Best Consumer Companies in Canada
The 3883 best Consumer companies in Canada in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Rumble.
Canada's Consumer sector is moving fast, and this directory ranks the best Consumer companies across Canada by disclosed equity funding and recent funding momentum. We're tracking 3,883 companies here, with $7.2B in total disclosed funding and two unicorns already in the mix. Median app-install growth is running at +19% YoY across consumer, consumer goods, and consumer finance apps, which tells you the curve is bending sharply upward. The global consumer market sits at roughly $15.2 trillion in 2025, and as shown in 2025 research, shifting financial priorities and sustainability awareness are reshaping how consumers allocate spend at every price point.
Rumble leads the Canadian pack at $775M in disclosed funding, with UniUni ($112M) and Dejero ($88M) among the next tier worth watching. So what does that funding concentration signal? That capital is chasing scale, not just ideas. Backers like BDC, Techstars, and the Ontario Centre of Innovation are active across the directory, which means institutional momentum is real and not thinly spread. Demand drivers including technological innovation and evolving consumer needs are keeping deal flow alive across categories, and hot themes like customer journey analytics and retail expenditure trends are only pulling more attention into the space. If you're mapping where Canadian consumer capital is flowing, this is your starting point.
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Ranked: Best Consumer companies in Canada
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Rumble Video creator monetization platform | $775M | 17 mo ago | 70 | Chris Pavlovski Founder & Chief Executive Officer | PHPFirebaseStripe+20 | Top 5k | 39 signals ▲56% M&A · Earnings · Acquisition | — | — |
| 2 | Hopper 🦄 AI-powered travel booking and price prediction | $740M | 43 mo ago | 1,204 | Sebastien Rainville Co-Founder | Apple iCloud MailGoogle WorkspaceNode.js+26 | Top 500k | 4 signals ▲100% Contracts · M&A | 7 patents Patents concentrated in computing, sensing & instrumentation | 2 awards |
| 3 | Waverly AI-powered social platform for like-minded individuals | $616M | 53 mo ago | — | Philippe Gagnon Co-Founder | — | — | — | — | — |
| 4 | Blackberry Developer of secure communication software and embedded operating systems 87Tech top 14%Market top 21%Talent top 21%Patents top 24% All 14 signals ▾Techtop 14% Markettop 21% Talenttop 21% Patentstop 24% Globaltop 27% Fin. healthtop 28% Fundingtop 30% Producttop 32% Newstop 33% Innovationtop 35% Moattop 35% Customerstop 40% AItop 45% Growthbottom 33% Tech: 92 technologies across 7/8 capability areas · Cloud: Amazon Alb, Amazon Cloudfront Market: 986 employees (top 4% of Enterprise Infrastructure) · Revenue ~$535M rank vs industry peers · Fliar Intelligence Index 87/100 | $365M | 67 mo ago | 986 986 → 2,001 (+103%) | Hank Riccitelli Pres/CEO | Adobe Experience ManagerApple iCloud MailJava+29 | Top 500k | 38 signals ▼27% Earnings · Leadership · Buyback | 18,224 patents Secure mobile networking, carrier aggregation, sensor data handling, and cybersecurity solutions | 1 launch · 1 award |
| 5 | Miovision Developer of traffic management software and intelligent transportation hardware systems 80AI top 15%Funding top 24%Tech top 27%Moat top 31% All 11 signals ▾AItop 15% Fundingtop 24% Techtop 27% Moattop 31% Growthtop 32% Markettop 41% Innovationtop 43% Talentbottom 49% Patentsbottom 48% Globalbottom 47% Newsbottom 21% AI: Holds AI/ML patents (G06N-family CPC) Funding: Raised $307M across 7 rounds · 7 rounds over 15 yrs (0.5/yr) rank vs industry peers · Fliar Intelligence Index 80/100 | $307M | 38 mo ago | 384 | Tony B. Co-Founder | WordPressMySQLPHP+44 | Top 5M | — | 15 patents Intelligent transportation analytics and video compression technologies for traffic management | 1 launch |
| 6 | Canada Drives Online marketplace for automotive financing 57Moat top 22%Talent top 38%Funding top 39%Tech top 39% All 8 signals ▾Moattop 22% Talenttop 38% Fundingtop 39% Techtop 39% Markettop 43% Growthtop 45% Globalbottom 36% Newsbottom 21% Moat: Editorial + unicorn rating 8/10 · Soonicorn Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 57/100 | $195M | 44 mo ago | 700 | Cody Green Founder & Co-CEO | Apple iCloud MailNode.jsSalesforce+23 | Top 1M | — | — | — |
| 7 | Attabotics Provider of automated warehouse storage and retrieval systems | $165M | 43 mo ago | 300 | Scott Gravelle Co-Founder & CEO | WordPressMySQLPHP+26 | Top 10M | 4 signals M&A · Announcements · Layoffs | 153 patents 3D automated storage/retrieval systems with robotic handling for high‑density logistics | — |
| 8 | Sheertex Internet First Brands offering performance fabric panties | $161M | 49 mo ago | 190 | — | ShopifySentryHeadless UI+26 | Top 5M | — | 40 patents Durable, rip‑resistant textiles using ultra‑high‑molecular‑weight polyethylene fibers and aerogels | — |
| 9 | Bolt Provider of fulfillment, shipping, and last mile delivery supply chain services | $150M | 42 mo ago | 253 | Heindrik Bernabe Co-Founder | WordPressApple iCloud MailGoogle Workspace+38 | Top 500k | — | — | 1 award |
| 10 | Clutch Online-first dealer of used cars 74Funding top 18%Growth top 28%Moat top 31%Tech top 34% All 7 signals ▾Fundingtop 18% Growthtop 28% Moattop 31% Techtop 34% Talenttop 38% Markettop 43% Globalbottom 38% Funding: Raised $127M across 8 rounds · 8 rounds over 6 yrs (1.3/yr) Growth: Web rank 500,000 → 100,000 YoY · Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 74/100 | $127M | 17 mo ago | 203 | Stephen Seibel Co-Founder & COO | Apple iCloud MailGoogle WorkspaceFacebook Login+36 | Top 100k | — | — | 1 expansion · 1 award |
| 11 | theScore Mobile first sports news platform | $118M | 81 mo ago | 271 | — | Apple iCloud MailNode.jsFacebook Login+37 | Top 100k | — | — | — |
| 12 | UniUni Provider of e commerce parcel delivery management solutions | $112M | 3 mo ago | 250 | Kevin Wang President of UniUni Canada & Co-Founder | WordPressApple iCloud MailMySQL+32 | Top 50k | 8 signals ▲60% Funding · Capital raise · Contracts | — | 1 expansion |
| 13 | Ideogram AI text-to-image generation tool 74AI top 20%Moat top 22%Funding top 32%Tech top 32% All 9 signals ▾AItop 20% Moattop 22% Fundingtop 32% Techtop 32% Talenttop 38% Markettop 44% Growthtop 45% Globalbottom 37% Newsbottom 22% AI: Classified as an AI company Moat: Editorial + unicorn rating 8/10 · Soonicorn rank vs industry peers · Fliar Intelligence Index 74/100 | $96M | 27 mo ago | — | Mohammad Norouzi Co-Founder & CEO | Facebook LoginApple Sign-inMUI+18 | Top 50k | — | — | 2 launchs |
| 14 | Dejero Technology solutions provider for broadcasting | $88M | 6 mo ago | 138 | Bogdan Frusina Founder | WordPressBetterDocsPlesk+34 | Top 5M | — | 259 patents Robust wireless broadband and WAN optimization for unreliable, multi‑network connections | 1 award |
| 15 | Keep Corporate cards and payment solutions for businesses 55Funding top 26%Tech top 27%Growth top 35%Moat top 38% All 9 signals ▾Fundingtop 26% Techtop 27% Growthtop 35% Moattop 38% Innovationtop 43% Patentstop 45% Talentbottom 49% Globalbottom 36% Marketbottom 34% Funding: Raised $76.0M across 3 rounds · 3 rounds over 1 yrs (3.0/yr) Tech: 50 technologies across 5/8 capability areas · Cloud: Amazon Ses, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 55/100 | $76M | 12 mo ago | 41 | Helson Taveras Cofounder | SentryApple iCloud MailGoogle Workspace+33 | Top 5M | — | 6 patents Tamper‑resistant secure storage containers for protecting valuables and sensitive items | 2 job openings |
| 16 | Spare Labs Saas-enabled platform offering comprehensive mobility management solutions | $70M | 21 mo ago | 118 | Kristoffer Vik Hansen Co Founder and CEO | SentryApple iCloud MailGoogle Workspace+21 | Top 1M | — | — | — |
| 17 | RoseRocket Provider of cloud-based transportation management system | $69M | 35 mo ago | 152 | Alexander Luksidadi Co-Founder & CTO | WebflowCart FunctionalityGSAP+30 | Top 500k | — | — | 1 job opening |
| 18 | Spare Operations management solutions for transit operators | $59M | 21 mo ago | — | Josh Andrews Co-Founder & COO | WebflowApple iCloud MailPreact+16 | Top 5M | — | — | — |
| 19 | Facedrive App-based driver co-operative based ride-hailing platform | $56M | 50 mo ago | 78 | Imran Khan Co-Founder | — | — | — | — | — |
| 20 | Busbud App-based bus travel bookings | $46M | 51 mo ago | 86 | Michael Gradek Co-Founder and CTO | VarnishTailwind CSSBootstrap+21 | Top 10k | — | — | 2 awards |
| 21 | Monos Internet first brand offering smart luggage bags | $40M | 44 mo ago | 78 | Daniel Shin Co-founder at Monos.com / COO | Cart FunctionalityShopifyApple iCloud Mail+39 | Top 500k | — | — | 2 launchs · 2 awards |
| 22 | Float Financial Solutions Virtual and physical corporate cards for expenses 48Tech top 33%Funding top 36%Growth top 45%Talent top 45% All 8 signals ▾Techtop 33% Fundingtop 36% Growthtop 45% Talenttop 45% Productbottom 48% Marketbottom 37% Globalbottom 36% Customersbottom 15% Tech: 44 technologies across 5/8 capability areas · Cloud: Amazon Ses, Amazon Web Services Funding: Raised $34.0M · 4 rounds over 5 yrs (0.8/yr) rank vs industry peers · Fliar Intelligence Index 48/100 | $34M | 28 mo ago | 86 | Rob Khazzam Co-Founder & CEO | SentryZendeskApple iCloud Mail+38 | Top 10M | — | — | — |
| 23 | Tenet Computer Group Provider of auto financing solutions for buying electric vehicles 35Tech top 35%Talent top 38%Funding top 42%Fin. health bottom 49% All 7 signals ▾Techtop 35% Talenttop 38% Fundingtop 42% Fin. healthbottom 49% Globalbottom 45% Marketbottom 37% Growthbottom 25% Tech: 33 technologies across 5/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 35/100 | $28M | 31 mo ago | 39 | Andreas Wallendahl Co-Founder & CEO | ContentfulSentryApple iCloud Mail+25 | Top 5M | — | — | — |
| 24 | Beatdapp Software Provider of a trust and safety operating system for digital platforms | $23M | 28 mo ago | 27 | Pouria Assadipour Co-Founder & CTO | — | — | — | 40 patents Blockchain-based tracking and fraud detection for digital media streaming services. | — |
| 25 | Class8 Provider of AI-powered truck dispatch and freight management solutions 53Talent top 23%AI top 35%Funding top 37%Tech top 49% All 7 signals ▾Talenttop 23% AItop 35% Fundingtop 37% Techtop 49% Globalbottom 48% Productbottom 48% Marketbottom 30% Talent: 5 named leaders on record · 5 C-suite/founder profiles curated AI: Product described with: ai-powered, artificial intelligence rank vs industry peers · Fliar Intelligence Index 53/100 | $22M | 18 mo ago | — | Josh Keller Co-Founder | WebflowAmazon Web ServicesGSAP+22 | Top 50M | — | — | — |
| 26 | Bus.com Online platform for booking charter bus | $22M | 28 mo ago | 108 | — | WordPressApple iCloud MailGoogle Workspace+27 | Top 5M | — | — | — |
| 27 | RocketRez Provider of ticketing, point of sale, and guest communication software | $22M | 40 mo ago | 55 | John Pendergrast Founder & CEO | Webflow EcommerceWebflowSentry+24 | Top 10M | — | — | 1 launch · 1 award |
| 28 | intramotev Developer of autonomous electric cargo trains | $21M | 7 mo ago | 23 | Timothy Luchini CEO | WordPress Block EditorWordPressMySQL+15 | Top 50M | 3 signals Contracts · Leadership | — | — |
| 29 | Sampler Provider of SaaS-based retail sampling solutions | $11M | 28 mo ago | 56 | — | Apple iCloud MailTypeScriptTinyMCE+11 | Top 50M | — | — | — |
| 30 | Joyride Provider of a SaaS-driven mobility solution for multi-vehicle rental companies | $9M | 27 mo ago | 30 | Vince Cifani Co-Founder & CEO | DokanCart FunctionalityWooCommerce+39 | Top 5M | — | — | 1 launch · 1 partnership |
| 31 | iRestify Online marketplace for cleaning services | $8M | 6 mo ago | 50 | Charlotte Gummesson President and Founder | — | — | — | — | — |
| 32 | LumiQ Online podcast streaming platform | $7M | 20 mo ago | 69 | Michael Kravshik Co-Founder & CEO | SentryAlgoliaSalesforce+24 | Top 5M | — | — | — |
| 33 | Carbeeza App-based savings platform for consumer goods 35Product top 28%Funding top 33%Moat top 45%Patents bottom 49% All 9 signals ▾Producttop 28% Fundingtop 33% Moattop 45% Patentsbottom 49% Talentbottom 48% Innovationbottom 46% Growthbottom 42% Globalbottom 38% Newsbottom 32% Product: 1 published app (30.0k installs) · Company stage: Public Funding: Raised $6.3M across 6 rounds · 6 rounds over 4 yrs (1.5/yr) rank vs industry peers · Fliar Intelligence Index 35/100 | $6M | 22 mo ago | — | Sandro Torrieri CEO & President | — | — | 3 signals ▼80% Leadership · Funding | 4 patents Optimizing search space for e‑commerce platforms and related business‑specific computing systems. | — |
| 34 | Giftagram App based marketplace to send curated gifts | $6M | 16 mo ago | 30 | Jason Reid CEO & Co-Founder | WixSentryBootstrap+25 | Top 10M | — | 3 patents Network access control and authentication systems for secure communications | — |
| 35 | Starboard AI powered freight forwarding software | $6M | 18 mo ago | — | Junyu Yang Co-Founder / CTO | — | — | — | — | 3 launchs |
| 36 | Sportiqo Provider of single-player fantasy sports meet the stock market | $5M | 26 mo ago | 8 | Amit Raina Co-Founder | WordPressMySQLPHP+41 | Top 5M | — | — | — |
| 37 | ApartmentLove Online listing platform for residential rental properties 13Funding top 48%Talent bottom 49%Global bottom 38%Growth bottom 35% All 7 signals ▾Fundingtop 48% Talentbottom 49% Globalbottom 38% Growthbottom 35% Techbottom 35% Marketbottom 24% Newsbottom 24% Funding: Raised $4.2M across 3 rounds · 3 rounds over 4 yrs (0.8/yr) Talent: 1 named leader on record · 1 C-suite/founder profile curated rank vs industry peers · Fliar Intelligence Index 13/100 | $4M | 26 mo ago | 14 | Trevor Davidson Director | PHPGoogle Sign-inBootstrap+12 | Top 10M | — | — | — |
| 38 | Kite Provider of multi-category electric micro-mobility solutions for residential properties | $4M | 7 mo ago | 5 | — | WixSentryBootstrap+11 | Top 50M | 5 signals Funding · Capital raise · M&A | — | — |
| 39 | Lake Online marketplace for booking lake house rentals, cabins, and vacation homes | $3M | 8 mo ago | — | David Ciccarelli Co-Founder & CEO | WordPress Block EditorWordPressMySQL+26 | Top 5M | — | — | 2 launchs |
| 40 | Nomad Provider of fuel management platform offering visibility and fraud detection | $2M | 2 mo ago | — | Jason Evans Co-Founder & CTO | WebflowVimeocore-js+16 | Top 10M | — | — | 2 launchs |
| 41 | Dr. Phone Fix Provider of smartphone, tablets, laptop & computer repair services | $2M | 9 mo ago | — | Piyush Sawhney Chief Executive Officer and Director | UbuntuNginxLodash+15 | Top 5M | — | — | — |
| 42 | Bloks Provider of an AI platform for relationship management and intelligence | $2M | 20 mo ago | 10 | Rian Robertson Co-Founder | WebflowSwipercore-js+12 | Top 10M | — | — | — |
| 43 | Keycafe Key Exchange managers for online vacation rentals | $1M | 14 mo ago | 39 | — | WordPressApple iCloud MailGoogle Workspace+23 | Top 1M | — | 23 patents Secure cryptographic key exchange management for networked devices | 1 launch |
| 44 | Bright Breaks Cloud-based platform for employee wellness benefits | $996K | 14 mo ago | 32 | David Howe Co-Founder & CEO | WordPressBetterDocsMySQL+31 | Top 5M | — | — | — |
| 45 | innerlogic Data analytics platform for sports organization | $969K | 23 mo ago | 8 | Bryce Tully Co-Founder & CEO | — | — | — | — | 1 partnership |
| 46 | PUDO Provider of a pick-up and drop-off network for e-commerce returns | $837K | 15 mo ago | — | Guillaume Houssa Founder | WordPressMySQLPHP+21 | Top 5M | — | — | — |
| 47 | Stay22 Widget for accommodation booking around events | $750K | 3 mo ago | 32 | Andrew Lockhead Co-Founder & CEO | HubSpot CMS HubApple iCloud MailFacebook Login+32 | Top 500k | 9 signals ▲800% Leadership · Funding · Earnings | — | — |
| 48 | Ecomtent Provider of AI-powered product listing optimization for ecommerce merchandising | $647K | 18 mo ago | — | Max Sinclair Co-Founder & CEO | Webflow EcommerceWebflowHubSpot+17 | Top 5M | — | 2 patents Generative AI tools for e‑commerce content and layout customization | — |
| 49 | Lunavo Developer of AI assistant automating back-office tasks for trucking carriers | $500K | 8 mo ago | — | Niclas Heun Co-Founder & CTO | — | — | — | — | — |
| 50 | HomeTeam Provider of streaming services for multiple sports | $407K | 14 mo ago | 20 | Logan Fraser Co-Founder & President | SentryZendeskMUI+33 | Top 1M | — | — | — |
Top 12 Consumer companies in Canada
#1
Series D · Richmond, British Columbia · founded 2019 · 250 employees$112.4Mraised▾
Provider of e commerce parcel delivery management solutions. It also provides customer service tools and tracking services. It supports ecommerce delivery and 3PL fulfillment operations by providing last mile delivery service.
- Mar 2026Conventional Debt$55M
- Mar 2026Series D$30M
- Jun 2025Series D$70M
- Jul 2024Series C$30M
#2
Series C · Waterloo, Ontario · founded 2008 · 138 employees$87.8Mraised▾
Technology solutions provider for broadcasting. It provides media broadcasting services that include remote acquisition, management & distribution of professional live video over IP networks. It offers live broadcasting of news and other stories through wireless video cellular networks. Offers LIVE Plus platform for broadcasters, media organizations, and mobile production companies to transmit the live video over a cellular network. It also provides public transit/transportation operators with end-to-end connectivity solutions like software, hardware, network & connectivity services for bus, rail, and vehicle fleets.
- Dec 2025Venture Debt$20M
- Feb 2022Conventional Debt$13M
- Apr 2021Series C$47.8M
- Nov 2017Series B$25.1M
#3
Public · Toronto, Ontario · founded 2013 · 70 employees$775Mraised▾
Video creator monetization platform. The platform allows video creators to host, share, create channels, monetize, and distribute their content across the internet and television from a single centralized video platform. Through the platform video player, both the video creator and publisher are able to generate revenue from embedding the player on their own blogs, websites, and social channels.
- Dec 2024Post IPO$775M
- May 2021Post IPO—
#4
Series A · Canada · founded 2020 · 23 employees$20.9Mraised▾
Developer of autonomous electric cargo trains. The company develops electric cargo trains for freight transportation. These can be used in various sectors like mining, intermodal, port, and other industries.
- Nov 2025Series A$10.8M
- Apr 2024Series A$14.4M
- May 2023Grant (prize money)$200K
- Sep 2022Series A$6.5M
#5
Series A · Ottawa, Ontario · founded 2019 · 41 employees$76Mraised▾
Corporate cards and payment solutions for businesses. It provides payment and business accounts for businesses. Businesses can also issue virtual and physical corporate cards to manage, view and control their payments and spending.
- May 2025Venture Debt$3M
- May 2025Conventional Debt$50M
- May 2025Series A$23M
#6
Seed · Toronto, Ontario · founded 2015 · 50 employees$7.5Mraised▾
Online marketplace for cleaning services. The platform connects residential and commercial customers with cleaning service professionals. All professionals are background checked and insured. Users can make a booking on the platform and a professional will show up at the specified time and place. The platform supports online payments.
- Dec 2025Seed$2M
- May 2025Seed$1.4M
- Mar 2022Seed$4.7M
- Aug 2020Seed$1.8M
#7
Series D · Toronto, Ontario · founded 2016 · 203 employees$126.8Mraised▾
Online-first dealer of used cars. It buys cars from private owners, reconditions, and sells online after verification and testing. It also allows individuals to list cars for sale or to browse and purchase cars from other sellers. It also offer guranatee and return program.
- Jan 2025Series D$40.4M
- Jun 2024Series B$9.6M
- Jul 2023Series B$12.2M
- May 2022Conventional Debt$150M
#8
Seed · Toronto, Ontario · founded 2025$2Mraised▾
Provider of fuel management platform offering visibility and fraud detection. The platform consolidates fuel management, providing control over fleet expenses. It offers features such as real-time visibility, interactive dashboards, and precision pricing. The platform generates custom reports, tracks transactions, and provides support. It is designed for owner-operators, independent drivers, financial managers, and fleet owners.
- Apr 2026Seed$2M
#9
Series A · Thornhill, Ontario · founded 2020 · 5 employees$3.5Mraised▾
Provider of multi-category electric micro-mobility solutions for residential properties. The company offers multi-vehicle rental services for residents and guests where users can find and book electric micro-mobility like electric kick scooters, bicycles, and more. in their vicinity through mobile applications. The mobile application is available for Android and iOS platforms.
- Oct 2025Series A—
- Aug 2023Seed$3.5M
- Sep 2022Seed—
#10
Series A · Montreal, Montreal · founded 2015 · 32 employees$750Kraised▾
Stay22 provides a free website-embeddable widget to event organizers and ticket sellers that curates hotels and Airbnb accommodations around events. Charges a share of the revenue from ticket sales. Customers include International Startup Festival, Creative Commerce Conference, Traction Conference, ESL One, Evensi, Beerfests, Everfest, Intel Extreme Masters among others.
- Feb 2026Series A$122M
- Apr 2018Seed$750K
#11
Series B · Vancouver, British Columbia · founded 2015$59Mraised▾
Operations management solutions for transit operators. The platform provides an end-to-end ecosystem for operating modern paratransit and public transportation services.
- Sep 2024Series B$31M
- Jun 2024Series A$10M
- Nov 2021Series A$18M
#12
Funding Raised · Vancouver, British Columbia · founded 2015 · 118 employees$70Mraised▾
Saas-enabled platform offering comprehensive mobility management solutions. The company offers tools for mobility companies for launching, operating, and managing their services. The company's products include autonomous platforms for smart shuttling providing real-time ETAs for shuttle commuters, a mobile-based scalable carpooling platform for companies and their employees, and custom-made solutions at clients' request.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Consumer coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.