AdTech · Netherlands, India

Best AdTech Companies in Netherlands

Updated 2026-06-22 · Ranked by funding & momentum

85 indexable AdTech companies headquartered in Netherlands, ranked by total equity funding and recent funding momentum. Combined disclosed equity funding of $46.2M across 12 funded companies.

85
Companies
$46.2M
Total Funding
12
Funded
0
Unicorns
0
Rounds (90d)

Ranked: Best AdTech companies in Netherlands

#CompanyFundingValuationStage Latest roundEmployeesFoundedMomentum
1 Taggrs
Ad tracking and server analytics solutions
$2.2M Seed Seed Nov 2024 2022 ↑ Active
2 Azerion
Provider of a digital platform for media management
$25.7M Public Post IPO Jul 2022 1,309 2016
3 Objective Partners
Cloud-based analytics platform for media investments
$2.4M Deadpooled Seed Nov 2020 34 2014
4 Yieldr
RTB enabled DSP with DMP
$6.1M Deadpooled Series A Sep 2013 60 2008
5 Localsensor
Context-driven, Location-based Mobile DSP
$4.5M Seed Seed Nov 2013 2 2011
6 JustPremium
Offer ad exchange for rich media ad formats
$1.8M Acquired Seed Dec 2017 150 2012
7 Mads
Publisher Ad server platform and automated trading platform
$1.2M Series B Series B Nov 2011 32 2006
8 FLXone
Data Management Platform
$900K Acqui-Hired Seed Mar 2012 11 2012
9 Adcrowd
Self-service retargeting platform.
$742.5K Seed Angel Aug 2013 4 2012
10 AdGibbon
Rich media mobile advertising
$502K Seed Angel Oct 2011 2010
11 Tapcore
Platform for developers to detect illegal copies of their mobile applications
$275.5K Deadpooled Seed Oct 2016 50 2015
12 VideoAvatars
Premium ad format to bring TV like dynamics
$41.1K Deadpooled Seed Mar 2012 2011
13 Refinery89
Programmatic advertising and ad network for publishers and advertisers
Seed Seed Apr 2025 2018 ↑ Active
14 Recommendme
Google AdWords campaign analytics
Seed Seed Oct 2017 2016
15 Improve Digital
Europe based Sell Side Platform
Acquired Series A Feb 2011 54 2008
16 Ad Alliance
RTL Nederland heeft de sales-activiteiten van Adfactor, BrandDeli, Triade Media en RTL zelf geïntegreerd in een nieuw netwerk voor video-sales genaamd Ad Alliance.
173 2020
17 Adbreak
Provider of cross-platform programmatic infrastructure for digital marketing and advertising
Unfunded 2016
18 adchieve
Adchieve provides online advertising, PPC management, google hotel ads, amazon PPC, and software solution services.
Private 39 2005
19 Adden.ai
AI-powered adtech platform designed to optimize and manage campaigns for brands
Unfunded 2023
20 AdDynamics BV
Ad delivery and yield management platform
Deadpooled 2010
21 Adfactor
Provides online advertising network of native ads
Acqui-Hired 40 2005
22 AdFactory
Provider of cloud-based ad server
Unfunded 2000
23 AdGoji
Programmatic and RTB enabled mobile DSP
Funding Raised 10 2014
24 adinplay
AdinPlay - Your partner in ad monetization. AdinPlay is a specialist in video, rewarded video, standard and native banner ad formats.
Acquired 4 2013
25 adoptiq
Adoptiq is an independent trading and management platform for print advertising.
Deadpooled 32 2014
26 Adpiler
Banner preview and feedback platform
Unfunded 2016
27 AdPixler
Affiliate advertising network
Unfunded 2012
28 Adrequest
Platform offering video ad management software
Unfunded 2012
29 AdScale
AI based AdWords and social advertising performance optimization software
Deadpooled 2015
30 Adscene
Provider of AI-powered video ad creation platform
Unfunded 2024
31 Adscience
Cross-Channel and Cross-Device demand side platform
Deadpooled 2009
32 AdVerif.ai
Develops an AI-based ranking algorithm for websites with fake or objectionable content
Acquired 7 2017
33 AdWords Robot
Search Advertising solution
Unfunded 2012
34 AppMpire
Provider of mobile advertising network
Deadpooled 2006
35 Aqua Platform
Provider of cloud-based server hosting systems
Unfunded 2015
36 BannerConnect
Media Trading at Scale
Acqui-Hired 40 2004
37 Bannerwise
Platform to create and optimize HTML5 banners
Unfunded 12 2014
38 BeAddy
Platform offering media planning software
Deadpooled 5 2019
39 Beatgrid Media
Automatic content recognition technology for radio & TV
Unfunded 18 2013
40 Cervinodata
Cloud based platform offering data management solutions
Unfunded 5 2009
41 Chads World
Provides banners that enable conversations
Deadpooled 2018
42 Click Kings Media
e-commerce driven ad units
Unfunded 2011
43 ClickDealer
Mobile focused ad network
Acquired 243 2012
44 creative clicks
Creative Clicks is a mobile marketing platform that offers mobile marketing solutions for installs, in-app purchases, and sales.
Private 148 2009
45 Crystall.io
Cloud-based ad exchange solutions provider
Unfunded 2019
46 de media maatschap
De Media is a full-service consultancy that specializes in online & offline campaigns, insights, and strategy & planning for advertisers.
Acquired 17 2002
47 Distimo
Mobile app analytics and conversion tracking
Acqui-Hired 6 2009
48 DMA Institute
Performance reporting and analytics platform
Acquired 4 2014
49 Echo Marketing
International Google Ads Experts
2008
50 EEZY Native RTB
Combines real-time editorial indexing rich audience data to deliver targeted ads
Unfunded 2008

Top 12 AdTech companies in Netherlands

#1
Taggrs Seed
$2.2M Raised
expand_more
location_onHeerenveen, Friesland
Founded
2022
Funding raised
$2.2M
Stage
Seed

Ad tracking and server analytics solutions. It offers a software provider for google tag manager server side tracking, offering solution for companies to track online interactions. The company enables businesses to generate conversions and revenue. It helps organizations streamline data tracking and analysis, providing insights to inform marketing strategies. It is a tool available on the subscription based pricing m

Funding rounds (1 disclosed of 1)
Round Date Amount
Seed Nov 2024 $2.2M
Tech stack
aosapple icloud mailcivicthemecloudflarecloudflare bot managementcloudflare browser insights+14
#2
Azerion Public
$25.7M Raised
expand_more
location_onAmsterdam, North Holland
Founded
2016
Employees
1,309
Funding raised
$25.7M
Stage
Public

Provider of a digital platform for media management. It provides users with a digital entertainment and media platform that connects advertisers, digital publishers, game creators, and consumers through its scaled platform. It also provides technology solutions for automating the purchase and sale of digital advertising inventory.

Funding rounds (2 disclosed of 2)
Round Date Amount
Post IPO Jul 2022 $10.5M
Conventional Debt Dec 2020 $15.1M
Tech stack
amazon cloudfrontamazon s3amazon web servicesapple icloud mailcdnjscloudflare+14
#3
Objective Partners Deadpooled
$2.4M Raised
expand_more
location_onAmsterdam, North Holland
Founded
2014
Employees
34
Funding raised
$2.4M
Stage
Deadpooled

Cloud-based analytics platform for media investments. It offers a marketing measurement and prediction software designed to track and optimize multi-channel media investments. The company's platform specializes in tracking and evaluating media performance, check campaign and channel performance, and provide insights on KPIs, channels, and campaigns.

Funding rounds (1 disclosed of 1)
Round Date Amount
Seed Nov 2020 $2.4M
#4
Yieldr Deadpooled
$6.1M Raised
expand_more
location_onAmsterdam, North Holland
Founded
2008
Employees
60
Funding raised
$6.1M
Stage
Deadpooled

Yieldr provides multiple ad technology such as DMP, DSP, Creaive Optimization, Reporting, Third party integration for data and media. Allows the websites to manage multiple tags, hyper segment the audience and create audience profiles for advertisers. Using the DSP with open RTB technology, advertisers can target audience. Offers dynamic creative templates and dynamic creative optimization as well. Clients include

Funding rounds (1 disclosed of 1)
Round Date Amount
Series A Sep 2013 $6.1M
#5
$4.5M Raised
expand_more
location_onAmsterdam, North Holland
Founded
2011
Employees
2
Funding raised
$4.5M
Stage
Seed

Localsensor is an in-house developed location-based mobile demand side platform with RTB capabilities. The patent-pending LocalGraph™ technology engages audiences with location-based dynamic advertising at the right place and the right time. It also offers advanced location-based analytics and campaign management tools.

Funding rounds (2 disclosed of 3)
Round Date Amount
Seed Nov 2013 Undisclosed
Angel Jun 2012 $1.2M
Seed Apr 2012 $223K
Tech stack
apache http server
#6
JustPremium Acquired
$1.8M Raised
expand_more
location_onAmsterdam, North Holland
Founded
2012
Employees
150
Funding raised
$1.8M
Stage
Acquired

Justpremium offers programmatic buying and selling of online advertising space with real-time technologies. Advertisers can target specific consumer segments with justpremium ad formats like video wallpaper, video floor ad, lightbox ad, fish tank ad, and billboard push up. Just premium is connected to 32 demand-side platforms and has a presence in the Netherlands, Belgium, UK, Spain, and Germany.

Funding rounds (1 disclosed of 1)
Round Date Amount
Seed Dec 2017 $1.8M
Tech stack
webflowvarnishweglotonetrustjsdelivrjquery+6
#7
Mads Series B
$1.2M Raised
expand_more
location_onAmsterdam, North Holland
Founded
2006
Employees
32
Funding raised
$1.2M
Stage
Series B

The MADS ONE platform provides publisher monetization solutions that are stacked up into one cloud-based Supply Side Platform. The platform helps publishers to monetise their digital inventory and in automating ad campaigns. The MADS ONE platform offers publishers distinct monetisation solutions: ONE Campaign to optimize and report direct sold campaigns, ONE Yield SSP to configure and optimize automated RTB campaign

Funding rounds (1 disclosed of 1)
Round Date Amount
Series B Nov 2011 $1.2M
#8
FLXone Acqui-Hired
$900K Raised
expand_more
location_onEindhoven, North Brabant
Founded
2012
Employees
11
Funding raised
$900K
Stage
Acqui-Hired

FlXOne is a data management platform that empowers real time advertising specialists with analytics and optimization technology to improve audience targeting and drive marketing effectiveness. FLXOne provides a sophisticated cloud-based infrastructure crunching bid-level data to deliver insights and actions. Has direct integrations with DSPs, CRM systems, marketing automation platforms and content optimization tools.

Funding rounds (1 disclosed of 1)
Round Date Amount
Seed Mar 2012 $900K
Tech stack
wordpressmysqlphpbootstrapyoast seonginx+9
#9
Adcrowd Seed
$742.5K Raised
expand_more
location_onAmsterdam, North Holland
Founded
2012
Employees
4
Funding raised
$742.5K
Stage
Seed

Adcrowd enables advertisers to start their own retargeting-campaign on the web and Facebook and have complete insight in their results. Adcrowd is directly linked to all the major global ad auctions, such as Google Adx, Microsoft Exchange, and OpenX and Appnexus. In addition Adcrowd offers Location targeting, Domain targeting and Contextul targeting.

Funding rounds (1 disclosed of 1)
Round Date Amount
Angel Aug 2013 $742.5K
Founders & key people
Tech stack
bootstrapapache http serverjsdelivr
#10
AdGibbon Seed
$502K Raised
expand_more
location_onAmsterdam, North Holland
Founded
2010
Funding raised
$502K
Stage
Seed

AdGibbon is an easy-to-use rich media builder platform. Provides a campaign creation tool enabling the users to build ad units using HTML5 that run across any device. Also provides access to high quality inventory. Enables the users to track the campaign performance across various publishers alongwith downloadable reports for sharing.

Funding rounds (1 disclosed of 1)
Round Date Amount
Angel Oct 2011 $502K
Tech stack
wordpressmysqlphpbootstrapwpbakerycontact form 7+14
#11
Tapcore Deadpooled
$275.5K Raised
expand_more
location_onVoorschoten, South Holland
Founded
2015
Employees
50
Funding raised
$275.5K
Stage
Deadpooled

Tapcore provides the platform for developers to detect illegal copies of their mobile applications. Features include displaying ads to the pirated user, critical analytics regarding illegal installations of apps, encrypted code, advanced SDK.

Funding rounds (1 disclosed of 1)
Round Date Amount
Seed Oct 2016 $275.5K
Founders & key people
Investors
#12
VideoAvatars Deadpooled
$41.1K Raised
expand_more
location_onAmsterdam, North Holland
Founded
2011
Funding raised
$41.1K
Stage
Deadpooled

VideoAvatars provides premium Ad format specialised in the streaming of video characters and animations, backed by analytical data. It helps to create ad campaigns which enable brands to use their new or existing characters effectively in online and mobile rich media campaigns. In addition VideoAvatars also provide insightful campaign analytics that render robust reports of VideoAvatars’ performance.

Funding rounds (2 disclosed of 2)
Round Date Amount
Seed Mar 2012 $20.6K
Seed Sep 2011 $20.6K

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Funding & investor landscape

Total raised
$46.2M
across these companies
Companies funded
12
with disclosed funding
Highest-funded
$25.7M raised

Most active investors

Collider Collider 3 investments in AdTech CNBB Equity Partners CNBB Equity Partners 2 investments in AdTech Startupbootcamp Startupbootcamp 2 investments in AdTech The Hatch Firm The Hatch Firm 2 investments in AdTech Abn Amro Abn Amro 1 investment in AdTech AccelerAsia AccelerAsia 1 investment in AdTech Acrobator Acrobator 1 investment in AdTech Active Venture Partners Active Venture Partners 1 investment in AdTech Capital D Capital D 1 investment in AdTech Dutch Founders Fund Dutch Founders Fund 1 investment in AdTech Endeit Capital Endeit Capital 1 investment in AdTech FlyCap FlyCap 1 investment in AdTech

Notable founders in Netherlands AdTech

JJ Jorjan Jorritsma Co-Founder Taggrs · $2.2M raised
SH Steven Hooisma Co-Founder Taggrs · $2.2M raised
NS Niek Schlepers Co-Founder Taggrs · $2.2M raised
NO Niels Olivier Co-Founder & CEO Taggrs · $2.2M raised
Ashu Mathura Ashu Mathura Founder Mads · $1.2M raised
DG Dennis Geerdink Co-founder & CTO Mads · $1.2M raised
BS Bram Smits CEO Mads · $1.2M raised
HW Hein van der Wielen Co-Founder FLXone · $900K raised
Jorrit Baerends Jorrit Baerends Founder & CEO Adcrowd · $742.5K raised
JC Justin Campbell CEO & Co-Founder AdGibbon · $502K raised
NB Niels Berkhout CTO & Co-Founder AdGibbon · $502K raised
Stefan Keiss Stefan Keiss Founder Tapcore · $275.5K raised

Frequently asked questions

How many AdTech companies are there in Netherlands?
Radar tracks 85 indexable AdTech companies headquartered in Netherlands that meet our profile-completeness bar.
What is the total funding raised by AdTech companies in Netherlands?
The AdTech companies in Netherlands on this list have raised a combined $46.2M in disclosed equity funding across 12 funded companies.
Which is the highest-funded AdTech company in Netherlands?
Azerion is the highest-funded AdTech company in Netherlands, with $25.7M in disclosed equity funding.
How many AdTech companies in Netherlands are funded?
12 of the 85 AdTech companies in Netherlands on this list have disclosed at least one equity funding round.
How many AdTech unicorns are there in Netherlands?
None of the AdTech companies in Netherlands on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Netherlands AdTech companies?
The most active investors in Netherlands AdTech companies on this list include Collider, CNBB Equity Partners, Startupbootcamp, The Hatch Firm, Abn Amro.

Rankings are computed by Radar (Fliar BI) from the Radar company master and are updated periodically. Funding and momentum scores use disclosed equity-funding data only. Figures may lag private rounds. Last updated 2026-06-22.

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