Best Alternative Lending Companies in Michigan, United States
The 34 best Alternative Lending companies in Michigan, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: LitFinancial.
Ranked: Best Alternative Lending companies in Michigan
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | LitFinancial Provider of mortgage brokering services for home purchase, refinance, and equity | $10M | 10 mo ago | Funding Raised | Nicholas Bucca Executive VP & Co-Founder | 2024 | Froala EditorSalesforcePHP+22 | — | — |
| 2 | PawnGuru Online marketplace for pawn loans | $4M | 104 mo ago | Deadpooled | — | 2014 | — | — | — |
| 3 | Northern Initiatives Online platform for business loans | $2M | 182 mo ago | Funding Raised | — | 1985 | WordPressMySQLSalesforce+29 | — | — |
| 4 | Brilliance Credit Purchase financing provider to jewellery shops and pawnshops. | $500K | 127 mo ago | Deadpooled | Sam Frank Founder & CEO | 2014 | — | — | — |
| 5 | Loquidity Real estate crowdfunding platform offering debt and equity investments to accredited investors. | $285K | 143 mo ago | Deadpooled | Jesse Clem Co-Founder & CEO | 2014 | — | — | — |
| 6 | Remotize Peer to peer marketplace for student loans | $20K | 107 mo ago | Deadpooled | Ronald Everett Co-Founder & Director | 2016 | — | — | — |
| 7 | Nickels Provider of financial assessment and solution tools for individual | — | 50 mo ago | Seed | Joseph Gracia CEO | 2019 | — | 2 patents Post‑harvest grain treatment for insect control and mycotoxin reduction | — |
| 8 | Anvil Provider of debt management services for students | — | — | Deadpooled | Steve Merritt Co-Founder | 2019 | — | 14 patents Fluid power hose brackets, couplings, and gasket technologies for flexible hose systems. | — |
Top 7 Alternative Lending companies in Michigan
#1
Funding Raised · Troy, Michigan · founded 2024$10.3Mraised▾
Provider of mortgage brokering services for home purchase, refinance, and equity. The company facilitates access to various loan types, including conventional, FHA, VA, jumbo, home equity, DSCR, and bank statement loans. It connects individuals with brokers to explore mortgage options. The company offers resources such as calculators and information on different programs.
- Dec 2025Conventional Debt$2.3M
- Sep 2025Conventional Debt$2M
- Jan 2025Conventional Debt$6M
#2
Deadpooled · Detroit, Michigan · founded 2014 · 6 employees$3.9Mraised▾
Online marketplace for pawn loans. It enables users to post products and obtain financing based on auctions. The posted product is notified to multiple lenders and users can select the offer with the highest bid.
- Feb 2018Series A$2.5M
- Aug 2016Seed$1.4M
#3
Funding Raised · Marquette, Michigan · founded 1985 · 48 employees$1.7Mraised▾
Online platform for business loans. It is a community development financial institution providing business loans to entrepreneurs enabling job opportunities in the community. It provides multiple business loan products including healthy food access loans, business loans, small business loans, contract and purchase order financing, microloans for business, and more. It also provides business services including coaching on cash flow and profitability, sales and marketing, business management tools, and more.
- Aug 2011Grant (prize money)$150K
- Sep 2010Grant (prize money)$100K
- Sep 2010Grant (prize money)$800K
- May 2010Grant (prize money)$247.4K
#4
Deadpooled · Troy, Michigan · founded 2014$500Kraised▾
Brilliance Credit provides consumer financing for the independent jewelry, pawnbroker and other specialty retail and services markets. It assists local and independent jewelers to bring financing options to users. Unlike the Visa or Discover card, this financing is available under a retail installment contract in which user can make fixed monthly payments. It can provide a pre-approval, based on information from user's credit application and past credit history. A co-borrower may be added as well. It works with many first-time credit buyers.
- Mar 2016Conventional Debt$100K
- Jun 2015Conventional Debt$850K
- Jun 2015Seed$500K
#5
Deadpooled · Grand Rapids, Michigan · founded 2014$285Kraised▾
Loquidity is a real estate crowdfunding platform that offers debt and equity investments to accredited investors. The platform offers a campaign modeled form of fund raising, developers list their projects through a campaign and the list funding amount among other details. Only if a campaign has been fully funded does the fund transfer take place, until then the funds are held in escrow.
- Oct 2014Seed$285K
#6
Deadpooled · Ann Arbor, Michigan · founded 2016$20Kraised▾
Remotize is a peer-to-peer auction styled marketplace for student loans. Students post customized loan plans using available templates while investors browse the marketplace and place bids on student loans. Investors offering the lowest interest rates on a particular loan win the right to invest in that student. As of Feb'17, the platform is not yet launched with plans to launch in the summer of 2017.
- Nov 2017Seed$20K
#7
Seed · Ann Arbor, Michigan · founded 2019—raised▾
Provider of financial assessment and solution tools for individual. It provides financial solutions to assist credit unions for helping individuals to manage the finances and reduce debt.
- Aug 2022Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Alternative Lending coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.