Prima Assicurazioni

App-based auto insurance comparison platform

placeMilan, Lombardy, Italy calendar_todayFounded 2013 groups612 employees language prima.it

Reputation

Customer rating 4.4 / 5 across 87,576 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Italy96.1%
India1%
Thailand0.8%
Germany0.5%
United States0.5%

Social engagement

Social engagement: 93.3K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

5 investors on record; lead investors include Blackstone; 1 has since exited.

Investor typeCountShare
Venture capital360%
Private equity120%
Bank & private debt120%

Share of voice

Share of voice in Italy: 56.1% of web traffic across its competitive set; worldwide: 56.6%.

Hiring activity

Hires occasionally

2 roles tracked across 1 of the last 12 months

19 Jun 2026 · LeadDev LDX3 London · London

1 Jan 2025 · Engineering Manager (Pricing & Underwriting) · Madrid

1 Jan 2025 · Data Platform Engineer · Madrid

Based on job postings tracked across public sources.

Recent activity

29 Jun 2026
Event
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