Best E-Commerce Enablers Companies in Melbourne, Australia
The 35 best E-Commerce Enablers companies in Melbourne, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Fresho.
Ranked: Best E-Commerce Enablers companies in Melbourne
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Fresho Provider of order and operations management software for fresh food wholesalers 62Tech top 27%Funding top 37%Moat top 39%Talent top 39% All 9 signals ▾Techtop 27% Fundingtop 37% Moattop 39% Talenttop 39% Markettop 40% Growthtop 48% Globalbottom 37% Partnersbottom 35% Newsbottom 20% Tech: 74 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 Funding: Raised $40.7M across 4 rounds · 4 rounds over 17 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 62/100 | $41M | 21 mo ago | Series B | James Andronis Co-Founder & CEO | 2004 | Craft CMSCart FunctionalitySentry+35 | — |
| 2 | Afterpay Provider of buy now, pay later services with flexible options | $35M | 73 mo ago | Acquired | Nick Molnar Co-Founder & CEO | 2014 | Builder.ioSentryZendesk+31 | 1 launch |
| 3 | Lexer Platform offering customer insights for brand and retailers | $34M | 66 mo ago | Series B | David Chinn CEO & Co-Founder | 2008 | — | — |
| 4 | EQL Cloud-based repair management solutions for e-commerce brands | $19M | 53 mo ago | Seed | James Boysons Co-Founder | 2019 | WebflowApple iCloud MailGoogle Workspace+24 | — |
| 5 | Zitcha Provider of unified retail media platform enabling omnichannel planning and reporting | $15M | 23 mo ago | Series A | Troy Townsend Chief Executive Officer and Co-founder | 2022 | HubSpot CMS HubAmazon Web ServicesSplide+14 | — |
| 6 | Preezie Provider of AI shopping assistant and quiz platform for e-commerce | $6M | 57 mo ago | Series A | Quoc Nguyen Co-Founder | 2017 | HubSpot CMS HubTailwind CSSAmazon ALB+20 | — |
| 7 | RateIt Provide of feedback solution to offline businesses | $5M | 85 mo ago | Series A | Michael Momsen Co-Founder & CEO | 2016 | WordPressMySQLPHP+24 | — |
| 8 | Fillr Autofill for Mobile applications | $4M | 118 mo ago | Acquired | — | 2015 | — | — |
| 9 | Omnyfy Platform offering e-Commerce marketplace platform for B2B and B2C businesses | $3M | 61 mo ago | Acquired | — | 2012 | WordPress Block EditorWordPressZoho+25 | — |
| 10 | ShareRails Increase Customer Engagement through Personalised Recommendations | $350K | 142 mo ago | Acquired | Dmitry Chourpo Co-Founder & CEO | 2012 | — | — |
Top 11 E-Commerce Enablers companies in Melbourne
#1
Series B · Melbourne, Victoria · founded 2004 · 68 employees$40.7Mraised▾
Provider of order and operations management software for fresh food wholesalers. The platform consolidates orders, picking, deliveries, invoicing, and payments into a unified system. It integrates with existing enterprise resource planning, finance, and logistics tools. The software offers tools designed for use in warehouses, back offices, and on delivery routes.
- Nov 2024Series B$11.1M
- Jun 2022Series A$9.5M
- May 2022Series A$14M
- Sep 2016Seed$230.2K
#2
Series A · Melbourne, Victoria · founded 2022 · 26 employees$15.1Mraised▾
Provider of unified retail media platform enabling omnichannel planning and reporting. The platform allows retailers to plan, deliver, and report across their entire network. It offers tools for collaboration, campaign planning, design, delivery, and performance optimisation. The platform unifies retail media across channels and systems, offering automation.
- Sep 2024Series A$10.4M
- Nov 2022Seed$4.7M
#3
Acquired · Melbourne, Victoria · founded 2014$35.4Mraised▾
Provider of buy now, pay later services with flexible options. It facilitates installment payments for purchases. The service allows consumers to acquire goods and services immediately and pay for them over a defined period. It offers options for different regions and languages.
- Aug 2020Post IPO—
- Aug 2020Post IPO$136M
- May 2020Post IPO$254.7M
- Nov 2019Post IPO$135.9M
#4
Seed · Melbourne, Victoria · founded 2019 · 48 employees$18.6Mraised▾
Cloud-based repair management solutions for e-commerce brands. It allows retailers to sell in-demand products. Its solutions include loyalty and reward, operation management, insights, marketing, and more.
- Apr 2022Seed$18.6M
#5
Series B · Melbourne, Victoria · founded 2008 · 91 employees$34.1Mraised▾
Lexer is a platform offering customer insights for brands and retailers. It offers social media analytics software and a customer data platform for businesses to analyze and segment customers. It provides a customer data platform to manage customer profiling and segmentation. It helps organizations to capture data from omnichannel and to analyze and understand customer lifetime value, reduce churn rate and predict the next purchase of customers. It helps customer teams with tools to identify, engage and listen to their customers and send personalized campaigns. It also provides reporting solutions and notification features for real time updates. Its customers include AFL, Seek, Spyder, ING, and others.
- Feb 2021Series B$25.5M
- Series A—
#6
Series A · Melbourne, Victoria · founded 2017 · 39 employees$6.1Mraised▾
Provider of AI shopping assistant and quiz platform for e-commerce. The company offers AI-powered shopping experiences with natural language search and product recommendations. It also provides a quiz platform that guides shoppers to personalized product selections. The platform integrates with e-commerce systems to enhance customer engagement.
- Nov 2021Series A$5.5M
- May 2020Seed$575K
#7
Acquired · Melbourne, Victoria · founded 2012 · 32 employees$3.3Mraised▾
Platform offering e-Commerce marketplace platform for B2B and B2C businesses. The platform enables buyers to purchase products from multiple sellers in a single order. Its features include vendor onboarding, management fees & charges, service booking & reporting, analytics, and more. The Vendor features include store management, customer engagement, order fulfillment, booking management, payment receipts, and more.
- Aug 2021Series A$3.3M
#8
Series A · Melbourne, Victoria · founded 2016 · 8 employees$5Mraised▾
RateIt is a provider of feedback solution to offline businesses. The company offers omnichannel feedback solutions like in-store kiosks, web-based, SMS based, and email-based solutions. It offers features like NPS surveys, text analytics, integrations, bio-metric validation, and customizable reports. The company also offers analytics based on customer feedback.
- Aug 2019Series A$5M
#9
Acquired · Melbourne, Victoria · founded 2015 · 17 employees$3.8Mraised▾
Fillr is intelligent autofill application for iOS and android based mobile platform. Company claims that its machine learning and mapping engine allows to read forms as close to human representation as possible. Company claims that its form filling solution is more accurate than google and safari autofill. App data is encrypted on your phone, out of the cloud, using military-grade 256-bit AES encryption.
- Nov 2016Series A$3.8M
#10
Seed · Melbourne, Victoria · founded 2018 · 28 employees$20Kraised▾
AI-based automated product tagging and visual search solutions. It uses computer vision and deep learning technology to offer product insights and personalization solutions. Its AI solution extracts data from products and customer behavior to provide shoppers with a tailored shopping experience. Its solutions generate product attributes, descriptions and allow shoppers to personalize product selection using dynamic filtering methods. It helps retailers in improving their sales and reducing costs.
- 2023Seed$20K
#11
Acquired · Melbourne, Victoria · founded 2012 · 2 employees$350Kraised▾
ShareRails is a real-time tool that helps business to power onsite customer communication. The company’s platform offers a notifications application that displays notifications of orders and shopping activity to increase buyer's interest; and Collaborative Canvas, a shared drag-n-drop shopping board integrated with live-chat and store product catalogue. The Canvas outfit builder is used by customer service representatives and in-house stylist to provide personal styling service and outfit recommendations by using customers’ product catalogue. The company has also launched a virtual shopping app called Dressli in 2014.
- Nov 2014Seed$350K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of E-Commerce Enablers coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
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