Radar Companies Consumer · Gothenburg
Radar · Consumer in Gothenburg

Best Consumer Companies in Gothenburg, Sweden

The 91 best Consumer companies in Gothenburg, Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: NA-KD.

91companies tracked
$202.1Mdisclosed funding
0unicorns
20have raised

Ranked: Best Consumer companies in Gothenburg

#CompanyDisclosed fundingApp-install YoYLast roundEmployeesFounderTech stackPatents & IP focusRecent signals
1MATCHi
Tennis court reservation system
$24M+25%60 mo ago100Mattias Lundstrom
Co-Founder & COO
Apple iCloud MailGoogle WorkspaceRuby+17
2NA-KD
Online retailer offering multi-category fashion products
$153M+23%29 mo ago387Jarno Vanhatapio
Founder
Apple iCloud MailGoogle WorkspaceAzure+202 launchs · 1 partnership
3Equilab
App that provides insights on horse riding
$401K+10%107 mo ago7Webflow EcommerceWebflowZoho+15
4Forza Football
App-based platform publishing content focusing on football
+5%49Patrik Arnesson
Co-Founder & CEO
TurbopackNode.jsReact+20
5Imploded Software
Solutions provider for Wifi streaming, conversion of audio files
+1%Mikael Stalvik
Owner
6Bzzt
Electric auto rickshaw hailing app
$218K34 mo ago54
7Sendify
Transportation management for logistics and delivery industry
$8M63 mo ago75Fredrik Edeland
Founder & CEO
WordPressMySQLPHP+311 job opening
8Focus Nordic
Online retailer offering multi-category electronics products
$4M58 mo agoNode.jsTypeScriptGraphQL+163 launchs
9Ophena
Internet-first brand of horse-riding accessories
$411K45 mo ago4Anton Fast
Co-Founder
Cart FunctionalityShopifyVisa+2912 patents
Equestrian safety stirrups with release mechanisms and magnetic rider footwear insoles
10Birds Relations
Provider of relationship management app for couples
$813K49 mo ago11Sofia Brandt
Co-Founder & CEO
WordPressMySQLPHP+25
11Adnavem
Online market platform for multi-modal freight forwarding services
$4M67 mo ago28Linda Gardlov
Co-founder
Apple iCloud MailMicrosoft 365TypeScript+91 launch
12Heap Carsharing
App-based P2P self-drive-car-rental platform
$655K54 mo ago17Carl Tornstrom
Co-Founder & CEO
13YouPic
Photographers community platform
$3M120 mo ago56Node.jsFacebook LoginReact+8
14Velove Bikes
Cargo bicycle and green cargo transportation vehicles
$1M79 mo ago82Johan Erlandsson
Co-Founder & CEO
WebflowSentryWistia+19
15Appland
White label app store and app distribution platform
$1M146 mo ago13
16sportlala.se
Members-based shopping club for Sporting and outdoor goods
$700K126 mo ago3
17Karaokeparty.com
Online karaoke platform
$460K212 mo agoMattias Öberg
Co-Founder & CEO
WordPressMySQLPHP+17
18UbiGo
Subscription-based MaaS solution
$180K113 mo ago3
19Visit Group
Cloud-driven e-commerce, distribution & marketing solution for the travel industry
84 mo agoDrupalPHPBootstrap+261 partnership

Top 12 Consumer companies in Gothenburg

#1
Series C · Gothenburg, Vastra Gotaland County · founded 2015 · 387 employees
$153.3Mraised

NA-KD is an online retailer offering multi-category fashion products. The product offerings include apparel, lingerie, footwear and fashion accessories such as jewelry, bags, sunglasses, headgear & watches. It stocks products of brands such as calvin klein, fila, levi's, mango and more. The products are mainly for women and are shipped worldwide.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 35k LinkedIn followers — 31.1% of this cohort's audience
Activity: 2 product launches · 1 partnerships (incl. ASOS.com) announced in 12 mo
Funding rounds
  • Jan 2024Series C$16.6M
  • Apr 2021Series C$47.9M
  • Jul 2019Series B$22.6M
  • Jan 2018Series B$45M
Founders & team
Jarno VanhatapioFounder
Investors
MADE.COM, Northzone, eEquity, FJ Labs, Partech Partners, Quadrille Capital
Tech stack
Amazon Web ServicesAnimate.CssApple Icloud MailAwinAzureCloudflare
#2
Series B · Gothenburg, Vastra Gotaland County · founded 2012 · 100 employees
$24Mraised

Tennis court reservation system. It offers a community platform for finding Tennis courts nearby, and making bookings with other players. It is available for Android and iOS devices.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 3.7% of this cohort's audience
Funding rounds
  • Jun 2021Series B$24M
Founders & team
Mattias LundstromCo-Founder & COO
Investors
Verdane, Sprints, Born Global
Tech stack
Amazon Web ServicesAmplitudeAnimate.CssApple Icloud MailAws Certificate ManagerBootstrap
#3
Seed · Gothenburg, Vastra Gotaland County · founded 2014 · 54 employees
$217.6Kraised

Bzzt is an app-based platform that allows users to hire auto rickshaws driven by electric motors. The fare is 40 SEK/km. The vehicles can accommodate only two passengers at a time. App is available for iOS & Android platforms. Yet to be launched in 2017.

Funding rounds
  • Aug 2023Seed
  • Dec 2016Seed$217.6K
Investors
Modelio Equity, Red Dawn Ventures, Ncubate Capital Partners
Tech stack
Cart FunctionalitySquarespace CommerceSquarespaceStimulusGoogle AnalyticsPriority Hints
#4
Series A · Gothenburg, Vastra Gotaland County · founded 2015 · 75 employees
$8.3Mraised

Sendify provides a cloud-based platform for logistics and delivery companies to manage their transportation. Through the use of their platform, users can search for custom transport solutions for shipping their products, track their shipments, send alerts and notifications to their customers and generate and manage invoices. The company provides a cloud-based dashboard, which can be integrated with multiple ERP systems, and also provides a central point for visibility and managing the activities. Sendify's platform is free to use, but the company charges a commission on the transactions being carried out using their platforms.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 3.1% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: German Speaking Customer Service Lead
Funding rounds
  • Mar 2021Series A$6.4M
  • Jan 2020Seed$1.9M
Founders & team
Fredrik EdelandFounder & CEO
Investors
Atlantic Labs, Rider Global, Alisio DWC
Tech stack
Amazon Web ServicesAnimate.CssCookiebotFont AwesomeGoogle AnalyticsGoogle Tag Manager
#5
Funding Raised · Gothenburg, Vastra Gotaland County · founded 2010
$3.7Mraised

Online retailer offering multi-category electronics products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 4.2% of this cohort's audience
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Aug 2021Grant (prize money)$3.7M
Investors
Land
Tech stack
ApolloCivicCloudflareCloudflare Browser InsightsCore-JsCrazy Egg
#6
Seed · Gothenburg, Vastra Gotaland County · founded 2014 · 4 employees
$410.5Kraised

Ophena is an internet-first brand of horse-riding accessories. The company primarily offers magnetic safety stirrups for horse-riding. It also provides Smart Attach, which can be used to mount the stirrups. It claims that the products are developed in a Swedish-German collaboration with the involvement of pro riders, coaches and industry experts.

Funding rounds
  • Sep 2022Seed$410.5K
Founders & team
Anton FastCo-FounderSimon GeldnerCo-Founder
Investors
Chalmers Ventures
Tech stack
American ExpressAosApple PayCart FunctionalityCloudflareCore-Js
#7
Seed · Gothenburg, Vastra Gotaland County · founded 2021 · 11 employees
$812.6Kraised

Provider of relationship management app for couples. The platform offers a set of questions for couples and answers are analyzed to provide personalized relationship exercises. It provides features like relationship analysis, plans, building positive habits, conversations between couples, etc. Mobile applications are available for android and iOS users.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 691 LinkedIn followers
Funding rounds
  • May 2022Seed$812.6K
Founders & team
Sofia BrandtCo-Founder & CEO
Investors
Almi Invest, Active Capital
Tech stack
Anime.JsAppsflyerContact Form 7CookieyesCore-JsFathom
#8
Series A · Gothenburg, Vastra Gotaland County · founded 2017 · 28 employees
$4Mraised

Adnavem is an online market platform for multi-modal freight forwarding services. It connects transporters and load providers, and includes features such as shipment tracking, management of freight processes, documentation, analytics, invoicing, payments, receipt of quotations, confirmations and schedules from carriers.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers — 2.2% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Nov 2020Series A
  • Aug 2020Series A$4M
Founders & team
Linda GardlovCo-founderMattias SundstromCo-Founder & CTOAndreas WramsmyrCo-Founder & CEO
Investors
Runa Capital, Spintop Ventures, Volvo Group
Tech stack
Amazon AlbAmazon Web ServicesAngularApple Icloud MailAws Certificate ManagerGoogle Maps
#9
Seed · Gothenburg, Vastra Gotaland County · founded 2010 · 17 employees
$655.2Kraised

App-based P2P self-drive-car-rental platform. Users can find, book, and unlock the vehicles near their location by using the mobile application. It offers hardware devices that need to be placed in the vehicle for remote access without keys. It offers features like insured rides, variant payments through the mobile application, etc. The mobile application is available for both Android and iOS devices.

Funding rounds
  • Dec 2021Seed$655.2K
  • Dec 2021Conventional Debt$218.4K
Founders & team
Carl TornstromCo-Founder & CEOPeter ElmeredCo-Founder
Investors
JNE Invest, GOKAP Invest, Chalmers Ventures, Almi Invest
#10
Series A · Gothenburg, Vastra Gotaland County · founded 2012 · 56 employees
$2.8Mraised

YouPic is a community platform for photographers to learn from others, share their photos, vote on them and get better in photography. Founded in 2012 in Sweden.

Funding rounds
  • Jun 2016Series A$1.8M
  • Mar 2015Seed$531.7K
  • Aug 2012Seed$450K
Investors
Chalmers Innovation, InReach Ventures
Tech stack
Amazon SesAmazon Web ServicesAws Certificate ManagerExpressFacebook LoginGoogle Ads
#11
Seed · Gothenburg, Vastra Gotaland County · founded 2015 · 82 employees
$1.1Mraised

Velove is a developer and manufacturer focussed on making 0% emission transportation and delivery vehicles. Their first product, 'Armadillo' is a pedal powered cargo cycle. Armadillo comes with multiple modules like ramps, lifts etc. to handle various workloads and conditions. The bike is available for 7800 Euros.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 3.4% of this cohort's audience
Activity: 1 partnerships · 3 expansions (incl. cykel-leveranser) announced in 12 mo
Funding rounds
  • Nov 2019Seed$1.1M
Founders & team
Johan ErlandssonCo-Founder & CEOLinda KanterCo-FounderDennis KanterVP Product & Co-Founder
Investors
Almi Invest
Tech stack
Animate.CssCloudflareCloudflare Bot ManagementCloudflare TurnstileCore-JsFont Awesome
#12
Acquired · Gothenburg, Vastra Gotaland County · founded 2011 · 13 employees
$1.1Mraised

Appland offers white label App Store solutions for mobile operators, mobile devices, online communities, smart TVs, connected vehicles and internet of things. Appland provides various services as mentioned : App stores, third party app stores, white label app stores, app distribution, app monetization, SaaS app store, app ecosystem management. The company won "2015 Red Herring Top Europe Award" in 2015, and a spot in "33-listan", an annual list of the 33 most promising Swedish startups awarded by Ny Teknik and Affärsvärlden.

Funding rounds
  • Apr 2014Seed$1.1M
Investors
Ekapaif

Funding & investor landscape

$202.1Mtotal disclosed funding
16companies funded
26disclosed rounds
0rounds last 90 days
Most active investors
Chalmers Ventures12 rounds
Aggregate Media3 rounds
Almi Invest3 rounds
Lion Ventures3 rounds
Blackheat Equity2 rounds
Born Global2 rounds
ESA BIC Sweden2 rounds
Ekapaif2 rounds
Europa2 rounds
GOKAP Invest2 rounds

Notable founders

Jarno Vanhatapio
Founder · NA-KD
Mattias Lundstrom
Co-Founder & COO · MATCHi
Fredrik Edeland
Founder & CEO · Sendify
Anton Fast
Co-Founder · Ophena
Simon Geldner
Co-Founder · Ophena
Sofia Brandt
Co-Founder & CEO · Birds Relations
Linda Gardlov
Co-founder · Adnavem
Mattias Sundstrom
Co-Founder & CTO · Adnavem
Carl Tornstrom
Co-Founder & CEO · Heap Carsharing
Peter Elmered
Co-Founder · Heap Carsharing
Johan Erlandsson
Co-Founder & CEO · Velove Bikes
Linda Kanter
Co-Founder · Velove Bikes
Prism market signals · Sweden · country-scoped Prism corpus, 861,632 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer companies are there in Gothenburg, Sweden?
Radar tracks 91 indexable Consumer companies headquartered in Gothenburg, Sweden that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Gothenburg, Sweden?
The Consumer companies in Gothenburg, Sweden on this list have raised a combined $202.1M in disclosed equity funding across 16 funded companies.
Which is the highest-funded Consumer company in Gothenburg, Sweden?
NA-KD is the highest-funded Consumer company in Gothenburg, Sweden, with $153.3M in disclosed equity funding.
How many Consumer companies in Gothenburg, Sweden are funded?
16 of the 91 Consumer companies in Gothenburg, Sweden on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Gothenburg, Sweden?
None of the Consumer companies in Gothenburg, Sweden on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Gothenburg, Sweden Consumer companies?
The most active investors in Gothenburg, Sweden Consumer companies on this list include Chalmers Ventures, Aggregate Media, Almi Invest, Lion Ventures, Blackheat Equity.
Sweetie IyerMarkets & Momentum

Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.

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