Best Auto Retail & Aftersales Companies in Italy
The 97 best Auto Retail & Aftersales companies in Italy in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Prima Assicurazioni.
Auto Retail & Aftersales in Italy has 97 companies tracked, $185M in disclosed funding, and zero unicorns — which tells you something interesting about where the sector sits right now. Prima Assicurazioni leads the pack at $116M, a figure that dwarfs everything else in the directory combined. Brumbrum follows at $35M, Hlpy at $25M, and then the field drops sharply. So the funding here is concentrated, not distributed. Globally, the market sits around $143.9B with a 14.6% CAGR forecast, driven by OEMs chasing omnichannel presence and the rising availability of replacement parts on digital platforms.
What I find telling is the app-layer signal: median install growth across retail and automotive apps is running at roughly +21% YoY across 1,358 tracked apps, which means consumer behavior is moving faster than the funding rounds suggest. Italy's investor roster, names like CDP Venture Capital, Tamburi Investment Partners, and B Heroes, reflects a market still being built out rather than consolidated. Fleequid and GoodBuyAuto each raised $3M, Bike Room under $1M. If you're mapping where early capital is flowing, this directory gives you the clearest ranked picture available, sorted by disclosed equity and recent momentum.
- ResearchAndMarkets.com
Ranked: Best Auto Retail & Aftersales companies in Italy
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Prima Assicurazioni App-based auto insurance comparison platform | $116M | 92 mo ago | Acquired | George Kuruvilla Co-Founder | 2013 | SanityTurbopackApple iCloud Mail+22 | — | 2 job openings |
| 2 | Brumbrum Online dealer of pre-owned cars | $35M | 60 mo ago | Acquired | Alberto Genovese Co-Founder & Chairman | 2016 | SentryNode.jsMUI+22 | — | — |
| 3 | Hlpy Online platform providing roadside assistance services | $25M | 20 mo ago | Series B | Valerio Chiaronzi CEO & Founder | 2020 | Google MapsVuetifyVue.js+12 | — | — |
| 4 | Fleequid Online marketplace facilitating auction-based sales of used buses for B2B transactions | $3M | 13 mo ago | Seed | Federico Battaglia Co-Founder | 2024 | StoryblokCart FunctionalitySentry+19 | — | 1 partnership · 1 expansion |
| 5 | GoodBuyAuto Platform to buy/sell used cars | $3M | 114 mo ago | Deadpooled | — | 2015 | — | — | — |
| 6 | CercaOfficina Online lead generation portal for auto repairs | $2M | 114 mo ago | Seed | Marco Brusamolino Co-Founder & CEO | 2013 | Node.jsElement UIUnoCSS+13 | — | 3 job openings |
| 7 | Bike Room Manufacture of automotive bike | $929K | 52 mo ago | Seed | — | 2017 | Cart FunctionalityShopifyOxi Social Login+38 | — | 1 job opening · 1 partnership |
| 8 | Fiat Chrysler Automobiles Automobile manufacturing company | $461K | 95 mo ago | Public | — | 2014 | TypeScriptGoogle Sign-inBootstrap+14 | — | — |
Top 12 Auto Retail & Aftersales companies in Italy
#1
Series B · Milan, Lombardy · founded 2020 · 39 employees$25Mraised▾
Online platform providing roadside assistance services. Its users can get all the details about the service via their phone. Its users can have full visibility of the intervention times and replacement mobility. It gives information on waiting time before the availability of the service. Its service can be booked via the platform.
- Sep 2024Conventional Debt$4M
- Sep 2024Series B$16.1M
- Nov 2022Series A$7.7M
- Feb 2021Seed$1.2M
#2
Seed · Olgiate Comasco, Lombardy · founded 2024$3.4Mraised▾
Online marketplace facilitating auction-based sales of used buses for B2B transactions. It provides a platform for companies to buy and sell used buses through online auctions. The platform aims to simplify and expedite the trading process, offering features such as detailed vehicle information, secure payment handling, and administrative support for ownership transfer. It connects bus operators across Europe, streamlining transactions and expanding business opportunities in the commercial vehicle market.
- May 2025Seed$3.4M
#3
Acquired · Milan, Lombardy · founded 2016 · 180 employees$35.2Mraised▾
Brumbrum is an online dealer of pre-owned cars. Prospective buyers can search & view the listed cars along with details such as 360-degree pictures of interior & exterior of the car, vehicle history, loans, performance, fuel economy, estimated price, and trade-in value & more. It also offers a money-back guarantee on each purchased vehicle.
- Jun 2021Conventional Debt$77.3M
- Feb 2019Series B$23M
- Jan 2018Series A$12.2M
#4
Acquired · Milan, Lombardy · founded 2013 · 612 employees$115.6Mraised▾
Prima provides an app-based auto insurance comparison platform for individuals. It offers quotes for car, motorbike, and van. It also offers claims assistance in case of accidents. It also offers policy management through the app. The app is available in Android and iOS platform
- Oct 2018Series D$115.6M
#5
Seed · Brescia, Lombardy · founded 2017 · 15 employees$928.7Kraised▾
Operator of an online e-commerce marketplace designed to help consumers buy bikes online directly from the manufacturer. The company's platform provides users to buy a diverse range of verified new and used bikes, enabling users to take the delivery of the bikes which are shipped directly to their homes or from an authorized bike-room workshop.
- Feb 2022Seed$567.5K
- Feb 2021Seed$361.2K
- 2017Seed$1.1M
#6
Deadpooled · Milan, Lombardy · founded 2015 · 24 employees$2.7Mraised▾
GoodBuyAuto offers a P2P platform to buy/sell used cars without the brokerage dealers. The company ensures the quality of the vehicles and provides extra services like guaranteeing conformity for 12 months (extendable to 36 months), protection payments, eliminates fraud and fraud risk. Also provides financing services, home delivery and exclusive warranty. Based out of Milan, Italy.
- Nov 2016Seed$1.1M
- Mar 2016Seed$1.7M
#7
Seed · Milan, Lombardy · founded 2013 · 18 employees$1.7Mraised▾
CercaOfficina is an online lead generation platform for auto repairs operating in Italy. Users can specify their location and post their requirement for auto repairs on the platform. Local service providers registered on the platform will provide quotes for the repairs. Users can browse through the profiles of the service providers and the associated quotes to select the one that meets their requirements. Users can contact the selected service provider via the telephone to book their appointment. Auto service providers interested in being associated with the platform can do so by furnishing their details on the platform. As of Feb 2017, the company's services are available in Italy only.
- Dec 2016Seed$1M
- Jul 2015Seed$606.9K
- Jan 2015Seed—
#8
Public · Turin, Piedmont · founded 2014 · 235915 employees$460.8Kraised▾
Fiat Chrysler Automobiles is an automobile manufacturing company. The company owns brands such as Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati & more. The company operates their business in the UK, Canada, USA, Asia, Europe & more. In 2019, the company recorded annual revenues of $121.1B, and a net profit of $3.2B.
- Jul 2018Grant (prize money)$460.8K
#9
Late Stage · Correggio, Emilia Romagna · founded 1947 · 2000 employees—raised▾
Supplier of tires & wheels for automotive vehicles
#10
Funding Raised · Bologna, Emilia Romagna · founded 1965—raised▾
Tecnoform SpA is a global manufacturer of furnishings for campers, vans, yachts, and luxury furniture. They specialize in standard and tailored plastic solutions, and have a patented technology for the production of curved products. They have a 58-year history and a 172,000 square-foot manufacturing facility in Grand Rapids, Michigan.
#11
Late Stage · Milano, Umbria · founded 2013 · 19 employees—raised▾
CarAffinity is an online listing platform of new and used cars. The platform lists the cars across various categories including city cars, sedans, coupes, MPVs, SUVs, and others. The platform has listings from private resellers and automotive dealerships and claims to have over 127K self-certified ads on the platform for new, used and kilometre zero cars. The platform also provides detailed reviews and the latest news from the automotive industry.
- Sep 2014PE—
#12
Seed · Lecce, Apulia · founded 2009 · 10 employees—raised▾
AutoXY is an online meta search engine for new, used and kilometre zero cars. It searches and lists the cars from various specialised websites and dealerships across Italy. Users can browse the cars listed on various platforms by using its search engine and applying filters based on their preferences including the make & model of the car, price, location, and others.
- Jun 2011Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Auto Retail & Aftersales coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.