR, driven by growing public awareness of food's nutritional value and innovations in healthcare systems. But stringent regulatory frameworks keep entry costs high and thin out weaker operators fast. As shown in 2018 research, quality and safety standards shape consumer trust in ways funding rounds simply can't buy. ByHeart leads our directory by disclosed funding at $395M, but I'd watch the revenue filers more closely than the capital raises here.

Sources & further reading
  • Transparency Market Research

Ranked: Best Traditional Nutraceuticals companies in United States

#CompanyDisclosed fundingLast roundEmployeesFoundedTech stackMarket signals (1y)Patents & IP focusRecent signals
1Herbalife
Manufacturer of nutritional supplement products for multiple therapeutic conditions
$1.2B94 mo ago9,200
9,200 → 15,200 (+65%)
1980Cart FunctionalityAdobe Experience ManagerApple iCloud Mail+2415 signals ▲36%
Acquisition · New product · M&A
10 patents
Herbal weight‑loss and energy drink formulations using plant‑based nutritional compounds.
—
25-hour Energy
Manufacturer of caffeine-based energy shots and drinks
$450M166 mo ago2012000ShopifyApple iCloud MailMicrosoft 365+35——2 launchs
3ByHeart
Provider of balanced blend of baby feed
$395M15 mo ago162016ShopifySentryZendesk+50—17 patents
Infant nutrition supplements: fatty‑acid blends and lactoferrin protein complex formulations.
—
4Body Armor
Functional beverage company manufacturing sports drink products with coconut water base
$350M94 mo ago3702011Apple iCloud MailSalesforceTailwind CSS+12———
5Joint Juice
Liquid supplement for joint health
$155M173 mo ago—2001DrupalWordPressCart Functionality+18—7 patents
Functional food supplements and beverages for cartilage health and joint nutrition
—
6FRS
Brand of nutrition drinks & supplements
$148M155 mo ago202004——91 patents
Aerial fire‑retardant chemical formulations with corrosion inhibition for firefighting deployment
—
7Ancient Nutrition
Provider of organic superfood-based dietary supplements
$103M99 mo ago1502016NacelleAmazon WebstoreCart Functionality+66——7 job openings
8Gaia Herbs
Gaia Herbs is a leading grower and producer of Certified Organic (COG) herbs and herbal products
$71M47 mo ago253
253 → 179 (-29%)
1987Cart FunctionalityShopifySentry+41—3 patents
Botanical anti-inflammatory compounds derived from Echinacea for therapeutic formulations
—
9CORE
Brand of energy drinks
$66M98 mo ago152015WordPressMySQLPHP+18—20 patents
Advanced PCB manufacturing using conductive constraining cores and thermally conductive prepregs
—
10Bulletproof
Retailer of coffee, supplements, MCT oil, mix-ins, collagen, and protein bars
$44M36 mo ago902013Cart FunctionalityShopifySentry+43———
11ROAR
Manufacturer of sports drinks
$36M26 mo ago14
14 → 21 (+50%)
2013Shogun Page BuilderCart FunctionalityShopify+40———
12A SHOC
Manufacturer of energy drinks
$29M50 mo ago532018————
13ISatori
Manufacturer of sports nutrition and bodybuilding supplements
$20M169 mo ago112001——2 patents
Bioactive peptide nutraceuticals for health supplementation
—
14Mix1 Life
Manufacturing and marketing protein shakes
$18M183 mo ago152006————
15CLEAN Cause
Brand of energy drinks
50Funding top 33%Growth top 35%Talent bottom 49%Market bottom 45%
All 6 signals ▾
Fundingtop 33%
Growthtop 35%
Talentbottom 49%
Marketbottom 45%
Techbottom 37%
Globalbottom 25%
Funding: Raised $17.6M across 3 rounds · 3 rounds over 7 yrs (0.4/yr)
Growth: Fresh capital in last 24 mo
rank vs industry peers · Fliar Intelligence Index 50/100
$18M8 mo ago382011Cart FunctionalityShopifyBootstrap+9———
16Cambrooke Therapeutics
Manufacturer of specialized medical nutrition formulas
$17M122 mo ago512000Cart FunctionalitySalesforceGoogle Maps+19——4 launchs
17Guardion Health Sciences
Developer of clinically supported dietary supplements for ocular health
$16M70 mo ago122009————
18Iconic
Provider of grass-fed protein powders and ready-to-drink beverages
$16M75 mo ago82011Amazon WebstoreCart FunctionalityShopify+455 signals ▲400%
Funding · Capital raise · Lawsuit
22 patents
Wearable headgear for force/physiological sensing and advanced vaporizer/storage systems
—
19Wonderbelly
Manufacturer of digestive health products for heartburn and indigestion
$15M26 mo ago142021Cart FunctionalityShopifyApple iCloud Mail+31———
20Yasso
Developer of probiotics, frozen greek yogurt bars and candy bars
$15M113 mo ago422009Adobe Experience ManagerSentryJava+23———
21Bellway
Manufacturer of nutritional supplement powder
$14M37 mo ago262019Cart FunctionalityShopifySentry+396 signals
Earnings · Buyback · Leadership
——
22DripDrop ORS
Manufacturer and marketer of medical grade hydration products
$14M133 mo ago—2008————
23Abbott
Developer of medical devices, generic pharmaceuticals, and nutrition products
$13M55 mo ago39,8491888WordPress Block EditorWordPressApple iCloud Mail+29—467 patents
Monoclonal antibody therapeutics targeting amyloid‑beta and related proteins for Alzheimer’s disease
—
24OrganiCare
Manufacturer of homeopathic first aid ointments
$13M58 mo ago342016——22 patents
Ozone-enriched olive oil formulations for gynecological antimicrobial therapy
2 expansions
25Perelel
Manufacturer of vitamin supplements
$12M7 mo ago42018Cart FunctionalityShopifySentry+403 signals
Funding
—2 launchs
26UPTIME Energy
Provider of country music radio broadcasting services
$12M96 mo ago491985Cart FunctionalityShopifyTailwind CSS+27——1 launch · 3 partnerships · 1 expansion
274Life Research
Manufacturing and marketing immune support supplements
$10M76 mo ago6,3021998GnuboardCart FunctionalityApple iCloud Mail+28——1 launch · 1 award
288Greens
Provider of online household essentials with a focus on sustainability
$10M85 mo ago182010————
29Rae Wellness
Manufacturer of beauty care and nutritional supplements for women
$10M65 mo ago192019Cart FunctionalityShopifySentry+24———
30Arizona Nutritional Supplements
Contract manufacturer of a range of nutritional supplements
$9M31 mo ago21996Cart FunctionalitySquarespace CommerceSquarespace+15———
31Powerful Nutrition
Manufacturer of nutritional supplements
$9M75 mo ago72013————
32Drink Simple
Manufacturer of flatbreads and lavash
$9M80 mo ago182014Cart FunctionalityShopifySentry+40———
33NeuroGum
Manufacturer of caffeine-infused gum and mints for enhanced focus and energy
$8M40 mo ago212015Cart FunctionalityShopifySentry+51—3 patents
Caffeinated functional confectionery with L‑theanine for cognitive enhancement
—
34hundred
Manufacturer of vitamins, omega-3, and herbal extracts based nutraceuticals supplements
$8M79 mo ago142019————
35Eat Mezcla
Brand of bars
48Tech top 31%Growth top 35%Funding top 40%Global bottom 36%
All 5 signals ▾
Techtop 31%
Growthtop 35%
Fundingtop 40%
Globalbottom 36%
Marketbottom 23%
Tech: 48 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services
Growth: Fresh capital in last 24 mo
rank vs industry peers · Fliar Intelligence Index 48/100
$8M3 mo ago102019Cart FunctionalityShopifySentry+41——3 launchs
36Karma Culture
Provider of vitamin-enhanced and probiotic waters with patented delivery system
$7M67 mo ago192009Cart FunctionalityShopifySentry+34—12 patents
Innovative capsule-based dispensing systems for sealed container packaging
1 partnership
37MusclePharm
Manufacturer of science-backed sports nutrition supplements
$6M103 mo ago212006Cart FunctionalityShopifySentry+33—8 patents
Nutritional supplement formulations to enhance lean muscle mass in athletes
—
38Drink Barcode
Manufacturer of wellness drinking products
$5M35 mo ago192021Cart FunctionalityShopifySentry+33———
39NHTC
International direct-selling and e-commerce company offering personal care and wellness products
$5M40 mo ago1401988WordPressMySQLPHP+1311 signals
Earnings · Buyback
——
40Columbia Nutritional
Provider of nutritional supplement design and manufacturing services
$4M34 mo ago482006————
41NutraLife BioSciences
Manufacturer of nutraceuticals, wellness, and cannabis products
$4M10 mo ago122010————
42FitJoy
Brand of protein bars
$4M38 mo ago202016Cart FunctionalityShopifyShop Pay+16——1 award
43Apparo
Manufacturer of plant proteins and nutritional ingredients
$4M49 mo ago92020——8 patents
Vegetable oil seed extraction and processing technologies
—
44ACTIVZ
Manufacturer of nutritional supplements
$3M38 mo ago1372009ShopifyTailwind CSSShop Pay+15———
45Ejj Health
Provider of herbal supplement products
$3M23 mo ago—2012————
46Vital Plan
Manufacturer of precision optical components and assemblies for medical devices
$2M50 mo ago462008Cart FunctionalityShopifySentry+34———
47Coco5
Manufacturer of coconut water-based hydration drinks
35Growth top 35%Tech top 35%Talent top 38%Funding bottom 49%
All 6 signals ▾
Growthtop 35%
Techtop 35%
Talenttop 38%
Fundingbottom 49%
Globalbottom 29%
Marketbottom 17%
Growth: Fresh capital in last 24 mo
Tech: 39 technologies across 5/8 capability areas · Cloud: Cloudflare
rank vs industry peers · Fliar Intelligence Index 35/100
$2M4 mo ago62011Cart FunctionalityShopifySentry+29———
48Ayana Bio
Manufacturer of nutritional supplements
$1M14 mo ago132021———2 awards
49MAGNAK
Manufacturer of sports supplements
$475K24 mo ago—2017Cart FunctionalityWooCommerceWordPress+25———
50Kate's Real Food
Manufacturer of game and clay shooting cartridges
$135K13 mo ago—2017ShopifyZohoRevy+32———

Top 12 Traditional Nutraceuticals companies in United States

#1
Series C · New York City, New York · founded 2016 · 16 employees
$395Mraised
▾

Provider of balanced blend of baby feed

LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Mar 2025Series C$72.2M
  • Mar 2024Series C$95.5M
  • Dec 2022Series B$29.6M
  • Jul 2021Series B$60.6M
Founders & team
Ron BelldegrunCo-Founder & CEOMia FuntCo-Founder & President
Investors
Polaris Partners, OCV Partners, Red Sea Ventures, Bellco Capital, D1 Capital Partners, Two River
Tech stack
AccessibeAmazon SesAmazon Web ServicesAmplitudeApple Icloud MailApple Pay
#2
Series B · New York City, New York · founded 2019 · 10 employees
$7.5Mraised
▾

Brand of bars

Fliar Intelligence Index™ 48how this company ranks against its industry peers
Tech
top 31%
Growth
top 35%
Funding
top 40%
Global
bottom 36%
Market
bottom 23%
Tech: 48 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services · Observability: Microsoft Clarity, Sentry
Growth: Fresh capital in last 24 mo
Funding: Raised $7.5M across 2 rounds · 2 rounds over 3 yrs (0.7/yr) · Last round Conventional Debt (Mar 2026)
Audience (LinkedIn): 5k LinkedIn followers
Activity (LinkedIn): 3 product launches announced in 12 mo
Funding rounds
  • Mar 2026Conventional Debt—
  • Feb 2026Series B$9.5M
  • Dec 2023Series A$5.6M
Investors
Dream Ventures, Santatera Capital, Bluestein Ventures, GRUPO DMI, Lever VC, Habitat Partners
Tech stack
AccessibeAliaAmazon S3Amazon Web ServicesApple PayBlotout Edgetag
#3
Series B · Austin, Texas · founded 2011 · 38 employees
$17.6Mraised
▾

Brand of energy drinks

Fliar Intelligence Index™ 50how this company ranks against its industry peers
Funding
top 33%
Growth
top 35%
Talent
bottom 49%
Market
bottom 45%
Tech
bottom 37%
Global
bottom 25%
Funding: Raised $17.6M across 3 rounds · 3 rounds over 7 yrs (0.4/yr) · Last round Series B (Oct 2025)
Growth: Fresh capital in last 24 mo
Talent: 1 named leader on record · 1 C-suite/founder profile curated
Audience (LinkedIn): 5k LinkedIn followers
Activity (LinkedIn): 1 partnerships · 1 expansions (incl. Eagle Rock Distributing Company) announced in 12 mo
Funding rounds
  • Oct 2025Series B$2.3M
  • Mar 2023Series B$10.6M
  • Oct 2019Series A$7M
Founders & team
Wes HurtFounder
Tech stack
Apple PayCart FunctionalityCloudflareGoogle Font ApiGoogle Tag ManagerHsts
#4
Series B · Los Angeles, California · founded 2018 · 4 employees
$12.1Mraised
▾

Manufacturer of vitamin supplements

LinkedIn Pulse recent public activity · Jul 2026
Audience: 25k LinkedIn followers
Activity: 3 product launches · 2 awards announced in 12 mo
Funding rounds
  • Oct 2025Series B$27M
  • Dec 2023Series A$6M
  • Jul 2022Seed$4.7M
Founders & team
Victoria GioiaCo-Founder
Investors
Unilever Ventures, Willow, Selva Ventures, Prelude Growth Partners, Innovation Department
Tech stack
Amazon AdvertisingAmazon S3Amazon Web ServicesAmazon WebstoreApple PayAudioeye
#5
Series A · Chicago, Illinois · founded 2011 · 6 employees
$1.5Mraised
▾

Manufacturer of coconut water-based hydration drinks. The company produces a line of electrolyte-enhanced beverages using natural flavors and sweeteners. These drinks are designed for athletes and active individuals seeking effective hydration. A portion of proceeds supports cancer awareness initiatives. The products are vegan, gluten-free, and non-GMO.

Fliar Intelligence Index™ 35how this company ranks against its industry peers
Growth
top 35%
Tech
top 35%
Talent
top 38%
Funding
bottom 49%
Global
bottom 29%
Market
bottom 17%
Growth: Fresh capital in last 24 mo
Tech: 39 technologies across 5/8 capability areas · Cloud: Cloudflare · Observability: Sentry
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Audience (LinkedIn): 1k LinkedIn followers
Hiring (LinkedIn): 1 hiring post in 12 mo (public) · hiring: Sales Admin / Logistics Coordinator
Funding rounds
  • Jan 2026Series A$10M
  • Mar 2018Seed$1.5M
  • Dec 2017Conventional Debt$150K
Founders & team
Lina SandlerCo-FounderScott SandlerCo-Founder & CEO
Investors
Spiral Sun Ventures
Tech stack
Apple PayBootstrapCart FunctionalityCdnjsCloudflareCore-Js
#6
Public · Florida · founded 2010 · 12 employees
$3.9Mraised
▾

Manufacturer of nutraceuticals, wellness, and cannabis products

Funding rounds
  • Aug 2025Conventional Debt—
  • Aug 2025Post IPO$145K
  • Dec 2020Post IPO$25K
  • Dec 2020Post IPO$100K
Founders & team
Edgar WardFounder & CEO
#7
Series B · Bethlehem, Pennsylvania · founded 2013 · 14 employees
$36.3Mraised
▾

Manufacturer of sports drinks. It offers a variety of flavors for its beverages, including cucumber, watermelon, blueberry, acai, mango, clementine, strawberry, and lemonade.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers
Funding rounds
  • Apr 2024Conventional Debt—
  • Mar 2024Series B$10M
  • Nov 2023Series B$6M
  • Apr 2023Series B$4M
Founders & team
Roly NesiFounder & CEO
Investors
Factory, AF Ventures, Melitas Ventures
Tech stack
AccessibeAmazon S3Amazon Web ServicesApple PayBack In StockCart Functionality
#8
Funding Raised · Boston, Massachusetts · founded 2021 · 13 employees
$1.2Mraised
▾

Manufacturer of nutritional supplements

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers
Activity: 2 awards announced in 12 mo
Funding rounds
  • Apr 2025Grant (prize money)$604.8K
  • May 2024Grant (prize money)$300K
  • Apr 2024Grant (prize money)$302.4K
Founders & team
Frank JakschCEO
Investors
NIH, HHS, Ferment
#9
Public · Los Angeles, California · founded 1980 · 9200 employees
$1.2Braised
▾

Manufacturer of nutritional supplement products for multiple therapeutic conditions. It offers nutrition, weight management, energy, and fitness products. Product categories include heart health, women's health, digestive health, immune health, stress management, energy, sports nutrition solutions, and personal care products.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 411k LinkedIn followers — 8.1% of this cohort's audience · 187 engagements/post (5.1× cohort median)
Funding rounds
  • Aug 2018Conventional Debt$1.2B
Investors
GarMark Partners, Alua Capital Management, Golden Gate Capital
Tech stack
Adobe AnalyticsAdobe Audience ManagerAdobe Client Data LayerAdobe Experience ManagerAdobe Experience Platform Identity ServiceAdobe Experience Platform Launch
#10
Acquired · Austin, Texas · founded 2021 · 14 employees
$15.4Mraised
▾

Company provides solutions to treat heartburn and indigestion-related problems through its sustainably packaged antacid drugs. Wonder Belly antacid products have been approved by FDA also.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Funding rounds
  • Apr 2024Series A$12M
  • Jul 2022Seed$3.4M
Investors
Slow Ventures, BrandProject, Elizabeth Street, The Venture Collective, AF Ventures
Tech stack
Apple Icloud MailAzureAzure Front DoorContentfulCrypto-JsGoogle Font Api
#11
Acquired · Seattle, Washington · founded 2013 · 90 employees
$43.9Mraised
▾

Retailer of coffee, supplements, MCT oil, mix-ins, collagen, and protein bars. The company provides various coffee forms, including ground, whole bean, and pods, alongside enhanced coffee options. Supplements are available in capsules, softgels, gummy vitamins, and powders, targeting daily wellness, immune support, and sleep. MCT oil products include Brain Octane oil and softgels. Mix-ins range from coffee creamers to collagen powders.

Funding rounds
  • Jun 2023Conventional Debt—
  • Sep 2020Series C$13M
  • Jul 2018Venture Debt—
  • Jul 2018Series C—
Founders & team
Dave AspreyFounderDave AspreyFounder
Investors
BeLive, Rocana Ventures, CAVU Consumer Partners, Trinity Ventures, SVB, SG Credit Partners
Tech stack
Amazon S3Amazon Web ServicesApple Icloud MailCart FunctionalityCloudflareCloudflare Bot Management
#12
Seed · Madison, Indiana · founded 2012
$2.9Mraised
▾

Provider of herbal supplement products

Funding & investor landscape

$3.6Btotal disclosed funding
114companies funded
248disclosed rounds
0rounds last 90 days
Most active investors
HHS6 rounds
North Castle Partners5 rounds
Partnership Capital Growth5 rounds
WM Partners5 rounds
AF Ventures4 rounds
GarMark Partners4 rounds
VMG Partners4 rounds
Europa3 rounds
Human Capital Development3 rounds
IndieBio3 rounds

Notable founders

Ron Belldegrun
Co-Founder & CEO · ByHeart
Mia Funt
Co-Founder & President · ByHeart
Wes Hurt
Founder · CLEAN Cause
Victoria Gioia
Co-Founder · Perelel
Lina Sandler
Co-Founder · Coco5
Scott Sandler
Co-Founder & CEO · Coco5
Edgar Ward
Founder & CEO · NutraLife BioSciences
Roly Nesi
Founder & CEO · ROAR
Frank Jaksch
CEO · Ayana Bio
Dave Asprey
Founder · Bulletproof
Manoj Bhargava
Founder & CEO · 5-hour Energy
Kate Schade
Founder · Kate's Real Food
Prism market signals · United States · country-scoped Prism corpus, 12,113,020 docs

Market landscape — 10 sub-themes by coverage

Share of Traditional Nutraceuticals coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Traditional Nutraceuticals companies are there in United States?
Radar tracks 975 indexable Traditional Nutraceuticals companies headquartered in United States that meet our profile-completeness bar.
What is the total funding raised by Traditional Nutraceuticals companies in United States?
The Traditional Nutraceuticals companies in United States on this list have raised a combined $3.6B in disclosed equity funding across 114 funded companies.
Which is the highest-funded Traditional Nutraceuticals company in United States?
Herbalife is the highest-funded Traditional Nutraceuticals company in United States, with $1.2B in disclosed equity funding.
How many Traditional Nutraceuticals companies in United States are funded?
114 of the 975 Traditional Nutraceuticals companies in United States on this list have disclosed at least one equity funding round.
How many Traditional Nutraceuticals unicorns are there in United States?
None of the Traditional Nutraceuticals companies in United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in United States Traditional Nutraceuticals companies?
The most active investors in United States Traditional Nutraceuticals companies on this list include HHS, North Castle Partners, Partnership Capital Growth, WM Partners, AF Ventures.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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