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Radar · AdTech in Santa Monica

Best AdTech Companies in Santa Monica, United States

The 36 best AdTech companies in Santa Monica, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: GumGum.

36companies tracked
$389Mdisclosed funding
0unicorns
15have raised

Ranked: Best AdTech companies in Santa Monica

#CompanyDisclosed fundingLast roundEmployeesFoundedFounderTech stackPatents & IP focusRecent signals
1GumGum
Advertisement management platform for businesses
$134M65 mo ago400
400 → 553 (+38%)
2007—WebflowApple iCloud MailGoogle Workspace+2584 patents
Real-time ad insertion and contextual targeting in streaming video and web content
1 job opening
2adconion media group
Adconian Media Group provides customized solutions and innovative products delivered across multiple screens…
$80M184 mo ago7002005————
3The Mobile Majority
Omnichannel advertising and marketing tech unifying customer journeys for personalized experiences
$45M111 mo ago582012————
4Super League
Provider of networks of games, monetization tools and content channels
48Funding top 20%News top 22%Product top 29%Moat top 37%
All 12 signals ▾
Fundingtop 20%
Newstop 22%
Producttop 29%
Moattop 37%
Talenttop 41%
Techtop 42%
Markettop 45%
Patentstop 48%
Innovationbottom 47%
Growthbottom 45%
Globalbottom 39%
Fin. healthbottom 35%
Funding: Raised $34.6M across 15 rounds · 15 rounds over 12 yrs (1.2/yr)
News: 11 BI events in 12 mo (of 49 tracked, 10 types) · +175% YoY
rank vs industry peers · Fliar Intelligence Index 48/100
$35M11 mo ago101
101 → 86 (-15%)
2014John Miller
Co-Founder
Wix eCommerceWixSentry+1816 patents
Real-time cloud gaming with synchronized media streams and adaptive multi-user view control
—
5Pixalate
Provider of ad fraud protection and compliance analytics platform
$23M60 mo ago512011—HubSpot CMS HubApple iCloud MailGoogle Workspace+293 patents
App privacy risk scoring and device IP fingerprinting for fraud detection.
—
6RGM Group
Targeted advertising solution
$21M167 mo ago122004————
7Fuisz Video
Provides technology to add interactive elements to videos
$12M133 mo ago402013————
8Pathmatics
Advertising intelligence provider
$11M94 mo ago1022011——16 patents
Online advertising analytics: tracking, discovery, and user profiling of web-based ads.
—
9Vertebrae
Virtual reality interactive ads creation platform
$10M120 mo ago202015Vince Cacace
Founder & CEO
—10 patents
3D model optimization and AR visualization for CAD and immersive graphics
—
10w4
Affiliate marketing network
$10M182 mo ago422009————
11Strategic Data Corp
Provider of personalization and ad targeting technology for websites and ad networks
$5M316 mo ago—2000Lee Cooper
Founder & Chairman of Board
———
12FGL
Platform for game developers to find publishers
$1M158 mo ago222008—Google WorkspaceGoogle AnalyticsCloudflare Browser Insights+3——
13Republic Project
Platform offering ad campaign management software
$1M168 mo ago112008Brandon Zeuner
Co-Founder
———
14140Fire
IVD solutions provider specializing in clinical testing and blood preparation equipment
$500K196 mo ago—2010Jason Wilk
Founder
———
15Five Delta
Campaign Management company
$300K159 mo ago32012Brock Pierce
Co-Founder
—17 patents
Automated insect trapping and monitoring solutions for agricultural pest management.
—
16Westcott Multimedia
Platform offering creative automation solution
$120K66 mo ago42017————

Top 12 AdTech companies in Santa Monica

#1
Public · Santa Monica, California · founded 2014 · 101 employees
$34.6Mraised
▾

Provider of networks of games, monetization tools and content channels. The company owns and operates game worlds and provides a launchpad for brands and creators to accelerate success in the gaming metaverse.

Fliar Intelligence Index™ 48how this company ranks against its industry peers
Funding
top 20%
News
top 22%
Product
top 29%
Moat
top 37%
Talent
top 41%
Tech
top 42%
Funding: Raised $34.6M across 15 rounds · 15 rounds over 12 yrs (1.2/yr) · Last round Post IPO (Oct 2025)
News: 11 BI events in 12 mo (of 49 tracked, 10 types) · +175% YoY · 7 high-value events (IPO/M&A/funding/contracts) in 12 mo
Product: 0 product launch events in 12 mo, 1 the year before · 5 distinct product lines · Company stage: Public
Audience (LinkedIn): 17k LinkedIn followers — 11.1% of this cohort's audience
Activity (LinkedIn): 1 product launches · 1 partnerships (incl. PlayWorks Digital Limited) announced in 12 mo
Funding rounds
  • Oct 2025Post IPO$20M
  • Jul 2025Post IPO$4.5M
  • Sep 2024Post IPO$1.1M
  • Jun 2024Post IPO$1.8M
Founders & team
John MillerCo-Founder
Investors
Cinemark, Quadrant, The Overseas Investor, Softbank China and India Holdings, Toba Capital, Nickelodeon
Tech stack
Apple Icloud MailBootstrapCloudflareDocusignGoogle CloudGoogle Cloud Cdn
#2
Series E · Santa Monica, California · founded 2007 · 400 employees
$134Mraised
▾

Advertisement management platform for businesses. It offers a platform that enables advertisers to place and analyze video, image, and text ads to ensure contextual relevance and target the audience. It allows publishers to deliver ad units across ad servers. It supports multiple ad formats such as inimage, inscreen, CTV, OTT, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 38k LinkedIn followers — 25.5% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: Sales Director, Senior Account Manager
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Apr 2021Series E$75M
  • Feb 2020Series D$22M
  • May 2015Series C$26M
  • Oct 2011Series B$7M
Investors
Morgan Stanley, Upfront Ventures, NewView Capital, Goldman Sachs Investment Partners, First Round Capital, New Enterprise Associates
Tech stack
Amazon CloudfrontAmazon SesAmazon Web ServicesApple Icloud MailChakra UiCloudflare
#3
Series C · Santa Monica, California · founded 2012 · 58 employees
$45.5Mraised
▾

Omnichannel advertising and marketing tech unifying customer journeys for personalized experiences. The company develops technology solutions to unify the customer journey for a more personalized approach to advertising, marketing, and operations. It empowers brands to put people at the center of their efforts, offering a holistic view across advertising, marketing, commerce, and operations. The company provides managed service ad products and demand-side solutions, unlocking a customizable, transparent, and holistic approach to omnichannel media. It delivers impactful brand outcomes with digital creative solutions across every channel, including video, CTV, OOH, display, and mobile. The company offers programmatic solutions at scale, a self-serve DSP, location intelligence, footfall attribution, brand lift measurement, and a connected consumer graph. It focuses on opt-in engagement advertising, interactive video, and performance-driven campaigns, built on a privacy-first framework. The company provides software and data solutions for advertising, marketing, and operations.

Funding rounds
  • Jun 2017Series C$25M
  • Feb 2015Series B$575K
  • May 2014Series B$8M
  • Dec 2013Series A$11.6M
Investors
3G Capital, SVB
#4
Series B · Santa Monica, California · founded 2011 · 51 employees
$22.7Mraised
▾

Provider of ad fraud protection and compliance analytics platform. It is a provider of ad fraud protection solutions for Connected TV, Mobile Advertising, and Websites, helping advertisers and publishers prevent invalid traffic.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 56k LinkedIn followers — 37.8% of this cohort's audience
Funding rounds
  • Sep 2021Series B$18.1M
  • Jul 2013Series A$4.6M
Investors
Palantir, Western Technology Investment, Javelin Venture Partners, Google Ventures, Kima Ventures, Vebu
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAmchartsAngularApple Icloud Mail
#5
Acquired · Santa Monica, California · founded 2005 · 700 employees
$80Mraised
▾

Provider of an advertising network for advertisers, agencies and publishers in the United States and internationally. The company operates a content distribution and monetization platform. It also provides online video advertising software and audience targeting software including behavioral and demographic targeting, as well as re-targeting software.

Investors
SVB, Index Ventures, Wellington Partners Venture Capital, Grazia Equity, Evalue Family Office, TREETOPS.io
#6
Acquired · Santa Monica, California · founded 2011 · 102 employees
$10.7Mraised
▾

Pathmatics, formerly known as Adomic, provides digital advertising intelligence to the world's largest advertisers, agencies, publishers, and ad tech providers. Claims to cover real-time, worldwide data from 25K advertisers, 15K publishers, 400+ ad services, and over 3.2M creatives. Provides patent-pending Pathsource technology that enables the tracking of ads. Provides data intelligence for advertisers, publishers and advertising technology players through competitive data intelligence, information regarding media planning and buying along with optimizing ad inventories for better fill-rates.

Funding rounds
  • Oct 2018Series A$3M
  • Mar 2016Series A$3M
  • Aug 2015Series A$2.9M
  • Jun 2014Seed—
Investors
SPH Ventures, Mintel, BDMI, Upfront Ventures, Karlin Ventures, Baroda Ventures
Tech stack
ContentfulNode.JsMuiReactNext.JsEmotion
#7
Deadpooled · Santa Monica, California · founded 2004 · 12 employees
$21Mraised
▾

RGM builds custom campaigns for advertising clients, which include brands like Jaguar, American Express, and Sony. And it works directly with publishers to build exclusive ad units and add those campaigns to their sites and mobile apps. RGM Alliance, a premium ad network is vertically focused and organized into various content channels. RGM Exclusive, which provides unique and custom ad integrations for advertisers.

Funding rounds
  • Sep 2012PE$21M
Investors
RLH
#8
Deadpooled · Santa Monica, California · founded 2013 · 40 employees
$12.1Mraised
▾

Fuisz Media offers technology to add interactive elements to videos. Uses computer vision to identify specific items and create differentiated experiences around them. By tagging those items, brands, advertisers, and publishers can provide an in-video opportunity for viewers to learn more about products. Fuisz’s interactive videos can also be displayed on a number of different devices, including desktop, mobile phones and tablets.

Funding rounds
  • Jul 2015Series A$10M
  • Jul 2014Seed$2.1M
Investors
Modern Times Group, Media Link, Luminari Capital, Lerer Hippeau, TPG, Evolution Media
#9
Acquired · Santa Monica, California · founded 2015 · 20 employees
$10Mraised
▾

Vertebrae is an ad network for immersive and native VR ad units. The platform allows publishers to monetize and drive discovery of VR and 360º video apps with a wide range of native and interactive ad formats. Provides 360-degree video ad server which can be used in non-VR environments. Provides tools and analytics to measure engagement and add performance. Supports ad formats such as 3D Interactive, Branded Image Backgrounds, Virtual Brand Rooms Content Sponsorships.

Funding rounds
  • Sep 2016Series A$10M
Founders & team
Vince CacaceFounder & CEOJames Parry
Investors
Vivex Vive
#10
Acqui-Hired · Santa Monica, California · founded 2009 · 42 employees
$10Mraised
▾

W4 is an affiliate network that offers performance-based online marketing solutions. The W4 Performance Ad Market distributes ad campaigns across its network of affiliates.The W4 Performance Ad Market runs on a a cost-per-action basis through which advertisers decide on the price they want to pay per action. This pricing model ensures that advertisers only pay for leads that generate new client relationships, and not just clicks to their websites. In addition to this W4 allows advertisers to create campaigns and track their performances.

Funding rounds
  • Jun 2011Conventional Debt$10M
Investors
Omega Funds
#11
Deadpooled · Santa Monica, California · founded 2000
$5Mraised
▾

Strategic Data Corporation (SDC) provides advertising technology that is designed to optimize the delivery of online advertising. SDC has specialized in developing display ad serving and yield-optimization to its clients which include large ad networks and publishers. Provides statistical and predictive algorithms, demographic and geographic segmentation, and performance tracking. SDC was acquired by Fox Interactive Media in 2007.

Funding rounds
  • May 2000Series B$5M
Founders & team
Richard JanssenCEOLee CooperFounder & Chairman of BoardGiovanni GiuffridaFounder & CTO
Investors
Constellation, Highbridge, Nimes Capital
#12
Seed · Santa Monica, California · founded 2008 · 22 employees
$1.5Mraised
▾

FGL is a distribution and monetization service provider for the game developers. The company helps independent game developers to find publishers through its platform.

Funding rounds
  • Jul 2013Seed$1.5M
Investors
Wavemaker Partners, Angel Vest Group, SMI Ventures
Tech stack
CloudflareCloudflare Browser InsightsGoogle AnalyticsGoogle WorkspaceHttp/3Open Graph

Funding & investor landscape

$389Mtotal disclosed funding
16companies funded
43disclosed rounds
0rounds last 90 days
Most active investors
Launchpad LA3 rounds
First Round Capital2 rounds
Google Ventures2 rounds
Karlin2 rounds
Karlin Ventures2 rounds
MESA Ventures2 rounds
Upfront Ventures2 rounds
Wavemaker Partners2 rounds
3G Capital1 rounds
500 Global1 rounds

Notable founders

John Miller
Co-Founder · Super League
Vince Cacace
Founder & CEO · Vertebrae
James Parry
· Vertebrae
Richard Janssen
CEO · Strategic Data Corp
Lee Cooper
Founder & Chairman of Board · Strategic Data Corp
Brandon Zeuner
Co-Founder · Republic Project
Jason Wilk
Founder · 140Fire
Paras Chitakar
Co-Founder · 140Fire
Brock Pierce
Co-Founder · Five Delta
Dustin Suchter
Co-Founder & CEO · Five Delta
Adriana Herrera
Co-Founder & CEO · ShopParity
Prism market signals · United States · country-scoped Prism corpus, 11,245,633 docs

Market landscape — 10 sub-themes by coverage

Share of AdTech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many AdTech companies are there in Santa Monica, United States?
Radar tracks 36 indexable AdTech companies headquartered in Santa Monica, United States that meet our profile-completeness bar.
What is the total funding raised by AdTech companies in Santa Monica, United States?
The AdTech companies in Santa Monica, United States on this list have raised a combined $389M in disclosed equity funding across 16 funded companies.
Which is the highest-funded AdTech company in Santa Monica, United States?
GumGum is the highest-funded AdTech company in Santa Monica, United States, with $134M in disclosed equity funding.
How many AdTech companies in Santa Monica, United States are funded?
16 of the 36 AdTech companies in Santa Monica, United States on this list have disclosed at least one equity funding round.
How many AdTech unicorns are there in Santa Monica, United States?
None of the AdTech companies in Santa Monica, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Santa Monica, United States AdTech companies?
The most active investors in Santa Monica, United States AdTech companies on this list include Launchpad LA, First Round Capital, Google Ventures, Karlin, Karlin Ventures.
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