Best AdTech Companies in Spain
The 104 best AdTech companies in Spain in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Seedtag.
Spain's AdTech sector gets a proper ranking here, 104 companies ordered by disclosed equity funding and recent momentum, with $340M in total capital on the board. Seedtag owns the lion's share at $299M, which means one company accounts for roughly 88% of the disclosed pool. That's concentration, not weakness. Taptap and Ladorian sit at $4M and $6M respectively, and the long tail runs thin fast. No unicorns yet, but the global market these companies are pitching into is forecast to reach $1,496.2B by 2030 at a 14.3% CAGR, up from $783.5B in 2024, so the ceiling is genuinely enormous.
What's moving the needle right now? AI-driven ad targeting, omnichannel strategies, and the audio streaming boom are all pulling advertiser budgets in directions that favor nimble, data-fluent players. I'd watch predictive analytics and playable ads especially, both heating up fast across the Spanish market this quarter. Data privacy regulation keeps hanging over the whole sector, and you'll want to factor that into any due diligence on companies here. Investors like Wayra, Intelectium, and Inveready are the most active backers in this cohort, which tells you the smart local money hasn't looked away.
- MarketsandMarkets
Ranked: Best AdTech companies in Spain
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Seedtag Provider of artificial intelligence-driven contextual advertising solutions across digital channels | $299M | 46 mo ago | Series C | 431 | Albert Riera Co-Founder & Co-CEO | WordPressApple iCloud MailGoogle Workspace+25 | — |
| 2 | Ladorian AI powered ad campaign management software for retail industry | $6M | 66 mo ago | Series A | 70 | Alejandro Gutierrez- Bolivar Founder & CEO | — | — |
| 3 | Marfeel RTB enabled supply side platform | $6M | 128 mo ago | Series B | 67 | Juan Margenat Co-founder & COO | WebflowUnbounceSalesforce+27 | — |
| 4 | Spaceboost Search & shopping PPC automation | $5M | 86 mo ago | Series A | 37 | — | — | — |
| 5 | Taptap Provider of location-based advertising and marketing solutions using area-based intelligence | $4M | 55 mo ago | Series A | 132 | — | WixSentryApple iCloud Mail+19 | 3 job openings · 2 internships · 2 partnerships |
| 6 | Adsmurai Social media campaign management platform | $4M | 113 mo ago | Acquired | 299 | Juan Robles Co-Founder | HubSpot CMS HubMaterial Design LiteAnimate.css+22 | — |
| 7 | mediasmart Provider of omnichannel programmatic advertising platform integrating mobile, CTV, and DOOH | $3M | 129 mo ago | Acquired | 69 | — | HubSpot CMS HubTailwind CSSAmazon Web Services+18 | 1 award |
| 8 | OrbitalAds Platform offering campaign management solution | $3M | 78 mo ago | Deadpooled | 23 | — | — | — |
| 9 | SMADEX Provider of a platform for mobile user acquisition and retargeting | $2M | 155 mo ago | Acquired | 23 | — | WordPressApple iCloud MailGoogle Workspace+25 | — |
| 10 | Unkasoft Advergaming In-game advertising company | $2M | — | Deadpooled | 19 | Jaime Lanchares Founder & CEO | — | — |
| 11 | Loud Intelligence AI-driven contextual audio advertising solutions for brands | $1M | 20 mo ago | Seed | — | Felipe Areal Hidalgo Founder & CEO | WordPressMySQLPHP+18 | — |
| 12 | ADman Media Video supply side advertising platform provider | $1M | 131 mo ago | Acquired | 50 | — | Animate.cssBootstrapModernizr+9 | — |
| 13 | Epinium AI-based platform for product market research | $656K | 36 mo ago | Seed | 10 | — | WordPressMySQLPHP+39 | — |
| 14 | Tappx Cross-promotion advertising for mobile apps | $618K | 72 mo ago | Seed | 73 | — | WordPressMySQLPHP+19 | — |
| 15 | Prusland Video ad marketplace | $500K | 200 mo ago | Deadpooled | — | Antonio Fernandez Hernando CEO | — | — |
| 16 | Adtuo AI-based social media advertising platform | $471K | 69 mo ago | Series A | 8 | — | — | — |
| 17 | AdLemons Advertising platform for blogs | $307K | 185 mo ago | Deadpooled | 7 | Miguel Angel Ivars Mas Founder & CEO | — | — |
| 18 | Hooptap In-game and rewards based advertising platform | $249K | 137 mo ago | Deadpooled | 61 | David Buitrago Arenas Co-Founder | — | — |
| 19 | NowAr Lab Developer of augmented reality and immersive digital experiences | $213K | 29 mo ago | Funding Raised | — | Guillermo Momparler Founder & CEO | — | — |
Top 12 AdTech companies in Spain
#1
Seed · Madrid, Community of Madrid · founded 2023$1.1Mraised▾
AI-driven contextual audio advertising solutions for brands. It enables brands to connect with listeners at ideal moments in digital audio content. It enables advertisers to deliver personalized and relevant audio messages to listeners at the opportune moments, managing brand recognition and audience engagement.
- Sep 2024Seed$1.1M
#2
Series C · Madrid, Community of Madrid · founded 2014 · 431 employees$298.8Mraised▾
Provider of artificial intelligence-driven contextual advertising solutions across digital channels. The company offers technology that understands context to create advertising experiences. It helps brands connect with audiences across video and the open web. The technology delivers campaigns that aim to inspire, engage, and deliver impact.
- Jul 2022Series C$254.2M
- Sep 2021Series B$40M
- Aug 2017Series A$2.4M
- Sep 2016Series A$1.7M
#3
Funding Raised · Valencia, Valencian Community · founded 2021$213.5Kraised▾
Developer of augmented reality and immersive digital experiences. It creates 3D and AR applications for various sectors, including marketing, product visualization, and interactive games. Services encompass virtual try-ons, interactive advertisements, and the design of virtual spaces. The company also offers 3D modeling, photogrammetry, and volumetric video expertise. A key focus is on real-time optimization and AI-driven analytics to enhance user experience and efficiency. Its methodology involves a six-step process, from initial concept to launch and ongoing support.
- Jan 2024Grant (prize money)$213.5K
#4
Seed · Barcelona, Catalonia · founded 2015 · 10 employees$655.9Kraised▾
Epinium provides an AI-based platform for real-time product market research. It collects big data about products from different e-commerce websites as well as web sources and delivers analytics about product and market. It provides analytics dashboard for brands to track the product review. The company claims to use AI-based technologies for its analytics platform.
- May 2023Seed$535.9K
- 2017Seed—
- Jun 2017Seed$120K
- Feb 2016Seed—
#5
Series A · Madrid, Community of Madrid · founded 2010 · 132 employees$4.5Mraised▾
Provider of location-based advertising and marketing solutions using area-based intelligence. The company offers tools for omnichannel campaign activation using online and offline data sets. Solutions include identifying origin areas for store visitors and competitor analysis. It also provides context-based advertising and area-based planning for connected TV campaigns.
- Nov 2021PE—
- Apr 2012Series A$4.5M
#6
Series A · Madrid, Community of Madrid · founded 2016 · 70 employees$5.9Mraised▾
AI powered ad campaign management software for retail industry. Its AI tools promotes products to customers. The platform allows users to publish the ad campaigns, and track the campaign performance in real time. It allows advertisers to create an ad server and provide communication channels to suppliers. It enables advertisers to earn advertising revenue from AI retail media. It caters its solutions to sectors such as supermarkets, catering, pharmacies, and more.
- Nov 2020Series A$5.9M
#7
Series A · Barcelona, Catalonia · founded 2014 · 37 employees$4.5Mraised▾
Spaceboost provides a multi-channel platform to manage the automation and optimization of PPC advertising. Features include creative automation, campaigns operations automation, bidding algorithms, and customer service on Google, Bing, and Amazon. It offers a monthly-based subscription pricing model. Clientele includes Microsoft, Google, Amazon, Cloudera, and Deloitte. Also has an academy to provide ROI Search training.
- Mar 2019Series A$4.5M
#8
Deadpooled · Madrid, Community of Madrid · founded 2010 · 23 employees$3.3Mraised▾
Platform offering campaign management solution. It offers keyword management and research tool. The platform enables clients to detect buying intent keywords and add to the fitting ad group thus aiding in the attainment of search term scalability. Additionally, it helps clients in identifying and placing bids on search trends.
- Dec 2019Series A$3.3M
- Seed—
#9
Series B · Barcelona, Catalonia · founded 2011 · 67 employees$5.5Mraised▾
Marfeel offers RTB enabled supply-side platform. Provides an SSP which automatically converts any web into the best reading experience in devices such as the iPad or smartphones. The company's proprietary technology analyzes user habits, behavior, and usage patterns and dynamically adjusts the mobile site layout to maximize readership, engagement, page views, and loading time. Marfeel customers include MensHealth, National Geographic, Elle, Dennis Publishing among others.
- Oct 2015Series B$3.5M
- Apr 2013Series A$2M
- Mar 2012Seed—
- Dec 2011Seed—
#10
Acquired · Barcelona, Catalonia · founded 2014 · 299 employees$4.3Mraised▾
Adsmurai provides a platform for ad management on Facebook, Twitter, Instagram, and YouTube. It offers a SaaS-based platform Katana to advertisers for managing ads. Provides API for integrations with third-party systems such as BI, CRM, and ERP. Provides performance analysis, conversion analysis, and visual analytics for the campaigns. Media Markt, National Geographic, TimeOut, Freixenet, and Inditex are part of its clientele.
- Dec 2016Series A$4.2M
- Nov 2015Seed$108K
- Sep 2015Seed—
#11
Acquired · Madrid, Community of Madrid · founded 2012 · 69 employees$3.5Mraised▾
Provider of omnichannel programmatic advertising platform integrating mobile, CTV, and DOOH. The platform empowers marketers to integrate consumer journeys across connected devices. It delivers unified communication, leveraging online and offline behavioral signals for better targeting and personalization. The platform offers audience management and incrementality measurement, along with CTV advertising through proprietary technology.
- Sep 2015Series A$2.8M
- Jul 2013Seed$640.8K
#12
Acquired · Barcelona, Catalonia · founded 2011 · 23 employees$2.4Mraised▾
Provider of a platform for mobile user acquisition and retargeting. The platform offers solutions for connected television, brand awareness, and mobile subscription services. It provides a creative studio, SKAN-ready tools, and performance and transparency features. The platform utilizes machine learning and first-party data to identify audiences and drive conversions.
- Jul 2013Seed$1.3M
- Jun 2012Seed$752.7K
- 2011Seed$350K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of AdTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.