Radar Companies Augmented Reality · London
Radar · Augmented Reality in London

Best Augmented Reality Companies in London, United Kingdom

The 103 best Augmented Reality companies in London, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Blippar.

103companies tracked
$427.3Mdisclosed funding
1unicorns
44have raised

Ranked: Best Augmented Reality companies in London

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackWeb popularityPatents & IP focusRecent signals
1Blippar 🦄
Provider of web based tool for AR content creation
$141M62 mo ago61Steve Spencer
Co-Founder
SalesforceIntercomanime.js+25Top 5M1 partnership
2Proximie
Developer of software and hardware for connected surgical operating rooms
$119M49 mo ago130Nadine Hachach-Haram
Co-Founder & CEO
WebflowApple iCloud MailMicrosoft 365+22Top 5M5 patents
Augmented reality surgical video annotation and privacy‑preserving visual data masking
3XYZ Reality
Provider of cloud-based augmented reality software for construction professionals
$34M60 mo ago30David Mitchell
Co-Founder & CEO
Craft CMSApple iCloud MailMicrosoft 365+30Top 5M57 patents
AR/VR BIM visualization and wearable construction-site hardware integration
4Blue Vision Labs
Developing AR technology for simultaneous use
$16M99 mo ago2679 patents
Sensor‑fusion based indoor/urban localization and distributed mapping for mobile devices
5InceptionXR
Developer of VR platform to distribute content and AR based educational solution
32Funding top 40%Tech bottom 45%Market bottom 44%Global bottom 38%
All 5 signals ▾
Fundingtop 40%
Techbottom 45%
Marketbottom 44%
Globalbottom 38%
Newsbottom 22%
Funding: Raised $15.0M across 1 rounds · 1 rounds over 9 yrs (0.1/yr)
Tech: 15 technologies across 4/8 capability areas · Cloud: Cloudflare, Google Cloud
rank vs industry peers · Fliar Intelligence Index 32/100
$15M106 mo ago50WixSentryBootstrap+12Top 50M
6Realm
Provider of an AR-based metaverse
$12M47 mo ago19Joban Thomas
Co-Founder
Top 50M
7Uhive
Provider of interest-based social platform for the metaverse
$11M64 mo ago43Muayyad Shehadeh
Founder & CEO
WordPressMySQLPHP+30Top 50M
8Emperia
Online platform offering 3D virtual solutions for fashion businesses
$11M40 mo ago20
20 → 50 (+150%)
Olga Dogadkina
Co-Founder & CEO
WordPressMySQLPHP+30Top 10M
9Spinview
Provider of a AR/VR-based content management platform
$9M47 mo ago6WordPressMySQLPHP+20Top 50M5 patents
Real-time ad and media insertion onto surfaces in immersive 360° video streams
10Anything World
Developer of a platform for 3D animation and automated rigging
42Tech top 36%Talent top 38%Funding top 44%Growth top 45%
All 6 signals ▾
Techtop 36%
Talenttop 38%
Fundingtop 44%
Growthtop 45%
Globalbottom 39%
Marketbottom 31%
Tech: 33 technologies across 4/8 capability areas · Cloud: Cloudflare, Vercel
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
rank vs industry peers · Fliar Intelligence Index 42/100
$9M43 mo ago12Sebastian Hofer
Co-Founder
Three.jsGoogle Sign-inApple Sign-in+22Top 5M
11Scape Technologies
Developing a localisation engine for city-scale augmented reality
$8M89 mo ago57
12Aglet
AR Sneaker shopping game
$7M51 mo ago3Ryan Mullins
Co-Founder & CEO
DrupalPHPNginx+8Top 50M
13KIT-AR
Application providing augmented reality solutions for manufacturing industry
$6M27 mo ago3Joao Costa
Co-Founder
WordPress Block EditorWordPressApple iCloud Mail+23Top 50M10 patents
AR-driven manufacturing assistance and spatial process mining for industrial workflow optimization
14Beem
Platform offering AR solutions for fan engagement
$4M52 mo ago10WebflowLeniscore-js+10Top 50M
15Zappar
Developer of augmented reality software, hardware, and assistive technology solutions
$4M111 mo ago119Kirk Ewing
Co-Founder
SentryApple iCloud MailGoogle Workspace+28Top 5M29 patents
Marker-based augmented reality tracking and display hardware/software systems
16Poplar Studio
Provider of augmented reality solutions for brands
$3M72 mo ago18Laurie Ainley
CEO
WordPressMySQLPHP+31Top 10M
17Volta
Developer of an XR content creation solution
$3M47 mo ago11Alex Kane
CEO
Cart FunctionalitySquarespace CommerceSquarespace+12Top 50M
18Strolll
Wearable device for patients with Parkinson's disease
40AI top 15%Patents top 33%Innovation top 36%Moat top 38%
All 12 signals ▾
AItop 15%
Patentstop 33%
Innovationtop 36%
Moattop 38%
Talenttop 38%
Fundingtop 43%
Partnerstop 45%
Growthtop 48%
Globalbottom 42%
Newsbottom 41%
Techbottom 35%
Marketbottom 12%
AI: Holds AI/ML patents (G06N-family CPC)
Patents: 12 patents matched (strict assignee match) · 11 filings since 2022 vs 1 in 2017-21
rank vs industry peers · Fliar Intelligence Index 40/100
$3M15 mo ago1Jorgen Ellis
Co-Founder & CEO
WordPressApple iCloud MailMicrosoft 365+15Top 10M12 patents
AR/VR haptic cue delivery and motor-state prediction for medical rehabilitation
1 partnership
19Pointr
Provider of indoor mapping, wayfinding, positioning, and analytics software
$2M61 mo ago12Mehmet Akpinar
Co-Founder & CTO
HubSpot CMS HubVimeoMatomo Analytics+18Top 5M56 patents
Indoor mapping automation and real-time walkable path generation for indoor navigation
20HYPERVSN
Developer of holographic display technology and related software and hardware
$1M120 mo ago119Ala Dziamidava
Co-Founder & COO
Cart FunctionalityWordPressMySQL+30Top 5M2 launchs
21Ariel AI
AI-enabled real-time 3D human perception and reconstruction for AR applications
$1M75 mo ago13Iasonas Kokkinos
Co-Founder & CEO
8 patents
AI-driven 3D reconstruction and neural surface rendering from 2D imagery
22London Dynamics
Provider of 3D product configuration, visualisation, photo studio, and AR solutions
$1M43 mo ago16Michael Valdsgaard
Executive Chairman & CEO
WordPressMySQLPHP+27Top 10M
23Curiscope
Developer of AR-based immersive content app
$1M104 mo ago3Cart FunctionalityShopifyYouTube+20Top 10M
24Intelistyle
Provider of AI-based fitting solutions for omnichannel fashion retailers
$602K91 mo ago6Kostas Koukoravas
Co-Founder & CEO
WordPressMySQLPHP+30Top 10M
25Inner Reality
Provider of a platform for NFT-based business promotion
$529K30 mo agoJoss Davidge
CEO
Vue.jsAmazon Web ServicesCloudflare+5Top 50M1 award
26Virtual View App
Augmented reality property App
$500K147 mo ago6Domenic Versace
Co-Founder & Director
27Medical Realities
Developer of AR and VR-based medical training system
$475K34 mo ago2Steve Dann
Co-Founder & CEO
WordPressMySQLPHP+15Top 5M
28Happaning
Provider of an AR-based solution to capture, share and relive events with friends
$473K37 mo ago4Andrew Eniwumide
Founder
7 patents
Real-time data stream synchronization for wireless communication networks
29Reality Zero One
Provider of 3D motion capture platform for applications in VR/AR
$408K39 mo ago4Rob Eastham
CEO
30Darabase
AR-based advertising platform
$408K72 mo ago6David Bomphrey
Co-Founder
WordPress Block EditorwpBakeryWordPress+31Top 50M7 patents
Audio synchronization technology for multimedia streaming and playback systems
31ZEG
Provider of AI-driven platform generating 3D models and product visuals
$329K93 mo ago6Webflowcore-jsjQuery+4Top 10M2 patents
Optimizing neural network training and inference processes
32FAR Technologies
Provider of AI-driven augmented reality location platform
$301K46 mo agoDeborah McGargle
Co-Founder & CLO
33AliveLab
Provider of augmented reality based education solution for kids
$301K78 mo ago3
34DeepAR
Provider of an AR filter SDK
$261K86 mo ago1Nicolas Livet
Co-Founder
WebflowThree.jslit-html+19Top 5M
35Race Yourself
Fitness games leveraging AR and Wearable technology
$191K152 mo agoBen Gamble
Founder & CTO
36wtv
Cloud-based virtual & hybrid event management solution provider
$181K98 mo agoJames Brown
CEO
WordPressUnbounceMySQL+26Top 10M
37MetaCampus
Provider of virtual reality platform for interactive and immersive educational experiences
$150K38 mo agoFerit Akaybicen
Co-Founder

Top 12 Augmented Reality companies in London

#1
Series A · London, England · founded 2019 · 1 employees
$2.6Mraised

Wearable device for patients with Parkinson's disease. The company has designed AR-assisted wearable glasses for users to help with mobility, balance training, and gait analysis.

Fliar Intelligence Index™ 40how this company ranks against its industry peers
AI
top 15%
Patents
top 33%
Innovation
top 36%
Moat
top 38%
Talent
top 38%
Funding
top 43%
AI: Holds AI/ML patents (G06N-family CPC)
Patents: 12 patents matched (strict assignee match) · 11 filings since 2022 vs 1 in 2017-21 · Latest publication 2025
Innovation: 12 patents (top 60% of patent-holders) · 11 filings since 2022 vs 1 in 2017-21 · Deep-tech classification: Tech Hardware
Audience (LinkedIn): 6k LinkedIn followers — 4.0% of this cohort's audience
Activity (LinkedIn): 1 partnerships (incl. movard) announced in 12 mo
Funding rounds
  • Mar 2025Series A$13.2M
  • Apr 2023Series A$3.3M
  • Dec 2021Seed$904.5K
  • 2021Grant (prize money)
Founders & team
Jorgen EllisCo-Founder & CEOTom FinnCo-Founder & Director
Investors
EIC Fund, Midven, Martlet Capital, SFC Capital, IW Capital, Kluz Ventures
#2
Series A · London, England · founded 2018 · 3 employees
$5.7Mraised

KIT-AR is an augmented reality app providing digital support for workers in the manufacturing industry. The AR interface provides assistance and knowledge from specialists using HUDs (heads-up displays) and navigation through a sequence of voice-activated steps. Allows enterprises to build and manage AR work instructions and helps in sensing the working environment, monitoring worker activity, and triggering an intervention when necessary. Is used for training, maintenance, and for production support within industries. The company has been incubated at IDEALondon innovation Centre and Programme, run by Cisco, UCL Engineering, and EDF Energy, in 2019.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 3.3% of this cohort's audience
Funding rounds
  • Feb 2024Series A$3.6M
  • Jun 2022Seed$2.1M
  • Oct 2020Grant (prize money)$26.5M
Founders & team
Joao CostaCo-FounderManuel OliveiraCEO
Investors
Europa, 3xP Global, BlueCrow, Criteria Venture Tech, Armilar Venture Partners, SINTEF
Tech stack
Apple Icloud MailCloudflareContact Form 7Core-JsDropboxEwww Image Optimizer
#3
Series C · London, England · founded 2016 · 130 employees
$118.5Mraised

Developer of software and hardware for connected surgical operating rooms. This technology integrates surgical teams, medical devices, and data workflows into a centralized platform. The system utilizes computer vision and predictive analytics to monitor procedures and manage surgical logistics. Hardware components capture visual data to support remote collaboration, training, and quality assessment during medical operations. The platform facilitates real-time communication between clinical staff and provides tools for recording and analyzing surgical performance.

Funding rounds
  • Apr 2022Series C$80.5M
  • Apr 2021Series B$38M
  • 2016Seed
Founders & team
Nadine Hachach-HaramCo-Founder & CEO
Investors
F-Prime Capital, Questa Capital, Eight Roads Ventures, Maverick Ventures, Global Ventures, Cedar Mundi Ventures
Tech stack
6SenseAnimate.CssApple Icloud MailAtlassian StatuspageCdnjsCloudflare
#4
Blippar 🦄
Acquired · London, England · founded 2011 · 61 employees
$141Mraised

Provider of web-based tool for AR content creation. Blippar offers a WebAR SDK for creating AR content. Features include real-time SLAM tracking. Also offers a no-code platform. The company also offers AR consultation. Blippar has been recognized as one of the fastest-growing companies by CNN, Forbes, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 17k LinkedIn followers — 11.7% of this cohort's audience
Activity: 1 partnerships (incl. Low East Side Jewish Conservancy) announced in 12 mo
Funding rounds
  • Mar 2021Series D$5M
  • Sep 2018Series D$37M
  • Mar 2016Series D$54M
  • Mar 2015Series C$45M
Founders & team
Steve SpencerCo-Founder
Investors
West Coast Capital, Chroma Ventures, Globalive Capital, 4J Studios, Khazanah Nasional Berhad, Qualcomm Ventures
Tech stack
Amazon CloudfrontAmazon SesAmazon Web ServicesAngular MaterialAngularjsAws Certificate Manager
#5
Series A · London, England · founded 2019 · 20 employees
$10.9Mraised

Online platform offering 3D virtual solutions for fashion businesses. The company provides virtual 3D technology with interaction, personalization, omnichannel cohesion, and data monitoring. It also provides chat and live tour features, customisation store display, easy integration, quality accuracy, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 21k LinkedIn followers — 14.4% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Jan 2023Series A$10M
  • 2021Seed$875K
Founders & team
Olga DogadkinaCo-Founder & CEO
Investors
Concept Ventures, SFC Capital, Blissgrowth, Base10 Partners, Daphni, Sony Innovation Fund
Tech stack
AhrefsAmazon SesAmazon Web ServicesAosCloudflareCloudflare Bot Management
#6
Series A · London, England · founded 2020 · 19 employees
$12.2Mraised

Provider of an AR-based metaverse. It uses blockchain and IPFS technology and allows users to view interactive content in a superimposed environment.

Funding rounds
  • Jul 2022Series A$10M
  • Sep 2021ICO$3.1M
  • May 2021Seed$2.2M
Founders & team
Joban ThomasCo-FounderMatthew LarbyCo-Founder & CEO
Investors
LDA, Moonrockcapital, LD Capital, Alphabit, GBV Capital, NGC Ventures
#7
Series A · London, England · founded 2018 · 12 employees
$9.3Mraised

Developer of a platform for 3D animation and automated rigging. The platform provides tools for generating and animating 3D models. It offers a 3D model library and game-ready software development kits. The platform aims to streamline the 3D creation process.

Fliar Intelligence Index™ 42how this company ranks against its industry peers
Tech
top 36%
Talent
top 38%
Funding
top 44%
Growth
top 45%
Global
bottom 39%
Market
bottom 31%
Tech: 33 technologies across 4/8 capability areas · Cloud: Cloudflare, Vercel · Security: Cloudflare Bot Management, Hsts
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Funding: Raised $9.3M across 2 rounds · 2 rounds over 7 yrs (0.3/yr) · Last round Series A (Nov 2022)
Audience (LinkedIn): 7k LinkedIn followers — 4.8% of this cohort's audience
Activity (LinkedIn): 1 partnerships (incl. anitya) announced in 12 mo
Funding rounds
  • Nov 2022Series A$7.5M
  • Oct 2020Seed$649.9K
  • Jul 2019Seed
Founders & team
Sebastian HoferCo-FounderGordon MidwoodCo-Founder & CEO
Investors
Acrew Capital, Alumni Ventures, Warner Music Group, NGC Ventures, Supernode, GameTech Ventures
Tech stack
Apple Sign-InCalendlyCdnjsCloudflareCloudflare Bot ManagementGoogle Analytics
#8
Series A · London, England · founded 2017 · 30 employees
$34.5Mraised

Provider of cloud-based augmented reality software for construction professionals. Its offerings include 3D model viewing, engineering-grade 3D model, 3D site coordination system management, 3D model viewing, and analyzing, error management, construction rework management, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 29k LinkedIn followers — 19.9% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Jun 2021Series A$28.2M
  • Mar 2020Series A$6.3M
Founders & team
David MitchellCo-Founder & CEO
Investors
Amadeus Capital, Hoxton Ventures, Adara, Jcoffey, Cazoo, Octopus Ventures
Tech stack
Amazon Web ServicesAosApple Icloud MailBootstrapBunnyCloudflare
#9
Seed · London, England · founded 2015 · 6 employees
$9.5Mraised

Provider of a AR/VR-based content management platform

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Funding rounds
  • Jul 2022Seed$6.5M
Investors
Alchemmy, Future Fund, MontBlu Capital, Bluebox Capital, Vantage Point, Offhand Global
Tech stack
AosCloudflareCloudflare Browser InsightsContact Form 7Core-JsDraftpress Hfcm
#10
Seed · London, England · founded 2021
$528.6Kraised

Provider of a platform for NFT-based business promotion. It enables brands to drop gamification experiences, coupons, rewards, tickets, and vouchers at targeted locations like events, retail outlets, competitors' outlets, clubs, and homes. It also lets owners get customer insights about who engaged, where, when, how they redeemed, and who they shared with.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 882 LinkedIn followers
Activity: 1 awards announced in 12 mo
Funding rounds
  • Dec 2023Seed$528.6K
Founders & team
Joss DavidgeCEO
#11
Series A · London, England · founded 2020 · 3 employees
$7Mraised

It provides a location-based AR-enabled virtual shopping game for sneakerheads. Users can walk around to collect points to buy virtual sneakers. The app is free-to-play and offers in-game purchases. The mobile application is available for iOS users.

Funding rounds
  • Mar 2022Series A
  • Dec 2020Series A$4.5M
Founders & team
Ryan MullinsCo-Founder & CEOOwen BattCo-Founder
Investors
Galaxy Interactive, Alexa Fund, Goal Venture Partners, Anorak Ventures, Sapphire Ventures, Lakestar
#12
Seed · London, England · founded 2010 · 43 employees
$11.3Mraised

Provider of interest-based social platform for the metaverse. It enables users to discover and connect with people sharing the same interests. Users can create their profiles or spaces where they can share their thoughts or ideas. It offers the Grey World feature where users can go about without revealing their identity. It also offers the tokens feature, a built-in digital currency based on blockchain. The app is available for iOS and Android platforms.

Funding rounds
  • Feb 2021Seed$9M
  • Sep 2019Seed$2.3M
Founders & team
Muayyad ShehadehFounder & CEO
Tech stack
Amazon SesAmazon Web ServicesApache Http ServerCdnjsCloudflareCloudflare Bot Management

Funding & investor landscape

$427.3Mtotal disclosed funding
38companies funded
68disclosed rounds
0rounds last 90 days
Most active investors
Techstars6 rounds
Ascension4 rounds
7percent Ventures3 rounds
Outlier Ventures3 rounds
SFC Capital3 rounds
Anorak Ventures2 rounds
Entrepreneur First2 rounds
Europa2 rounds
LocalGlobe2 rounds
London Co-Investment Fund2 rounds

Notable founders

Jorgen Ellis
Co-Founder & CEO · Strolll
Tom Finn
Co-Founder & Director · Strolll
Joao Costa
Co-Founder · KIT-AR
Manuel Oliveira
CEO · KIT-AR
Nadine Hachach-Haram
Co-Founder & CEO · Proximie
Steve Spencer
Co-Founder · Blippar
Olga Dogadkina
Co-Founder & CEO · Emperia
Joban Thomas
Co-Founder · Realm
Matthew Larby
Co-Founder & CEO · Realm
Sebastian Hofer
Co-Founder · Anything World
Gordon Midwood
Co-Founder & CEO · Anything World
David Mitchell
Co-Founder & CEO · XYZ Reality
Prism market signals · United Kingdom · country-scoped Prism corpus, 1,695,568 docs

Market landscape — 10 sub-themes by coverage

Share of Augmented Reality coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

RESEARCH IN LONDON · Consumer & Industrial

How research on Ar Vr in London is moving

A read on the academic research around Ar Vr in London — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 518 papers.

London's UCL, Imperial, and King's College lead AR/VR research focused on healthcare simulation and training, with an optimistic but cautiously mixed outlook on real-world applications.

518 papers · stance +0.43 · 24% breakthrough · 21% concern
breakthrough · advancement · concern
top institutions
  • University College London185
  • Imperial College London100
  • King\'s College London85
  • Queen Mary University of London31
  • Brunel University of London29
leading researchers
Anthony Steed · Mel Slater · Lucia Valmaggia · Simon Riches · Xueni Pan · Brunet, Joseph
prism intelligence · tone & topics
96% positive · 3% critical tone
HealthcareEducationHealthBusinessMental HealthArtificial Intelligence
Breakthroughs115 · 22%
▲ 18%→24% share
▲1.3× share momentum0 median citations88% since 2021mostly methods-led
Mixed reality and Metaverse research newly emerged with 10 papers each, signalling fresh frontier exploration in London AR/VR.
rising sub-themes (early→recent)
  • Virtual reality3→43
  • Augmented reality3→25
  • Human–computer interaction1→22
  • Visualization1→8
  • Computer graphics (images)2→3
Newly emergingMixed reality 0→10 · Metaverse 0→10 · Bridge (graph theory) 0→9
Landmark KinectFusion: Real-time dense surface mapping and tracking · 3,902 cites
Advancements258 · 50%
50%→50% share
▲1.0× share momentum1 median citations84% since 2021mostly empirical
Virtual reality advancement papers surged 21→137, dominating a stable 50% field-share alongside newly emerging Anxiety applications.
rising sub-themes (early→recent)
  • Virtual reality21→137
  • Human–computer interaction2→67
  • Augmented reality5→35
  • Metaverse1→15
  • Multimedia1→15
Newly emergingAnxiety 0→8 · Visualization 0→8 · Task (project management) 0→8
Landmark Virtual Reality for Health Professions Education: Systematic Review and Meta-Analysis by the Digital Health Education Co · 771 cites
Concerns102 · 20%
▼ 21%→18% share
▼0.9× share momentum3 median citations77% since 2021mostly empirical
Psychological intervention and Embodied cognition concerns newly emerged, as Human–computer interaction risk papers quadrupled to 21.
rising sub-themes (early→recent)
  • Virtual reality11→52
  • Human–computer interaction5→21
  • Augmented reality2→16
  • Metaverse1→14
  • Multimedia1→6
Newly emergingAnxiety 0→5 · Psychological intervention 0→5 · Embodied cognition 0→5
Landmark Place illusion and plausibility can lead to realistic behaviour in immersive virtual environments · 2,366 cites

Common questions

How many Augmented Reality companies are there in London, United Kingdom?
Radar tracks 103 indexable Augmented Reality companies headquartered in London, United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Augmented Reality companies in London, United Kingdom?
The Augmented Reality companies in London, United Kingdom on this list have raised a combined $427.3M in disclosed equity funding across 38 funded companies.
Which is the highest-funded Augmented Reality company in London, United Kingdom?
Blippar is the highest-funded Augmented Reality company in London, United Kingdom, with $141M in disclosed equity funding.
How many Augmented Reality companies in London, United Kingdom are funded?
38 of the 103 Augmented Reality companies in London, United Kingdom on this list have disclosed at least one equity funding round.
How many Augmented Reality unicorns are there in London, United Kingdom?
1 Augmented Reality company in London, United Kingdom on this list is valued at $1B or more.
Who are the top investors in London, United Kingdom Augmented Reality companies?
The most active investors in London, United Kingdom Augmented Reality companies on this list include Techstars, Ascension, 7percent Ventures, Outlier Ventures, SFC Capital.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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