Best B2B E-Commerce Companies in Germany
The 227 best B2B E-Commerce companies in Germany in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Choco.
Germany's B2B E-Commerce funding map is exactly what you'd expect from a market this concentrated: 227 companies tracked, $1.0B in total disclosed capital, and one unicorn. The global B2B e-commerce market sat at roughly $7.4 trillion in 2021 and is forecast to reach $18.8 trillion by 2027, compounding at 11.92% annually. Germany's slice of that expansion is visible in who's pulling the most capital. Choco leads the directory at $301M raised, Everphone follows at $167M, and Schuettflix has secured $110M. Those three alone account for more than half the sector's total disclosed funding. So the question isn't whether the market is growing. It's who's actually built something fundable at scale.
What I find telling is how niche the winning bets are. Construction materials, food supply chains, device-as-a-service: none of these are horizontal plays. B2B buyers are demanding more specificity from platforms, and Germany's funding distribution reflects that. Investors like HV Capital, Earlybird, and Target Global aren't spreading thin. Data privacy regulation adds friction for cross-border operators, which keeps locally compliant platforms structurally advantaged. If you're mapping this sector, the funding momentum tells you where conviction is actually sitting.
Ranked: Best B2B E-Commerce companies in Germany
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Choco 🦄 Provider of a platform streamlining order and payment processes for distributors | $301M | 40 mo ago | Series B | Rogerio Yokomizo Co-Founder & Managing Director | 2018 | Cart FunctionalityCraft CMSApple iCloud Mail+28 | — | — |
| 2 | Everphone Provider of device as a service for mobile fleet management | $167M | 29 mo ago | Series D | Mehmet Isik Co-Founder & Managing Director & Chief Commercial Officer | 2016 | WordPressMySQLPHP+32 | — | 1 award |
| 3 | Lampenwelt Online Distributor of lighting equipment | $130M | 103 mo ago | Acquired | — | 2002 | MagentoApple iCloud MailMicrosoft 365+31 | 2 patents Integrated wall-mounted lighting fixtures and reading lamps | — |
| 4 | Schuettflix E-distributor offering building supplies for enterprises 37Moat top 22%Funding top 32%Growth top 45%Tech top 49% All 8 signals ▾Moattop 22% Fundingtop 32% Growthtop 45% Techtop 49% Talentbottom 49% Productbottom 48% Globalbottom 39% Marketbottom 31% Moat: Editorial + unicorn rating 8/10 · Soonicorn Funding: Raised $110M across 4 rounds · 4 rounds over 7 yrs (0.6/yr) rank vs industry peers · Fliar Intelligence Index 37/100 | $110M | 32 mo ago | Series A | Christian Hulsewig Founder & CEO | 2018 | Cart FunctionalityNode.jsHeadless UI+14 | — | — |
| 5 | PROFISHOP B2B procurement platform offering multi-category products | $35M | 51 mo ago | Series A | Arasch Jalali Co-Founder & CEO | 2012 | Cart FunctionalityShopwareMySQL+16 | — | — |
| 6 | Lendis An online rental platform offering multi-category products | $34M | 52 mo ago | Series A | — | 2018 | WordPressMySQLPHP+19 | — | — |
| 7 | Klarx Online rental marketplace for construction equipment 32Growth top 26%Funding top 39%Tech top 44%Product top 46% All 8 signals ▾Growthtop 26% Fundingtop 39% Techtop 44% Producttop 46% Globalbottom 39% Marketbottom 29% Newsbottom 22% Fin. healthbottom 15% Growth: Headcount 45 → 79 (+76%) across vintages Funding: Raised $31.1M across 3 rounds · 3 rounds over 8 yrs (0.4/yr) rank vs industry peers · Fliar Intelligence Index 32/100 | $31M | 35 mo ago | Series B | — | 2015 | HubSpot CMS HubApple iCloud MailGoogle Workspace+25 | — | — |
| 8 | Fashion Cloud Online platform for brands to source digital content in the fashion industry | $26M | 42 mo ago | Series B | Martin Brucher Co-Founder & Managing Director | 2015 | WebflowCart FunctionalityYouTube+23 | — | 1 partnership |
| 9 | Smunch Online platform offers catering services for offices | $21M | 67 mo ago | Series A | Ludovic Manjot CEO | 2001 | — | — | — |
| 10 | Surplex Online auctions platform for second-hand heavy machinery | $18M | 307 mo ago | Acquired | Ulrich Stalter Managing Director | 1999 | DatoCMSSentryZendesk+20 | — | 1 job opening |
| 11 | MagaLoop App based B2B marketplace offering multi-category products | $17M | 49 mo ago | Series A | Oliver Ruschpler Co-Founder | 2018 | — | — | — |
| 12 | UPM Communication Papers Online e-distributor platform providing papers | $17M | 35 mo ago | Funding Raised | — | 2008 | Optimizely Content ManagementMicrosoft ASP.NETAmazon Web Services+13 | — | — |
| 13 | Metals Hub Gmbh B2B marketplace to buy and sell metals and ferroalloys | $15M | 61 mo ago | Series A | — | 2016 | Node.jsRadix UITailwind CSS+23 | — | 1 partnership |
| 14 | Lemoncat Provider of catering services for office lunches and corporate events | $10M | 109 mo ago | Acqui-Hired | — | 2016 | — | — | — |
| 15 | Hier app Platform offering procurement solution for grocery retailers | $8M | 54 mo ago | Seed | Lara Hammerle Founder & CEO | 2020 | — | — | — |
| 16 | Caterwings Online marketplace offering event catering services | $7M | 120 mo ago | Acquired | Julius Wiesenhutter Managing Director | 2015 | — | — | — |
| 17 | Onlineprinters Online printing service provider | $6M | 61 mo ago | Acquired | Walter Meyer Founder & CEO | 2004 | Apple iCloud MailBootstrapNginx+6 | — | — |
| 18 | Lhotse Provider of AI-driven solutions that refine and streamline procurement processes | $6M | 57 mo ago | Seed | — | 2020 | — | — | — |
| 19 | SVH Handels Online retailer for tools and supplies | $5M | 192 mo ago | Series A | Alexander Schmidt Founder & Managing Partner | 1998 | — | — | — |
| 20 | KREATIZE Network providing automated procurement of mechanical parts for engineering companies | $5M | 73 mo ago | Series A | — | 2015 | — | 4 patents Machine tool capability assessment and production run‑time estimation for CNC manufacturing | — |
| 21 | Vanilla Steel Online B2B marketplace offering metals | $4M | 59 mo ago | Seed | Clifford Ondara Co-Founder & Managing Director | 2020 | — | — | — |
| 22 | autoRetouch Provider of automated image processing for E-commerce | $4M | 64 mo ago | Seed | — | 2020 | Webflow EcommerceWebflowAmazon Web Services+21 | 6 patents Advanced image and data processing algorithms for computer vision and machine learning applications. | — |
| 23 | cirplus Provider of a platform for procuring recycled plastics | $4M | 28 mo ago | Seed | — | 2018 | StoryblokNode.jsReact+16 | — | — |
| 24 | Bonagora Marketplace for Home Decor & Furnishing with Virtual Showroom | $4M | 126 mo ago | Deadpooled | — | 2014 | — | — | — |
| 25 | nuwo Platform offering furniture rental for businesses | $3M | 34 mo ago | Seed | — | 2021 | Cart FunctionalityWebflowYouTube+17 | — | — |
| 26 | Bella&Bona App-based platform provides corporate catering solutions | $3M | 76 mo ago | Seed | — | 2018 | HubSpot CMS HubTailwind CSSAmazon Web Services+15 | — | — |
| 27 | Torg Online food and beverage trading platform | $3M | 26 mo ago | Seed | Rita Kerbaj Co-Founder | 2022 | Tailwind CSSReactReact Router+6 | — | — |
| 28 | FoxBase Cloud based product recommendation solutions for sales teams | $3M | 37 mo ago | Seed | Benjamin Dammertz Founder/CEO | 2016 | — | — | — |
| 29 | Concular Provider of circular construction, urban mining, and building material management | $3M | 32 mo ago | Seed | Julius Schäufele Co-Founder | 2020 | WordPressMySQLPHP+31 | — | 1 job opening · 1 expansion |
| 30 | VielfaltMenu Online platform offering catering services with diverse food options | $2M | 46 mo ago | Funding Raised | Heiko Hofer CEO & Managing Director | 2021 | WordPress Block EditorWordPressApple iCloud Mail+23 | — | — |
| 31 | Trade Machines B2B auction aggregator for used heavy machinery | $2M | 117 mo ago | Seed | Heico Koch Founder & CEO | 2013 | — | — | — |
| 32 | Buying Show B2B Buying Network for fashion brands & retailers | $2M | 118 mo ago | Seed | Ivan Herjavec Founder and CEO | 2015 | — | — | — |
| 33 | Hivebuy Provider of procurement software solutions for e-commerce businesses | $2M | 52 mo ago | Seed | Bettina Fischer Co-Founder & CEO | 2021 | HubSpot CMS HubGSAPMicrosoft Advertising+23 | — | — |
| 34 | Mercateo E-distributor for needs of small and medium businesses | $1M | 107 mo ago | Late Stage | Sebastian Wieser Founder | 1999 | Cart FunctionalityApple iCloud MailMicrosoft 365+13 | — | 1 partnership |
| 35 | WAY Provider of IT equipments for rent | $1M | 28 mo ago | Seed | Jonas Baum Co-Founder & Managing Director | 2023 | Framer SitesApple iCloud MailGoogle Workspace+11 | 7 patents Wireless network provisioning and management using beacon-based setup and mobile internet access | — |
| 36 | tradingtwins Operator of a platform providing procurement services for business equipment | $1M | 62 mo ago | Seed | Christian Schäfers Co-Founder & Cmo | 2017 | SentryPHPBootstrap+22 | — | — |
| 37 | Master PIM Provider of cloud-based PIM tool for e-tailers | $1M | 93 mo ago | Deadpooled | Sven Lachhein Founder & CEO | 2014 | — | — | — |
| 38 | randevu Provider of customizable SaaS platform for B2B digital commerce solutions | $350K | 30 mo ago | Seed | — | 2020 | — | — | — |
| 39 | Heycater B2B marketplace for caterers | $200K | 86 mo ago | Series A | Therese Kohler CEO & Founder | 2015 | WebflowSalesforceReact+19 | — | — |
| 40 | TUTAKA Online platform enabling sustainable procurement for hospitality supply chains | $146K | 72 mo ago | Seed | Franziska Altenrath Co-Founder | 2018 | — | — | — |
| 41 | Reward Provider of corporate gifts platform | $137K | 53 mo ago | Seed | Stella Sorg Co-Founder | 2017 | — | — | — |
| 42 | Shelf Online blockchain-enabled B2B auction marketplace for used cars | $120K | 96 mo ago | Seed | Lasha Antadze Founder | 2017 | — | — | — |
Top 12 B2B E-Commerce companies in Germany
#1
Series D · Berlin, Berlin · founded 2016 · 141 employees$167.4Mraised▾
Provider of device as a service for mobile fleet management. The company offers procurement, staging, integration, delivery, and refurbishment of devices. It automates device fleet operations and logistics. The company integrates devices with software and ensures regulatory compliance. It also provides add-on services, including mobile device management support and mobile threat defense.
- Jan 2024Series D$22.9M
- Jan 2024Conventional Debt$272.3M
- Sep 2022Series C$32.1M
- Dec 2021Conventional Debt$135M
#2
Series A · Gutersloh, North Rhine Westphalia · founded 2018 · 24 employees$109.7Mraised▾
E-distributor offering building supplies for enterprises. The product catalog includes cement, concrete, asphalt, steel, binding wires, and more. The mobile application is available for iOS and Android users.
- Oct 2023Series A$2.1M
- Aug 2023Conventional Debt—
- Aug 2023Series A$49M
- Sep 2021Series A$50M
#3
Choco 🦄Series B · Berlin, Berlin · founded 2018 · 65 employees$301.4Mraised▾
Provider of a platform streamlining order and payment processes for distributors. The platform offers tools for order management, sales growth, and payment processing. It automates order capture, provides customer relationship management, and facilitates flexible payment options. The platform aims to reduce manual tasks and improve business relationships.
- Feb 2023Series B$26.6M
- Apr 2022Series B$111.1M
- Jul 2021Series B$100M
- Apr 2020Series A$30.2M
#4
Series B · Munich, Bavaria · founded 2015 · 79 employees$31.1Mraised▾
Klarx is a price-comparison and renting marketplace for construction equipment. Kinds of equipment listed include trailer lifts, Articulated boom lift, Truck Booms, Scissor Lifts, Spider lifts, booms, Vertical mast lifts, Forklift & storage technology, electric counterbalanced trucks, fork-lift truck, Forklift Attachments, telescopic handlers, Attachments telescopic handlers. Has the option to choose either deliver or self-pick-up.
- Jun 2023Series B$12.6M
- Sep 2019Series B$13.8M
- Sep 2018Series A$4.7M
#5
Seed · Berlin, Berlin · founded 2022 · 8 employees$2.9Mraised▾
Online food and beverage trading platform. It is a marketplace for food and beverages businesses, and connects retailers with manufacturers for private label and foodservice sourcing.
- Apr 2024Seed$2.9M
#6
Seed · Hamburg, Hamburg · founded 2018 · 15 employees$3.7Mraised▾
Provider of a platform for procuring recycled plastics. It streamlines the procurement process, offering a stable supply and fixed pricing model for certified recycled materials. The platform connects buyers and sellers, facilitating the use of recycled polymers and contributing to reduced carbon emissions. It serves various industries, including packaging, automotive, construction, and household goods, providing access to a range of recycled plastics such as PET, HDPE, LDPE, PP, ABS, and PA. The platform aims to build sustainable supply chains and ensure compliance with relevant legislation.
- Feb 2024Seed—
- Aug 2023Seed—
- Nov 2021Seed$3.7M
#7
Funding Raised · Augsburg, Bavaria · founded 2008$16.5Mraised▾
Online e-distributor platform providing papers. The product catalog includes office papers, postal papers, shred-fed offset papers, rotogravure papers, newsprint, woodfree coated paper, medium weighted paper, and more.
- Jul 2023Grant (prize money)$16.5M
#8
Series B · Hamburg, Hamburg · founded 2015 · 42 employees$26.3Mraised▾
Online platform for brands to source digital content in the fashion industry. It offers a web-based platform through which numerous fashion brands share marketing material and product data with trading partners. The platform enables companies to access brand profiles, product data, and marketing images in a single click. Traders can access the entire content via the web interface or integrate it directly into their channels via API.
- Dec 2022Series B$26.3M
- Jul 2019Series A—
- Jun 2017Grant (prize money)$111.4K
#9
Seed · Berlin, Berlin · founded 2023$1.3Mraised▾
Provider of IT equipments for rent. It provides device rentals such as laptops, keyboard, phones, mouse, headset, and more. The company also offers automated inventory management.
- Feb 2024Seed$1.3M
- Dec 2023Seed—
#10
Seed · Berlin, Berlin · founded 2020 · 60 employees$2.7Mraised▾
Provider of circular construction, urban mining, and building material management. The company offers services such as pre-deconstruction audits, portfolio management, and circular design for new and existing buildings. It also provides digital tools for life cycle assessments and building resource passports. The company caters to building owners, project developers, consultants, planners, and manufacturers.
- Sep 2023Seed$2.7M
#11
Series A · Bremen, Bremen · founded 2012 · 4 employees$35Mraised▾
B2B procurement platform offering multi-category products. Product categories include operating equipment, office supplies, hardware, software, construction, craft, agriculture, electronics, industrial supplies, and more.
- Mar 2022Series A$35M
- Mar 2019Seed—
#12
Series A · Berlin, Berlin · founded 2018 · 74 employees$34Mraised▾
An online rental platform offering multi-category products. Users can select and rent tables, chairs, laptops, acoustic solutions, and telephone boxes.
- Jan 2022Series A$34M
- Jan 2022Conventional Debt$56.7M
- Mar 2019Seed—
Funding & investor landscape
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Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.