Na-kd

Online retailer offering multi-category fashion products

placeGothenburg, Vastra Gotaland County, Sweden calendar_todayFounded 2015 groups387 employees language na-kd.com

Registered entities

Reputation

Customer rating 3.1 / 5 across 13,917 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Sweden14.9%
United States13.4%
Netherlands13%
Denmark11.5%
Germany7.6%

Social engagement

Social engagement: 35.1K social following, 10 posts in the last 12 months — around the industry typical range.

Investor mix

21 investors on record; lead investors include Northzone, eEquity, Partech Partners, Quadrille Capital.

Investor typeCountShare
Venture capital838%
Private equity314%
Other / undisclosed1048%

Share of voice

Share of voice in Sweden: 26.6% of web traffic across its competitive set; worldwide: 20.5%.

Recent activity

12 Jun 2026
Event
Sales
10 Jun 2026
Partnership
ASOS.com
8 Jun 2026
Product launch
Resort dressing by Lovisa Worge
Coming soon