Best Traditional Nutraceuticals Companies in United States
The 975 best Traditional Nutraceuticals companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Herbalife.
Forget funding theater for a moment: what actually moves the needle in Traditional Nutraceuticals is earned revenue, and the 975 companies we're tracking across the United States have a combined disclosed funding of $3.6B to show for it. The sector's 11 validated filers generated a combined revenue pool of roughly $543M, with a median revenue of $13M and a median growth rate of negative 11% YoY. That contraction is real and worth sitting with. Prestige Consumer Healthcare pulled $283M alone, down 7% YoY but still earning $47M in net income, which is 341 times the sector median net income of $137,000. Natural Alternatives International ran $38M at positive 14% growth and netted $3M, one of the few filers actually moving in the right direction. So you've got a sector where scale and margin discipline separate the survivors from the noise.
The broader market context gives some structural optimism: Verified Market Research® puts the global nutraceuticals market at roughly $289.8B in 2021, forecast to reach $438.9B by 2026 at an 8.7% CAGR, driven by growing public awareness of food's nutritional value and innovations in healthcare systems. But stringent regulatory frameworks keep entry costs high and thin out weaker operators fast. As shown in 2018 research, quality and safety standards shape consumer trust in ways funding rounds simply can't buy. ByHeart leads our directory by disclosed funding at $395M, but I'd watch the revenue filers more closely than the capital raises here.
- Transparency Market Research
Ranked: Best Traditional Nutraceuticals companies in United States
| # | Company | Disclosed funding | Last round | Employees | Founded | Tech stack | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Herbalife Manufacturer of nutritional supplement products for multiple therapeutic conditions | $1.2B | 94 mo ago | 9,200 9,200 → 15,200 (+65%) | 1980 | Cart FunctionalityAdobe Experience ManagerApple iCloud Mail+24 | 15 signals ▲36% Acquisition · New product · M&A | 10 patents Herbal weight‑loss and energy drink formulations using plant‑based nutritional compounds. | — |
| 2 | 5-hour Energy Manufacturer of caffeine-based energy shots and drinks | $450M | 166 mo ago | 201 | 2000 | ShopifyApple iCloud MailMicrosoft 365+35 | — | — | 2 launchs |
| 3 | ByHeart Provider of balanced blend of baby feed | $395M | 15 mo ago | 16 | 2016 | ShopifySentryZendesk+50 | — | 17 patents Infant nutrition supplements: fatty‑acid blends and lactoferrin protein complex formulations. | — |
| 4 | Body Armor Functional beverage company manufacturing sports drink products with coconut water base | $350M | 94 mo ago | 370 | 2011 | Apple iCloud MailSalesforceTailwind CSS+12 | — | — | — |
| 5 | Joint Juice Liquid supplement for joint health | $155M | 173 mo ago | — | 2001 | DrupalWordPressCart Functionality+18 | — | 7 patents Functional food supplements and beverages for cartilage health and joint nutrition | — |
| 6 | FRS Brand of nutrition drinks & supplements | $148M | 155 mo ago | 20 | 2004 | — | — | 91 patents Aerial fire‑retardant chemical formulations with corrosion inhibition for firefighting deployment | — |
| 7 | Ancient Nutrition Provider of organic superfood-based dietary supplements | $103M | 99 mo ago | 150 | 2016 | NacelleAmazon WebstoreCart Functionality+66 | — | — | 7 job openings |
| 8 | Gaia Herbs Gaia Herbs is a leading grower and producer of Certified Organic (COG) herbs and herbal products | $71M | 47 mo ago | 253 253 → 179 (-29%) | 1987 | Cart FunctionalityShopifySentry+41 | — | 3 patents Botanical anti-inflammatory compounds derived from Echinacea for therapeutic formulations | — |
| 9 | CORE Brand of energy drinks | $66M | 98 mo ago | 15 | 2015 | WordPressMySQLPHP+18 | — | 20 patents Advanced PCB manufacturing using conductive constraining cores and thermally conductive prepregs | — |
| 10 | Bulletproof Retailer of coffee, supplements, MCT oil, mix-ins, collagen, and protein bars | $44M | 36 mo ago | 90 | 2013 | Cart FunctionalityShopifySentry+43 | — | — | — |
| 11 | ROAR Manufacturer of sports drinks | $36M | 26 mo ago | 14 14 → 21 (+50%) | 2013 | Shogun Page BuilderCart FunctionalityShopify+40 | — | — | — |
| 12 | A SHOC Manufacturer of energy drinks | $29M | 50 mo ago | 53 | 2018 | — | — | — | — |
| 13 | ISatori Manufacturer of sports nutrition and bodybuilding supplements | $20M | 169 mo ago | 11 | 2001 | — | — | 2 patents Bioactive peptide nutraceuticals for health supplementation | — |
| 14 | Mix1 Life Manufacturing and marketing protein shakes | $18M | 183 mo ago | 15 | 2006 | — | — | — | — |
| 15 | CLEAN Cause Brand of energy drinks 50Funding top 33%Growth top 35%Talent bottom 49%Market bottom 45% All 6 signals ▾Fundingtop 33% Growthtop 35% Talentbottom 49% Marketbottom 45% Techbottom 37% Globalbottom 25% Funding: Raised $17.6M across 3 rounds · 3 rounds over 7 yrs (0.4/yr) Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 50/100 | $18M | 8 mo ago | 38 | 2011 | Cart FunctionalityShopifyBootstrap+9 | — | — | — |
| 16 | Cambrooke Therapeutics Manufacturer of specialized medical nutrition formulas | $17M | 122 mo ago | 51 | 2000 | Cart FunctionalitySalesforceGoogle Maps+19 | — | — | 4 launchs |
| 17 | Guardion Health Sciences Developer of clinically supported dietary supplements for ocular health | $16M | 70 mo ago | 12 | 2009 | — | — | — | — |
| 18 | Iconic Provider of grass-fed protein powders and ready-to-drink beverages | $16M | 75 mo ago | 8 | 2011 | Amazon WebstoreCart FunctionalityShopify+45 | 5 signals ▲400% Funding · Capital raise · Lawsuit | 22 patents Wearable headgear for force/physiological sensing and advanced vaporizer/storage systems | — |
| 19 | Wonderbelly Manufacturer of digestive health products for heartburn and indigestion | $15M | 26 mo ago | 14 | 2021 | Cart FunctionalityShopifyApple iCloud Mail+31 | — | — | — |
| 20 | Yasso Developer of probiotics, frozen greek yogurt bars and candy bars | $15M | 113 mo ago | 42 | 2009 | Adobe Experience ManagerSentryJava+23 | — | — | — |
| 21 | Bellway Manufacturer of nutritional supplement powder | $14M | 37 mo ago | 26 | 2019 | Cart FunctionalityShopifySentry+39 | 6 signals Earnings · Buyback · Leadership | — | — |
| 22 | DripDrop ORS Manufacturer and marketer of medical grade hydration products | $14M | 133 mo ago | — | 2008 | — | — | — | — |
| 23 | Abbott Developer of medical devices, generic pharmaceuticals, and nutrition products | $13M | 55 mo ago | 39,849 | 1888 | WordPress Block EditorWordPressApple iCloud Mail+29 | — | 467 patents Monoclonal antibody therapeutics targeting amyloid‑beta and related proteins for Alzheimer’s disease | — |
| 24 | OrganiCare Manufacturer of homeopathic first aid ointments | $13M | 58 mo ago | 34 | 2016 | — | — | 22 patents Ozone-enriched olive oil formulations for gynecological antimicrobial therapy | 2 expansions |
| 25 | Perelel Manufacturer of vitamin supplements | $12M | 7 mo ago | 4 | 2018 | Cart FunctionalityShopifySentry+40 | 3 signals Funding | — | 2 launchs |
| 26 | UPTIME Energy Provider of country music radio broadcasting services | $12M | 96 mo ago | 49 | 1985 | Cart FunctionalityShopifyTailwind CSS+27 | — | — | 1 launch · 3 partnerships · 1 expansion |
| 27 | 4Life Research Manufacturing and marketing immune support supplements | $10M | 76 mo ago | 6,302 | 1998 | GnuboardCart FunctionalityApple iCloud Mail+28 | — | — | 1 launch · 1 award |
| 28 | 8Greens Provider of online household essentials with a focus on sustainability | $10M | 85 mo ago | 18 | 2010 | — | — | — | — |
| 29 | Rae Wellness Manufacturer of beauty care and nutritional supplements for women | $10M | 65 mo ago | 19 | 2019 | Cart FunctionalityShopifySentry+24 | — | — | — |
| 30 | Arizona Nutritional Supplements Contract manufacturer of a range of nutritional supplements | $9M | 31 mo ago | 2 | 1996 | Cart FunctionalitySquarespace CommerceSquarespace+15 | — | — | — |
| 31 | Powerful Nutrition Manufacturer of nutritional supplements | $9M | 75 mo ago | 7 | 2013 | — | — | — | — |
| 32 | Drink Simple Manufacturer of flatbreads and lavash | $9M | 80 mo ago | 18 | 2014 | Cart FunctionalityShopifySentry+40 | — | — | — |
| 33 | NeuroGum Manufacturer of caffeine-infused gum and mints for enhanced focus and energy | $8M | 40 mo ago | 21 | 2015 | Cart FunctionalityShopifySentry+51 | — | 3 patents Caffeinated functional confectionery with L‑theanine for cognitive enhancement | — |
| 34 | hundred Manufacturer of vitamins, omega-3, and herbal extracts based nutraceuticals supplements | $8M | 79 mo ago | 14 | 2019 | — | — | — | — |
| 35 | Eat Mezcla Brand of bars 48Tech top 31%Growth top 35%Funding top 40%Global bottom 36% All 5 signals ▾Techtop 31% Growthtop 35% Fundingtop 40% Globalbottom 36% Marketbottom 23% Tech: 48 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 48/100 | $8M | 3 mo ago | 10 | 2019 | Cart FunctionalityShopifySentry+41 | — | — | 3 launchs |
| 36 | Karma Culture Provider of vitamin-enhanced and probiotic waters with patented delivery system | $7M | 67 mo ago | 19 | 2009 | Cart FunctionalityShopifySentry+34 | — | 12 patents Innovative capsule-based dispensing systems for sealed container packaging | 1 partnership |
| 37 | MusclePharm Manufacturer of science-backed sports nutrition supplements | $6M | 103 mo ago | 21 | 2006 | Cart FunctionalityShopifySentry+33 | — | 8 patents Nutritional supplement formulations to enhance lean muscle mass in athletes | — |
| 38 | Drink Barcode Manufacturer of wellness drinking products | $5M | 35 mo ago | 19 | 2021 | Cart FunctionalityShopifySentry+33 | — | — | — |
| 39 | NHTC International direct-selling and e-commerce company offering personal care and wellness products | $5M | 40 mo ago | 140 | 1988 | WordPressMySQLPHP+13 | 11 signals Earnings · Buyback | — | — |
| 40 | Columbia Nutritional Provider of nutritional supplement design and manufacturing services | $4M | 34 mo ago | 48 | 2006 | — | — | — | — |
| 41 | NutraLife BioSciences Manufacturer of nutraceuticals, wellness, and cannabis products | $4M | 10 mo ago | 12 | 2010 | — | — | — | — |
| 42 | FitJoy Brand of protein bars | $4M | 38 mo ago | 20 | 2016 | Cart FunctionalityShopifyShop Pay+16 | — | — | 1 award |
| 43 | Apparo Manufacturer of plant proteins and nutritional ingredients | $4M | 49 mo ago | 9 | 2020 | — | — | 8 patents Vegetable oil seed extraction and processing technologies | — |
| 44 | ACTIVZ Manufacturer of nutritional supplements | $3M | 38 mo ago | 137 | 2009 | ShopifyTailwind CSSShop Pay+15 | — | — | — |
| 45 | Ejj Health Provider of herbal supplement products | $3M | 23 mo ago | — | 2012 | — | — | — | — |
| 46 | Vital Plan Manufacturer of precision optical components and assemblies for medical devices | $2M | 50 mo ago | 46 | 2008 | Cart FunctionalityShopifySentry+34 | — | — | — |
| 47 | Coco5 Manufacturer of coconut water-based hydration drinks 35Growth top 35%Tech top 35%Talent top 38%Funding bottom 49% All 6 signals ▾Growthtop 35% Techtop 35% Talenttop 38% Fundingbottom 49% Globalbottom 29% Marketbottom 17% Growth: Fresh capital in last 24 mo Tech: 39 technologies across 5/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 35/100 | $2M | 4 mo ago | 6 | 2011 | Cart FunctionalityShopifySentry+29 | — | — | — |
| 48 | Ayana Bio Manufacturer of nutritional supplements | $1M | 14 mo ago | 13 | 2021 | — | — | — | 2 awards |
| 49 | MAGNAK Manufacturer of sports supplements | $475K | 24 mo ago | — | 2017 | Cart FunctionalityWooCommerceWordPress+25 | — | — | — |
| 50 | Kate's Real Food Manufacturer of game and clay shooting cartridges | $135K | 13 mo ago | — | 2017 | ShopifyZohoRevy+32 | — | — | — |
Top 12 Traditional Nutraceuticals companies in United States
#1
Series C · New York City, New York · founded 2016 · 16 employees$395Mraised▾
Provider of balanced blend of baby feed
- Mar 2025Series C$72.2M
- Mar 2024Series C$95.5M
- Dec 2022Series B$29.6M
- Jul 2021Series B$60.6M
#2
Series B · New York City, New York · founded 2019 · 10 employees$7.5Mraised▾
Brand of bars
- Mar 2026Conventional Debt—
- Feb 2026Series B$9.5M
- Dec 2023Series A$5.6M
#3
Series B · Austin, Texas · founded 2011 · 38 employees$17.6Mraised▾
Brand of energy drinks
- Oct 2025Series B$2.3M
- Mar 2023Series B$10.6M
- Oct 2019Series A$7M
#4
Series B · Los Angeles, California · founded 2018 · 4 employees$12.1Mraised▾
Manufacturer of vitamin supplements
- Oct 2025Series B$27M
- Dec 2023Series A$6M
- Jul 2022Seed$4.7M
#5
Series A · Chicago, Illinois · founded 2011 · 6 employees$1.5Mraised▾
Manufacturer of coconut water-based hydration drinks. The company produces a line of electrolyte-enhanced beverages using natural flavors and sweeteners. These drinks are designed for athletes and active individuals seeking effective hydration. A portion of proceeds supports cancer awareness initiatives. The products are vegan, gluten-free, and non-GMO.
- Jan 2026Series A$10M
- Mar 2018Seed$1.5M
- Dec 2017Conventional Debt$150K
#6
Public · Florida · founded 2010 · 12 employees$3.9Mraised▾
Manufacturer of nutraceuticals, wellness, and cannabis products
- Aug 2025Conventional Debt—
- Aug 2025Post IPO$145K
- Dec 2020Post IPO$25K
- Dec 2020Post IPO$100K
#7
Series B · Bethlehem, Pennsylvania · founded 2013 · 14 employees$36.3Mraised▾
Manufacturer of sports drinks. It offers a variety of flavors for its beverages, including cucumber, watermelon, blueberry, acai, mango, clementine, strawberry, and lemonade.
- Apr 2024Conventional Debt—
- Mar 2024Series B$10M
- Nov 2023Series B$6M
- Apr 2023Series B$4M
#8
Funding Raised · Boston, Massachusetts · founded 2021 · 13 employees$1.2Mraised▾
Manufacturer of nutritional supplements
- Apr 2025Grant (prize money)$604.8K
- May 2024Grant (prize money)$300K
- Apr 2024Grant (prize money)$302.4K
#9
Public · Los Angeles, California · founded 1980 · 9200 employees$1.2Braised▾
Manufacturer of nutritional supplement products for multiple therapeutic conditions. It offers nutrition, weight management, energy, and fitness products. Product categories include heart health, women's health, digestive health, immune health, stress management, energy, sports nutrition solutions, and personal care products.
- Aug 2018Conventional Debt$1.2B
#10
Acquired · Austin, Texas · founded 2021 · 14 employees$15.4Mraised▾
Company provides solutions to treat heartburn and indigestion-related problems through its sustainably packaged antacid drugs. Wonder Belly antacid products have been approved by FDA also.
- Apr 2024Series A$12M
- Jul 2022Seed$3.4M
#11
Acquired · Seattle, Washington · founded 2013 · 90 employees$43.9Mraised▾
Retailer of coffee, supplements, MCT oil, mix-ins, collagen, and protein bars. The company provides various coffee forms, including ground, whole bean, and pods, alongside enhanced coffee options. Supplements are available in capsules, softgels, gummy vitamins, and powders, targeting daily wellness, immune support, and sleep. MCT oil products include Brain Octane oil and softgels. Mix-ins range from coffee creamers to collagen powders.
- Jun 2023Conventional Debt—
- Sep 2020Series C$13M
- Jul 2018Venture Debt—
- Jul 2018Series C—
#12
Seed · Madison, Indiana · founded 2012$2.9Mraised▾
Provider of herbal supplement products
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Traditional Nutraceuticals coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising