Best Video Commerce Companies in United States
The 110 best Video Commerce companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Whatnot.
Ranked by disclosed equity funding and recent momentum, these are the Video Commerce companies in the United States worth watching right now. $1.5 billion in total disclosed funding across 110 tracked companies. Two unicorns. And a concentration at the top that tells you everything: Whatnot alone has pulled in $485M, Flip sits at $236M, and Firework is right behind at $235M. That's over $950M in the top three. So where's the rest of the field? Spread thin, with names like Remi Labs ($24M) and Markable AI ($14M) still in early innings, backed by a who's-who list that includes Y Combinator, Sequoia Capital, and Lightspeed Venture Partners.
The themes heating up this quarter are worth tracking closely if you're building or buying in this space. Audio editor tooling, playback engines, and audio renderers are getting serious engineering attention, which signals that the raw streaming infrastructure is still being built out. I'd also flag the Netflix angle, a reminder that the line between entertainment and commerce keeps blurring faster than most incumbents expected. Early live commerce bets from a few years back are now looking prescient, and format experiments like Ezmall's showed the playbook long before it went mainstream. The funding is real. The build is still on.
Ranked: Best Video Commerce companies in United States
| # | Company | Disclosed funding | Last round | Stage | Employees | Founded | Founder | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Whatnot 🦄 App based platform offering collectibles through live videos | $485M | 8 mo ago | Series F | 454 | 2019 | Logan Head Co-Founder - Cto | 16 patents Real-time live-stream commerce platform enabling low-latency messaging, item sequencing, and UI. | 1 job opening |
| 2 | Flip 🦄 App-based video commerce platform for buying and selling multi-category products | $236M | 26 mo ago | Deadpooled | 79 | 2019 | Noor Agha Founder & CEO | — | — |
| 3 | Firework Provider of a cloud-based software tool to create shoppable and interactive videos | $235M | 48 mo ago | Series B | 43 | 2017 | Vincent Yang Co-Founder & CEO | — | — |
| 4 | NTWRK Online platform for live video-based shopping | $60M | 56 mo ago | Series B | 119 | 2010 | Aaron Levant CEO | — | — |
| 5 | LiveAuctioneers Live Auctions platform | $48M | 139 mo ago | Acquired | 101 | 2002 | — | — | — |
| 6 | Curalate Provider of cloud-based software tools to create shoppable content | $40M | 124 mo ago | Acqui-Hired | 99 | 2012 | — | 4 patents Clustering and classification of online visual content for e‑commerce and marketing analytics | — |
| 7 | ShopShops Online platform offering multi-category luxury fashion products on live stream 57Tech top 31%Growth top 33%Funding top 37%Talent top 38% All 7 signals ▾Techtop 31% Growthtop 33% Fundingtop 37% Talenttop 38% Marketbottom 41% Globalbottom 37% Newsbottom 22% Tech: 52 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon Web Services Growth: Headcount 35 → 58 (+66%) across vintages · Web rank 5,000,000 → 10,000,000 YoY rank vs industry peers · Fliar Intelligence Index 57/100 | $35M | 48 mo ago | Series B | 58 | 2016 | Xiao Hang Co-Founder | — | — |
| 8 | Spring Provider of storefront solutions for e-commerce businesses | $35M | 139 mo ago | Acquired | 248 | 2011 | — | 15 patents Induction heating surfaces and heat lamps for residential/commercial heating and lighting | — |
| 9 | Playback Interactive video platform for brands to create engaging storytelling experiences | $34M | 58 mo ago | Series A | 10 | 2020 | Amita Goyal Co-Founder | 7 patents Digital rights management for video streaming authorization and synchronization | — |
| 10 | Supergreat Online video-based review platform for beauty products | $29M | 53 mo ago | Series A | 36 | 2018 | — | — | — |
| 11 | Drip Shop App-based social platform for trade card enthusiasts | $28M | 49 mo ago | Series A | 35 | 2020 | Javaughn Lawrence Co-Founder & CEO | — | 3 job openings |
| 12 | Remi Labs NFT-based platform for customer engagement and loyalty programs | $24M | 22 mo ago | Series A | 4 | 2021 | Daniel Conger Co-Founder | — | — |
| 13 | Olapic AI-driven platform connecting brands with creators for authentic social content | $22M | 131 mo ago | Acquired | 75 | 2010 | — | — | — |
| 14 | EveryoneSocial Cloud-based platform offering social storefront solutions | $22M | 40 mo ago | Series B | 39 39 → 87 (+123%) | 2010 | — | — | — |
| 15 | Loupe Provider of an app for managing sports card collection | $15M | 60 mo ago | Series A | 14 | 2020 | Eric Doty Founder & CEO | 6 patents AI-powered art image analysis, streaming platform, and electronic blueprint generation for visual content | — |
| 16 | Eko Provider of AI-powered video platform for enhanced ecommerce shopping experiences | $14M | 126 mo ago | Series A | 138 | 2010 | — | — | — |
| 17 | Markable AI Provider of platform offering tools for affiliate creators to boost sales | $14M | 28 mo ago | Series B | 20 | 2016 | Joy Tang Founder & CEO | 9 patents AI-driven visual search and image summarization for e‑commerce and advertising | — |
| 18 | Fuisz Video Provides technology to add interactive elements to videos | $12M | 130 mo ago | Deadpooled | 40 | 2013 | — | — | — |
| 19 | talkShopLive Online live streaming platform for multi-category products | $10M | 59 mo ago | Seed | 40 | 2018 | Tina Moore Co-Founder | 9 patents Embedded live‑stream commerce point‑of‑sale integration for real‑time transaction processing | 1 partnership |
| 20 | buywith Provider of video commerce platform offering live and on-demand shopping | $10M | 48 mo ago | Seed | 33 | 2018 | Adi Ronen Co-Founder & CEO | — | — |
| 21 | Darby Smart Online crowdsourced how-to-do videos platform | $7M | 145 mo ago | Acqui-Hired | 12 | 2013 | — | — | — |
| 22 | Cinematique Shoppable video platform | $7M | 103 mo ago | Deadpooled | 250 | 2012 | Chayse Irvin Co-Founder | 6 patents Touch-enabled interactive display panels with animated UI and motion‑touch media encoding | — |
| 23 | Shop LIT Live Provider of interactive live streaming shopping application | $6M | 62 mo ago | Deadpooled | 14 | 2020 | — | — | — |
| 24 | TopFloor Online content-driven discovery platform for multi-category fashion products | $6M | 164 mo ago | Series A | — | 2012 | Michael Jones Co-Founder | — | — |
| 25 | WIREWAX Cloud-based software tool to create shoppable and interactive videos | $5M | 108 mo ago | Acqui-Hired | 9 | 2009 | — | — | — |
| 26 | PrismPop App-based video platform offering influencer recommended beauty products | $5M | 49 mo ago | Deadpooled | 16 | 2018 | — | — | — |
| 27 | AiBUY Provider of video shopping technology for e-commerce businesses | $5M | 192 mo ago | Series A | 22 | 2007 | — | 51 patents Patents concentrated in computing, sensing & instrumentation | — |
| 28 | Popshop Online marketplace to discover, interact, and shop for multi-category products with live videos | $4M | 59 mo ago | Series A | 56 | 2016 | — | — | — |
| 29 | Hue Provider of software suite solutions for video commerce | $4M | 26 mo ago | Series A | 10 | 2021 | — | 26 patents Advanced optical filters and lenses for enhancing human color perception, especially blue light control. | — |
| 30 | Whym Platform offering content shoppable solution for online businesses | $4M | 54 mo ago | Deadpooled | 13 | 2018 | — | — | — |
| 31 | NEWNESS Online video live streaming platform for beauty community | $4M | 63 mo ago | Deadpooled | 25 | 2019 | — | — | — |
| 32 | Kahani Provider of SaaS-based social commerce storefront solutions for e-commerce businesses | $4M | — | Seed | 12 | 2021 | Shonak Patel Co-Founder | — | — |
| 33 | Trendio AI-powered video shopping management platform | $3M | 50 mo ago | Seed | — | 2021 | Alex Perez-Tenessa Founder and CEO | — | — |
| 34 | Zentrick Platform to make interactive online video ads | $3M | 149 mo ago | Acqui-Hired | 11 | 2010 | — | — | — |
| 35 | Diddo AI-based live streaming solutions for e-commerce brands | $3M | 26 mo ago | Seed | — | 2023 | Ryan Sullivan Co-Founder | — | — |
| 36 | Shopsense AI Developer of an AI-driven retail media platform for content monetization | $2M | — | Seed | — | 2023 | Bryan Quinn Co-Founder | 4 patents AI-powered multimodal feed enrichment and recommendation system technologies | — |
| 37 | LittleCast App-based live streaming shopping platform on social media | $2M | 154 mo ago | Deadpooled | — | 2013 | Amra Tareen CEO | — | — |
| 38 | Bond App-based live shopping platform | $2M | 36 mo ago | Deadpooled | 5 | 2022 | Sam Robinson Co-Founder | — | — |
| 39 | TheTake Provider of interactive video platform for streaming, connected TV, and brands | $2M | 141 mo ago | Seed | 12 | 2013 | Jared Browarnik Co-Founder & CTO | — | — |
| 40 | Jatango Provider of software to sell live on social media platforms | $1M | 62 mo ago | Seed | 6 | 2017 | Michael Eric Co-Founder & VP | — | — |
| 41 | Immerss Platform for an end to end live and interactive content monetization for businesses | $1M | 57 mo ago | Seed | 15 | 2013 | — | — | — |
| 42 | Sarafan Technology AI-based shoppable video advertising platform | $1M | 93 mo ago | Series A | 16 | 2016 | — | — | — |
| 43 | Clicktivated Platform to create interactive and shoppable videos | $825K | 26 mo ago | Seed | 3 | 2013 | — | — | — |
| 44 | Whatmore Provider of AI-powered tools for generating product visuals and shoppable videos | $650K | 31 mo ago | Seed | — | 2022 | Shyam Srinivas Co-Founder | — | — |
| 45 | iam8 Video based product discovery platform | $559K | 105 mo ago | Deadpooled | 10 | 2015 | Stephanie Queralto Co-Founder & CEO | — | — |
| 46 | Ulalive Provider of a non-code platform that uses personalized video call-to-action to help business | $300K | 60 mo ago | Seed | — | 2021 | Suresh May Co-Founder & CTO | — | — |
| 47 | Viddy Provider of storefront software solutions for video commerce businesses | $125K | 36 mo ago | Seed | 11 | 2022 | Harris Gani Co-Founder | — | — |
| 48 | Emcee Platform offering live shopping hosts for online businesses | $125K | 60 mo ago | Seed | 3 | 2021 | — | — | — |
| 49 | Lalabox Provider of live stream shopping solution | $125K | 60 mo ago | Seed | 2 | 2020 | — | — | — |
| 50 | Uptok Provider of video platform for sales, clienteling, and customer service | $100K | 48 mo ago | Seed | 6 | 2020 | Zana T Co-Founder | Head of Marketing and Partnerships | — | — |
Top 12 Video Commerce companies in United States
#1
Whatnot 🦄Series F · Marina Del Rey, California · founded 2019 · 454 employees$484.6Mraised▾
App based platform offering collectibles through live videos. It offers a wide range of products, including sports cards, sneakers, luxury handbags, Funko Pops, Pokemon cards, streetwear, vinyl records, and more.
- Oct 2025Series F$225M
- Dec 2024Series E$265M
- Jul 2022Series D$260M
- Sep 2021Series C$150M
#2
Flip 🦄Deadpooled · El Segundo, California · founded 2019 · 79 employees$235.8Mraised▾
App-based video commerce platform for buying and selling multi-category products. The catalog includes electronics, beauty products, fashion products, and more. It enables users to make videos, share reviews, live streaming shopping shows, vote for products, and earn rewards.
- Apr 2024Series C$144M
- Jul 2022Series B$60M
- Aug 2021Series A$28M
- Oct 2019Seed$3.8M
#3
Series A · Salt Lake City, Utah · founded 2021 · 4 employees$23.8Mraised▾
The NFT-based platform for customer engagement and loyalty programs. It enables users to build NFT collections to sell products, experiences, access, and membership. It helps users to migrate audiences to new and more engaging platforms.
- Jul 2024Series A$23.3M
- Mar 2022Seed$500K
#4
Series B · Redwood City, California · founded 2017 · 43 employees$235Mraised▾
Provider of a cloud-based software tool to create shoppable and interactive videos. It allows retailers to create studios by live stream shopping videos across their owned and operated digital properties and across all channels on a global scale.
- May 2022Series B$150M
- Nov 2021Series A—
- Mar 2021Series A$55M
- Oct 2020Series A$13.5M
#5
Series B · New York, New York · founded 2016 · 20 employees$13.7Mraised▾
Provider of platform offering tools for affiliate creators to boost sales. The platform provides features such as storefront synchronisation, auto direct messages, and shop-in-bio pages. It also offers AI collage generation, viral product discovery, and smart deep links. The platform provides analytics to track clicks and monitor performance of storefronts.
- Jan 2024Series B$6.1M
- Jan 2021Series A$5M
- May 2018Seed$580K
- Jul 2016Seed$1.9M
#6
Series A · Boston, Massachusetts · founded 2021 · 10 employees$4.5Mraised▾
Provider of software suite solutions for video commerce. The solutions provided are the integration of user-generated content on different marketing channels, shade-matching solutions through videos to beauty brands, and e-mail collecting for retargeting and remarketing.
- Apr 2024Series A$4.5M
- Mar 2022Seed$1.2M
#7
Series B · Salt Lake City, Utah · founded 2010 · 39 employees$21.8Mraised▾
Cloud-based platform offering social storefront solutions. It offers a content curation system that analyzes reading and sharing patterns to recommend content, provides features to share content, and analytics to monitor content engagements. It also offers solutions such as sales communications, HR, front-line, and more.
- Feb 2023Series B$13M
- Oct 2020Series A$7.6M
- May 2019Seed$1.2M
#8
Series B · New York City, New York · founded 2016 · 58 employees$35.1Mraised▾
Online platform offering multi-category luxury fashion products on live stream. The product catalog includes bags, wallets, eyewear, hats, scarves, and jewelry.
- Jun 2022Series B$29.1M
- Jun 2021Series B$15M
- Jul 2019Series A$14M
- Mar 2018Seed$6.1M
#9
Series B · Los Angeles, California · founded 2010 · 119 employees$60Mraised▾
Online platform for live video-based shopping. Users need to register to the website and go to live videos based on the events and buy the product listed from various brands. Users can also attend digital events, live interactive panels, musical performances, and more.
- Sep 2021Series B$50M
- Sep 2019Series A$10M
#10
Seed · Los Angeles, California · founded 2023$2.8Mraised▾
AI-based live streaming solutions for e-commerce brands. Platform provides live streaming tools and solutions for content creators. Features include API integration, customer engagement, checkout, and more.
- Apr 2024Seed$2.8M
#11
Series A · San Francisco, California · founded 2020 · 35 employees$28.5Mraised▾
App-based social platform for trade card enthusiasts. The platform provides a marketplace for trading cards that allows users to join live streams and participate in trading card auctions. The mobile application is available for Android and iOS devices.
- May 2022Series A$23M
#12
Series A · New York City, New York · founded 2020 · 10 employees$34.2Mraised▾
Interactive video platform for brands to create engaging storytelling experiences. It is an interactive video platform that allows brands to use storytelling as a tool to build their brand. It offers customized video flows based on user selections, allowing brands to share their story with a personal touch.
- Jul 2021Series A$25M
- Aug 2020Series A$5.2M
- Jan 2020Series A$4M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Video Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.