Best AdTech Companies in China

Provider of data analytics and marketing solutions for various industries. The company offers app analytics, ad tracking, and brand growth monitoring. It provides services such as financial risk control and data tagging. The company delivers marketing growth, brand marketing, and fintech product solutions. It also offers industry solutions for auto, beauty, and clothing sectors.

Weibo Corp is a China-based company mainly engaged in the social media advertising business for people to create, discover and distribute content. The Company's activities include Advertising and Marketing, which mainly provides a full range of advertising customization and marketing solutions. The Value-added Services mainly provide services such as membership services on social platforms, online games, live broadcasts, social e-commerce, and others. The Company's main product is the social platform Weibo.

Anti fraud software for enterprises. It uses artificial intelligence and big data to help clients identify and deal with fraud. Its products include fraudulent spam content and picture detection, fingerprint recognition, and mobile phone number identification.

Funding rounds

• Apr 2021Series D$135M
• Jan 2020Series C$73M
• Mar 2017Series A$10M

Founders & team

Tang HuijunCo-Founder & CEO

Investors

Shunwei Capital, Tencent, Xiang He Capital, Baidu Ventures, Crystal Stream Capital, Matrix Partners China

Tech stack

Ant DesignBaidu Analytics (百度统计)Core-JsLodashNext.JsNginx

Panshi offers online and mobile advertising solutions for SMEs and operates an Ad network called Adyen. Panshi offers behavioural targeting, geo-targeting options to the advertisers. Its Ad Exchange integrates major mobile platforms including apps mobile sites. Also, offers a product for ad management which includes planning, ad optimization, advertising data management, and delivery of ads.

Funding rounds

• Oct 2018Series D$324.8M
• Dec 2016Series C$116.2M
• May 2015Series B$200M
• Jan 2011Series A$20M

Founders & team

Tian NingFounder & CEOChen XiaominCEO

Investors

NewMargin Ventures, JD Capital, WI Harper Group, Fangyi Equity Investment Fund, Cybernaut, Hana Financial Group

Developer and provider of intelligence digital marketing solutions. Based on technologies in data collection, user analysis and global marketing applications, the company's solutions include a Client Data Platform (CDP), Marketing Automation Platform and a Smart Advertising Platform, providing corporates users with integrated marketing services that drives business growth.

Mobvista operates a worldwide mobile ad network. It integrates ad spots and websites from 236 countries. Receives more than 5 billion daily impressions. Specializes in global mobile advertising and overseas game publishing. Raised funding from Haitong Capital which is a fund of Shanghai media group. The company got listed on China's Third new board on Nov 2015. Post IPO, it has raised 520 million yuan from Mango TV's VC fund and several other Chinese funds.

Moviebook is an interactive video ad technology provider. It offers tools to embed brand logos and ads into a video or image which can then be advertised using the companies ad serving platform. Users watching the video can click on the product and get redirected to the brand's homepage to purchase the product. The company also offers a data management platform and a media asset management platform. Some of the platform solutions include visual analysis, video editing, and creation, behavioral motion analysis, cloud image processing, etc.

InMyShow is a social advertising company based in China. Provides social advertising analysis system and enterprise-level social advertising engine. Clients include TCL, Haier, HRS, Toyota, Huawei, and WIS professional. Provides WEIQ which provides social marketing solution. Advertisers can select suitable media and input about the content spreading. WEIQ spread the content accordingly. Also provides a targeting solution using which advertisers can target a specific set of users.

Funding rounds

• Sep 2020Post IPO$312.3M
• Aug 2017Series C$90M
• 2013Series B$12M
• 2009Series A$4M

Founders & team

Li MengFounder & CEO

Investors

Harvest Capital, Penghua Fund Management, Morgan Stanley, Weibo, China Merchants Bank, CITIC Jiantou Securities

Platform offering children focused ad solutions. It allows brands to run ad campaigns to engage kids on mobile, video, and desktop. The platform creates content that is right for kids and teens. It also offers tools to media planners to engage with the audience, optimized media mixes, deep data insights, etc. It enables advertisers to monitor content across multiple devices such as tablets, smartphones, and laptops in real-time to ensure adherence to children’s data protection laws.

Yeahmobi is a performance-based mobile advertising network focused on user acquisition and monetization of mobile apps. Yeahmobi algorithms help in targeting the best demography for the advertiser and has integrated with ad exchanges like Smaato, double click, Mopub, Nexage among others. It offers flexible pricing models CPM, CPC, CPI, and CPS.

Miaozhen focuses on ad tracking, ad serving, and data management platform. Its technology gives clients an overall view on marketing campaign performance across different media sources such as web-based, social, and mobile. It provides demography, geography, and follow-up behavioral performance across the target audience. Also offers media planning systems that help to analyze online media and target audiences while devising & delivering media plans in prebuy stage. Miaozhen Systems headquarters is in Beijing, with branch offices in Shanghai, Guangzhou, and Singapore. Its clients include P&G, Volkswagen, L’Oreal, KFC, etc.

Funding rounds

• May 2015Series D$50M
• Apr 2013Series C$10M
• Oct 2011Series B$20M
• Jul 2010Series A$5M

Founders & team

Wu MinghuiFounder

Investors

Redpoint Ventures, Primavera, CBC Capital, WPP, Kleiner Perkins, Redpoint China Ventures

Tech stack

Animate.CssApache Http ServerCentosElementorHstsJquery

iPinYou is a Demand side platform that provides Real-Time Bidding (RTB) through its audience-based programmatic advertising technology. Its clients include Fortune 500 companies and major e-commerce platforms in China. Claims to have a 52.8% market share in China's programmatic buy branded market. Has offices across Beijing, Shanghai, Guangzhou and Silicon Valley. Raised $78M in Dec 2015 and dismantled its variable interest entity (VIE) structure to become a domestically-structured company, with a view of a domestic IPO in China.