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Radar · Crop Tech in New York City

Best Crop Tech Companies in New York City, United States

The 62 best Crop Tech companies in New York City, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: BOWERY FARMING.

62companies tracked
$1.5Bdisclosed funding
0unicorns
25have raised
FLIAR INTELLIGENCE · CROP TECH × NEW YORK CITY

Our analysis of 50 Crop Tech companies

$5.7b in tracked funding; 93% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.

50companies analysed
93%cloud-native stacks
2025funding peak (by rounds)
2unicorns
2016median founding year
185kcombined LinkedIn audience
84%of audience held by top 3
1companies hiring publicly (12 mo)

Ranked: Best Crop Tech companies in New York City

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackWeb popularityPatents & IP focusRecent signals
1BOWERY FARMING
Provider of indoor vertical farm solutions utilizing smart technology
$687M32 mo ago422Irving Fain
Founder & CEO
——5 patents
Precision indoor horticulture lighting control and ultrasonic plant harvesting technologies
—
2AeroFarms
Developer of vertical farming technology producing microgreens with elevated flavor
80News top 15%Funding top 18%Product top 21%Growth top 25%
All 11 signals ▾
Newstop 15%
Fundingtop 18%
Producttop 21%
Growthtop 25%
Moattop 28%
Patentstop 32%
Innovationtop 33%
Markettop 44%
AItop 45%
Techtop 46%
Globalbottom 39%
News: 10 BI events in 12 mo (of 93 tracked, 12 types) · 2 high-value events (IPO/M&A/funding/contracts) in 12 mo
Funding: Raised $244M across 9 rounds · 9 rounds over 16 yrs (0.6/yr)
rank vs industry peers · Fliar Intelligence Index 80/100
$244M10 mo ago159—WordPressApple iCloud MailMicrosoft 365+23Top 5M21 patents
Indoor vertical farming systems: modular containers, resilient growth media, advanced LED lighting.
—
3BrightFarms
Fresh, locally grown, pesticide-free greens using sustainable indoor farming practices
$212M68 mo ago254—WordPressMySQLMariaDB+28Top 5M6 patents
High‑density hydroponic DWC hardware and data‑driven greenhouse management analytics.
—
4LeafLink
Streamlining wholesale cannabis commerce with technology solutions for brands and retailers
76Funding top 18%Tech top 20%Innovation top 31%Moat top 31%
All 9 signals ▾
Fundingtop 18%
Techtop 20%
Innovationtop 31%
Moattop 31%
Markettop 41%
Producttop 41%
Growthtop 45%
Globalbottom 39%
Newsbottom 26%
Funding: Raised $189M across 8 rounds · 8 rounds over 11 yrs (0.7/yr)
Tech: 64 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon Ses
rank vs industry peers · Fliar Intelligence Index 76/100
$189M18 mo ago237—WordPressApple iCloud MailGoogle Workspace+36Top 5M——
5Gro Intelligence
Agricultural data insights and forecast platform
$88M65 mo ago199Sewit Ahderom
Co-Founder & COO
BootstrapAmazon ALBAmazon Web Services+4Top 50M——
6WorldCover
Online insurance platform for P2P crop insurance and investment
$6M87 mo ago22—————
7Greg
Provider of AI-based plant monitoring software
$5M61 mo ago9Alex Ross
Co-Founder & CEO
SentryPythonTailwind CSS+9Top 100k——
8The Sill
Online plant retailer offering houseplants, outdoor plants, and plant care products
$5M94 mo ago53Eliza Blank
Founder & CEO
Cart FunctionalityShopifyMonkcommerce+40Top 500k——
9Grow
Your comprehensive guide to flowers: types, meanings, gardening tips
$4M104 mo ago5—————
10BioHiTech Global
Biological treatment solutions to manage food waste
$3M116 mo ago34—————
11Thrive Agritech
Provider of LED grow lights for indoor agriculture
$3M99 mo ago4Brian Bennett
Founder & CEO
WordPressMySQLPHP+30Top 50M——
12Map My Crop
Provider of AI-powered agricultural monitoring and analytics platform
$2M16 mo ago—Swapnil Jadhav
Founder & CEO
WordPressMySQLPHP+28Top 5M—1 partnership
13FarmOne
Operator of an indoor farm, brewery, cocktail bar, and event space
$2M75 mo ago14—WordPress Site EditorWordPressMySQL+24Top 5M——
14Re-Nuble
Converting food waste into agri inputs using biologicals
$1M16 mo ago19—Cart FunctionalityShopifyBootstrap+20Top 50M2 patents
Excluding solid particles using gravity-based separation devices
—
15AlphaRoot
Online platform offering cannabis insurance
$690K73 mo ago50Isaac Bock
Managing Director
WordPressMySQLPHP+17Top 5M——
16Radicle Farm
Manages greenhouse based farms in urban areas and supplies vegetables
$600K53 mo ago—Christopher Washington
Co-Founder
————
17VFT Global
Hydroponic cultivation and marketing of lettuce
$500K138 mo ago2———2 patents
Hydroponic growth modules and overlapping flat tube structures for plant cultivation
—
18Lono
Your guide to the best Bitcoin casinos and crypto gambling
$250K136 mo ago—Doug Crescenzi
Co Founder & CEO
————
19FarmBox
Online retailer of fruits and vegetables
$200K132 mo ago—Ashley Tyrner
Founder & CEO
PHPNew RelicGoogle Workspace+2Top 50M——
20OurHarvest
Farm to home delivery service
$106K126 mo ago4Michael Winik
Co-Founder
————

Top 12 Crop Tech companies in New York City

#1
Series E · New York City, New York · founded 2004 · 159 employees
$243.6Mraised
▾

Developer of vertical farming technology producing microgreens with elevated flavor. The company utilizes breakthroughs in artificial intelligence and plant biology to grow a wide array of products. It delivers improved nutrition with traceability and food safety.

Fliar Intelligence Index™ 80how this company ranks against its industry peers
News
top 15%
Funding
top 18%
Product
top 21%
Growth
top 25%
Moat
top 28%
Patents
top 32%
News: 10 BI events in 12 mo (of 93 tracked, 12 types) · 2 high-value events (IPO/M&A/funding/contracts) in 12 mo · Top themes: Layoffs, Funding, Announcements
Funding: Raised $244M across 9 rounds · 9 rounds over 16 yrs (0.6/yr) · Last round Series E (Aug 2025)
Product: 9 distinct product lines · Company stage: Series E
Audience (LinkedIn): 108k LinkedIn followers — 58.6% of this cohort's audience · 49 engagements/post (1.8× cohort median)
Activity (LinkedIn): 2 partnerships (incl. Wegmans Food Markets) announced in 12 mo
Funding rounds
  • Aug 2025Series E—
  • May 2025Conventional Debt—
  • Apr 2024Series E$5M
  • Sep 2023Series E$70.8M
Investors
Ingka, ADM Capital, Wheatsheaf Group, MissionPoint Partners, GSR Ventures, AllianceBernstein
Tech stack
Apple Icloud MailAstraBeaver BuilderBreadcrumb NavxtCloudflareCloudflare Bot Management
#2
Series D · New York City, New York · founded 2015 · 237 employees
$189.4Mraised
▾

Streamlining wholesale cannabis commerce with technology solutions for brands and retailers. This B2B marketplace connects cannabis businesses, offering a platform for streamlined e-commerce. It provides solutions for brands to increase exposure, process orders, and access analytics. Retailers can discover new products and order from multiple brands in one online cart. The technology facilitates payments, logistics, advertising, and insights, with integrations to other software. It offers banking solutions for the cannabis industry. The platform aims to consolidate costs, simplify ordering, and provide data insights, fostering a community for wholesale cannabis commerce. It offers features like login, pricing, shopping cart, and digital payments.

Fliar Intelligence Index™ 76how this company ranks against its industry peers
Funding
top 18%
Tech
top 20%
Innovation
top 31%
Moat
top 31%
Market
top 41%
Product
top 41%
Funding: Raised $189M across 8 rounds · 8 rounds over 11 yrs (0.7/yr) · Last round Series D (Dec 2024)
Tech: 64 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon Ses · Devops: Nginx
Innovation: 8 new-product events in 24 mo
Audience (LinkedIn): 34k LinkedIn followers — 18.2% of this cohort's audience
Funding rounds
  • Dec 2024Series D$5.9M
  • Feb 2023Series D$100M
  • Dec 2020Series C$40.4M
  • Jul 2020Conventional Debt$250M
Investors
Lerer Hippeau, Casa Verde Capital, Phyto Partners, Wisdom VC, Brand New Matter, TIA Ventures
Tech stack
Amazon CloudfrontAmazon SesAmazon Web ServicesAosApple Icloud MailAws Certificate Manager
#3
Deadpooled · New York City, New York · founded 2015 · 422 employees
$687Mraised
▾

Provider of indoor vertical farm solutions utilizing smart technology. It is a US-based company operating in the vertical farming and agriculture sector, with a focus on producing fresh, pesticide-free produce using indoor vertical farms. The company aims to transform the entire fresh food supply chain to be smarter, safer, and more sustainable.

Funding rounds
  • Oct 2023Series D$245.6M
  • May 2021Series C$320.7M
  • Dec 2018Series B$91M
  • Apr 2017Series A$22.2M
Founders & team
Irving FainFounder & CEO
Investors
Fidelity Investments, First Round Capital, BoxGroup, Lerer Hippeau, SV Angel, Homebrew
#4
Seed · New York City, New York · founded 2021
$2.4Mraised
▾

Provider of AI-powered agricultural monitoring and analytics platform. It offers satellite imagery analysis, crop type detection, farm boundary mapping, and other tools for precision farming. The platform provides insights into crop health, weather patterns, and potential risks, aiding in efficient resource management and improved yields. Additional features include drone monitoring integration and irrigation modeling. The platform serves farmers, consultants, and other stakeholders in the agricultural industry.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers — 5.7% of this cohort's audience
Activity: 2 partnerships · 1 awards (incl. Citrus Board Amravati) announced in 12 mo
Funding rounds
  • Feb 2025Seed$1.8M
  • Jan 2025Seed$303.1K
  • Oct 2023Angel$126.2K
  • Mar 2023Seed$174.1K
Founders & team
Swapnil JadhavFounder & CEO
Investors
Startup Wise Guys, YourNest, Eaglewings Ventures, SanchiConnect, Avinya Investment
Tech stack
Animate.CssBootstrapBootstrap IconsCdnjsCloudflareCloudflare Bot Management
#5
Seed · New York City, New York · founded 2011 · 19 employees
$1.2Mraised
▾

Re-Nuble has developed a technology that uses biologicals to transform food waste into organic liquid nutrients which it claims can be used in soil-less farming and can boost hydroponic yields at a fraction of the cost of chemically-based alternatives. Its portfolio includes 2 products Away We Grow which is a liquid fertilizer for hydroponic use and Booster Shot which is made up of seaweed extracts and targets the plant's root zone for efficient absorption.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Funding rounds
  • Jan 2025Grant (prize money)$4.6M
  • Jan 2025Grant (prize money)$1.4M
  • Nov 2020Seed$1.1M
  • Apr 2018Seed$100K
Investors
SOSV, Launch NY, THRIVE, Global Sustainable Future, She1K, Wocstar Fund
Tech stack
Accessibility Toolbar PluginAdrollAdroll Cmp SystemAmazon AlbAmazon Web ServicesApple Pay
#6
Acquired · New York City, New York · founded 2008 · 254 employees
$211.5Mraised
▾

Fresh, locally grown, pesticide-free greens using sustainable indoor farming practices. They are revolutionizing agriculture with their "Inside Generation" farming method, prioritizing environmental responsibility and consumer health. They grow lettuce and other greens indoors, minimizing water and land usage while eliminating the need for pesticides, herbicides, and fungicides. This innovative approach ensures fresh, crispy, and flavorful produce year-round, delivered quickly from greenhouse to local grocery retailers. They focus on sustainability, reducing long-haul trucking and promoting a smaller environmental footprint. Their commitment extends to providing consumers with delicious, easy-to-make recipes, encouraging a healthy and planet-conscious lifestyle. They are focused on social impact by providing fresh produce and promoting sustainable agriculture.

Funding rounds
  • Oct 2020Series E$100M
  • Oct 2020Conventional Debt—
  • Jun 2018Series D$55M
  • Oct 2016Series C$30.1M
Investors
NGEN Partners, Emil Capital, Cox Enterprises, Catalyst Investors, WP Global Partners, ECP Growth
Tech stack
AccessibeBunnyCdnjsCloudflareCookieyesCore-Js
#7
Deadpooled · New York City, New York · founded 2014 · 199 employees
$88.5Mraised
▾

Agricultural data insights and forecast platform. It gathers, aggregates, and processes data using proprietary algorithms to unlock crucial insights into weather patterns, trade flows, pricing dynamics, and production. It provides users actionable agricultural data to improve productivity and access to capital. Its products decipher data through computational and visualization tools that enable financial institutions, corporations.

Funding rounds
  • Jan 2021Series B$85M
  • Oct 2017Series A—
  • Jun 2014Conventional Debt$2.9M
  • May 2014Seed$3.5M
Founders & team
Sewit AhderomCo-Founder & COONemo SemretCo-Founder & CTO
Investors
TPG, DCVC, EchoVC Partners, Intel Capital, GGV Capital, Africa Tech Ventures
Tech stack
Node.JsAmazon Web ServicesReactNext.JsGoogle Tag ManagerCloudinary
#8
Seed · New York City, New York · founded 2020 · 9 employees
$5.4Mraised
▾

Provider of AI-based plant monitoring software. It is an intelligent assistant that uses physics and machine learning to predict the water needs of any plant in any environment. It analyzes plants and the home environment and adapts to the weather, seasons, routine, and more. Users can also get personalized help via its encyclopedic knowledge of plants. Its mobile application is available for iOS platforms.

Funding rounds
  • May 2021Seed$5.4M
Founders & team
Alex RossCo-Founder & CEONithin ReddyCo-Founder
Investors
Index Ventures, First Round Capital, Primary Venture Partner, Gaingels, Reform Ventures
Tech stack
Amazon CloudfrontAmazon SesAmazon Web ServicesDjangoFont AwesomeGoogle Font Api
#9
Series A · New York City, New York · founded 2015 · 22 employees
$6.1Mraised
▾

Online insurance platform for P2P crop insurance and investment. It connects farmers and investors through a P2P investment platform. Investors get a return on their investment and their investment funds the insurance for people in developing countries against weather risks.

Funding rounds
  • Mar 2019Series A$6M
  • 2017Seed—
  • Mar 2017Seed—
  • 2016Seed$120K
Investors
Musha Ventures, CreditEase, Y Combinator, ACE & Company, MS&AD Ventures, Western Technology Investment
Tech stack
Digicert
#10
Series A · New York City, New York · founded 2015 · 5 employees
$4.4Mraised
▾

Your comprehensive guide to flowers: types, meanings, gardening tips. This website is a resource for everything related to flowers, plants, and gardening. It offers information on various flower types, including lilies, tulips, orchids, and more, categorized by color and type. Explore the meanings associated with different rose colors and other flowers. The site provides gardening and plant care advice, covering topics like mosquito repellent plants, snake plant care, orchid care, and sunflower growing. Discover tips for creating urban gardens, pressing flowers, and selecting the best garden tools. It also features flower and gardening quotes. The site aims to provide helpful information and beautiful photographs for flower enthusiasts, gardeners, and anyone seeking floral inspiration.

Funding rounds
  • Oct 2017Series A$2.4M
  • Jan 2017Seed$1.8M
  • Mar 2016Conventional Debt—
  • Mar 2016Seed$200.1K
Investors
Resolute Ventures, Bolt, HCVC, Eudaimonia Capital
Tech stack
WordpressMysqlPhpGeneratepressWp RocketGoogle Tag Manager For Wordpress
#11
Series A · New York City, New York · founded 2011 · 53 employees
$5Mraised
▾

Online plant retailer offering houseplants, outdoor plants, and plant care products. They provide a wide selection of indoor and outdoor plants, including rare varieties, orchids, and easy-care options. They also offer plant care essentials like pots, tools, and fertilizers. Customers can shop by plant type, size, or care needs, and find solutions for specific environments. The company provides resources like a plant care library, workshops, and expert advice to empower plant enthusiasts. They offer gift options, subscriptions, and corporate gifting services. The website features a cart, login, and account management, along with resources like a blog and free online courses. They focus on making people happier and healthier through plants, promoting a connection to nature and improving well-being.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 7.4% of this cohort's audience
Funding rounds
  • Aug 2018Series A$5M
  • 2017Seed—
Founders & team
Eliza BlankFounder & CEO
Investors
Brand Foundry, Halogen Ventures, BBG Ventures, Blueseed, Tuesday Capital, The Raine Group
Tech stack
AccessibeApple PayAxiosBabelCart FunctionalityCloudflare
#12
Series A · New York City, New York · founded 2014 · 4 employees
$3.1Mraised
▾

Provider of LED grow lights for indoor agriculture. The product portfolio includes white light spectrum LED lights for greenhouses & cannabis flowers, grow lights for vertical farming, and other LED bulbs.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Funding rounds
  • Mar 2018Series A$2.9M
  • 2017Seed$120K
  • Aug 2015Seed$120K
Founders & team
Brian BennettFounder & CEO
Investors
Y Combinator, Rose Capital
Tech stack
GodaddyGoogle WorkspaceHstsNext.JsNext.Js App RouterNode.Js

Funding & investor landscape

$1.5Btotal disclosed funding
21companies funded
62disclosed rounds
0rounds last 90 days
Most active investors
THRIVE3 rounds
United States Department of Agriculture3 rounds
ALMANAC2 rounds
EchoVC Partners2 rounds
First Round Capital2 rounds
GGV Capital2 rounds
Gutter Capital2 rounds
Hudson River Ventures2 rounds
Lerer Hippeau2 rounds
Y Combinator2 rounds

Notable founders

Irving Fain
Founder & CEO · BOWERY FARMING
Swapnil Jadhav
Founder & CEO · Map My Crop
Sewit Ahderom
Co-Founder & COO · Gro Intelligence
Nemo Semret
Co-Founder & CTO · Gro Intelligence
Alex Ross
Co-Founder & CEO · Greg
Nithin Reddy
Co-Founder · Greg
Eliza Blank
Founder & CEO · The Sill
Brian Bennett
Founder & CEO · Thrive Agritech
Christopher Washington
Co-Founder · Radicle Farm
Tony Gibbons
Co-Founder · Radicle Farm
Isaac Bock
Managing Director · AlphaRoot
Eric Schneider
Managing Director · AlphaRoot
Prism market signals · United States · country-scoped Prism corpus, 1,224,320 docs

Market landscape — 10 sub-themes by coverage

Share of Crop Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

RESEARCH SIGNALS · United States

How research on Precision Agriculture is moving in the United States

A read on the academic research around Precision Agriculture — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 2,521 United States-affiliated papers.

research sentiment over time
200820172026
enthusiastic · positive · guarded tone
Tone is overwhelmingly optimistic and intensifying — the enthusiastic (strongly-positive) share moved 55% → 76% across 2008–2026.
top research entities
  • Purdue University West Lafayette142
  • Agricultural Research Service104
  • National Research Council85
  • University of Nebraska–Lincoln68
  • Texas A&M University62
leading researchers
Tomislav Hengl · Freederia AI Researcher · Matt Miller · Josip Križan · Gifty Acquah · Yanbo Huang · Milorad Kilibarda · Salvatore Filippo Di Gennaro
▲ Breakthroughs616 · 24%
▲ 11%→29% share
▲2.6× share momentum0 median citations86% since 2021mostly methods-led
Breakthroughs are rising (11%→29% of field), led by Field (mathematics).
rising sub-themes (early→recent)
  • Field (mathematics)3→61
  • Scalability4→52
  • Convolutional neural network1→46
  • Identification (biology)1→44
  • Crop1→34
Newly emergingSustainable agriculture 0→47 · Resource (disambiguation) 0→34 · Artificial neural network 0→29
Landmark A CNN-RNN Framework for Crop Yield Prediction · 549 cites
◆ Advancements1,186 · 47%
▼ 55%→44% share
▼0.8× share momentum1 median citations67% since 2021mostly methods-led
Advancements are cooling (55%→44% of field), led by Sustainability.
rising sub-themes (early→recent)
  • Sustainability1→56
  • Sustainable agriculture2→53
  • Irrigation12→61
  • Agricultural engineering32→80
  • Field (mathematics)21→67
Newly emergingConvolutional neural network 0→50 · Pattern recognition (psychology) 0→25 · Agricultural productivity 0→22
Landmark Remote Sensing and Control of an Irrigation System Using a Distributed Wireless Sensor Network · 777 cites
▼ Concerns361 · 14%
▼ 19%→13% share
▼0.7× share momentum1 median citations65% since 2021mostly empirical
Concerns are cooling (19%→13% of field), led by Sustainability.
rising sub-themes (early→recent)
  • Sustainability4→41
  • Food security1→22
  • Field (mathematics)8→22
  • Productivity2→16
  • Sustainable agriculture3→14
Newly emergingData science 0→17 · Big data 0→14 · Internet of Things 0→10
Landmark Nanofertilizer for Precision and Sustainable Agriculture: Current State and Future Perspectives · 729 cites
RESEARCH HOTSPOTS · United States

Where precision agriculture is researched across United States

Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.

New York60 · +0.34
Hot · CanopyAdvancing · EcologyOpportunity · Multispectral imageConcern · Sustainability
SF Bay Area43 · +0.46
Hot · CropAdvancing · Remote sensingOpportunity · Population
Boston24 · +0.61
Hot · Agricultural engineeringAdvancing · IrrigationOpportunity · Artificial neural network
Los Angeles17 · +0.45
Hot · Water contentOpportunity · Weed
Pittsburgh17 · +0.64
Hot · Agricultural engineeringAdvancing · Sustainable agricultureOpportunity · Random forest
Atlanta15 · +0.60
Advancing · Computer visionOpportunity · Sandbox (software development)
Ann Arbor8 · +0.60
Opportunity · Sprayer
Philadelphia8 · +0.57
San Diego5 · +0.48
Opportunity · Crop yield
Seattle5 · +0.60
PATENT SIGNAL · United States

Who's filing precision agriculture patents in the United States

United States precision agriculture patent filing is accelerating — 212 filings from 42 assignees (2016–2025), led by Stout Industrial TECH, American Science & ENG, BLUE River TECH; annual filings 7→16.

212 filings42 assigneespeak 36/yr2016–2025
filing momentum (YoY 2016–2025)
top patent filers
  • Stout Industrial TECH28
  • American Science & ENG24
  • BLUE River TECH21
  • Cohen Harris LEE18
  • Agjunction17
  • Valmont Industries15
  • Stout Industrial Technology11
  • AGCO9

Common questions

How many Crop Tech companies are there in New York City, United States?
Radar tracks 62 indexable Crop Tech companies headquartered in New York City, United States that meet our profile-completeness bar.
What is the total funding raised by Crop Tech companies in New York City, United States?
The Crop Tech companies in New York City, United States on this list have raised a combined $1.5B in disclosed equity funding across 21 funded companies.
Which is the highest-funded Crop Tech company in New York City, United States?
BOWERY FARMING is the highest-funded Crop Tech company in New York City, United States, with $687M in disclosed equity funding.
How many Crop Tech companies in New York City, United States are funded?
21 of the 62 Crop Tech companies in New York City, United States on this list have disclosed at least one equity funding round.
How many Crop Tech unicorns are there in New York City, United States?
None of the Crop Tech companies in New York City, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in New York City, United States Crop Tech companies?
The most active investors in New York City, United States Crop Tech companies on this list include THRIVE, United States Department of Agriculture, ALMANAC, EchoVC Partners, First Round Capital.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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