Best Augmented Reality Companies in Italy
The 52 best Augmented Reality companies in Italy in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Aryel.
Tracking the best Augmented Reality companies in Italy by disclosed equity funding gives you a fast read on where the real capital conviction sits. Fifty-two companies are on our radar, but the funding is brutally concentrated: $8M total disclosed, and Aryel alone accounts for $4M of it. Youbiquo follows at $2M, GlassUp at $1M, and everyone else is fighting over the scraps. No unicorns yet. That gap between the top two and the rest isn't a quirk, it's the shape of an early-stage market still finding its footing.
The global picture, though, is anything but quiet. The AR market sat at roughly $14.7B in 2020 and is forecast to hit $85.5B by 2025, a 38.1% CAGR driven by retail adoption, cheaper hardware, and a COVID-era push to digitize the shopping experience. I'd watch how Italy's players position against that wave, especially as consolidation accelerates globally, with moves like Spotkwik's recent acquisition by Omnia signaling that acquirers are actively shopping for built-out AR capabilities. Privacy regulation will add friction, but the opportunity window is wide open right now.
- Doug Halsall
Ranked: Best Augmented Reality companies in Italy
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Aryel Provider of an augmented reality-based marketing platform | $4M | 41 mo ago | Acquired | Luca Petri Co-Founder | 2019 | WordPressApple iCloud MailGoogle Workspace+28 | — | 1 launch |
| 2 | Youbiquo Smart glasses for enterprise workers | $2M | 66 mo ago | Funding Raised | — | 2013 | WordPressMySQLPHP+20 | — | — |
| 3 | GlassUp AR based smart glasses that displays notifications from smartphones | $1M | 82 mo ago | Funding Raised | Francesco Giartosio Co-Founder & CEO | 2012 | — | 8 patents Medical augmented reality head‑mounted displays and opto‑electronic posture‑sensing systems | — |
| 4 | ELSE Corp Developer of a virtual retail platform | $733K | 102 mo ago | Seed | — | 2014 | — | 10 patents Patents concentrated in health & consumer products | — |
| 5 | ARGeo Augmented reality mobile app to market products | $238K | 80 mo ago | Seed | Francesco Pio Fiorito Co-Founder | 2017 | — | — | — |
| 6 | weAR Augmented and mixed reality solutions for MRO | $172K | 36 mo ago | Funding Raised | Emanuele Borasio Founder & CEO | 2014 | — | — | — |
| 7 | Wave Company is startup developing innovative hologram augmented reality systems | $150K | 50 mo ago | Seed | Alessio Morelli Founder & CEO | 2019 | — | — | — |
| 8 | ARMNet AR App for underground network management | $100K | 133 mo ago | Seed | Simone Demelas Co-Founder & CEO | 2014 | — | — | — |
Top 12 Augmented Reality companies in Italy
#1
Acquired · Milan, Lombardy · founded 2019 · 48 employees$4Mraised▾
Provider of an augmented reality-based marketing platform. The platform helps businesses and creative agencies to create, launch, and manage augmented reality marketing campaigns. The performance of the AR campaign can be improved with the interactions and geodata analytics that the platform provides.
- Feb 2023Seed$3.2M
- Apr 2022Seed$760.4K
#2
Funding Raised · Ferrara, Emilia Romagna · founded 2014 · 7 employees$172Kraised▾
weAR provides augmented and mixed reality solutions for MRO industry. Solutions include MARKO i.e, Manual in Augmented Reality Kit in Overlay which is an application that provides training, maintenance, and safety of workers in an enterprise through AR. Connects users across digital & physical worlds and provides remote assistance from experts for workers on site. Is accessible through mobile or wearable devices. Partners include PTC, Epson, Aruba.it, Digital 360 Group and more.
- Jul 2023Grant (prize money)$172K
#3
Funding Raised · Cava De Tirreni, Campania · founded 2013 · 23 employees$1.6Mraised▾
Youbiquo has developed Talens, smart glasses in Augmented Reality for the enterprise market, it’s created to assist and support technicians, maintenance workers and professionals and make their operations more effective, precise and secure. Custom applications can be built on application libraries of UB-SDK, the software kit specially created to facilitate the planning and development of applications on Smart Glasses. It support functions like like listening to instructions, reading documentation, calling technical support, sharing a task in video conference, and inquiry company repositories.
- Jan 2021Grant (prize money)$865.9K
- Sep 2020Grant (prize money)$667.7K
- Sep 2019Grant (prize money)$54.7K
- May 2019Grant (prize money)$56K
#4
Seed · Imola, Emilia Romagna · founded 2019$150Kraised▾
Wave is an Italian startup focused on developing innovative augmented-reality display units. Their goal is to revolutionize the concept of 'hologram' and make it appealing to individuals and companies through hologram augmented reality systems.
- May 2022Seed$150K
#5
Funding Raised · Modena, Emilia Romagna · founded 2012 · 3 employees$1.2Mraised▾
GlassUp develops augmented reality-based smart glasses that superimposes message from the smartphone. The product features an integrated thermographic camera, a video camera, a microphone for voice control, touch controls on the frame, accelerometer, gyroscope, WiFi, Bluetooth connectivity etc. Claims to feature a FOV of 22- degrees. Notifications from the smartphone such as emails, text messages, Facebook updates, tweets, RSS, calendar events, incoming calls etc. are sent using Bluetooth. The company offers F4, industrial version of the AR glasses having use cases in teleservice, field training, logistics, machine maintenance, quality check etc. Additionally, provides an SDK compatible with Linux, Android, iOS, Python, Java, Ruby, Swift etc. It also provides service such as assistance & training, integration & software development, based on the clients' requirements. The company had also launched a campaign on IndieGoGo raising an amount of $127,738.
- Aug 2019Grant (prize money)$1.2M
#6
Seed · Milan, Lombardy · founded 2017$237.9Kraised▾
ARGeo is an augmented reality-based mobile app used for marketing products. Uses GPS geolocation and augmented reality technology to allow users to view & explore products across the city while wandering around the streets. The app provides a map that shows the location of products and allows users to move them to their wallets for purchasing them later. A unique code is generated and purchasing can be done by redeeming the product or code from the particular store. Users can also send the items as gifts to friends and family members. Is compatible with iOS and Android devices.
- Nov 2019Seed$110.8K
- Jan 2019Seed—
- Oct 2018Seed$127.1K
#7
Seed · Milan, Lombardy · founded 2014 · 14 employees$732.5Kraised▾
ELSE Corp is a developer of a virtual retail platform. They offer virtual fitting and 3D foot scanning technologies for the fashion industry. For manufacturers and brands, they offer virtual consoles connected (physical terminals) that are located in stores and consists of scanners, tablets and video screens which enable customers to configure their fashion proposals virtually and create the customization as per their preference, for "made to order" and customized products.Their virtual retail platform can be integrated into a fashion company's online business, facilitating the process of finding the right fit for customers, in addition to offering the option of online customization of products. Using 3D mirror technology, ELSE inputs the customer's sizing scans and style preferences and, with the use of holographic design and 3D printing, enbales retailers/manufacturers to design, manufacture, and ship the order.
- Jan 2018Grant (prize money)$139K
- Jun 2016Seed—
#8
Funding Raised · Latina, Lazio · founded 2008 · 12 employees$29.6Kraised▾
Inglobe Technologies provides developer tools, end-user products and customized solutions that scale up to the enterprise level. Its platform, hyperspace, allows users to create AR experiences for different application domains without writing any code. ARmedia plugin and apps helps convert 3D content to AR. Provides AR SDK to developers to create computer vision enabled products. Also offers consulting services to define the enterprise AR strategy in different verticals. Partners include Autodesk, Cisco, Microsoft, aviAReal, Maxon and Nemetschek. Their clients are Intel, Sony, IKEA, Ford, Boeing, BNBuilders among others.
- Sep 2021Grant (prize money)$29.6K
#9
Seed · Sassari, Sardinia · founded 2014 · 2 employees$100Kraised▾
ARMNet (Augmented Reality Management for Networks) provides an app which uses AR and GIS Technology to show intervention points and passageways of underground networks on a tablet or phone. It aims to provide guidance system to companies that deal with maintenance and installation services technology and distribution networks. ARMNet received seed funding of €90k from TIM VENTURES - Telecom Italia Group in May 2015
- Jun 2015Seed$100K
#10
Seed · Udine, Friuli Venezia Giulia · founded 2018 · 43 employees—raised▾
Developer of a platform for three-dimensional mapping and spatial intelligence. The platform provides tools for creating, accessing, and utilizing three-dimensional data. It offers solutions for visual positioning, robotic navigation, and augmented reality content creation. The platform supports the development of spatial intelligence models and applications. It also facilitates the sale of curated datasets for robotics and artificial intelligence development.
- Apr 2022Seed—
#11
Seed · Pisa, Tuscany · founded 2012 · 17 employees—raised▾
Kiber provides an augmented reality-based solution for field service personnel to carryout tasks remotely. Offers Kiber 3 Field which allows on-site workforce to connect with remote users through their smartphones for support and guidance in field operations of trouble shooting, maintenance, inspection & technical assistance. Also offers Kiber 3 Web which is a web-based platform for remote collaboration and Kiber 3 Kit which is a multi-feature wearable hands-free device empowering field workforce.
- Jul 2018Seed—
#12
Seed · Arezzo, Tuscany · founded 2017 · 4 employees—raised▾
Livemote is an augmented reality app using artificial intelligence to improve field service operations. Provides real-time positional tracking and tools to manage, track and analyze every detail of field service. Allows users or field operators to connect to a field expert through live AR video interaction with attached visual instructions overlaid via AR and interactive elements in the precise position. Features include WhatsApp-like user experience, cloud-based centralized knowledge base, field service value chain integration, and workforce performance analytics. Is compatible with iOS and Android devices.
- Aug 2017Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Augmented Reality coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.