Best AdTech Companies in Germany
The 263 best AdTech companies in Germany in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: adjoe.
Germany's AdTech sector has 263 tracked companies and $333M in disclosed funding, and that capital is concentrating fast. adjoe leads the field by a wide margin, having pulled in $103M, which dwarfs the next tier: fraud0, Roqad, aimpower, Brainsuite, and Nano Interactive each sit around $7-12M. No unicorns yet. But the gap between adjoe and the rest tells you something real about where institutional conviction is sitting right now. The global market this industry feeds into is forecast to grow from $783.5B in 2024 to $1,496.2B by 2030, a 14.3% CAGR according to MarketsandMarkets, driven by mobile advertising expansion, AI-powered targeting, and the accelerating shift to omnichannel strategies.
What ranks here is the best AdTech companies in Germany, ordered by disclosed equity funding and recent momentum. I'd flag that data privacy regulation is a structural force shaping how German players build, not just a compliance footnote. Hot themes in the sector right now include predictive analytics, playable ads, and digital strategy, and AdTech's core mechanics are evolving quickly enough that yesterday's targeting logic is already dated. HTGF and IBB Ventures are the most active backers in this directory, which signals early-stage density. The revenue opportunity is enormous. The funding distribution is stark. Both facts matter when you're evaluating who's actually built to scale.
- Verified Market Research
Ranked: Best AdTech companies in Germany
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | adjoe Adtech network providing mobile advertising and mobile app monetization solutions | $103M | 48 mo ago | 68 | 2018 | Jonas Thiemann Co-Founder | WordPressMySQLPHP+19 | 2 job openings · 1 expansion |
| 2 | AppLift Provider of programmatic advertising solutions for regulated industries and verticals | $20M | 152 mo ago | 18 | 2012 | — | — | — |
| 3 | Madvertise Provider of mobile ad network | $15M | 120 mo ago | 22 | 2008 | Francois Roloff Executive Director | — | — |
| 4 | Trademob Data-driven app marketing platform: DSP & Re-Targeting | $15M | 163 mo ago | 29 | 2010 | — | — | — |
| 5 | TVSMILES Platform offering reward based advertising solution | $13M | 116 mo ago | 10 | 2013 | Gaylord Zach Co-Founder | — | — |
| 6 | Liquid Air Lab Mobile advertising solution for audio content | $12M | 235 mo ago | — | 2002 | Mikko Linnamäki Co-Founder & CEO | — | — |
| 7 | Nano Interactive Provider of online advertising and marketing services | $12M | 74 mo ago | 52 52 → 70 (+35%) | 2009 | Christian Geyer Group COO and Co-Founder | WordPressApple iCloud MailMicrosoft 365+23 | — |
| 8 | Wywy Second Screen TV Ad Syncing Startup. | $10M | 150 mo ago | 29 | 2012 | — | — | — |
| 9 | adnologies Adnologies and they create an online tool to assist digital marketers in their advertising strategies. | $10M | 176 mo ago | 15 | 2006 | — | — | — |
| 10 | Adnologies Offers a data-driven advertising platform | $10M | 176 mo ago | 332 | 1999 | — | Wix eCommerceWixSentry+24 | — |
| 11 | fyber - a digital turbine company Fyber, part of Digital Turbine’s independent Mobile Growth Platform, develops ad monetization solutions… | $10M | 107 mo ago | 301 | 2009 | — | Apple iCloud MailTypeScriptGraphQL+15 | — |
| 12 | Crealytics Semantic PPC advertising technology platform | $9M | 111 mo ago | 1 | 2008 | Berlin Kurch Markus Executive Director | WebflowApple iCloud MailMicrosoft 365+23 | — |
| 13 | ad2games Performance-based marketing for gaming advertisers | $9M | 138 mo ago | — | 2007 | Albert Christian Schwarzmeier CEO | — | — |
| 14 | LiquidM SaaS-based Demand-Side Platform | $9M | 143 mo ago | 23 | 2013 | — | — | — |
| 15 | Roqad Identity solutions provider focusing on GDPR compliance | $7M | 36 mo ago | 16 16 → 38 (+138%) | 2014 | Carsten Frien CEO & Founder | WordPressMySQLPHP+25 | 2 partnerships |
| 16 | aimpower AI based platform offering marketing performance management software | $7M | 38 mo ago | 21 | 2020 | Dirk Held Co-Founder | — | — |
| 17 | Brainsuite AI based platfrom offering brand management solutions | $7M | 38 mo ago | — | 2020 | Peter Krause Co-Founder | — | — |
| 18 | fraud0 Cloud based ad fraud detection software | $7M | 33 mo ago | — | 2020 | Tilman Pfeiffer Co-Founder & CEO | WordPressMySQLPHP+25 | — |
| 19 | Adscale SSP for German publishers | $6M | 192 mo ago | 42 | 2007 | Markus Letzner CEO | — | — |
| 20 | Simplaex Marketplace for game advertising | $6M | 99 mo ago | 27 | 2015 | — | — | — |
| 21 | WeQ Mobile advertising company | $6M | 97 mo ago | 31 | 2001 | — | — | — |
| 22 | Adsquare Provider of privacy first location based advertising platform | $6M | 139 mo ago | 121 | 2012 | Sebastian Doerfel Co-Founder & COO | WordPressApple iCloud MailGoogle Workspace+30 | 3 launchs · 1 partnership |
| 23 | Iconicfuture Licensing and in-game advertising solution provider | $6M | 160 mo ago | 17 | 2011 | — | — | — |
| 24 | Kayzen Provider of a demand-side platform for mobile programmatic advertising solutions | $4M | 77 mo ago | 16 | 2018 | puneet Gupta Co-Founder & CPO | WordPressMySQLPHP+28 | — |
| 25 | Remerge Provider of programmatic advertising solutions for mobile app user engagement | $4M | 129 mo ago | 61 | 2014 | Benedikt Böhm Chief Information Officer & Founder | WebflowSalesforceGSAP+19 | — |
| 26 | plista Platform offering ad network software | $4M | 187 mo ago | 84 | 2008 | — | — | — |
| 27 | The ADEX Provides data driven access to programmatic buying | $3M | 134 mo ago | 36 | 2013 | — | — | — |
| 28 | AppLoop Location based advertising platform | $1M | 146 mo ago | — | 2008 | Eric Kerr Co-Founder | WordPressRubyPHP+15 | — |
| 29 | Adspert PPC optimization tool powered by ad-tech AI | $1M | 128 mo ago | 21 21 → 36 (+71%) | 2011 | — | WebflowAmazon Web Servicescore-js+9 | — |
| 30 | Vyking Provider of an AR based marketing platform for media and e commerce | $1M | 125 mo ago | 4 | 2015 | — | Node.jsThree.jsMUI+14 | 1 launch · 1 partnership |
| 31 | AdTriba Provider of a marketing intelligence platform for data collection and analysis | $673K | 62 mo ago | 11 | 2015 | — | — | — |
| 32 | CAVI VideoShopping Software tool to create shoppable videos | $638K | 211 mo ago | — | 2008 | Dominik Reisig Co-Founder & CEO | — | — |
| 33 | Next Audience Ad Serving & data management company | $484K | — | 54 | 1999 | Matthias Schrader CEO | — | — |
| 34 | Justsnap Campaign management platform | $140K | 108 mo ago | 45 | 2016 | Halil Kutluturk Co-Founder | WordPressMySQLPHP+28 | 1 launch |
| 35 | Roamlike Provider of product listing advertising solutions | $137K | 84 mo ago | — | 2018 | Hendrik Schubert Co-Founder & MD | UbuntuBootstrapReact+19 | — |
| 36 | Veeplay Player for In-app Video Monetization | $120K | 86 mo ago | 2 | 2014 | Alex Cercel Co-Founder | — | — |
| 37 | Cyreen Provider of retail media solutions using data to analyze shopper behavior | $111K | 48 mo ago | 25 | 2017 | Benedict Boos Co-Founder | — | 1 job opening · 1 award |
Top 12 AdTech companies in Germany
#1
Series D · Hamburg, Hamburg · founded 2018 · 68 employees$103.1Mraised▾
adjoe is a leading adtech ad network, based in Hamburg, Germany. It helps to gain high-quality users with rewarded engagement formats and premium targeting. App publishers can increase revenue, retention with creative engagement loops. It offers premium advertising and monetization platform for publishers and advertisers to engage audiences. The adjoe SDK connects app publishers and developers that provide highly engaging rewarded formats. With rewarded engagement and premium targeting, it helps advertisers reach their most valuable users. adjoe’s ad technologies allow publishers to level up their monetization strategies and create a meaningful engagement loop for users and grow revenue.
- 2022Series D$103.1M
#2
Series A · Munich, Bavaria · founded 2020$6.5Mraised▾
Cloud based ad fraud detection software. It provides an analytical dashboard that includes insights for decision making. It offers a bot detection tool to intercept bots in real time. The platform analyzes the requests, data points, and behavioural patterns to provide information about traffic. The features of the product include prevention of click fraud, impression fraud, retargeting fraud, and affiliate fraud, google analytics exporting and importing, campaign score comparison, campaign performance optimization, and analytics, social media blacklisting, and more.
- Aug 2023Series A$6.5M
#3
Series A · Berlin, Berlin · founded 2014 · 16 employees$7Mraised▾
Identity solutions provider focusing on GDPR compliance. It is a provider of a post third-party cookie world, helping digital advertising with actionable insights about anonymized users. The technology helps companies in adtech maintain digital marketing addressability.
- Jun 2023Series A—
- Jun 2022Series A$7M
- Feb 2017Seed—
#4
Seed · Hamburg, Hamburg · founded 2020 · 21 employees$7Mraised▾
Developer of a brand management platform intended to optimize digital marketing. The company's platform offers automation and AI pipelines that have been trained with human-generated data points, enabling companies to analyze customers' behavior and generate a high return on investment.
#5
Seed · Hamburg, Hamburg · founded 2020$7Mraised▾
AI based platfrom offering brand management solutions. It leverages neuroscience to optimize campaign, streamline marketing activites, and drive business results. Its AI powered platform provides data driven insights to prove and enhance creative performance, enabling brands to make informed decisions and enhance ROI.
- Mar 2023Seed$7M
#6
Series A · Starnberg, Bavaria · founded 2009 · 52 employees$11.5Mraised▾
Provider of online advertising and marketing services
- Apr 2020Series A$6.8M
- Jan 2018Series A$4.7M
#7
Series A · Berlin, Berlin · founded 2012 · 18 employees$20Mraised▾
Provider of programmatic advertising solutions for regulated industries and verticals. The company offers a data management platform for creating audience segments. It integrates data with third-party sources and uses AI-driven insights to connect segments to a demand-side platform. The platform supports display, native, audio, video, and CTV advertising.
- Oct 2013Series A$7M
- Jun 2013Series A$13M
#8
Acquired · Berlin, Berlin · founded 2008 · 22 employees$15.3Mraised▾
Madvertise is a provider of mobile ad network. It provides a platform that delivers interactive mobile advertising campaigns using augmented reality to selected target groups on mobile websites or in mobile apps. The clients include BMW, Ford, ING, Vodafone, Lufthansa, EA Games, Universal, and Bacardi. The company W\was acquired by Mobile Network Group in 2014.
- 2016Series B—
- Nov 2011Series B$5.3M
- Oct 2011Series B$10M
- Mar 2010Series A—
#9
Series B · Berlin, Berlin · founded 2013 · 10 employees$12.6Mraised▾
Platform offering reward based advertising solution. It tracks the TV ads being watched by consumers to determine the appropriate content to be displayed on the phone. It enables users to interact with the ads and provides digital currency called Smiles which can be redeemed from selected retail shops around the country.
- Sep 2016Series B—
- Sep 2015Series A$5.6M
- Mar 2014Series A$7M
#10
Acqui-Hired · Berlin, Berlin · founded 2010 · 29 employees$15Mraised▾
Plans, tracks and optimizes mobile user acquisition and re-engagement campaigns across 230 mobile ad networks, RTB exchanges and media partners. Offers Smartboost service which gives the apps a top-chart ranking, mobile user acquisition with a mobile DSP. It also offers mobile app re-targeting through a platform which buys impressions in real-time and targets users individually. Using advanced algorithms that factor in information about a user’s profile, interests and history with the apps, as well as information about the impression’s context, its RTB engine decides within milliseconds how much the ad impression is worth to the marketer and which messages to show. It reaches over 1 billion iOS and Android users and serves. It has partnered with Google Adwords, MoPub, Inmobi, Adfonic, Tapjoy, Smaato and Millennial Media. Has offices in Berlin, London, Madrid, Paris and New York.
- Nov 2012Series B$15M
#11
Acqui-Hired · Stuttgart, Baden Wurttemberg · founded 2002$12.4Mraised▾
Liquid Air Lab GmbH develops mobile multimedia applications and advertising solutions. Offers mobile carriers a software application for handsets that delivers audio content (radio broadcasts and podcasts) along with “synchronized” and “relevant” visual content. Has product called adplace.com, a mobile advertising network. The company was founded in 2002 and is based in Stuttgart, Germany. Has offices in Berlin, Germany; and Berkeley, California.
- Oct 2006Series B$10M
- 2005Series A$2.4M
#12
Acqui-Hired · Munich, Bavaria · founded 2012 · 29 employees$10Mraised▾
Wywy is a second-screen Tv startup. Products include multi-screen ad synchronization to enable mobile and tablet users see online advertising that corresponds to the commercial they’re seeing on TV; real-time TV campaign tracking; and content sync technology for second screen apps.
- Dec 2013Series B$7M
- Jul 2012Series A$3M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of AdTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.