Best Auto Tech Companies in Wisconsin, United States
The 56 best Auto Tech companies in Wisconsin, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Odyne Systems.
Our analysis of 69 Auto Tech companies
$46.2b in tracked funding; 92% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Auto Tech companies in Wisconsin
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Odyne Systems Electrification solutions for work trucks, reducing emissions and fuel costs | $8M | 13 mo ago | Series A | — | 2009 | — | — | — |
| 2 | Aryv Online platform offering taxi-hailing services for medical transportation and senior living | $6M | 66 mo ago | Series A | Mark Carmichael CEO | 2013 | TypeScriptFirebaseAngular Material+11 | — | — |
| 3 | Blueline Battery Manufacturer of lithium-ion batteries for industrial, stationary, and mobile applications | $5M | 21 mo ago | Seed | Dustin Herte Founder & CEO | 2015 | — | — | — |
| 4 | TrafficCast Large scale traffic data analytics for navigation | $4M | 221 mo ago | Acquired | — | 1999 | — | 7 patents Real-time traffic data collection, analysis, and management network systems for road transportation. | — |
| 5 | Ride Spot App-based platform offering navigation an activity recording for bicycle riders | $550K | 126 mo ago | Seed | — | 2012 | — | — | — |
| 6 | CarCareKiosk Free car repair how-to videos from expert mechanics | $520K | 166 mo ago | Seed | — | 2009 | PHPBootstrapNginx+13 | — | — |
| 7 | CarePool Software platform for transportation service providers | $150K | 85 mo ago | Seed | Josh Massey Founder & CEO | 2017 | WordPressMySQLPHP+19 | — | — |
| 8 | Exit 7C Online platform to book on-demand fuel ordering platform | $100K | 97 mo ago | Deadpooled | Blessing Egbon CEO | 2016 | — | 5 patents Patents concentrated in health & consumer products | — |
Top 12 Auto Tech companies in Wisconsin
#1
Series A · Pewaukee, Wisconsin · founded 2009 · 17 employees$8Mraised▾
Electrification solutions for work trucks, reducing emissions and fuel costs. The company provides a patented work fleet electrification platform supporting a wide range of medium and heavy-duty vehicle types. Their system powers primary functions and auxiliary equipment without a generator, suitable for diesel, EV, or CNG trucks. The focus is on quieter, cleaner, and longer-lasting operation. The company's plug-in hybrid system allows trucks to operate on both an internal combustion engine and battery power. The system is independent of fuel type, reducing carbon emissions and decreasing fleet fuel costs and maintenance needs, all while providing sustainable energy solutions. The company serves utilities, municipalities, electric cooperatives, telecommunications companies, and other commercial work truck markets. The company's technology enables hybrid drive systems, ePTO, and idle reduction, with fast ICE-to-battery recharging. They offer software for remote monitoring and updates.
- May 2025Grant (prize money)$2.1M
- Mar 2018Series A—
- Jul 2012Series A—
- Aug 2011Grant (prize money)$2.9M
#2
Seed · Janesville, Wisconsin · founded 2015 · 2 employees$5.3Mraised▾
Manufacturer of lithium-ion batteries for industrial, stationary, and mobile applications. The company engineers solutions for automated guided vehicles, autonomous mobile robots, and forklift equipment. Custom solutions are available for unique industrial battery requirements. The modular design allows for rapid servicing and improved performance in extreme environments.
- Oct 2024Seed$2.6M
- Mar 2022Seed$3.1M
- Jun 2021Seed$1.5M
- Apr 2020Seed$749.3K
#3
Series A · Janesville, Wisconsin · founded 2013 · 80 employees$6.3Mraised▾
Online platform offering taxi-hailing services for medical transportation and senior living. The platform enables users to find and book their rides for emergency needs, hospital checkups, etc. It offers features like online payments, live vehicle tracking, assisted services, etc.
- Dec 2020Series A$5.8M
- Jun 2020Seed$500K
#4
Acquired · Madison, Wisconsin · founded 1999 · 39 employees$3.8Mraised▾
TrafficCast International develops technologies, applications, and content based on digital traffic data to provide travel time forecasting and traffic information. company uses accident reports, weather conditions, road sensors and the global positioning system for its reports. Trafficcast analyzes real time data from over 450,000 miles of roadways in United States. In 2009 navigation system provider TomTom NV signed a deal with Trafficcast to provide real-time information about traffic, weather patterns and the cheapest nearby gasoline to TomTom's first wireless navigation device.
- Jan 2008Series A$3.5M
- Jan 2007Unattributed$250K
#5
Seed · Madison, Wisconsin · founded 2012 · 2 employees$550Kraised▾
Ride spot provides an app-based platform offering navigation and activity recording for bicycle riders. The platform enables users to get turn-by-turn navigation, track their rides, real-time ride statics, etc. Also, users can share their ride details on the platform and challenge their friends and more. The mobile app is available for both Android and iOS devices.
- Jan 2016Seed$550K
#6
Seed · Milwaukee, Wisconsin · founded 2009 · 7 employees$520Kraised▾
Free car repair how-to videos from expert mechanics. This platform provides high-quality, concise, and free how-to videos for car maintenance and repair. It empowers users to confidently perform tasks, promoting vehicle longevity and efficiency. By offering professional videos created by ASE-certified technicians, the platform simplifies car care, saving users money and fostering a sense of accomplishment. The platform's clear style enables users to safely and quickly fix their cars. It offers a wide range of videos covering various car makes and models, addressing common maintenance tasks and repairs. This service is a valuable resource for anyone seeking to learn about car maintenance and repair, promoting self-sufficiency and cost savings.
- Aug 2012Seed$350K
- Jun 2010Seed$170K
#7
Seed · Madison, Wisconsin · founded 2017 · 25 employees$150Kraised▾
Software platform for transportation service providers
- May 2019Seed$150K
#8
Deadpooled · Milwaukee, Wisconsin · founded 2016 · 17 employees$100Kraised▾
Online platform to book on-demand fuel ordering platform. It allows users to select fuel types, find nearby available fuel stations, and order an onsite fuel delivery or pickup by completing the payment. Operates a network of branded fuel pumps co-located at traditional fuel stations. The app is available for both Android & iOS devices.
- 2018Seed—
- Nov 2016Grant (prize money)$50K
- Nov 2016Seed$100K
#9
Acquired · West Bend, Wisconsin · founded 2000 · 69 employees$50Kraised▾
Discount Ramps is an online retailer of low-priced and high-quality loading, hauling, automotive, and transportation products. It claims to offer more than 11,000 products and primarily services the power sports, medical, recreational, commercial, transportation, military and industrial markets. It offers brands such as Rage Powersports, Black Widow, Big Boy, Kill Shot, and Summit. It has been recognized by Internet Retailer as one of the top 500 revenue grossing sites in the U.S. for the last five years and has also been recognized as one of Milwaukee’s fastest-growing firms by the Milwaukee Business Journal as of 2014.
- Nov 2010Conventional Debt$50K
#10
Seed · Madison, Wisconsin · founded 2014$40Kraised▾
Provider of SaaS solution for telematics. It offers an app over the cloud to monitor the driving habits of people and facilitate usage-based insurance. Using the SaaS-based smartphone app, insurers can bring down the spending on dongles.
- 2016Seed$40K
#11
Seed · Oshkosh, Wisconsin · founded 2013$20Kraised▾
Developer of software for automotive dealership inventory management and performance. The software utilizes machine learning trained on industry data. It provides tools and resources for inventory management. The software aims to improve dealership performance through data-driven insights.
- Dec 2013Seed$20K
#12
Acquired · Monroe, Wisconsin · founded 1956 · 93 employees—raised▾
Orchid is a manufacturer and supplier of electric motors and transformers for various industries. It caters to various markets such as transportation, aviation, automotive, military, heavy equipment, and medical. It is a supplier of electromagnetic stampings for lighting and transformers, and drive rotor and stator assemblies for electric vehicle traction motors and power generation applications. Advanced processes offered by Orchid include precision steel slitting services, high speed lamination stamping, high pressure aluminum die casting, robotic welding, annealing, and complex assembly capabilities.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Auto Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Autonomous Vehicles in Wisconsin is moving
A read on the academic research around Autonomous Vehicles in Wisconsin — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 48 papers.
University of Wisconsin–Madison leads Wisconsin's autonomous-vehicle research, focusing predominantly on safety and traffic management across 48 papers, with a cautiously optimistic tone balanced between breakthroughs and concerns.
- University of Wisconsin–Madison38
- Concordia University Wisconsin6
- University of Wisconsin System2
- Southeastern Wisconsin Information Technology Exchange Consortium1
- Wisconsin Department of Transportation1
- Computer vision4
- Reinforcement learning3
- Human-in-the-loop2
- Intersection (aeronautics)2
- Sustainability2
- Automotive engineering3
- Transport engineering3
- Systems engineering2
- VisSim2
- Flexibility (engineering)2
- Theory of planned behavior1
- Structural equation modeling1
- Marketing1
- Travel behavior1
- Mode choice1
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.