Best B2B E-Commerce Companies in Japan
The 45 best B2B E-Commerce companies in Japan in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Askul Customer Service Desk.
- B2B e-Commerce Market Research
Ranked: Best B2B E-Commerce companies in Japan
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Askul Customer Service Desk Office supplies distributor | $408M | 171 mo ago | Public | Shoichiro Iwata CEO & President | 1963 | Cart FunctionalitySalesforceBootstrap+26 | — | — |
| 2 | Inagora Cross-border e-commerce mobile platform | $105M | 104 mo ago | Series C | Minako Yamamoto Co-Founder | 2014 | WordPressMySQLPHP+33 | — | — |
| 3 | Foodison Online platform to procure seafood for restaurants | $81M | 128 mo ago | Public | Toru Yamamoto Founder & CEO | 2013 | STUDIOApple iCloud MailGoogle Workspace+18 | — | — |
| 4 | Star Festival Operator of food delivery malls | $38M | 145 mo ago | Series B | Yusuke Kishida CEO | 2009 | WordPressApple iCloud MailGoogle Workspace+14 | — | — |
| 5 | SORABITO Online rental platform for the construction equipment and machinery | $17M | 16 mo ago | Series A | Kazuaki Hakata CEO & President | 2014 | WordPressMySQLPHP+19 | — | — |
| 6 | FULL KAITEN Provides AI-driven software solutions for optimizing sales | $16M | 32 mo ago | Series A | — | 2012 | WordPressMySQLSalesforce+40 | — | — |
| 7 | Vivid Garden Provider of an online platform connecting consumers directly with producers | $15M | 42 mo ago | Series B | Rina Akimoto CEO | 2016 | microCMSYouTubeReact+14 | — | — |
| 8 | Planet Table Farm to business food supplier service | $12M | 119 mo ago | Deadpooled | — | 2007 | — | — | — |
| 9 | Pan For You Provides delivery of handmade bread made by craftsmen for offices | $5M | 4 mo ago | Series B | Yano Kenta CEO & President | 2017 | STUDIOFirebaseNode.js+21 | — | — |
| 10 | goooods Online B2B marketplace offering multi-category products | $4M | 28 mo ago | Seed | Louis Nonouchi Co-Founder | 2021 | Node.jsChakra UIReact+21 | — | — |
| 11 | homula Online marketplace offering multi-category products | $2M | 43 mo ago | Seed | Shun Fukuchi CEO | 2019 | — | — | — |
| 12 | Orosy Online marketplace platform offering multi-category products | $2M | 29 mo ago | Series A | — | 2018 | — | — | — |
| 13 | BtoTree Online B2B listing platform for buying and selling of wine products | $1M | — | Seed | Duco Delgorge Co-Founder | 2016 | — | — | — |
| 14 | TePs Provider of no-code platform enabling automated workflows for e-commerce operations | $885K | 29 mo ago | Series A | Kengo Tabuchi CEO | 2022 | WordPressApple iCloud MailGoogle Workspace+26 | — | — |
| 15 | Atouch Provider of a platform enabling e-commerce via the LINE messaging app | $727K | 28 mo ago | Seed | Noriken Adachi CEO | 2022 | Cart FunctionalityWordPressMySQL+23 | — | — |
| 16 | Aoyama E-distributor offering B2B multi-category products | $578K | 67 mo ago | Series A | Taku Yamanaka Co-Founder | 2018 | MakeShopGoogle MapsEnvoy+13 | — | — |
Top 12 B2B E-Commerce companies in Japan
#1
Series B · Chuo City, Tokyo · founded 2017 · 30 employees$4.7Mraised▾
Pan For You specializes in providing delivery of handmade bread made by craftsmen for offices. It offers up to 8 different types of bread from different locations on a monthly basis. Offerings include bread such as low sugar cheese, sagle fruy, cheese bagels, cinnamon roll, croissant, wasabi france, and brioche square.
- Apr 2026Seed—
- Jun 2022Series B$4.7M
#2
Series A · Chuo City, Tokyo · founded 2014 · 13 employees$17.1Mraised▾
Online rental platform for the construction equipment and machinery. It provides a cloud-based equipment rental app for the construction industry.
- Apr 2025Series A$7.1M
- Sep 2023Conventional Debt$3.7M
- May 2019Series A$8.2M
- May 2018Series A$3.3M
#3
Series A · Osaka, Osaka · founded 2012 · 14 employees$16.5Mraised▾
FULL KAITEN provides AI-driven software solutions for optimizing sales. The software allows businesses to manage inventory stocks through purchase optimization, increase in sales, inventory reduction, and measure optimization. Using AI-driven forecasting technology the software allows businesses to understand sales & purchase of products in the market & also helps stock keeping units to manage their orders.
- Nov 2023Convertible Debt$2.3M
- Jun 2023Series A$5.8M
#4
Public · Koto, Tokyo-to · founded 1963 · 5631 employees$408Mraised▾
ASKUL is an office supplies distributor. It started as a manufacturer of office supplies and later became a mail order company for office supplies. It currently operates via an online store. In 2012, Yahoo Japan bought 42.6% stake in Askul for $400 M. Yahoo Japan wanted to carry out electronic commerce through a capital tie-up with stationary retailer Askul. The investment was used to set up logistics centres in Tokyo and Osaka. It has helped them shorten the supply chain by removing many third party trading companies. It directly buys from over 800 vendors and has tie-ups with suppliers such as The Procter & Gamble Company of Japan Limited., 3M Japan Ltd. and Nestlé Japan Ltd.
#5
Seed · Shibuya, Tokyo · founded 2021$3.7Mraised▾
Online B2B marketplace offering multi-category products. The product catalog includes apparel, fashion accessories, beauty care, food & beverages, wellness, pet supplies, home care products, and more. The company also offers services like credit management, customer discovery, etc.
- Apr 2024Seed$2.5M
- Sep 2022Seed$3.7M
#6
Series C · Tokyo, Tokyo · founded 2014$104.5Mraised▾
Inagora operates cross-border e-commerce mobile platform intended to offer Japanese products to global customers. Product catalogue includes health & beauty products, grocery & home items and more. The company caters to both B2C and B2B segments. It also provides services like content production, marketing, distribution and more.
- Nov 2017Series C$68M
- Nov 2016Series B$26M
- Feb 2016Series A$10.5M
#7
Series B · Minato City, Tokyo · founded 2016 · 111 employees$15.4Mraised▾
Provider of an online platform connecting consumers directly with producers. It offers a platform for producers to sell goods directly to individuals and corporations. Services extend to supporting regional food promotion for government entities. The platform also facilitates corporate gifting and private label offerings.
- Jan 2023Series B$15.4M
#8
Public · Chuo City, Tokyo · founded 2013 · 234 employees$81.2Mraised▾
Online platform to procure seafood for restaurants. It offers an e-commerce platform that allows restaurants to order raw, frozen, and processed fish and seafood from producers, fishermen, and retailers of Japan. It delivers online orders through an in-house delivery team.
- Dec 2015Series A$81.2M
#9
Series A · Tokyo, Tokyo · founded 2018 · 6 employees$1.6Mraised▾
Online marketplace platform offering multi-category products. The product catalog includes fashion, beauty, electrical appliances, sports & outdoors, pet supplies, food & beverages, furniture & decor, etc.
- Feb 2024Series A—
- Jul 2021Seed$1.6M
#10
Series B · Tokyo, Tokyo · founded 2009 · 150 employees$37.5Mraised▾
Developer of a food service platform intended to run and manage food delivery services for companies and workers. The company's platform includes lunchbox delivery and a catering site, enabling users to find their desired meal for any private or business occasion.
- Jul 2014Series B$27.4M
- Aug 2013Series A$10.1M
- Aug 2012Series A—
#11
Series A · Chigasaki, Kanagawa Prefecture · founded 2022$885.1Kraised▾
Provider of no-code platform enabling automated workflows for e-commerce operations. The platform allows users to create custom automated processes by connecting various e-commerce services through APIs. It offers tools for automating tasks such as order management, inventory updates, and customer communication. The platform provides templates and support to assist users in building and deploying their automated workflows.
- Mar 2024Series A$885.1K
- Mar 2024Conventional Debt—
#12
Seed · Minato, Tokyo · founded 2022$726.6Kraised▾
Provider of a platform enabling e-commerce via the LINE messaging app. The platform extends the functionality of LINE official accounts, allowing businesses to complete shopping experiences within the chat interface. Features include action analytics, payment processing, shopping history, abandoned cart reminders, and order notifications. It offers tools for product management, sales, order management, promotion, store administration, and subscription services.
- Mar 2024Seed$726.6K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of B2B E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.