Radar Companies AdTech · Amsterdam
Radar · AdTech in Amsterdam

Best AdTech Companies in Amsterdam, Netherlands

The 46 best AdTech companies in Amsterdam, Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Azerion.

46companies tracked
$42.8Mdisclosed funding
0unicorns
12have raised

Ranked: Best AdTech companies in Amsterdam

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Azerion
Provider of a digital platform for media management
$26M49 mo agoPublic2016WordPressApple iCloud MailGoogle Workspace+23
2Yieldr
RTB enabled DSP with DMP
$6M155 mo agoDeadpooled2008
3Localsensor
Context-driven, Location-based Mobile DSP
$4M153 mo agoSeed2011
4Objective Partners
Cloud-based analytics platform for media investments
$2M69 mo agoDeadpooled20141 award
5JustPremium
Offer ad exchange for rich media ad formats
$2M104 mo agoAcquired2012
6Mads
Publisher Ad server platform and automated trading platform
$1M177 mo agoSeries BAshu Mathura
Founder
2006
7Adcrowd
Self-service retargeting platform.
$742K156 mo agoSeedJorrit Baerends
Founder & CEO
2012
8AdGibbon
Rich media mobile advertising
$502K178 mo agoSeedJustin Campbell
CEO & Co-Founder
2010

Top 12 AdTech companies in Amsterdam

#1
Public · Amsterdam, North Holland · founded 2016 · 1309 employees
$25.7Mraised

Provider of a digital platform for media management. It provides users with a digital entertainment and media platform that connects advertisers, digital publishers, game creators, and consumers through its scaled platform. It also provides technology solutions for automating the purchase and sale of digital advertising inventory.

Funding rounds
  • Jul 2022Post IPO$10.5M
  • Dec 2020Conventional Debt$15.1M
Investors
Navus Ventures
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApple Icloud MailCdnjsCloudflare
#2
Deadpooled · Amsterdam, North Holland · founded 2014 · 34 employees
$2.4Mraised

Cloud-based analytics platform for media investments. It offers a marketing measurement and prediction software designed to track and optimize multi-channel media investments. The company's platform specializes in tracking and evaluating media performance, check campaign and channel performance, and provide insights on KPIs, channels, and campaigns.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers — 8.3% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Nov 2020Seed$2.4M
Investors
Newion, The Hatch Firm
#3
Deadpooled · Amsterdam, North Holland · founded 2008 · 60 employees
$6.1Mraised

Yieldr provides multiple ad technology such as DMP, DSP, Creaive Optimization, Reporting, Third party integration for data and media. Allows the websites to manage multiple tags, hyper segment the audience and create audience profiles for advertisers. Using the DSP with open RTB technology, advertisers can target audience. Offers dynamic creative templates and dynamic creative optimization as well. Clients include Volotea, T Mobile, Worten, Office Depot etc.

Funding rounds
  • Sep 2013Series A$6.1M
Investors
Active Venture Partners, Partech Partners, Toharu Ventures, Incubasia Ventures, The Hatch Firm
#4
Seed · Amsterdam, North Holland · founded 2011 · 2 employees
$4.5Mraised

Localsensor is an in-house developed location-based mobile demand side platform with RTB capabilities. The patent-pending LocalGraph™ technology engages audiences with location-based dynamic advertising at the right place and the right time. It also offers advanced location-based analytics and campaign management tools.

Funding rounds
  • Nov 2013Seed
  • Jun 2012Angel$1.2M
  • Apr 2012Seed$223K
Investors
Startupbootcamp, Javest Investment Fund
Tech stack
Apache Http Server
#5
Acquired · Amsterdam, North Holland · founded 2012 · 150 employees
$1.8Mraised

Justpremium offers programmatic buying and selling of online advertising space with real-time technologies. Advertisers can target specific consumer segments with justpremium ad formats like video wallpaper, video floor ad, lightbox ad, fish tank ad, and billboard push up. Just premium is connected to 32 demand-side platforms and has a presence in the Netherlands, Belgium, UK, Spain, and Germany.

Funding rounds
  • Dec 2017Seed$1.8M
Investors
Abn Amro, VenturesOne, Unknown Group
Tech stack
WebflowVarnishWeglotOnetrustJsdelivrJquery
#6
Series B · Amsterdam, North Holland · founded 2006 · 32 employees
$1.2Mraised

The MADS ONE platform provides publisher monetization solutions that are stacked up into one cloud-based Supply Side Platform. The platform helps publishers to monetise their digital inventory and in automating ad campaigns. The MADS ONE platform offers publishers distinct monetisation solutions: ONE Campaign to optimize and report direct sold campaigns, ONE Yield SSP to configure and optimize automated RTB campaigns from DSPs and ONE Audience DMP to recognize, profile and segment end users across screens.

Funding rounds
  • Nov 2011Series B$1.2M
Founders & team
Ashu MathuraFounderDennis GeerdinkCo-founder & CTOBram SmitsCEO
Investors
OTM Investments, henQ
#7
Seed · Amsterdam, North Holland · founded 2012 · 4 employees
$742.5Kraised

Adcrowd enables advertisers to start their own retargeting-campaign on the web and Facebook and have complete insight in their results. Adcrowd is directly linked to all the major global ad auctions, such as Google Adx, Microsoft Exchange, and OpenX and Appnexus. In addition Adcrowd offers Location targeting, Domain targeting and Contextul targeting.

Funding rounds
  • Aug 2013Angel$742.5K
Founders & team
Jorrit BaerendsFounder & CEO
Tech stack
BootstrapApache Http ServerJsdelivr
#8
Seed · Amsterdam, North Holland · founded 2010
$502Kraised

AdGibbon is an easy-to-use rich media builder platform. Provides a campaign creation tool enabling the users to build ad units using HTML5 that run across any device. Also provides access to high quality inventory. Enables the users to track the campaign performance across various publishers alongwith downloadable reports for sharing.

Funding rounds
  • Oct 2011Angel$502K
Founders & team
Justin CampbellCEO & Co-FounderNiels BerkhoutCTO & Co-Founder
Tech stack
WordpressMysqlPhpBootstrapWpbakeryContact Form 7
#9
Deadpooled · Amsterdam, North Holland · founded 2011
$41.1Kraised

VideoAvatars provides premium Ad format specialised in the streaming of video characters and animations, backed by analytical data. It helps to create ad campaigns which enable brands to use their new or existing characters effectively in online and mobile rich media campaigns. In addition VideoAvatars also provide insightful campaign analytics that render robust reports of VideoAvatars’ performance.

Funding rounds
  • Mar 2012Seed$20.6K
  • Sep 2011Seed$20.6K
Founders & team
Arturs GrobinsCo-FounderArtis KehrisCo-Founder
Investors
Startupbootcamp, Rockstart
#10
Seed · Amsterdam, North Holland · founded 2018
raised

Programmatic advertising and ad network for publishers and advertisers. It offers brand marketing strategies, video production, SEO, PPC advertising, campaigning, and digital marketing solutions. It help publishers and advertisers monetize ads with the help of Ad Refresh tech and dynamic SSP.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 3.3% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: Programmatic Campaign Specialist, Account Manager
Activity: 2 product launches announced in 12 mo
Funding rounds
  • Apr 2025Seed
Founders & team
Hugo WelkersCEO
Investors
Capital D
Tech stack
Apache Http ServerElementorGoogle AnalyticsGoogle Font ApiGoogle Tag ManagerJquery
#11
Seed · Amsterdam, North Holland · founded 2016
raised

Recommendme provides an AI-enabled platform for Google AdWords campaign optimization. It provides insights on advertising campaign efficiency and validates campaign performance. It processes the Google Analytics account of its clients and classifies ad campaigns using AI.

Funding rounds
  • Oct 2017Seed
Founders & team
Elena NilgaCo-Founder & CEO
Investors
Collider
#12
Acquired · Amsterdam, North Holland · founded 2008 · 54 employees
raised

Improve Digital provides real-time advertising technology (RTB) to owners of premium digital media for building their Private Marketplace. Improve Digital enables the advertisers to build, manage and optimise their own environment. Connects with other ad networks, exchanges, trading desks and other 3rd party media buyer. Headquartered in Amsterdam and has offices in the UK, Germany, Belgium and Spain.

Funding rounds
  • Feb 2011Series A
Founders & team
Atilla AytekinCo-CEOUmut AkpinarCo-CEO
Investors
Endeit Capital
Tech stack
Amazon AlbAmazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesAmplitude

Funding & investor landscape

$42.8Mtotal disclosed funding
9companies funded
12disclosed rounds
0rounds last 90 days
Most active investors
Collider2 rounds
Startupbootcamp2 rounds
The Hatch Firm2 rounds
Abn Amro1 rounds
Acrobator1 rounds
Active Venture Partners1 rounds
CNBB Equity Partners1 rounds
Capital D1 rounds
Endeit Capital1 rounds
Incubasia Ventures1 rounds

Notable founders

Ashu Mathura
Founder · Mads
Dennis Geerdink
Co-founder & CTO · Mads
Jorrit Baerends
Founder & CEO · Adcrowd
Justin Campbell
CEO & Co-Founder · AdGibbon
Niels Berkhout
CTO & Co-Founder · AdGibbon
Arturs Grobins
Co-Founder · VideoAvatars
Artis Kehris
Co-Founder · VideoAvatars
Hugo Welkers
CEO · Refinery89
Elena Nilga
Co-Founder & CEO · Recommendme
Atilla Aytekin
Co-CEO · Improve Digital
Umut Akpinar
Co-CEO · Improve Digital
Prism market signals · Netherlands · country-scoped Prism corpus, 112,870 docs

Market landscape — 10 sub-themes by coverage

Share of AdTech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many AdTech companies are there in Amsterdam, Netherlands?
Radar tracks 46 indexable AdTech companies headquartered in Amsterdam, Netherlands that meet our profile-completeness bar.
What is the total funding raised by AdTech companies in Amsterdam, Netherlands?
The AdTech companies in Amsterdam, Netherlands on this list have raised a combined $42.8M in disclosed equity funding across 9 funded companies.
Which is the highest-funded AdTech company in Amsterdam, Netherlands?
Azerion is the highest-funded AdTech company in Amsterdam, Netherlands, with $25.7M in disclosed equity funding.
How many AdTech companies in Amsterdam, Netherlands are funded?
9 of the 46 AdTech companies in Amsterdam, Netherlands on this list have disclosed at least one equity funding round.
How many AdTech unicorns are there in Amsterdam, Netherlands?
None of the AdTech companies in Amsterdam, Netherlands on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Amsterdam, Netherlands AdTech companies?
The most active investors in Amsterdam, Netherlands AdTech companies on this list include Collider, Startupbootcamp, The Hatch Firm, Abn Amro, Acrobator.
Rohit KhannaTrends & Stories

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