Radar › Companies › AdTech · Shanghai
Radar · AdTech in Shanghai

Best AdTech Companies in Shanghai, China

The 39 best AdTech companies in Shanghai, China in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: AdChina.

39companies tracked
$328.3Mdisclosed funding
0unicorns
20have raised

Ranked: Best AdTech companies in Shanghai

#CompanyDisclosed fundingLast roundStageEmployeesFoundedFounderRecent signals
18matic
Programmatic demand side platform
——Deadpooled802014Wei Phung
Founder & GM
—
2ad:tech
Provider of advertising technology, adhesive technologies, enterprise application development, and network…
——Acquired5011995—1 award
3adbug
ADBUG is an Internet advertising search engine.
——Private202013——
4AdChina.io
Provider of multi channel ad campaign management platform
——Unfunded162017Stein Erik Moe
Co-Founder
—
5Adhub Technology
Platform offering mobile ad server solution
——Funding Raised—2017Nie Ziyao
CEO
—
6AdinALL
Programmatic trading platform connected to DSP and SSP
——Unfunded—2013Peter Williams
Founder
—
7AllSpark Chain
Affiliate network solutions
——Unfunded—2018Richard Yang
Co-Founder
—
8Avazu DSP
Platform offering cross channel DSP software
——Deadpooled—2010Yi Shi
Founder & CEO
—

Top 12 AdTech companies in Shanghai

#1
Acquired · Shanghai, Shanghai · founded 2007 · 258 employees
$80Mraised
▾

Provider of full stack advertising technology to brands and publishers. Offers SSP, DSP, and DMP. The platforms comprise software and related services that integrate advertisers with publishers and delivers advertisements across different ads formats. The core component of the platform, AdChina AdManager system, tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data and matches advertisements to their target audience almost instantaneously across the entire range of AdChina’s publisher base.

Funding rounds
  • Oct 2010Series C$40M
  • Jul 2009Series B$30M
  • Jun 2008Series A$10M
Investors
GSR Ventures, Norwest, News Corp, Richmond Capital Management, Eminence Ventures
#2
Deadpooled · Shanghai, Shanghai · founded 2011 · 141 employees
$45Mraised
▾

Zamplus offers a Data Management Platform and other data solutions for advertisers to make informed decisions through its platforms Zampdmp and Zampda. Offers massive data analysis, data tagging, data cleaning, data integration, relevant recommendation, and tracking. Claims that their products use automatic machine learning to analyze data.

Funding rounds
  • Dec 2014Series C$25M
  • Sep 2014Series B—
  • Mar 2013Series A$20M
Investors
BlueFocus, Ctrip, Bitauto, NLVC, Intel Capital, Tendence Capital
#3
Deadpooled · Shanghai, Shanghai · founded 2009 · 400 employees
$50Mraised
▾

AdSame provides an online advertising ecosystem composed of three core platforms: DSP (Demand Side Platform), SSP (Supply Side Platform), and DMP (Data Management Platform). It also offers ad monitoring, ad serving and marketing solutions (audience management, data analysis, media planning, etc.). Its clients span across a wide variety of industries, including food and beverage, automobile, beauty care, financial service, fashion, IT and games.

Funding rounds
  • May 2014Series C$30M
  • Feb 2011Series B$20M
Investors
SIG China, Matrix Partners China, Vertex Ventures, Pacific Venture Partners, Dream Capital Group
Tech stack
Basic
#4
Acquired · Shanghai, Shanghai · founded 2009 · 124 employees
$65Mraised
▾

MediaV is a developer of online marketing analytics and tracking technologies to both advertisers and publishers. Provides cloud-based big data analysis that enables its clients to deliver advertising to target audience. It assists online retailers and other digital advertisers in tracking and improving their advertising performance. Offers products such as: demand side platform (DSP), data management platform (DMP), among others. Claims to serve 2000+ advertisers, including ~35 of China's top 50 e-commerce companies, online gaming, auto and other brand advertisers. In May 2014, Qihoo bought a majority stake in the company in a $100M+ deal.

Funding rounds
  • May 2011Series C$50M
  • Aug 2010Series B$15M
  • Oct 2009Series A—
Founders & team
Ning HuCo-FounderWilly YangCEO
Investors
GGV Capital, Lightspeed Venture Partners, Sky9 Capital, Luminous Ventures
#5
Acquired · Shanghai, Shanghai · founded 2011
$4.2Mraised
▾

Yooya offers a cross-device video marketing platform for advertisers and agencies to buy video ad inventory. Enables advertisers to integrate their video ad campaigns into Video Product Placement (live and digital), Social Video Marketing and Path to Conversion products. Provides real-time reports on ad campaigns for advertisers to optimize their video ad campaigns.

Funding rounds
  • Jan 2016Seed$3M
  • Aug 2014Seed$1.2M
Founders & team
Rick MyersCEO & Director
Investors
Dream Incubator, Fastforward Innovations, IECP, SMI Ventures, Third Wave Digital
#6
Series A · Shanghai, Shanghai · founded 2012
$7.8Mraised
▾

CloudCross is an online video advertising platform. It enables users to link video ads through mobile terminals, desktops, and other interactive platforms, thereby producing a cross-platform video advertising integration. It provides users with a demand side platform and supply side platform to enable contextual targeting of the video ads. Has raised $6.9M in Series A round of funding.

Funding rounds
  • Mar 2015Series A$7M
  • May 2013Seed$850K
Founders & team
Jiang LanFounder & CEO
Investors
Orient Kings Investment Holdings, SmallVille Capital, Danen Ventures
#7
Deadpooled · Shanghai, Shanghai · founded 2005
$11Mraised
▾

CTS Media is an in-stream online video advertising network. Inserts ads at the beginning, middle or end of video programmes. CTS serves as an advertising agent between Internet video content providers (CPs) and advertising clients or agencies. Exclusive advertising platform provider to China's largest IPTV operator, BesTV.

Funding rounds
  • May 2007Series B$8M
  • Jan 2006Series A$3M
Founders & team
Edward YoungFounder & CEO
Investors
Sequoia Capital, DFJ, Steamboat Ventures
#8
Series A · Shanghai, Shanghai · founded 2015
$7.6Mraised
▾

Vqudo provides an integrated platform for marketing on social media(WeChat). Provides other services such as copy editing, graphic designing, marketing planning, implementation services, and improving customer brand awareness.

Funding rounds
  • Feb 2016Series A$7.6M
Founders & team
Li JunxiangCEO
#9
Series A · Shanghai, Shanghai · founded 2014 · 66 employees
$10Mraised
▾

Appcoach is a mobile advertising platform with a strong expertise in performance marketing and data optimization, Appcoach delivers a total solution to maximize ROI on mobile marketing.

Funding rounds
  • Sep 2015Series A$10M
Investors
Yonghua Capital
#10
Public · Shanghai, Shanghai · founded 2011 · 30 employees
$4.6Mraised
▾

WiseMedia is an ad network in China that offers multiple solutions to publishers and advertisers to enable digital advertising. Its Demand Side Platform (DSP) uses machine and data learning techniques to create a profile for each visitor based on analysis of their behavior. Helps advertisers in making media buying decisions with data analysis. Also provides a Supply Side Platform (SSP) and private marketplaces of advertisers. Its clients include Apple, Samsung, Alibaba, Tencent, and Citibank. Partners with Google AdExchange, Baidu, Youku, Sina, among others. Went public on New Third Board in Dec 2015.

Funding rounds
  • Mar 2016Post IPO$4.6M
  • Jan 2013Series A—
Founders & team
Zhao ShiluCEO
Investors
Ventech China, Yoozoo Games, Zhong Capital
#11
Acquired · Shanghai, Shanghai · founded 2006 · 200 employees
$30Mraised
▾

Madhouse provides various services and platforms to brand advertisers and mobile App developers for marketing and advertisement. It has four primary products which are PremiumMad, PerforMad, SmartMad, and MadSolutions. PremiumMad is a programmatic buying platform with high-quality content. PerforMad is an advertiser interest-based app marketing platform that helps to maximize clients’ return on investment. SmartMad is a mobile ad network. MadSolutions provides customized mobile marketing solutions.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers — 15.3% of this cohort's audience
Funding rounds
  • Apr 2013Series C—
  • 2010Series B—
  • Oct 2008Series B—
  • May 2007Series B$8M
Founders & team
Charlie RuanCEO
Investors
Qualcomm Ventures, JAFCO Asia, Gobi Partners, TDF Capital, d2 Communications, NGP Capital
Tech stack
NginxJquery
#12
Deadpooled · Shanghai, Shanghai · founded 2010
$10Mraised
▾

MediaShare is a video ad network provider. It is building a platform to provide advertising services on video sharing websites. It is setting up a comprehensive video cookie database to have precision targeting. It has raised $10M in Series A round of funding from DCM.

Funding rounds
  • Jun 2011Series A$10M
Founders & team
Lixuan ChenCEO
Investors
DCM Ventures

Funding & investor landscape

$328.3Mtotal disclosed funding
13companies funded
21disclosed rounds
0rounds last 90 days
Most active investors
Matrix Partners China2 rounds
Sequoia Capital2 rounds
Atom Ventures1 rounds
Bitauto1 rounds
Block Crafters Capital1 rounds
BlueFocus1 rounds
Crescent Ridge Partners1 rounds
Ctrip1 rounds
CyberAgent Capital1 rounds
DCM Ventures1 rounds

Notable founders

Ning Hu
Co-Founder · MediaV
Willy Yang
CEO · MediaV
Rick Myers
CEO & Director · Yooya
Jiang Lan
Founder & CEO · CloudCross
Edward Young
Founder & CEO · CTS Media
Li Junxiang
CEO · Vqudo
Zhao Shilu
CEO · WiseMedia
Charlie Ruan
CEO · Madhouse
Lixuan Chen
CEO · MediaShare
Siliang Tan
Founder · AdIn Media
Qiwu Luo
Founder & CEO · BigSec
Brian Xie
Founder & Chairman · Adrealm
Prism market signals · China · country-scoped Prism corpus, 3,722,757 docs

Market landscape — 10 sub-themes by coverage

Share of AdTech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many AdTech companies are there in Shanghai, China?
Radar tracks 39 indexable AdTech companies headquartered in Shanghai, China that meet our profile-completeness bar.
What is the total funding raised by AdTech companies in Shanghai, China?
The AdTech companies in Shanghai, China on this list have raised a combined $328.3M in disclosed equity funding across 13 funded companies.
Which is the highest-funded AdTech company in Shanghai, China?
AdChina is the highest-funded AdTech company in Shanghai, China, with $80M in disclosed equity funding.
How many AdTech companies in Shanghai, China are funded?
13 of the 39 AdTech companies in Shanghai, China on this list have disclosed at least one equity funding round.
How many AdTech unicorns are there in Shanghai, China?
None of the AdTech companies in Shanghai, China on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Shanghai, China AdTech companies?
The most active investors in Shanghai, China AdTech companies on this list include Matrix Partners China, Sequoia Capital, Atom Ventures, Bitauto, Block Crafters Capital.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

Coming soon