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Radar · Fashion Tech in Texas

Best Fashion Tech Companies in Texas, United States

The 221 best Fashion Tech companies in Texas, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Away.

221companies tracked
$609.6Mdisclosed funding
2unicorns
40have raised
FLIAR INTELLIGENCE · FASHION TECH × TEXAS

Our analysis of 116 Fashion Tech companies

$9.4b in tracked funding; 97% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2021.

116companies analysed
97%cloud-native stacks
2021funding peak (by rounds)
10unicorns
2015median founding year
299kcombined LinkedIn audience
71%of audience held by top 3
6companies hiring publicly (12 mo)

Ranked: Best Fashion Tech companies in Texas

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackWeb popularityRecent signals
1Away 🦄
Online retailer of luggage, bags, travel accessories, and related items
$181M85 mo ago250Jen Rubio
Co-Founder
Amazon WebstoreCart FunctionalityShopify+48Top 100k1 job opening
2Technovas
Western wear and cowboy boots for men and women
83Funding top 22%Tech top 25%Market top 28%Moat top 28%
All 8 signals ▾
Fundingtop 22%
Techtop 25%
Markettop 28%
Moattop 28%
Growthtop 29%
Talenttop 38%
Newsbottom 48%
Globalbottom 37%
Funding: Raised $120M across 5 rounds · 5 rounds over 10 yrs (0.5/yr)
Tech: 54 technologies across 6/8 capability areas · Cloud: Cloudflare
rank vs industry peers · Fliar Intelligence Index 83/100
$120M12 mo ago786
786 → 853 (+9%)
Paul Hedrick
Founder & Executive Chairman
ShopifySanityApple iCloud Mail+39Top 100k3 partnerships · 2 awards
3Ide
Online retailer offering multi-category fashion products for men and women
$76M162 mo ago8————
4Outdoor Voices
Online retailer of technical apparel for recreation and athletic activities
$66M71 mo ago83Tyler Haney
Founder & CEO
ShopifyApple iCloud MailMicrosoft 365+33Top 1M—
5OMG
Online store offering promotional product
$36M47 mo ago132
132 → 167 (+27%)
—Cart FunctionalityWordPressSentry+36Top 5M—
6J.Hilburn
Internet-first brand of customized luxury men's apparel
$28M164 mo ago32—Apple iCloud MailBootstrapNew Relic+10Top 1M—
7Eterneva
Provider of personalized memorial diamonds from the ashes or hair
$22M58 mo ago38Adelle Archer
Co-Founder & Co-CEO
WebflowApple iCloud MailGoogle Workspace+35Top 1M—
8Bold Metrics
Provider of SaaS-based AI-enabled virtual trial fitting solution for fashion retailers and brands
$12M48 mo ago19
19 → 25 (+32%)
—HubSpot CMS HubFacebook LoginLinkedin Sign-in+24Top 10M—
9Tradeblock
App-based trading platform for sneakers
$9M45 mo ago32Darren Smith
Co-Founder + COO
SentryApple iCloud MailGoogle Workspace+20Top 5M—
10Goodfair
Online reseller of second-hand fashion apparels
$7M71 mo ago3Topper Luciani
Founder & CEO
Cart FunctionalityShopifyShop Pay+33Top 5M—
11Fancurve
Provider of blockchain-enabled digital fashion solutions
$6M49 mo ago12Chris Chaney
Co-Founder & CEO
———
12cratejoy
Cratejoy is an online platform that enables users to build their own subscription business.
$6M140 mo ago36—Cart FunctionalityShopifyCratejoy+44Top 500k—
13Crave Retail
AI and RFID-based store automation solutions for retail stores
$6M23 mo ago25—WixSentryBootstrap+11Top 50M—
14William Murray Golf
Private label brand of golfing apparel
$5M85 mo ago18—Amazon WebstoreCart FunctionalityShopify+46Top 1M—
15Mizzen+Main
Internet first brand offering performance apparel for men
$4M103 mo ago44Kevin Lavelle
Founder
SanityShopifyTurbopack+41Top 1M1 launch
16Floafers
Comfortable, stylish, and versatile foam footwear for men, women, and kids
$4M72 mo ago12—ShopifyShop PayPayPal+28Top 1M—
17Criquet Shirts
Super-soft, great-fitting men's shirts and accessories for an anti-ordinary lifestyle
$3M77 mo ago29Hobson Brown
Co-Founder
Shogun Page BuilderCart FunctionalityShopify+45Top 500k—
18WiseWear
Developing Luxury Tech Jewelry.
$3M121 mo ago8————
19HELM Boots
Men's and women's boots hand-crafted in the USA
$3M64 mo ago6—Cart FunctionalityShopifySentry+42Top 1M—
20Hyperwear
Consumer products in fitness and wellness market
$3M116 mo ago6—Cart FunctionalityShopifySmile App+40Top 5M1 job opening
21You Go Natural
Internet first brand offering headwears
$2M61 mo ago13————
22Rheom Materials
Developer of bio-based polymers derived from plant-based matter for sustainable solutions
$2M44 mo ago—Zimri Hinshaw
Founder & CEO
———
23Man Outfitters
Online retailer of multi-category fashion products for men & women
$1M93 mo ago7Jason Klann
CEO
Cart FunctionalityShopifySentry+36Top 5M—
24Raven + Lily
Ethically crafted bags, jewelry, and home goods designed with intention
$1M66 mo ago14Kirsten Dickerson
Co-Founder & CEO
Cart FunctionalityShopifyPHP+32Top 10M—
25Prep Sportswear
Online marketplace for customized sports apparels
$1M119 mo ago69Chad Hartvigson
Founder & CEO
Cart FunctionalityContentfulAlgolia+8Top 500k—
26Noonday Collection
Socially responsible fashion accessories retailer
42Tech top 34%Growth top 35%Innovation top 39%Product top 43%
All 7 signals ▾
Techtop 34%
Growthtop 35%
Innovationtop 39%
Producttop 43%
Fundingbottom 46%
Marketbottom 28%
Globalbottom 25%
Tech: 53 technologies across 4/8 capability areas · Cloud: Amazon Ses, Amazon Web Services
Growth: Fresh capital in last 24 mo
rank vs industry peers · Fliar Intelligence Index 42/100
$700K4 mo ago——Cart FunctionalityShopifyVimeo+34Top 5M1 job opening
27Bootleg
P2P Shoes Marketplace
$600K167 mo ago2Sarah Ellison Lewis
Founder & Chief Creative Officer
———
28Summer Hawk Optics
Internet first brand offering eyewear
$550K24 mo ago—————
29Nadine West
Online retailer offering casual wear designed by personal stylists on a subscription basis
$450K96 mo ago70—RubyErlangBootstrap+27Top 5M—
30Uwezo
Internet-first brand of footwear for men and women
$425K138 mo ago—Alexis Hefley
Founder
———
31Belly Armor
Retailer of EMF protection products, including blankets, apparel, and accessories
$225K160 mo ago—Aileen Chen
Co-Founder & CEO
Cart FunctionalityShopifyBootstrap+18Top 50M—
32DeadSoxy
Private label brand of fashion accessories
$220K114 mo ago24Jason Simmons
Co-Founder & CEO
Cart FunctionalityBigCommerceSearchanise+33Top 5M—
33Grace and Lace
Women's apparel and accessories retailer offering stylish clothing and excellent service
$175K151 mo ago34Melissa Hinnant
Co-Founder
Cart FunctionalityShopifySentry+36Top 500k—
34Mens Gold Boxx
Online subscription-based platform offering luxury apparel boxes for men
$100K79 mo ago3Cris Rodgers
Founder & CEO
———
35Redenim
Platform to rent designer jeans.
$100K101 mo ago5Kelly Ernst
CEO
———
36Ubuntu Life
Internet first brand offering fashion products
$100K144 mo ago66Zane Wilemon
Co-Founder & CEO
Cart FunctionalityShopifySmile App+35Top 5M—

Top 12 Fashion Tech companies in Texas

#1
Series C · Austin, Texas · founded 2015 · 786 employees
$120Mraised
▾

Western wear and cowboy boots for men and women, offering a wide selection of apparel, footwear, and accessories. The company provides cowboy boots, work boots, ranch boots, and various shoe styles, alongside jeans, shirts, dresses, outerwear, hats, belts, and bags. It caters to both men and women, emphasizing quality and style in its Western-inspired products. The business model is B2C, focusing on retail sales through its website and physical stores. It offers gift cards and a referral program. The company also engages in collaborations and partnerships, enhancing its brand presence and product offerings. The website features a search function, customer reviews, and a newsletter subscription.

Fliar Intelligence Index™ 83how this company ranks against its industry peers
Funding
top 22%
Tech
top 25%
Market
top 28%
Moat
top 28%
Growth
top 29%
Talent
top 38%
Funding: Raised $120M across 5 rounds · 5 rounds over 10 yrs (0.5/yr) · Last round Series C (Jun 2025)
Tech: 54 technologies across 6/8 capability areas · Cloud: Cloudflare · Devops: Nginx
Market: 786 employees (top 6% of Fashion Tech) · Top-100,000 web property
Audience (LinkedIn): 39k LinkedIn followers — 12.9% of this cohort's audience
Activity (LinkedIn): 3 partnerships · 2 awards (incl. Tecovas) announced in 12 mo
Funding rounds
  • Jun 2025Series C$10M
  • Jan 2022Series C$56M
  • Feb 2020Series B$15M
  • Sep 2017Series A$2.6M
Founders & team
Paul HedrickFounder & Executive ChairmanDavid LafitteChief Executive Officer
Investors
Elephant Venture Capital, IT Weapons, Access Capital, Seamless Global, Kemmons Wilson Companies, Blue Collective
Tech stack
AlgoliaApple Icloud MailCart FunctionalityCloudflareCloudflare Bot ManagementDatadog
#2
Seed · Austin, Texas · founded 2010
$700Kraised
▾

Noonday Collection is a socially responsible fashion retailer. They offer a collection of handcrafted jewelry and accessories. Their products are made from natural materials such as wood, stones, seeds, alpaca wool, cotton, silk, horn, bone, and upcycled metals. They partner with artisans from vulnerable communities and provides them a platform for showcasing their products. As of January 2017, they have partnerships with 30 artisan businesses across 13 countries.

Fliar Intelligence Index™ 42how this company ranks against its industry peers
Tech
top 34%
Growth
top 35%
Innovation
top 39%
Product
top 43%
Funding
bottom 46%
Market
bottom 28%
Tech: 53 technologies across 4/8 capability areas · Cloud: Amazon Ses, Amazon Web Services · Security: Cloudflare Bot Management, Hsts
Growth: Fresh capital in last 24 mo
Innovation: 10 product lines
Audience (LinkedIn): 3k LinkedIn followers
Hiring (LinkedIn): 1 hiring post in 12 mo (public) · hiring: Marketing Director
Activity (LinkedIn): 1 partnerships (incl. Association of Golf Merchandisers family) announced in 12 mo
Funding rounds
  • Feb 2026Seed$700K
Tech stack
Amazon SesAmazon Web ServicesAmerican ExpressApple PayAttentiveAwin
#3
Seed · Austin, Texas · founded 2018 · 25 employees
$6.2Mraised
▾

AI and RFID-based store automation solutions for retail stores. The platform automates retail with AI and RFID technology, merging digital systems into physical shopping spaces. It captures, analyzes, and integrates data to understand customer behaviors and provides virtual trial solutions.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers
Funding rounds
  • Jul 2024Seed$6.2M
Investors
Frazier VC, Techstars, RevTech Ventures
#4
Away 🦄
Series D · Austin, Texas · founded 2015 · 250 employees
$181.1Mraised
▾

Online retailer of luggage, bags, travel accessories, and related items. The business provides a variety of carry-ons, checked luggage, and personal bags. Accessories such as packing organizers, toiletry bags, and luggage tags are available. The retailer also offers a collection of lightweight travel items.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 66k LinkedIn followers — 21.9% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +0 · hiring: Senior Director, Social Media & Community Director, Communications, Brand Experiences & Retail Marketing Manager
Activity: 1 product launches · 1 partnerships · 3 awards (incl. Fora Travel) announced in 12 mo
Funding rounds
  • May 2019Series D$100M
  • Jun 2018Series C$50M
  • May 2017Series B$20M
  • Sep 2016Series A$8.5M
Founders & team
Jen RubioCo-FounderHimtang WongDirector Of Information TechnologyChaoyang LiuCOO
Investors
Wellington, Baillie Gifford, Lone Pine Capital, Global Founders Capital, BAM Ventures, Accel
Tech stack
Amazon AdvertisingAmazon Web ServicesAmazon WebstoreAmplitudeApple Icloud MailApple Pay
#5
Series B · Dallas, Texas · founded 2008 · 132 employees
$35.5Mraised
▾

Online store offering promotional product. It provides suppliers, team dealers, clothing decorators, and distributors of promotional products. In order to offer branded stuff, personalized clothing, and promotional products to corporations, teams, and groups as well as for fundraising purposes. The platform assists these enterprises in setting up completely branded, retail-like online storefronts.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 4.8% of this cohort's audience
Funding rounds
  • Jul 2022Conventional Debt—
  • Apr 2018Series B$35M
  • Feb 2014Seed$550K
Investors
RevTech Ventures, Susquehanna Growth Equity, Accel-KKR
Tech stack
Apple Icloud MailBootstrapCart FunctionalityCdnjsChili PiperCloudflare
#6
Acquired · Austin, Texas · founded 2013 · 83 employees
$65.7Mraised
▾

Online retailer of technical apparel for recreation and athletic activities. It provides a variety of clothing items, including tops, bottoms, and accessories. The company offers different materials for its apparel, such as fleece and knit fabrics. Customers can shop for new arrivals, best sellers, and items on sale.

Funding rounds
  • Jun 2020Series D—
  • Mar 2018Series C$34M
  • Aug 2017Series B$9M
  • Jul 2016Series B$13M
Founders & team
Tyler HaneyFounder & CEO
Investors
General Catalyst, Red Sea Ventures, Burch Creative Capital, SWTLF Ventures, Collab Fund, Forerunner Ventures
Tech stack
AliaAmazon PayAmazon S3Amazon Web ServicesApple Icloud MailApple Pay
#7
Series B · Kerrville, Texas · founded 2016 · 38 employees
$21.6Mraised
▾

Provider of personalized memorial diamonds from the ashes or hair. The company offers a process to transform the carbon from ashes or hair into certified diamonds. Diamond options include various colors, cuts, and carat sizes. Customers can create custom jewelry settings to showcase diamonds.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers
Hiring: 2 hiring posts in 12 mo (public) · hiring: local to Austin territory sales manager
Activity: 1 partnerships (incl. Batesville) announced in 12 mo
Funding rounds
  • Jul 2021Series B$14.9M
  • Jul 2020Series A$3M
  • Nov 2019Seed$2M
Founders & team
Adelle ArcherCo-Founder & Co-CEOGarrett OzarCo-Founder & Co-CEO
Investors
Tiger Global Management, Goodwater Capital, Capstar Ventures, Next Coast Ventures, SoGal Ventures, Founder Collective
Tech stack
AccessibeAlgoliaApple Icloud MailAwinBubbleCart Functionality
#8
Deadpooled · Houston, Texas · founded 2008 · 8 employees
$75.8Mraised
▾

Online retailer offering multi-category fashion products for men and women. The product catalog includes bathrobes, swimsuits, tracksuits, caps, gloves, earmuffs, bikini, socks, shoes, and more.

Funding rounds
  • Dec 2012Post IPO$75.8M
#9
Series A · Austin, Texas · founded 2012 · 19 employees
$12.3Mraised
▾

Provider of SaaS-based AI-enabled virtual trial fitting solution for fashion retailers and brands. The solution enables retailers and brands to gather intelligence related to their customers and personalize their shopping experience by providing fitting recommendations. The solution predicts body measurements for shoppers on apparel brand's websites.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Funding rounds
  • May 2022Series A$8M
  • Jan 2015Seed$1M
  • Sep 2014Seed—
Investors
Techstars, John Ives, Corsa Ventures, Elementum Ventures, Geekdom Fund, Bessemer Venture Partners
Tech stack
6SenseAmazon S3Amazon Web ServicesCloudflareCloudflare Bot ManagementCore-Js
#10
Seed · Houston, Texas · founded 2020 · 32 employees
$8.9Mraised
▾

App-based trading platform for sneakers. The company claims users can log in to their app and can add their shoes and trade them with the shoes they want to buy from other peers.

Funding rounds
  • Aug 2022Seed$8.9M
Founders & team
Darren SmithCo-Founder + COO
Investors
Courtside Ventures, Concrete Rose, Trinity Ventures, MassChallenge, Silicon Hills Capital, Retina Equity Partners
Tech stack
ApolloApple Icloud MailCloudflareCloudflare Browser InsightsCore-JsFacebook Pixel
#11
Early Stage · Buda, Texas · founded 1999
$550Kraised
▾

Internet first brand offering eyewear

LinkedIn Pulse recent public activity · Jul 2026
Audience: 559 LinkedIn followers
#12
Series D · Dallas, Texas · founded 2007 · 32 employees
$28Mraised
▾

Internet-first brand of customized luxury men's apparel. It offers suits, sports coats, trousers, pants, belts, outerwear, formal wear, sweaters, shoes, jeans, bags, leather goods, and many more. It offers customized dresses

LinkedIn Pulse recent public activity · Jul 2026
Audience: 23k LinkedIn followers — 7.6% of this cohort's audience
Funding rounds
  • Oct 2012Series D$15M
  • Jun 2011Series C$5M
  • May 2010Series A—
  • Apr 2009Series A$4M
Investors
Battery Ventures, Bridgescale, Baseline Ventures, Escalate Capital Partners, TAL
Tech stack
Apple Icloud MailBootstrapCdnjsCloudflareGoogle AnalyticsHsts

Funding & investor landscape

$609.6Mtotal disclosed funding
42companies funded
81disclosed rounds
0rounds last 90 days
Most active investors
Capital Factory6 rounds
SKU3 rounds
Amplify2 rounds
BAM Ventures2 rounds
Battery Ventures2 rounds
Forerunner Ventures2 rounds
Global Founders Capital2 rounds
Hammerstone Capital2 rounds
MassChallenge2 rounds
Oakwell Capital2 rounds

Notable founders

Paul Hedrick
Founder & Executive Chairman · Technovas
David Lafitte
Chief Executive Officer · Technovas
Jen Rubio
Co-Founder · Away
Himtang Wong
Director Of Information Technology · Away
Tyler Haney
Founder & CEO · Outdoor Voices
Adelle Archer
Co-Founder & Co-CEO · Eterneva
Garrett Ozar
Co-Founder & Co-CEO · Eterneva
Darren Smith
Co-Founder + COO · Tradeblock
Chris Chaney
Co-Founder & CEO · Fancurve
Topper Luciani
Founder & CEO · Goodfair
Zimri Hinshaw
Founder & CEO · Rheom Materials
Hobson Brown
Co-Founder · Criquet Shirts
Prism market signals · United States · country-scoped Prism corpus, 481,045 docs

Market landscape — 10 sub-themes by coverage

Share of Fashion Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

RESEARCH SIGNALS · United States

How research on Textiles & Wearable Materials is moving in the United States

A read on the academic research around Textiles & Wearable Materials — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 288 United States-affiliated papers.

research sentiment over time
201120202025
enthusiastic · positive · guarded tone
Tone is overwhelmingly optimistic and steady — the enthusiastic (strongly-positive) share moved 81% → 82% across 2011–2025.
top research entities
  • North Carolina State University19
  • University of California, Los Angeles14
  • University of Rhode Island12
  • University of Minnesota11
  • Utah State University10
leading researchers
Lucy E. Dunne · Deborah A. Fields · Yasmin B. Kafai · Jun Chen · Md. Tahmidul Islam Molla · Kristin A. Searle · Kunal Mankodiya · Saad Alharbi
▲ Breakthroughs89 · 31%
▼ 35%→31% share
▼0.9× share momentum10 median citations51% since 2021mostly methods-led
Wearable technology emerged as a brand-new sub-topic (9 papers) while Nanotechnology quadrupled (2→8), signaling rapid diversification in smart-textile breakthroughs.
rising sub-themes (early→recent)
  • Wearable computer6→14
  • Nanotechnology2→8
  • Wireless1→6
  • Composite material2→6
  • Embedded system2→6
Newly emergingWearable technology 0→9
Landmark Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolyte · 532 cites
◆ Advancements126 · 44%
42%→42% share
▲1.0× share momentum5 median citations52% since 2021mostly methods-led
Electrical conductor research surged 7x (1→7 papers), reflecting intensifying focus on conductive pathways within wearable textile systems.
rising sub-themes (early→recent)
  • Electrical conductor1→7
  • Wearable technology2→7
  • Wearable computer8→12
  • Composite material2→5
  • Electronics2→4
Newly emergingYarn 0→5
Landmark Smart fabric sensors and e-textile technologies: a review · 771 cites
▼ Concerns35 · 12%
▲ 10%→15% share
▲1.5× share momentum3 median citations66% since 2021mostly empirical
Concerns are growing — field-share rose 10%→15%, with Wearable computer and Wearable technology each hitting 9 papers, flagging unresolved reliability and safety issues.
rising sub-themes (early→recent)
  • Wearable computer9
  • Wearable technology9
  • Clothing7
  • Architectural engineering5
  • Electronics3
Newly emergingWearable technology 0→6 · Wearable computer 0→5
Landmark Smart Textiles for Electricity Generation · 903 cites
RESEARCH HOTSPOTS · United States

Where textiles tech is researched across United States

Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.

Los Angeles14 · +0.24
Hot · Wearable computer
Philadelphia14 · +0.24
Boston12 · +0.63
New York7 · +0.69
Opportunity · Spinning
Atlanta5 · +0.24
PATENT SIGNAL · United States

Who's filing textiles tech patents in the United States

United States textiles tech patent filing is steady — 46 filings from 40 assignees (2016–2025), led by MMI IPCO, Textronics, Cocona; annual filings 2→2.

46 filings40 assigneespeak 9/yr2016–2025
filing momentum (YoY 2016–2025)
top patent filers
  • MMI IPCO15
  • Textronics13
  • Cocona10
  • IBM9
  • Liquid X Printed Metals7
  • MIDE Technology6
  • Debock Kimberly ANN5
  • Fabian David James5

Common questions

How many Fashion Tech companies are there in Texas, United States?
Radar tracks 221 indexable Fashion Tech companies headquartered in Texas, United States that meet our profile-completeness bar.
What is the total funding raised by Fashion Tech companies in Texas, United States?
The Fashion Tech companies in Texas, United States on this list have raised a combined $609.6M in disclosed equity funding across 42 funded companies.
Which is the highest-funded Fashion Tech company in Texas, United States?
Away is the highest-funded Fashion Tech company in Texas, United States, with $181.1M in disclosed equity funding.
How many Fashion Tech companies in Texas, United States are funded?
42 of the 221 Fashion Tech companies in Texas, United States on this list have disclosed at least one equity funding round.
How many Fashion Tech unicorns are there in Texas, United States?
2 Fashion Tech companies in Texas, United States on this list are valued at $1B or more.
Who are the top investors in Texas, United States Fashion Tech companies?
The most active investors in Texas, United States Fashion Tech companies on this list include Capital Factory, SKU, Amplify, BAM Ventures, Battery Ventures.
Sweetie IyerMarkets & Momentum

Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.

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