Reputation
Customer rating 2.9 / 5 across 13,967 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 43.1% |
| United States | 34.5% |
| Canada | 19.3% |
| United Kingdom | 1.8% |
| Australia | 0.3% |
Innovation
11 patent families (2 granted) — focus: Textiles & paper, Emerging technologies, Chemistry & metallurgy; filing pace accelerating. Cited 187 times.
| Year | Filings |
|---|---|
| 2019 | 1 |
| 2020 | 1 |
| 2021 | 2 |
| 2022 | 2 |
| 2023 | 4 |
| 2024 | 5 |
| 2025 | 6 |
| 2026 | 3 |
Social engagement
Social engagement: 20.6K social following, 1 post in the last 12 months — below the industry typical range.
Investor mix
16 investors on record; lead investors include G2 Venture Partners, H&M, BDC, ArcTern Ventures.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 11 | 69% |
| Other / undisclosed | 5 | 31% |
Share of voice
Share of voice in Canada: 100% of web traffic across its competitive set; worldwide: 2.9%.