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Radar · AdTech in Netherlands

Best AdTech Companies in Netherlands

The 85 best AdTech companies in Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Azerion.

85companies tracked
$46.2Mdisclosed funding
0unicorns
15have raised
Sources & further reading
  • Verified Market Research
  • MarketsandMarkets

Ranked: Best AdTech companies in Netherlands

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Azerion
Provider of a digital platform for media management
$26M47 mo agoPublic—2016WordPressApple iCloud MailGoogle Workspace+23—
2Yieldr
RTB enabled DSP with DMP
$6M153 mo agoDeadpooled—2008——
3Localsensor
Context-driven, Location-based Mobile DSP
$4M151 mo agoSeed—2011——
4Objective Partners
Cloud-based analytics platform for media investments
$2M67 mo agoDeadpooled—2014—1 award
5Taggrs
Ad tracking and server analytics solutions
$2M19 mo agoSeedJorjan Jorritsma
Co-Founder
2022WordPressApple iCloud MailGoogle Workspace+26—
6JustPremium
Offer ad exchange for rich media ad formats
$2M102 mo agoAcquired—2012——
7Mads
Publisher Ad server platform and automated trading platform
$1M175 mo agoSeries BAshu Mathura
Founder
2006——
8FLXone
Data Management Platform
$900K170 mo agoAcqui-HiredHein van der Wielen
Co-Founder
2012——
9Adcrowd
Self-service retargeting platform.
$742K154 mo agoSeedJorrit Baerends
Founder & CEO
2012——
10AdGibbon
Rich media mobile advertising
$502K176 mo agoSeedJustin Campbell
CEO & Co-Founder
2010——
11Tapcore
Platform for developers to detect illegal copies of their mobile applications
$275K116 mo agoDeadpooledStefan Keiss
Founder
2015——

Top 12 AdTech companies in Netherlands

#1
Seed · Heerenveen, Friesland · founded 2022
$2.2Mraised
▾

Ad tracking and server analytics solutions. It offers a software provider for google tag manager server side tracking, offering solution for companies to track online interactions. The company enables businesses to generate conversions and revenue. It helps organizations streamline data tracking and analysis, providing insights to inform marketing strategies. It is a tool available on the subscription based pricing model.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 5.2% of this cohort's audience
Funding rounds
  • Nov 2024Seed$2.2M
Founders & team
Jorjan JorritsmaCo-FounderSteven HooismaCo-FounderNiek SchlepersCo-Founder
Investors
No Such Ventures
Tech stack
AosApple Icloud MailCivicthemeCloudflareCloudflare Bot ManagementCloudflare Browser Insights
#2
Public · Amsterdam, North Holland · founded 2016 · 1309 employees
$25.7Mraised
▾

Provider of a digital platform for media management. It provides users with a digital entertainment and media platform that connects advertisers, digital publishers, game creators, and consumers through its scaled platform. It also provides technology solutions for automating the purchase and sale of digital advertising inventory.

Funding rounds
  • Jul 2022Post IPO$10.5M
  • Dec 2020Conventional Debt$15.1M
Investors
Navus Ventures
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApple Icloud MailCdnjsCloudflare
#3
Deadpooled · Amsterdam, North Holland · founded 2014 · 34 employees
$2.4Mraised
▾

Cloud-based analytics platform for media investments. It offers a marketing measurement and prediction software designed to track and optimize multi-channel media investments. The company's platform specializes in tracking and evaluating media performance, check campaign and channel performance, and provide insights on KPIs, channels, and campaigns.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers — 20.1% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Nov 2020Seed$2.4M
Investors
Newion, The Hatch Firm
#4
Deadpooled · Amsterdam, North Holland · founded 2008 · 60 employees
$6.1Mraised
▾

Yieldr provides multiple ad technology such as DMP, DSP, Creaive Optimization, Reporting, Third party integration for data and media. Allows the websites to manage multiple tags, hyper segment the audience and create audience profiles for advertisers. Using the DSP with open RTB technology, advertisers can target audience. Offers dynamic creative templates and dynamic creative optimization as well. Clients include Volotea, T Mobile, Worten, Office Depot etc.

Funding rounds
  • Sep 2013Series A$6.1M
Investors
Active Venture Partners, Partech Partners, Toharu Ventures, Incubasia Ventures, The Hatch Firm
#5
Seed · Amsterdam, North Holland · founded 2011 · 2 employees
$4.5Mraised
▾

Localsensor is an in-house developed location-based mobile demand side platform with RTB capabilities. The patent-pending LocalGraph™ technology engages audiences with location-based dynamic advertising at the right place and the right time. It also offers advanced location-based analytics and campaign management tools.

Funding rounds
  • Nov 2013Seed—
  • Jun 2012Angel$1.2M
  • Apr 2012Seed$223K
Investors
Startupbootcamp, Javest Investment Fund
Tech stack
Apache Http Server
#6
Acquired · Amsterdam, North Holland · founded 2012 · 150 employees
$1.8Mraised
▾

Justpremium offers programmatic buying and selling of online advertising space with real-time technologies. Advertisers can target specific consumer segments with justpremium ad formats like video wallpaper, video floor ad, lightbox ad, fish tank ad, and billboard push up. Just premium is connected to 32 demand-side platforms and has a presence in the Netherlands, Belgium, UK, Spain, and Germany.

Funding rounds
  • Dec 2017Seed$1.8M
Investors
Abn Amro, VenturesOne, Unknown Group
Tech stack
WebflowVarnishWeglotOnetrustJsdelivrJquery
#7
Series B · Amsterdam, North Holland · founded 2006 · 32 employees
$1.2Mraised
▾

The MADS ONE platform provides publisher monetization solutions that are stacked up into one cloud-based Supply Side Platform. The platform helps publishers to monetise their digital inventory and in automating ad campaigns. The MADS ONE platform offers publishers distinct monetisation solutions: ONE Campaign to optimize and report direct sold campaigns, ONE Yield SSP to configure and optimize automated RTB campaigns from DSPs and ONE Audience DMP to recognize, profile and segment end users across screens.

Funding rounds
  • Nov 2011Series B$1.2M
Founders & team
Ashu MathuraFounderDennis GeerdinkCo-founder & CTOBram SmitsCEO
Investors
OTM Investments, henQ
#8
Acqui-Hired · Eindhoven, North Brabant · founded 2012 · 11 employees
$900Kraised
▾

FlXOne is a data management platform that empowers real time advertising specialists with analytics and optimization technology to improve audience targeting and drive marketing effectiveness. FLXOne provides a sophisticated cloud-based infrastructure crunching bid-level data to deliver insights and actions. Has direct integrations with DSPs, CRM systems, marketing automation platforms and content optimization tools. Acquired by Teradata in October 2015 for an undisclosed amount.

Funding rounds
  • Mar 2012Seed$900K
Founders & team
Hein van der WielenCo-Founder
Investors
Greenhouse Group
Tech stack
WordpressMysqlPhpBootstrapYoast SeoNginx
#9
Seed · Amsterdam, North Holland · founded 2012 · 4 employees
$742.5Kraised
▾

Adcrowd enables advertisers to start their own retargeting-campaign on the web and Facebook and have complete insight in their results. Adcrowd is directly linked to all the major global ad auctions, such as Google Adx, Microsoft Exchange, and OpenX and Appnexus. In addition Adcrowd offers Location targeting, Domain targeting and Contextul targeting.

Funding rounds
  • Aug 2013Angel$742.5K
Founders & team
Jorrit BaerendsFounder & CEO
Tech stack
BootstrapApache Http ServerJsdelivr
#10
Seed · Amsterdam, North Holland · founded 2010
$502Kraised
▾

AdGibbon is an easy-to-use rich media builder platform. Provides a campaign creation tool enabling the users to build ad units using HTML5 that run across any device. Also provides access to high quality inventory. Enables the users to track the campaign performance across various publishers alongwith downloadable reports for sharing.

Funding rounds
  • Oct 2011Angel$502K
Founders & team
Justin CampbellCEO & Co-FounderNiels BerkhoutCTO & Co-Founder
Tech stack
WordpressMysqlPhpBootstrapWpbakeryContact Form 7
#11
Deadpooled · Voorschoten, South Holland · founded 2015 · 50 employees
$275.5Kraised
▾

Tapcore provides the platform for developers to detect illegal copies of their mobile applications. Features include displaying ads to the pirated user, critical analytics regarding illegal installations of apps, encrypted code, advanced SDK.

Funding rounds
  • Oct 2016Seed$275.5K
Founders & team
Stefan KeissFounder
Investors
FlyCap
#12
Deadpooled · Amsterdam, North Holland · founded 2011
$41.1Kraised
▾

VideoAvatars provides premium Ad format specialised in the streaming of video characters and animations, backed by analytical data. It helps to create ad campaigns which enable brands to use their new or existing characters effectively in online and mobile rich media campaigns. In addition VideoAvatars also provide insightful campaign analytics that render robust reports of VideoAvatars’ performance.

Funding rounds
  • Mar 2012Seed$20.6K
  • Sep 2011Seed$20.6K
Founders & team
Arturs GrobinsCo-FounderArtis KehrisCo-Founder
Investors
Startupbootcamp, Rockstart

Funding & investor landscape

$46.2Mtotal disclosed funding
12companies funded
15disclosed rounds
0rounds last 90 days
Most active investors
Collider3 rounds
CNBB Equity Partners2 rounds
Startupbootcamp2 rounds
The Hatch Firm2 rounds
Abn Amro1 rounds
AccelerAsia1 rounds
Acrobator1 rounds
Active Venture Partners1 rounds
Capital D1 rounds
Dutch Founders Fund1 rounds

Notable founders

Jorjan Jorritsma
Co-Founder · Taggrs
Steven Hooisma
Co-Founder · Taggrs
Ashu Mathura
Founder · Mads
Dennis Geerdink
Co-founder & CTO · Mads
Hein van der Wielen
Co-Founder · FLXone
Jorrit Baerends
Founder & CEO · Adcrowd
Justin Campbell
CEO & Co-Founder · AdGibbon
Niels Berkhout
CTO & Co-Founder · AdGibbon
Stefan Keiss
Founder · Tapcore
Arturs Grobins
Co-Founder · VideoAvatars
Artis Kehris
Co-Founder · VideoAvatars
Hugo Welkers
CEO · Refinery89
Prism market signals · Netherlands · country-scoped Prism corpus, 112,870 docs

Market landscape — 10 sub-themes by coverage

Share of AdTech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many AdTech companies are there in Netherlands?
Radar tracks 85 indexable AdTech companies headquartered in Netherlands that meet our profile-completeness bar.
What is the total funding raised by AdTech companies in Netherlands?
The AdTech companies in Netherlands on this list have raised a combined $46.2M in disclosed equity funding across 12 funded companies.
Which is the highest-funded AdTech company in Netherlands?
Azerion is the highest-funded AdTech company in Netherlands, with $25.7M in disclosed equity funding.
How many AdTech companies in Netherlands are funded?
12 of the 85 AdTech companies in Netherlands on this list have disclosed at least one equity funding round.
How many AdTech unicorns are there in Netherlands?
None of the AdTech companies in Netherlands on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Netherlands AdTech companies?
The most active investors in Netherlands AdTech companies on this list include Collider, CNBB Equity Partners, Startupbootcamp, The Hatch Firm, Abn Amro.
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